KENZO 2013 秋冬形象視頻「Cloudbusting」

KENZO 自從由 Opening Ceremony 的 Carol Lim 與 Humberto Leon 出任創意總監之後，整個脫胎換骨，而近年興起的 Hi-End x Streetwear 風潮對品牌來說更有推波助瀾的效果。繼日前釋出與 TOILETPAPER 合作打造的 2013 秋冬形象企劃之後，KENZO 又再發表最新形象視頻「Cloudbusting」進一步帶來視覺的衝擊力。片段由一眾騎士演繹品牌的最新秋冬作品，並配合節奏感強勁的背景音樂呈現。而對於這部形象視頻，Carol Lim 及 Humberto Leon 就說道：

The concept came from the men’s collection. At the show, we saw these looks emerge, precise and technical, as if powered by a definite sense of purpose, but also embellished and decorated with painterly motifs. The contrast was beautiful, like a hand embroidered space suit, something in itself almost contradictory. We wanted to develop this first impression by finding the perfect world from which these looks were beamed, and the duty to which they were dedicated. From this came the motorbikes, the helmeted acrobats endlessly polishing off impossible movements and the girl in the middle, who follows her own set of rules and splinters the perfect order.