Heron Preston has made a name for himself by making the construction site uniform cool. By updating everyday, blue collar workwear with street style elements, Preston has carved a niche audience in the luxury market. As contradictory as his genre of luxury workwear may sound, the designer has found success with more retailers looking to stock his creations.
Preston never eased off the gas pedal since he burst into the fashion scene about four years ago and 2020 is no different. Seasonal collections still drive the brand but it’s the 37-year-old creative’s collaborative efforts that keep him in the spotlight. This year, Heron Preston linked up with Sami Miró to drop upcycled designs for their "Natural Disaster" collab. 2020 also took the designer to a different industry with his new role as brand advisor to Esports Organization Gen.G. Other mentionable accomplishments include his graphic works with artist Kenny Scharf and the release of a collection with construction equipment purveyors Caterpillar.