Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Nike SNKRS Korea is Holding An Exclusive Draw for the Air Jordan 3 "Seoul" In Women's Sizes
Footwear

Nike SNKRS Korea is Holding An Exclusive Draw for the Air Jordan 3 "Seoul" In Women's Sizes

Following up its ultra-limited inaugural release in 2018.

Kanye West's adidas YEEZY QNTM "Teal Blue" Fronts This Week's Best Footwear Drops
Footwear 

Kanye West's adidas YEEZY QNTM "Teal Blue" Fronts This Week's Best Footwear Drops

Alongside his compatriot Kid Cudi’s first adidas collaboration, HYPEBAE’s Reebok DMX Thrill and Paris Saint-Germain’s Jordan Brand collection.

Jordan Brand Launches "REAL TALK" Series Spotlighting Issues Faced by the Black Community
Fashion

Jordan Brand Launches "REAL TALK" Series Spotlighting Issues Faced by the Black Community

Hosted by Angela Rye and featuring athletes, influencers, journalists, social justice experts and community activists

Official Look at the Air Jordan 1 "Lucky Green"
Footwear

Official Look at the Air Jordan 1 "Lucky Green"

The women’s-exclusive style is inspired by a rookie Michael Jordan’s 63-point game against the Boston Celtics in the 1986 NBA Playoffs.

Air Jordan 1 Mid "Quilted" Pulls Inspiration From Luxury Handbags
Footwear

Air Jordan 1 Mid "Quilted" Pulls Inspiration From Luxury Handbags

The cut may be mid, but the quality is undoubtedly high.

Off-White™ x Nike Air Rubber Dunk Beefs up This Week's Best Footwear Drops
Footwear 

Off-White™ x Nike Air Rubber Dunk Beefs up This Week's Best Footwear Drops

Alongside Kanye West’s adidas YEEZY BOOST 350 V2 “Carbon,” Russell Westbrook’s Jordan Brand/Converse “Why Not?” pack and more.

Paris Saint-Germain and Jordan Brand Prepare New Takes on the Air Zoom Renegade and Zoom 92
Footwear

Paris Saint-Germain and Jordan Brand Prepare New Takes on the Air Zoom Renegade and Zoom 92

The Parisian football club brings its signature flair to two of the Jumpman’s latest lifestyle models.

Up Close With the Ultra-Rare Air Jordan 3 "Denim" and "Khaki" Samples
Footwear

Up Close With the Ultra-Rare Air Jordan 3 "Denim" and "Khaki" Samples

Jordan Brand originally crafted these 1-of-3 samples roughly seven years ago, and this is the first time a detailed set of photos has emerged.

Nelly Defies All Sneaker Logic on 'Dancing With the Stars' With Air Jordan 3 Dancing Shoes
Music

Nelly Defies All Sneaker Logic on 'Dancing With the Stars' With Air Jordan 3 Dancing Shoes

Adding a heel to his “Black Cement” 3s.

Football and Hoops Collide on the Paris-Saint Germain x Air Jordan 4
Footwear

Football and Hoops Collide on the Paris-Saint Germain x Air Jordan 4

The Parisian football club’s crest mixes with elegant colors on Michael Jordan’s fourth signature sneaker.

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