改名凸顯多元發展!Apple 將各分店名稱去除「Store」字樣

告訴大家 Apple Store 不再是「Store」那麼簡單!

編輯 :
Lifestyle 生活
2,569 Hypes

相信各位 Apple 用家都曾經到過其分店參觀、購買及試用其品牌產品。而 Apple 近日就為各分店名稱去除「Store」字樣,將名字直接與地方名連在一起,如「Apple Store Causeway Bay」改成為「Apple Causeway Bay」。相信此舉是為了凸顯其店鋪除了作零售用途,還會舉辦各類多元化活動。如最近香港地區分店便找來電影《點五步》的導演及演講舉辦電影交談會,又會找來不同地方的名人開設各類式分享會,像之前藤原浩便曾到紐約 Soho Apple 分店參與「Meet The Designer」分享活動。相信未來將會有更多不同類型的活動舉辦,以後大家就直接叫 Apple Store 做 Apple 吧!

apple drops store branding

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