Dan Natola was born and raised in Boston, Massachusetts. He is one of the three owners of Bodega, a sneaker boutique in Boston, MA, U.S.A. Natola was an artist, mainly influenced by graffiti and skate culture, who was working for clothing brand Bane in the ‘90s making graphic designs for the label.
After numerous jobs, Natola teamed up with DJ Oliver Mak and master ceramics artist Jay Gordon and founded Bodega in Boston in 2006 after realizing they all shared a passion for sneakers, vintage goods and classic designs. While all three co-founders bring their own unique talents and skills to the table, Natola specializes in design concept and heading special projects.
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