Daniel Ek & Martin Loretzon

Daniel Ek & Martin Loretzon

Founders of Spotify
  • NationalitySwedish
  • AgeEk (30), Lorentzon (44)
  • DisciplineTech/Music
As music streaming solutions have come and gone, Spotify has finely-tuned its services to find a happy medium between radio-style play and music cataloging. Offering access to tens of millions of songs through various subscription options, global audiences totaling 24 million have favored Spotify, which is offered in 55 countries as we approach the end of 2013. Heads of the Swedish tech start-up Daniel Ek and Martin Lorentzon divulged that 4,500,000,000 hours were played throughout the last dozen months, making this year Spotify’s biggest to date. While monetizing music in the current age is still up in the air, Spotify has staked its claim as a potential option.
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