Events
Presented by
Kirin Ichiban
A six-course Japanese taste experiment where personal choice unlocks the legend of the Kirin dragon.
Presented by
Toki Suntory Whisky
The creative community pulled up to catch the games, sip fresh Toki on tap, and check out the brand’s custom soccer jersey.
Presented by
American Crew
Competitive football trivia and curated prize packages kept the matchday energy going all evening.
Presented by
Hypebeast
Bringing together football legend Dimitar Berbatov, exclusive local brand drops, and high-stakes esports, the inaugural activation seamlessly merged sports, style, and digital culture.
From live match screenings and jersey customization to exclusive drops and community programming, here’s everything that happened during our month-long New York residency.
Presented by
Michelob ULTRA
The Standard Biergarten transformed into a block party complete with live DJ Sets, a custom locker room experience and style photo moments.
Presented by
Visa
Bring your friends, sharpen your finishing skills, discover exclusive merchandise, and experience one of the city’s most exciting summer soccer destinations.
Presented by
American Crew
Attendees stepped into the barber chair, explored limited-edition products, and connected over how personal style continues to shape the culture surrounding the beautiful game.
Presented by
Michelob ULTRA
Transform your match-day fit by building a custom-tailored jersey loaded with official tournament graphics, then grab an ice-cold superior light beer to catch the semifinals and final.
Take a look inside Hypebeast Cup’s month-long New York activation, where football, fashion, music and community continue to collide.
Presented by
DoorDash
Guests gathered for live match action, interactive games, exclusive giveaways, and a first look at the new Awake NY x DoorDash capsule.
Presented by
Visa
Celebrating football’s simplest goal, Visa invites visitors to Tap In through immersive experiences, exclusive rewards and fan connection.
Load More
