Samantha Jo Alonso
Founder of MissionI’mPOSSIBLE/Co-founder of Fruition
This past year saw a massive movement in sportswear courtesy of the active female. Among the frontrunners of the movement was none other than Samantha Jo Alonso, whose previous exploits saw her as the founder of Las Vegas-based boutique Fruition alongside Chris Julian. While fashion may have been an initial entry point as both co-owner and fashion icon, Alonso has since become a forerunner in a movement towards getting females actively engaged in sport and fitness through her platform MissionI’mPOSSIBLE and a close connection with Nike.