John Parker and Christiaan Ashworth have made END. more than just a physical institution in Newcastle. They’ve also collectively made it their mission to ensure customers get the best user experience when shopping their site. In addition to always fine-tuning their stock, Parker and Ashworth are also adept in the art of the collaboration. Numerous partnerships this 2016 with adidas Consortium, New Balance, mastermind JAPAN, and more has really solidified END. as a trusted name in fashion and footwear. And with its ever-growing brand list, the establishment is set to be the one-stop for both middle tier and high-end brands as well.