PUMA

PUMA

Sportswear
Founded - 1924
Headquarter - Herzogenaurach, Germany

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Sportswear
Founded - 1924
Headquarter - Herzogenaurach, Germany
WHIZ LIMITED and mita sneakers Reunite for a PUMA Suede Ignite
Footwear

WHIZ LIMITED and mita sneakers Reunite for a PUMA Suede Ignite

One more collab before the year ends.

Manhattan Portage & PUMA Deliver a Fresh Clyde Capsule
Footwear

Manhattan Portage & PUMA Deliver a Fresh Clyde Capsule

Geared towards the modern city dweller.

Vintage PUMA Suede Model Resurfaces With Old-School Sneakerheads in Mind
Footwear

Vintage PUMA Suede Model Resurfaces With Old-School Sneakerheads in Mind

Part of the “MIJ (Made in Japan) Collectors” line.

Yassine Saidi Shows off 1/1 BAPE x PUMA Basket Classic
Footwear

Yassine Saidi Shows off 1/1 BAPE x PUMA Basket Classic

Never-before-seen.

Get Fresh Company and PUMA Team up for Two Functional Tsugi Kori Kicks
Footwear

Get Fresh Company and PUMA Team up for Two Functional Tsugi Kori Kicks

Cool colorways for the colder months.

Footpatrol Reveals Japanese-Inspired PUMA TSUGI Shinsei Collaboration
Footwear

Footpatrol Reveals Japanese-Inspired PUMA TSUGI Shinsei Collaboration

A premium upgrade in “Olive” and “Birch.”

PUMA Releases "Canadian Money" Clyde Pack
Footwear

PUMA Releases "Canadian Money" Clyde Pack

Make it rain.

JAY-Z's '4:44' PUMA Clyde Gets a Limited Release in NYC
Footwear

JAY-Z's '4:44' PUMA Clyde Gets a Limited Release in NYC

One random pair will have free concert tickets.

GraphersRock and PUMA Join for Cyberpunk Running Shoes
Footwear

GraphersRock and PUMA Join for Cyberpunk Running Shoes

Techwear fans take note.

PUMA Celebrates Suede's 50th Anniversary With Rudolf Dassler-Inspired Colorway
Footwear

PUMA Celebrates Suede's 50th Anniversary With Rudolf Dassler-Inspired Colorway

A tribute to the label’s founder.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
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