Paria Farzaneh
Founder and Designer of Eponymous Label
Julia Grassi/HYPEBEAST

2020 Hypes Score


Paria Farzaneh’s eponymous label is the celebration of the designer’s Iranian heritage through the melding of community, culture and clothing. The young designer’s creations can often be identified by the traditional Iranian patterns she uses for her sportswear-meets-workwear aesthetic. “Iran is my life, I have been there every year of my life without fail,” Farzaneh told HYPEBEAST in an interview, “It’s one of the biggest inspirations I have, from its imagery to its fabric to its script.”

This year, Farzaneh presented her FW20 collection at London Fashion Week: Men’s — she showcased GORE-TEX pieces, items made from Thermore, and a Converse collab. The presentation, set as a traditional Iranian wedding, delivered her most ambitious collection yet. There were military and utilitarian inspirations with loose cargo trousers and khaki colored tops. Some pullover jackets and nylon outerwear were detailed with Farzaneh’s signature Iranian patterns. Lastly, Thermore construction gave way for the creative to develop more garments using sustainable materials.

For her SS21 collection, Farzaneh presented in Amersham, U.K. for London Fashion Week. This time around, sport, utility and functionality combined once again to inform the designer’s elevated street aesthetic. The familiar Iranian patterns are used once more to elevate some of the militaristic silhouettes such as the jackets, trousers and vests.

The SS21 show also revealed a pair of collaborative Converse Pro Leather X2 sneakers. The rugged design is a reimagination of the basketball shoe which was updated with robust sole units, branded mesh tongues, metal D-rings and paisley printed panels. The shoe released in November in mens and womens sizing.