Over the past two decades, Rockstar has refined ‘GTA’ time and time again to create some of the most inimitable games in streetwear. With ‘GTA VI’ in the works, Hypebeast looks back on how the franchise became a cultural touchstone in video games and fashion alike.
The De Bethune co-founder and master watchmaker provides a retrospective look at the impactful projects that shaped his career and journey with the brand.