United Kingdom’s Addict has just revamped their denim collection. Their premium manufacturing methods are seen on four new fits. Little details incorporated into each pair include herringbone pocket bags, real leather patches and special finishes. Available now at Addict.
British brand Addict has teamed up with creative agency U-Dox and designer C-Law to create a special Herringbone jacket utilizing dead stock fabric which was fortunately salvaged for this project. In the past the three have also teamed up on a series of products including jackets. 100 of these jackets are available now at the newly opened Addict Flagship Store located on Earlham Street in London.
For over 10 years, the UK brand Addict has practiced the creation of clean and practical garments and accessories. This approach has won them fans worldwide and has been the backbone of their success as they enter the 2007 Autumn/Winter season. Addict remains autonomous as an independent label and produces all their clothing and patterns in-house. With the recent development of technical streetwear, Addict has been at the forefront with some remarkable pieces in recent memory. This coupled with their careful use of collaborations create a respectable brand. With a brand statement which focuses on quality, price points and wide appeal, Addict are sure to march on forward into the future.
Some of the items featured here today are the Swifty x Addict Trak Jacket. The Nylon shell features a 1500 PU coating and polyester mesh lining. Another Swifty collaboration is the Premium Reversible Method Zip Hoodie. This heavy duty jacket is something we are confident can withstand its fair share of the elements. This reversible jacket includes a blank side as well as a Swifty designed camo on the otherside. The SheOne x Addict Method Zip Hoody is constructed of 100% cotton, 350 g brushback sweat material. The hood is lined with polyester and can also be stowed away in the neck. Both the Swifty and SheOne camo designs were created in collaboration with Addict. Rounding out our feature is the Fine Stripe Cardigan. With a recent trend of cardigans, this Addict creation is equal to the task and offers a lightweight layer in a well fitting design.
The 2007 Autumn/Winter Collection should be available in European stores now while North Americans should check their local stockists starting mid-week.
Image: HYPEBEAST
