Like many streetwear brand owners, Hiroaki Shitano started his label, Whiz, by printing t-shirts which were given away to close friends. The brand grew in popularity by the word of mouth and eventually Whiz was able to open their own store, Lump. The concept of the brand is Hiroaki’s vision of the Tokyo culture therefore each season may greatly differ in style.
Whiz has recently launched their new 2008 Spring/Summer “Minor Threat” collection which was released a few weeks ago at the Lump store. Here’s part two of the collection which continues on the Mayan theme. These new pieces should now be available at Lump.
Between re-opening their flagship store Lump and the recent debut of their 2008 Spring/Summer “Minor Threat” collection comes a team up with famous Japanese toy-makers Secret Base. The detailed figure has some crazy clear pink detailing and also lights up.
Source: Amos Toys JP
The efforts of Hiroaki Shitano are recognized in his latest collection titled Minor Threat. The extensive collection of products draw inspiration from Mayan culture as they form the basis for many of the highlights seen. The collection includes jackets, pants, khakis, button ups and various accessories. Available at select Whiz dealers and their flagship store Lump.
Source: O’logy
We recently foreshadowed the re-opening of Tokyo’s Lump store. The opening of the doors would be met with special t-shirts and Bearbricks. As Lump opened for the day, a large line had formed below on the street of the 2nd story retailer. The store will house items from whiz, including their most recent capsule for 2008 Spring/Summer, “Minor Threat” as well as new brand AWA.
Source: Freshness
Outdoor enthusiast brand Marmot handed over the creative reins to Japanese brand Whiz for the 2007 Fall/Winter Collection. The two compliment each other as Marmot’s technologically advanced products are afforded an increased design flare from Whiz. Among the releases are the Unionhood and Union Jacket. Each jacket is reversible and features Solar Sensor technology. Solar Sensor tech absorbs the rays from the sun to increase insulating factor of the jackets fill. Both are available now at STLESS.
