Snowboard and lifestyle brand Burton has just opened the doors to a 12,000 sq foot store in Los Angeles’ Melrose area. Aside from stocking Burton and its subsidiaries like Gravis, Anon, iDiom and R.E.D. it also boasts a solid range of other action sports brands. The top level of the building was also created as a fully skateable area. Many of industries top action sports athletes and celebrities were attendance to open the doors to this awesome retail space.
Image: The Hundreds / Hiroshi Fujiwara
Clothing label Untold and Japanese snowboard company Scooter teamed up on a special collaboration snowboard. The snowboard features some of Scooter’s proprietary technology with a subtle black/black camo design. The actual design utilizes matte and shiny finishes to achieve the camo effect. The snowboards will retail 82,950 Yen.
25 years ago, the release of the women’s Reebok Freestyle would go on to become one of the British brands biggest and most popular footwear offerings ever. From its beginnings as an athletic shoe during the 80s aerobic craze, the Freestyle would eventually hit home with other facets of the everyday including casual wear and the office. To mark the 25th Anniversary of the Freestyle, two special Satin models were created in alternating colorways in either black/white or white/black.
Image: Kix-Files
Some of Japanese brand realmad HECTIC’s latest pieces have hit select Japanese retailers. With a vision to create both traditional and more contemporary pieces, their recent releases embodies this dual theme. Their jackets and accessories all carry a distinct classic feel utilizing some popular styles. However within this collection is a colorful collaboration with SAGLIFE which includes a backpack and pouch. The products are all currently available at eproze.
The Reebok Reverse Jam model has been a popular sneaker since its recent re-release. Now, RBK has released a new colorway nicknamed Love Sucks which is themed under the deception of love and relationships. This Love Sucks model features a black upper with red accents as well as a speckled midsole. The shoe also has words like Cheater, Hate, Digust, and Broken written in all across the shoe. Even the insole has a similar pattern so whoever was designing this shoe must have gone through some bad times. These shoes will be released in February.
Image: Complex
This year mark’s Devilock’s 11th anniversary in the streetwear business. For this occasion, Devilock has collaborated with several different brands to commemorate their 11th anniversary. Included the list of 11th anniversary projects are the Devilock x 7Stars x Garni triple name t-shirt. Also available will be a t-shirt with the popular Japanese actress RIO. Look for these and more 11th anniversary items to drop at Eproze soon.
Early last month saw the debut of SOULD’s upcoming 2007 Holiday Collection. This concluding feature showcases the rest of the Holiday Collection. SOULD has incorporated elements which question the values and motives, which is ever so present in this 2nd drop of tees. Also within this Holiday drop is their Lead Paint Collection which utlizies reflective inks. Look for SOULD to be available in various retailers in the coming weeks.
Asics affiliate Onitsuka Tiger teamed up with Berlin’s Koi Klub to create this latest collection of sneakers. Based on a varsity jacket, the sneakers incorporate varsity specific materials such as leather, wool and chenille. The heels each possess symbolic images. The left heel sports the Japanese characters 古意 (koi), which symbolizes ancient ways. The right heel features 02 which reflects the year Koi Klub was created and the number of Koi Klub x Onitsuka collaborations to date. 550 pairs of each color will be available. You can view a promotional video here.
True will debut their latest collection of caps next month based on a the theme of vintage materials finding their way onto these caps. The first release from the San Francisco originated outfit is this Phillipe Onyx striped pattern, available December 1st at True and True East.
Japanese brand Victim has brought their simple and minimalistic aesthetic to this latest collaborative project with Japanese sneaker boutique Mita and New Balance. While their previous collaboration utilized the lesser known 670, these latest releases journey down a familiar road with the iconic 574. Two different colorways were designed, tan and black (similar to the 670). Available now at Mita.
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