Founder of i love ugly
- NationalityNew Zealand
i love ugly emerged from the shadows in recent seasons and truly made a name for Oceania on the global scale. Largely steeped in classic inspiration, while adding distinctive twists to each creation, these were particular strengths in the brand’s approach to art direction. The line this past year was reflected across ready-to-wear, footwear and accessories, including the slim-fitting drop-crotch Zespy, which slotted nicely into the current menswear market. Opening several flagship outposts in the brand’s home country effectually put New Zealand on the map in regards to the menswear sphere.