Back to Hypebeast
Miuccia Prada
Co-CEO and Head Designer of Prada
Brigitte Lacombe & Willy Vanderperre

2020 Hypes Score
Fashion , Retail , Design


The fashion legacy of the Prada family wouldn’t be as monumental as it is now if it wasn’t for Miuccia Prada’s acuity for business and design. Since taking over in 1978, the 71-year-old designer has grown the company through the purchases of brands like Jil Sander, Helmut Lang and Azzedine Alaïa. She’s also the co-CEO of the label alongside husband Patrizio Bertelli who’s been instrumental in the business aspects of the brand. Today, Prada Group is the umbrella company to Prada, Miu Miu, Church’s and Car Shoe. The fashion house also branched out to menswear under her tenure and she also serves as creative director at Miu Miu. Forbes reported her net worth at $2.4 billion USD as of March of 2019.

After three decades as its sole creative director, Miuccia Prada presented her last solo show this past July. As announced earlier in February, Prada hired renowned conceptual designer Raf Simons as the brand’s co-creative director. Miuccia’s last presentation was a SS21 digital format showcase done by some of today’s most renowned visual artists — photographers Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre were all involved in the execution of the show.

In late September, Raf Simons and Miuccia Prada presented their first collection as co-creative directors for women’s SS21. The range echoed the elegance of the house’s sophisticated traditions but was also given a conceptual update through Simons’ creative eye. There were textured suits, voluminous outerwear, abstract knits and eye-catching prints by artist and longtime Simons collaborator, Peter de Potter.

Prada also got involved with adidas once more for some sophisticated releases. One of the resulting designs was a pair of ultra-buttery Stan Smith models in black and white. The drop follows the duo’s December 2019 release which was a white Stan Smith sneaker and bowling bag. The other silhouette, called the Prada x adidas A+P LUNA ROSSA 21, utilizes a sustainable recycled PRIMEGREEN as its main material. Other elements include a hydrophobic E-TPU and a perforated BOOST for peak performance.