Puma x Evisu "True Love Never Dies" Black Denim

The relationship between athletic lifestyle brand and Japanese denim brand have extended in the upcoming season with this latest update to the Puma x Evisu: “True Love Never Dies” Collection. This line of black denim is sheen treated resulting in a nice glossy look. An iconic black on black formstripe is seen on the back pocket. The womens models include an exposed heart on the front pocket while the mens version features a dagger hidden away under a watch pocket flap. The symbolism denotes that often women are willing to expose their true emotions and let them be publicly known, while men are less open to displaying their true emotions and only display them at certain times. Image: PumaTalk

1.7K 0 Comments

Puma x Evisu "True Love Never Dies" Black Denim

The relationship between athletic lifestyle brand and Japanese denim brand have extended in the upcoming season with this latest update to the Puma x Evisu: “True Love Never Dies” Collection. This line of black denim is sheen treated resulting in a nice glossy look. An iconic black on black formstripe is seen on the back pocket. The womens models include an exposed heart on the front pocket while the mens version features a dagger hidden away under a watch pocket flap. The symbolism denotes that often women are willing to expose their true emotions and let them be publicly known, while men are less open to displaying their true emotions and only display them at certain times.

Image: PumaTalk

Puma x Evisu "True Love Never Dies" Black Denim

Puma x Evisu "True Love Never Dies" Black Denim

Puma x Evisu "True Love Never Dies" Black Denim

Read Full Article
Text By
Share this article

What to Read Next

Foot Patrol Wooden Keychain

Foot Patrol Wooden Keychain

London’s footwear boutique Foot Patrol recently captured their iconic gas mask logo in the form of a keychain. These keychains which come in brown or black are limited to only 20 pieces for each color. They’re currently on sale at Foot Patrol. Image: Crooked Tongues
By /
173   0 Comments
Wood Wood Team Cycling Uniforms

Wood Wood Team Cycling Uniforms

Danish label Wood Wood has taken their love of cycling to the next step with the introduction of their very own team cycling outfits. Various former professional riders and close associates of Wood Wood will represent Wood Wood while partaking in their leisurely rides. Only 30 pieces have been created. Judging by the pictures, matching shorts and beanies were also created as well.
By /
486   0 Comments
Vans "Hippie" Pack

Vans "Hippie" Pack

A throw back to the days of Woodstock and the popularity of psychedelic prints comes this latest collection of Vans sneakers. The two models featured here are the velcro Prison Issue and the classic Slip-On. However it is rumored that there will be other models with the same graphics. Each sneaker features a barrage of vibrant colors and symbols from the late 1960’s such as flowers, peace signs and hearts. Check your local Vans dealer for these sneakers. Image: The Shoe Game
By /
194   0 Comments
Subcrew Summer 2007 Hat Collection

Subcrew Summer 2007 Hat Collection

Subcrew has just released their latest collection of hats for the summer. Aside from the staple of mesh trucker hats that has become a staple in the Hong Kong scene, Subcrew also introduces some new solid back caps and flat top caps. Image: Wretch
By /
158   0 Comments
Greedy Genius Harbour Master & Phantom Sk8 Lo

Greedy Genius Harbour Master & Phantom Sk8 Lo

Greedy Genius will be releasing two new sneakers this summer to compliment their current roster of footwear. The Harbour Master and Phantom Sk8 Lo were both created with a boating shoe in mind. The colors for these inaugural models were derived from boats seen at Nantucket and at the Hamptons. Each sneaker will also feature matching socks and extra laces. Look for an early August release.
By /
171   0 Comments
Levi's Fenom Denim Shorts

Levi's Fenom Denim Shorts

During the recent ACU adidas Consortium Launch, Edison Chen was given a pair of Levi’s Fenom denim shorts from Kazuki of Fragment Design. These are currently not released and will definitely be sought after by fans of the Fenom line. Image: EDC
By /
195   0 Comments
Puma 8-Speed Urban Mobility Bike

Puma 8-Speed Urban Mobility Bike

Puma Mobility is a new line from Puma that places an emphasis on catering to the needs of people on the run. The city dweller will benefit from this premium line of accessories with it’s characteristically fun and functional products. This latest product is the Puma 8-Speed Urban Mobility bike built by Biomega. The bike features a Shimano hub, integrated wire lock system, dual disc brakes and a semi-folding system for quick storage. The interesting part about the wire lock is that if a thief attempts to steal the bike and breaks the lock, the bike will self destruct. However the bikes can be serviced at the appropriate locations with proof of purchase.
By /
588   0 Comments
Bittersweet x RockersNYC Summer '07

Bittersweet x RockersNYC Summer '07

Bittersweet and RockersNYC unified to produce a tee that would pay homage to the original Hawaiian surf culture. The t-shirt is called ‘Horizon’ and pays homage to Larry Bertlemann, Gerry Lopez, Sex Wax and the Pipeline. Second up (pictured after the jump) is a revamped RockersNYC classic. The ‘Forever’ tee is for “the only band that matters” – The Clash. These limited edition RockersNYC Summer 2007 tees are now available, in several neon colorways, at a select few retailers around the world, and at the RockersNYC webstore. Stay tuned for the final installment of the Summer 2007 Collabo Sessions. the first three releases from RockersNYC Records.
By /
201   0 Comments
Triumvir x 530 Media Lab New Site Launch

Triumvir x 530 Media Lab New Site Launch

After a 2 month hiatus, Orange County, Califorina’s Triumvir have just launched a new website created with the help of 530 Media Lab. Among the blog, online store, and company bio, the new site also a features a photoshoot featuring a number of pieces from their upcoming Fall 1 Line, which will be dropping on the 17th of September. Also of note for Triumvir fans, the Giv Elvgren tees will be coming out on the 1st of August.
By /
153   0 Comments
The Hundreds x Subcrew Caps

The Hundreds x Subcrew Caps

Bridging the Pacific Ocean gap, Fairfax’s The Hundreds have gotten together with Hong Kong’s Subcrew to collaborate on this upcoming cap. “We are the Subcrew” is a slogan seen on many of Subcrew’s caps in and around Hong Kong, this concept replaces ‘The Subcrew’ with ‘The Hundreds’ in a bold and aggressive font. A large Adam Bomb logo is placed on the back of the cap. This mesh version will be limited to 100 pieces and will only be available Hong Kong (Zembia) while the baseball style cap will be only available in the US.
By /
872   0 Comments
More ▾