Bjorn Gulden

Adidas CEO Bjørn Gulden Confirms Bella Hadid Is "Still a Friend of the Brand"
Footwear

Adidas CEO Bjørn Gulden Confirms Bella Hadid Is "Still a Friend of the Brand"

Gulden officially comments on the campaign controversy in the recent earnings call.
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2.1K   1 Comments
CEO Bjørn Gulden Affirms adidas Will Not Be Selling Any YEEZY Designs in the Future
Footwear 

CEO Bjørn Gulden Affirms adidas Will Not Be Selling Any YEEZY Designs in the Future

Stating that it is “not part of our strategy” to sell YEEZY products without the name attached to them.
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6.8K   10 Comments
adidas Will Resume Selling YEEZY Products, Donate Portion of Proceeds
Footwear

adidas Will Resume Selling YEEZY Products, Donate Portion of Proceeds

The German sportswear giant aims to cut profit losses and avoid a sustainability predicament.
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12.7K   0 Comments
adidas Blames YEEZY for $448 Million USD 2023 Q1 Loss
Footwear 

adidas Blames YEEZY for $448 Million USD 2023 Q1 Loss

“The decline in Lifestyle and the loss of YEEZY are of course hurting us.”
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19.5K   47 Comments
Adidas CEO Speaks On the $1.3 Billion USD YEEZY Inventory Dilemma
Footwear

Adidas CEO Speaks On the $1.3 Billion USD YEEZY Inventory Dilemma

“If you can’t sell and you can’t destroy, what’s your option?”
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175.1K   32 Comments
Former Puma Chief Bjørn Gulden Officially Named Next adidas CEO
Footwear 

Former Puma Chief Bjørn Gulden Officially Named Next adidas CEO

Puma pushes forward naming of its new CEO.
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3.1K   11 Comments
Puma's Current CEO Reported to Become CEO of adidas
Footwear 

Puma's Current CEO Reported to Become CEO of adidas

A major shake-up in the sneaker world.
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12.0K   8 Comments
 

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