Heron Preston

Founder of HPC TRADING CO.
  • F Fashion
  • R Retail
Heron Preston
Jordan Hall

  • NationalityAmerican
  • Age33
  • DisciplineFashion and Retail

Following his claim to fame as co-founder of BEEN TRILL, Heron Preston has kept busy with a substantial number of side projects, collaborations and creative endeavors. This year marked the launch of his HPC TRADING CO, an online concept store dedicated to a carefully curated collection of clothes and objects by him and other like-minded designers. As a creative who’s been leveraging the internet to explore new territories, we saw an unexpected collaboration between him and the Department of Sanitation in New York on a collection of embroidered and screen-printed items which had been upcycled. Despite his constant efforts to explore new places, he’s not opposed to collaborations with mass-produced brands, surprising us once again with his custom-designed sweat suit for Gap. With such a spectrum of work, it’s hard to predict what will be next, but surely it’ll be nothing less than surprising.

Latest News

Others in retail

Back to HB100
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.