Belgian-based menswear brand Namacheko was founded in 2017 by brother-and-sister duo Dilan and Lezan Lurr. The self-taught designers continue to offer their Kurdish and European-inspired creations through popular concept retailers like MACHINE-A, GR8 and LN-CC. Experimentation is at the foundation of Namacheko’s design direction, constantly juxtaposing menswear’s traditional tailoring methods with unconventional detailing and construction techniques.

Dilan and Lezan Lurr’s conceptual creations have garnered them a strong cult following and a solid global stock list. In 2020, Namacheko quickly made an impression with its artfully driven FW20 range. The house commissioned photographer Gregory Crewdson and had the artist’s works applied on some of the brand’s garments. Images depicting troubled suburban America were colorfully displayed on shirting, knits, dresses and skirts. Construction was also as impressive as ever for Namacheko’s FW20 — warp printing, robust textured knits and sophisticated tailoring were mentionable highlights.

Namacheko was a Woolmark Prize finalist in 2020, a clear indication of the brand’s upward trajectory and growing industry influence. In the next few seasons, it would be worth it for any menswear enthusiast to look out for Dilan and Lezan Lurr’s continued passion for experimentation — keep an eye on signature staples such as streamlined knitwear, geometric colorblocking and elevated suiting.