As many Americans attempt to endure the sub-zero temperatures currently sweeping the nation, Nike
Lee Holman is the Vice President of Apparel Design for NIKE, Inc., driving the apparel design
With the Nike Tech Pack now in stores, we thought we would give our readers a closer look at the
Having previously teased the fleece addition to their Sportswear line with a video lookbook, Nike
Upon the creation of the Nike Tech Pack, we felt that this was a clear and concise direction for Nike as they set to incorporate their leading technology into their lifestyle apparel. The revolutionary steps Nike has taken with the Tech Pack can in reality be applied over numerous mediums as we see the 2008 spring/summer collection focus on lightweight and short-sleeved offerings. The theme pays tribute to the theme of “Day and Night”, incorporating night landscapes and howling coyotes. The end product is a highly engineered garment suited for the difficulties anybody will face on their day to day adventures. Their range of apparel includes the Firefly Packable jacket, Firefly Lightweight Bonded Windrunner, Firefly Messenger short and Coyote tee and polo. Each piece incorporates subtle cycling references and functions. Look for these items at select Nike Tech Pack dealers.
The debut of the Nike Tech Pack brought forth a new sort of innovation. Although Nike has always been grouped in a leading class of innovators, their Tech Pack combined high tech construction techniques with contemporary styling. Thus creating a line of clothing rivaled by few in the sports lifestyle department. Two new styles have released featuring the Ultra Light Windrunner and Sport Hoodie 08 each boasting laser technology in it’s construction. Available now at Sold Out.
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