Early last month saw the debut of SOULD’s upcoming 2007 Holiday Collection. This concluding feature showcases the rest of the Holiday Collection. SOULD has incorporated elements which question the values and motives, which is ever so present in this 2nd drop of tees. Also within this Holiday drop is their Lead Paint Collection which utlizies reflective inks. Look for SOULD to be available in various retailers in the coming weeks.
Embodying the relationship of "sold" and "soul", SOULD explores the concept of "selling your soul". It references the segment of the population which push aside all consequences and conscience to achieve power, fame and glory. SOULD asks "Do you have a price?" cause in reality this price exists for many.
Here’s a preview of SOULD’s upcoming Holiday Collection which includes releases of the Perishable Goods, Down With The King and 73,955 Friends. Always looking to evoking thought, these designs are a taste of things to come from SOULD.