Masafumi Watanabe

Representing one of the best examples of Japanese interpretation of classic American style, BEDWIN is a clear embodiment of the brand’s slogan: “Paramount Quality.” A big brother to fellow brand Deluxe, a polished and timeless ethos is maintained by BEDWIN, enabling the brand to rise within the Tokyo scene as an integral name. While the label remains thematically consistent, each collection refers to a manifesto-like phrase that directs the design approach. Founder Masafumi Watanabe – more commonly known as Bebetan – has had a distinct understanding of both street and classical menswear, culminating in standout collections with “On the Road” and “Now’s the Time,” as well as select collaborations with Danner and adidas Originals.