Famous English graphic designer, Peter Saville, designed a limited-edition Zune player for Microsoft to celebrate the DVD release of “Joy Division”, the critically acclaimed documentary. Joy Division tells the story of the seminal post-punk band through the perspective of surviving members and the people who worked with them during the short-lived high power existence.
The limited-edition players will come pre-loaded with the documentary and will be etched with a reinterpretation Saville’s artwork for Joy Division’s “Unknown Pleasure” album. Only 500 will be made and will be available the same date as the DVD release, June 17th.
Microsoft and video game Grand Theft Auto IV sent out a custom limited edition pack in a run up to the games April 29th release. The console itself features game art as well as a briefcase full of accessories. These are allegedly only for promo purposes and won’t be available for sale.
Source: Complex
A $100 million dollars promotional campaign has led to the pairing of Seattle’s GOODS and Microsoft’s stab into the MP3 player marketplace, the Zune. The special gold argyle pattern is limited to 10 pieces, hardly necessary but still a novel concept. Available in 8 GB & 80 GB formats this Saturday at GOODS.
Image: GotZune via Gizmodo