Nike 6.0 hook up with Todd Selby of The Selby for a photoshoot showcasing Nike 6.0 apparel
As the Nike 6.0 team embark on their cross-country tour, most notably the AST Dew Tour, the
With the Beijing Olympics approaching fast and the first ever appearance of BMX as an event,
The action sports 6.0 collection from Nike has looked to punk band Alkaline Trio to embody the
As Nike vamps up for the 2008 Beijing Olympics, we saw an increased attention to sports specific offerings. For the BMX events, a special Dunk Gyrizo was created. With that in mind, the recent Nike Sportswear re-launch in Beijing presented another opportunity for Nike to push its association with the extreme sport. The Lightning Bolts exhibition featured not only a live demo by Nike 6.0 riders, Mike Spinner, Maxime Charveron and Nigel Sylvester but also various other exhibitions. A series of artist customized name plates were on hand as well as a display of Michael Lau’s special Nike Blazer for the China BMX Federation.
