Golf is starting to show up in places it wasn’t designed for. Not through major announcements, but through smaller, more unexpected alignments. A par-3 round between Bryson and Kevin Hart turned into content. Tom Holland stepped into golf through Vuori’s performance lens. Reggie Bush is building a league of his own, and LeBron appeared alongside Bob Does Sports, where the format matters more than the score.

What’s taking shape isn’t a new version of golf, but a different layer of it which sits closer to entertainment, lifestyle and visibility than anything the sport has traditionally relied on. Here are a few crossovers on our radar recently.

Bryson DeChambeau and Kevin Hart partner at the Masters Par 3 Contest

Bryson’s par 3 round with Kevin Hart isn’t just about simplifying the sport, it’s about reframing the access point. By shifting the lens from performance to personality, the game starts to look less like a professional grind and more like a lived-in entertainment format. When the interaction matters more than the scorecard, golf moves out of the private club and into the cultural conversation. The format turns golf into something closer to entertainment, without needing to change the game itself.

Tom Holland becomes a Vuori athlete

Tom Holland and Vuori are doing something different with golf. It isn’t about looking like a member of an exclusive club or honoring the “traditions” of the game. It’s not rooted in tradition or legacy, but in movement, versatility and everyday performance. They’re showing that golf is something you do between other things. It’s part of a lifestyle, not your whole personality.

Reggie Bush starts his own golf league

Reggie Bush pushes against the idea of golf as a place to wind down. The United Athletes Tour isn’t a hobby; it’s a second career. They aren’t trying to earn a seat at the traditional golf table; they’re building their own house where the narrative and the ownership matter just as much as the actual score.

LeBron James collabs with Bob Does Sports

LeBron James showing up on Bob Does Sports is more than just a massive cameo, it’s a signal of where golf actually lives now. By putting one of the world’s most famous athletes inside a creator-led channel, the focus shifts entirely from how he plays to how he acts. It reflects a bigger trend that YouTube golf isn’t just some side project for the sport anymore, but a central part of the ecosystem that dictates how players show up and how people actually watch.

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Summary

• Rory McIlroy successfully defended his title at Augusta National to become the first golfer to win back-to-back Masters championships since Tiger Woods in 2002
• The Northern Irishman finished at 12-under 276 for a one-stroke victory over world No. 1 Scottie Scheffler after reclaiming the lead on the back nine
• McIlroy joined Jack Nicklaus, Nick Faldo, and Woods as the only players in tournament history to repeat as champion while securing his sixth career major title

Rory McIlroy etched his name into Augusta National lore by successfully defending his Masters title, finishing at 12-under overall. Closing out a spectacular Sunday with a 1-under final round, the Northern Irishman captured his sixth major championship and cemented a back-to-back run not seen since Tiger Woods accomplished the feat in 2002. Rory McIlroy navigated a roller-coaster weekend, surrendering a massive early lead before turning the tide during the final stretch. Despite an early double-bogey on the fourth hole that briefly derailed his momentum, he seized control at Amen Corner by carding crucial birdies on the 12th and 13th holes to build a late cushion.

Scottie Scheffler applied immense pressure throughout the afternoon, finishing in solo second at 11-under after delivering a 4-under 68 in the fourth round. Completing an exceptionally clean push to the finish line, the world No. 1 forced McIlroy to earn every inch of the historic victory. Further down the leaderboard, a chaotic battle for third place unfolded. Justin Rose, who held a two-shot lead at the turn, faltered with bogeys on the 11th and 12th holes, dropping to a final score of 10-under after shooting a 2-under 70 for the day.

Joining Rose in the four-way tie for third were Cameron Young, Russell Henley, and Tyrrell Hatton. Hatton engineered an aggressive late charge, shooting a stunning 6-under in the final round to vault up the standings. Meanwhile, Young carded a 1-over on Sunday, unable to maintain his earlier blistering pace, while Henley secured his position with a steady 4-under finish. Rounding out the top ten, Collin Morikawa and Sam Burns tied for seventh at 9-under. Max Homa and Xander Schauffele split ninth place at 8-under, fueled by Homa firing an impressive 5-under closing round. The depth of the field underscored the monumental nature of the champion's feat, as retaining the green jacket against a surging pack required unparalleled mental fortitude.

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Golf’s cultural shift isn’t happening all at once, it’s unfolding through a series of smaller, intentional crossovers. What was once a sport defined by tradition is now increasingly shaped by adjacent worlds. Basketball doesn’t stay on the court, football doesn’t stay on the pitch and hospitality isn’t just service. Golf, for the first time in a long time, is letting all of that in.

The shift isn’t about making golf cool. It’s about recognizing that the people shaping culture are already touching the game, just not always through traditional entry points.

Jordan Brand partnering with LA golf community Swang

Jordan linking with Swang isn’t about just entering golf, it’s about choosing where it shows up. Swang sits closer to street culture than traditional golf, built through informal meetups, music and a rejection of the sport’s usual codes. This is about Jordan extending a legitimate “we see you” to the people already reshaping the game. The real shift is that golf’s momentum is coming from smaller, culturally grounded communities.

New York Knicks renew collaboration with Malbon

The Knicks x Malbon collab is the clearest sign yet that golf is being swallowed by “lifestyle.” When you can wear a Knicks-branded hoodie or varsity jacket at the muni and then straight to a game at the Garden, the sport stops feeling isolated. It becomes just another layer of how you dress. You don’t need to know how to hit a draw to buy in, the appeal is in the vibe and there's no handicap requirement.

Rao’s announces summer residency at Marine & Lawn’s St Andrews hotel

 

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Putting Rao’s at Rusacks St Andrews is unexpected, but it says a lot about where golf is headed. Pairing something as rooted as St Andrews with a place like Rao’s shifts “prestige” from history to something more lived-in and urban. The trip isn’t only about playing 18 in the wind, it’s about everything surrounding it. The food, the crowd, the energy after the round. Golf’s still the reason you go, but it’s no longer the only part of the itinerary.

adidas Golf drops golf range with Premier League clubs Arsenal and Aston Villa

 

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adidas dropping Premier League clubs like Arsenal and Aston Villa onto the fairway feels inevitable. When you see those club colors on a golf polo, the game suddenly stops looking like a private club and starts looking like a jersey you already own. Even if you don't play golf in it, you’ll wear it and that’s enough to bring golf closer into everyday culture.

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Summary

• Tiger Woods announced on Tuesday that he is stepping away from professional golf for a period of time to seek treatment and focus on his health
• The statement comes just days after the 50-year-old golf legend was arrested on suspicion of DUI following a rollover crash in Martin County, Florida
• Woods will miss the upcoming Masters tournament, with the PGA Tour officially offering its full support for his decision to prioritize his well-being

Tiger Woods is taking an indefinite hiatus from the sport of golf. On Tuesday, the 15-time major champion released a public statement announcing his decision to step away from professional competition and the public eye "for a period of time to seek treatment and focus on my health." The announcement comes just days after Woods was involved in a rollover car crash and subsequently arrested in Florida on suspicion of driving under the influence.

"I know and understand the seriousness of the situation I find myself in today," Woods shared in a statement posted to his Instagram Story. "This is necessary in order for me to prioritize my well-being and work toward lasting recovery. I'm committed to taking the time needed to return in a healthier, stronger, and more focused place, both personally and professionally."

The golf legend was arrested last Friday by the Martin County Sheriff’s Office after his Land Rover collided with a truck and rolled onto its side. According to arrest affidavits, Woods claimed he was distracted by his cell phone and the radio. While he and the other driver were uninjured, responding authorities noted Woods appeared "lethargic" at the scene. He later passed a breathalyzer but was charged with DUI with property damage and refusal to submit to a lawful urinalysis test. Authorities also reportedly found the prescription painkiller hydrocodone in his possession. Woods officially entered a not-guilty plea on Tuesday.

Following the announcement, Woods will no longer compete in next week's Masters tournament. The 50-year-old had only recently made his return to competitive play at the TGL Finals in late March following a back surgery in October. The PGA Tour and its CEO, Brian Rolapp, have since released statements emphasizing that Woods's health and well-being remain their primary focus as he steps away to begin his recovery.

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Name: Air Jordan 1 Low Golf "White/Fir"
Colorway: White/Fir-Black-Elemental Pink
SKU: IH1401-003
MSRP: $175 USD
Release Date: Summer 2026
Where to Buy:Nike

While traditional golf footwear often leans toward safe, conservative designs, Jordan Brand is continuing to find the perfect balance between classic styling and subtle, modern personality. Bringing a fresh perspective to the fairway, the sportswear giant has officially unveiled the upcoming Air Jordan 1 Low Golf in an early April-inspired colorway. By utilizing sharp contrasts and unexpected pops of color underneath the shoe, the release is an easy choice for players looking for a minimalist aesthetic with just enough hidden character.

For the most part, the upper of the course-ready silhouette remains incredibly clean and straightforward. Constructed from premium, smooth white leather, the tonal base is further simplified by matching white overlays, laces, tongues, and signature side Swooshes. To give the minimalist upper a bit more depth, rich "Fir" green is tastefully applied to the inner lining, the tongue tag branding, and the iconic Wings logo stamped on the heel.

However, underfoot is where the pair truly shifts its tone and shows off its personality. Grounding the crisp white upper, a translucent "Fir" green outsole provides a striking visual foundation. Breaking up the otherwise traditional layout, the shoe features removable traction spikes in a soft but vibrant "Elemental Pink," a bold hue that is mirrored on the interior insoles. It is a small but highly considered design choice that proves Jordan Brand is still actively refining how it approaches its modern golf sneaker lineup.

The Air Jordan 1 Low Golf "White/Fir" is expected to release ahead of the 2026 Masters Tournament via Nike.com and select Jordan Brand golf retailers.

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YouTube golf has grown quickly over the last few years. While the PGA Tour and LPGA Tour remain the benchmark for elite performance, the platform has opened up a more relatable version of the game.

But there’s another side to it, one that sits outside the usual formats. Not everything is built around matches, instruction or competition. Some channels are more interested in style, storytelling and the moments that can't necessarily be tallied on a scorecard. Golf on YouTube isn’t just one thing anymore, and these are the corners where it starts to look a bit different.

Taco Golf

Taco Golf feels less like a competition and more like a chaotic afternoon with friends. Known for his swing imitations, the focus is on the energy, the jokes and the moments that get recounted over a beer at the 19th hole.

MANORS Golf

While MANORS Golf is known for its apparel, its video output leans heavily into storytelling. The visuals feel closer to campaign shoots than traditional golf content, with a focus on texture, casting and how the clothes move in the real world. It’s golf framed as a lifestyle rather than pure sport.

No Laying Up

No Laying Up’s standout series Tourist Sauce sits somewhere between competition and travel storytelling. So golf becomes the reason to explore rather than the end goal. Elements such as wind, terrain and quiet moments carry as much weight as the shots themselves.

Mac Boucher Golf

Mac Boucher plays golf like it’s an experiment. Think 40-yard hooks, exaggerated ball flights and angles that feel closer to a skate video than a traditional golf broadcast. The course becomes a space for creativity rather than structure.

Golf Girl Games

Golf Girl Games leans into format-driven chaos offering tee flip scrambles, power-ups and unconventional team games. The tone is fast, personality-led and less concerned with tradition. It’s a different entry point into the game, one that feels more social than structured.

Andrew Santino (No Bad Lies)

Andrew Santino’s No Bad Lies flips the usual format. Built around a “walk-and-talk” concept, each episode drops guests into deliberately tough positions on the course (bad lies) while the conversation revolves around real-life adversity. With appearances from players like Phil Mickelson and Jon Rahm, the focus is on how people think, respond and open up under pressure.

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At 7:10AM, the driving range at Arnold Palmer's Bay Hill Club & Lodge is already divided. A sign near the entrance directs players to two different sides: amateurs right and pros left. It's a small detail, but it establishes the hierarchy of the day before a single ball is hit.

Amateurs head toward the right side of the range, shaking off the rust from a long winter. Across to the left, PGA TOUR players move through their warmups under the watchful eye of coaches equipped with launch monitor data.

At one point, someone from the pro side (it's not clear whether it’s a player or a caddie) calls across jokingly: "Hey, don't you belong over there?" The line gets a few laughs. But it also captures the dynamic of a pro-am perfectly. For one morning, two different versions of golf occupy the same space.

What Amateurs Are Actually Buying

From the outside, a pro-am looks straightforward: corporate guests paying for the chance to play alongside a professional golfer during tournament week. But the experience reveals something deeper. What participants are really buying isn’t just a round of golf, it's proximity. A few hours inside the rhythms of professional golf that normally exist behind ropes and credential checkpoints.

The day begins early. Our group's tee time is 7:10AM, early enough that the course is still covered in mist when we reach the first tee. The landing areas are barely visible down the fairway, but there's no delay. The instruction is simple: get out there and start playing.

In our case, the early start was a choice. Pro-am groups are selected through a lottery system. When your number comes up, you choose a player. The early tee time was the price of securing a spot with Viktor Hovland, one of the game's biggest personalities, as well as one of Mastercard's ambassadors.

That choice had consequences. Specifically, it cost us sleep. And it cost Hovland some as well. When he's the last one to arrive at the tee, right at 7:10, he jokes about the scheduling. He’s drawn similarly early tee times in recent pro-ams, he says, and might need to "talk to someone about that." Asked when he woke up that morning, he pauses for a moment and says "5:50." It turns out the amateurs had beaten him to the punch.

The Tour Player's Second Job

For professionals, pro-am day involves both preparation and hospitality. As Sam Burns explains: "On Wednesday, pro-am day, it’s similar to a normal practice round, but you’re also entertaining the guests you're playing with. You get to talk with them and learn about them."

In other words, players become part competitor, part host. The rhythm of the round reflects that balance. "Usually 30 seconds to a minute you’re focused on your shot," Burns says, "and then you’re back chatting with them."

Watching it unfold up close, the shift is noticeable. A conversation about travel or family might continue as the group walks up the fairway. Then, without announcement, the player starts walking toward his ball. The caddie calls out a few yardages and hands over a club. For a brief window, the player is locked in and the social dynamic disappears. After the shot is struck, the conversation resumes.

Inside the Ropes

Walking alongside the group is another figure who quietly helps the day function. On the first tee, a PGA professional introduces himself as part of the pro-am support staff. Officially, he’s there to offer guidance and tips if players want them. In practice, his role is broader.

He helps keep the group moving, directs players where to stand and occasionally steps in to assist when someone is searching for a ball in the rough. At times he films swings, offering advice to a struggling player in the group. Between shots, we talk through strategy for upcoming holes like where to aim off the tee, where the safe misses are and how the greens tend to break.

He's from the Tampa area, he explains, and much of his work involves organizing golf trips for large groups. Recently he hosted a trip to Cabot Citrus Farms, one of the newest golf destinations in the state.

What Pros Talk About

Inside the ropes, another layer of professional golf becomes visible. As the round progresses, Hovland occasionally turns to his swing coach, TJ Yeaton, to discuss the technical side of his game.

At the time, it seems like a typical mid-week tune-up session. Later, it becomes clear that something slightly more significant was happening: the pro-am marked Hovland’s first public round working again with Yeaton, a coach he had previously collaborated with earlier in his career.

The topic that comes up repeatedly is a miss with the driver, a high shot leaking to the right that costs both distance and control. Diagnosing that kind of issue now involves tools that go far beyond a 2D video. Yeaton describes using 3D biomechanics analysis, force plates and comparisons with earlier versions of Hovland’s swing when his clubhead speed was higher.

Later in the round, they drift into tour gossip, the kind of casual speculation that circulates between players during practice rounds. We laugh at something that’s said. Hovland glances over. "We're going to have to make you sign an NDA after this." For a few hours on Wednesday morning, that's essentially what a pro-am offers: a temporary pass inside the ropes, where the conversations are a little looser and the distance between professional golf and the people who watch it becomes smaller.

The Business of Access

While players and coaches focus on performance, another set of relationships is developing around them: the pro-am exists partly as a business environment.

According Anne Valentzas, SVP of consumer marketing and sponsorships at Mastercard, events like the Arnold Palmer Invitational serve multiple purposes for sponsors. "We have a lot of C-suite partners here who love to golf, and we're able to give them access to the pros in a way they normally can’t get."

Similar access is sometimes extended to cardholders through the brand's Priceless program, which offers fans the opportunity to walk inside the ropes with professionals during tournament week. And that access can create moments that are difficult to replicate anywhere else. One executive, she recalls, stepped onto a tee thinking of himself as a strong golfer. Then he watched the professional in his group hit a drive. "He said the ball went so far he couldn’t even see it."

The Course as Equalizer

Throughout the round, Arnold Palmer's Bay Hill continuously reinforces the difference between amateur and professional levels. Tee shots that are struck solidly find thick rough. Putts that appear straightforward roll out an extra few feet. Those margins add up over the course of 18 holes.

The mist eventually lifts, revealing fairways and greens that looked distant earlier in the morning. By the back nine, the tournament infrastructure feels more visible and the fans are lining the ropes, only adding to the pressure.

The Currency of the Day

By the time the final groups finish, the pro-am has produced far more than a round of golf. It has generated business conversations, technical discussions about golf swings, casual stories between players and guests and a handful of memories that participants will likely carry long after the tournament ends.

From the outside, the entry fee is the visible cost. Inside the ropes, the real currency is something else entirely. It's time, access and the rare chance to spend a few hours inside the world of professional golf.

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Remember that image of Tiger Woods at the 2013 Masters? Head-to-toe Nike. The geometric, color-blocked polos with matching belts. And those wide-toe synthetic shoes, the TW '13s, even saw a retro release a few years ago. It was the peak of golf's sneaker era, and Tiger was its greatest spokesperson.

But priorities change. Injuries and their comebacks tend to mark the chapters of Tiger's career. And by 2022, returning from the car crash that nearly ended his life, his footwear had changed with him.

"I have very limited mobility now with the rods and plates and screws that are in my leg," Tiger said that spring. "I needed something different, something that allowed me to be more stable."

That "something" was the FootJoy Premiere Series: a conventional-looking shoe built around lateral stability, traction and conventional heel drop. This was less of a style choice and more of a physician's recommendation.

Those preferences have carried into his post-Nike era with Sun Day Red, where the Pioneer line reflects the same idea: classic visuals with stability-first engineering.

When the team showed him early concepts, one design stood out immediately. "We knew he wanted something in a more classic vein," Sun Day Red footwear designer Tyler Pinkos told us last month. "We showed him about 15 designs, and he pointed to one and said, 'That's me. I'm that guy. I’m a classical guy.' What he liked most was the foundation—a more stable, more rigid bottom."

That philosophy shows up in details most players will never notice. The Pioneer shoes use a subtle heel profile borrowed from dress footwear, but with far less heel drop than traditional golf shoes (6 mm to be exact), so you get the grounded stance Tiger wants without raising the foot or interrupting balance.

"The athletic brands don’t really do that," Pinkos said. "So we took inspiration from dress shoes and did a lot of research around stability—the foam compounds, the heights, the durometers. We left no stone unturned on the tooling. Once that was right, the upper was almost the easy part."

The newest model, the Pioneer Willow, keeps that same chassis while refining the silhouette with cleaner lines, open lacing and a slightly more streamlined profile. It's different aesthetics, but the same underlying idea.

Which is really the point. As Tiger's career has shifted, so has his definition of performance. The sneaker-inspired look of the 2010s gave way to something more grounded, shaped by feel, stability and his focus on longevity. Classic, in this case, isn't about form. It's about building a shoe that meets Tiger where he is now.

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Summary

• Zero Restriction is nudging its spring rainwear toward a more modern, alpine-inspired look
• The new packables feel closer to the visual language of Arc'teryx or On Running than traditional pro-shop outerwear
• It’s not proof of a full brand overhaul—but it is a small, telling signal

Are performance-first golf brands starting to speak the language of modern outdoor aesthetics? Take Zero Restriction. The brand has been around in golf for a long time, its rain gear is highly functional and well respected from competitive circles to country-club pro shops. That ecosystem has kept the brand leading in waterproof outerwear, and it's supplied teams at the Ryder Cup and the Presidents Cup. But creatively, the brand has historically stayed in its lane.

That’s changing with the Power Torque Series for spring. Looking at the images, it feels like ZR is starting to match its credibility and performance with a more modern point of view. The drop includes packable waterproof outerwear like a full-zip shell and a quarter-zip overshirt. While there’s nothing dramatically new from a construction standpoint, a few subtle differences from the mainline pieces signal a shift.

The colorways are more progressive. Instead of the usual navies, blacks and earth tones, the pieces lean into contrast panels with saturated blues and lime—closer to alpine outdoor logic than traditional golf rainwear. The hoods and openings are clean and minimal. No big corporate chest logos or nostalgic nylon windbreaker cues. Even the photography (clean backgrounds, considered poses) leans toward contemporary techwear rather than a standard golf wholesale catalog.

This isn’t a brand overhaul. But it is an aesthetic shift, even if it's small. For a brand defined by tournament waterproofing, these pieces could sit alongside Arc'teryx or On without looking out of place. And the bigger takeaway is subtle but important: legacy performance brands are starting to match their technical proficiency with contemporary visual language.

The collection is priced from $290 to $460 USD, and it’s available over on Zero Restriction’s website now.

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Summary

• Disney and Nike have refreshed their collaborative apparel lineup for early 2026 with a focus on performance golf wear
• The collection includes new Dri-FIT polos and half-zip pullovers featuring embroidered Mickey and Minnie Mouse icons
• Key pieces include the Mickey Mouse Tour Half-Zip and women's Minnie Mouse Icon Dri-FIT Polos

Just in time for the spring season, Disney has expanded its ongoing partnership with Nike to launch a fresh assortment of co-branded apparel for 2026. The new collection, available now at the Disney Store, merges the sportswear giant's performance technology with classic iconography from the House of Mouse. Designed for both the golf course and long days at the theme parks, the range focuses on breathable, moisture-wicking fabrics in sophisticated cuts.

The lineup is anchored by the Mickey Mouse Tour Half-Zip Pullover, a versatile layer designed for variable weather. Made with Nike’s signature Dri-FIT technology to move sweat away from the skin, the pullover features a stretch-knit fabric for mobility and is finished with a classic embroidered Mickey icon on the chest and the Swoosh on the sleeve. It is available in sleek heathered colorways that offer a more polished look than standard theme park merchandise.

In womenswear, the collection introduces the Minnie Mouse Icon Dri-FIT Tour Polo and a matching Blade Polo. These tops are engineered with a four-way stretch-knit fabric and mesh collars for added ventilation. The design remains understated, featuring a small, tasteful Minnie Mouse character logo that allows the pieces to transition seamlessly from a round of 18 holes to a casual dinner.

Other highlights include a series of Mickey Mouse Icon Polos in striped and solid variations. These classic silhouettes pair a breathable feel with side vents for a relaxed fit, catering to "Disney Dads" and fans seeking functional activewear that nods to their fandom without being overt. The 2026 Disney x Nike collection is available for purchase now via the Disney Store online and at select retail locations within Walt Disney World and Disneyland Resort.

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This may come as a surprise to some, but there's a lot of material to pull from the career of Tiger Woods. There are long periods of dominance, personal issues played out in public, injuries, comebacks and a redemption arc that rivals a Christopher Nolan script. But it’s hard to scroll Instagram for long before you run into a late-90s Tiger moodboard.

Before turning pro and signing with Nike, Tiger dressed like a kid who wore his heart on his sleeve and pulled items out of a dark closet at 7AM before school. And somehow, it worked. The straw hats, boxy polos, bandana prints and wild color blocking. They've all become reference points for what golf looked like before it was fully commercialized. So it's no surprise Sun Day Red keeps returning to this era for inspiration.

Tiger does, too. But to him, those polos, which once sat in a room at his late mother’s house, aren’t moodboard material. They're tangible memories, the way a song can take you back to a specific time and place. The '96 Throwback capsule, which Sun Day Red launched around for next week’s Genesis Invitational, is anchored by one of his more iconic '90s tops.

"[Tiger's] very fond of his amateur days," Sun Day Red senior creative director Cajé Moye told us ahead of the launch. "He just turned 50, so he's very nostalgic just like everybody else. And he's got a weird mind where he sort of remembers everything about his career. He can look at a shirt and say, 'Oh man, I wore that in 1991 in the first round and shot 82.'"

Like recounting the final round of a major down to the club he hit on 18, Tiger remembers the clothes on his body as a feeling, not just an image.

"He looks at some of these pieces and says, 'Man, I used to wear that plaid at the Open Championship, and I remember one time it rained and this and that,'" Moye says. "So he sits there and starts storytelling about these pieces."

That doesn't mean Tiger was indifferent to style. He was a Southern California kid who loved sports, and with a little help from his mother, Kultida, he mixed colors, references and silhouettes with the same freedom as a hook around a tree.

"He was just wearing whatever. And he would just pull something because he liked the colors. A bucket hat? Sure, why not. And he might have a Georgetown Hoya basketball cap because he was really big into sports. So he would just be wearing athletic caps…wide-leg pleated pants. Now those are really cool again."

What's most interesting is how those references translate today. In a world where competitive style often leans safe and performance-driven, the '90s Tiger aesthetic feels like a breath of fresh air. The patterns and silhouettes once dismissed as corny are now being recycled by a younger generation, including Tiger’s own son Charlie.

"The funny thing about it is Charlie's now a high school kid and he's becoming quite a good golfer. And he's transitioned from, 'Dad, you're not cool,' into 'Yeah, Dad's pretty cool,'" Moye says. "Tiger might look at a print and say, 'Well, I don't know, that seems kind of busy,' and Charlie's like, 'You're crazy, that's sick.' He steals stuff out of his closet, essentially."

Sun Day Red's nostalgic capsules still tug at heartstrings, even without an actively competing Tiger wearing them on Sundays. But the real power of this era isn't just in visuals, it's in what they represent. You can market an aesthetic, but you can’t manufacture a feeling.

In a world where what we see on TV is increasingly orchestrated and cultural moments are staged for quick online consumption, Tiger's early legacy is a reminder that even the most iconic sports images started with a kid getting dressed.

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What would pro golfers dress like if they weren’t locked into brand deals? If their scripting wasn’t orchestrated in a Q1 meeting with key stakeholders?

We’ve seen this play out on the equipment side before (mix and match setups of Adam Scott and Brooks Koepka come to mind). But sponsorship obligations run a tight ship when it comes to the silhouettes and styling that shape professional golf. What if all of that went away? World No. 4 Tommy Fleetwood is showing us what that looks like in real time.

Baked into the conversation around why style on Tour skews safe and rigid is the assumption that the players themselves are inherently conservative. But that overlooks the system running in the background. One that emphasizes head-to-toe deals, seasonal product mandates and brand image alignment over personal expression.

Up until 2026, the 35-year-old Englishman had been with Nike for his entire professional career, and the Swoosh became synonymous with his plucky, working-class appeal. His wardrobe consisted of the brand’s patterned Dri-FIT polos, tailored pants and Victory Pro 4 golf shoes. A sharp look, if slightly anonymous alongside fellow Swoosh roster members like Rory McIlroy and Scottie Scheffler. But when Fleetwood debuted at the 2026 Dubai Invitational, the first sign he had turned over a new leaf? The trousers. The roomier silhouette quickly had style-minded observers wondering, “Are those Nike?” They weren’t. “Wait, is Tommy not with Nike anymore?”

Further investigation confirmed the split. Standing alongside Ryder Cup teammate McIlroy, Fleetwood now looked less like an athlete mannequin and more like a guy who woke up and actually dressed himself. Freed from the constraints of a single brand, he became someone who pays attention to silhouette, mixes labels and layers with practicality. In other words, his style began to reflect his personality. That may sound like a low bar, but in professional golf, it’s real progress.

He took it a step further with an offseason appearance at TGL, the made-for-TV indoor league on ESPN. Competing for Los Angeles Golf Club, Fleetwood stepped out in Students, a streetwear-influenced brand with roots in West Coast skate culture.

This may sound like a story of a personal style evolution. But beyond the glow up, there’s a glimpse at what happens when the structure around a Tour player loosens. Even if it's early days, his wardrobe shift suggests that Tour style may be shaped less by a lack of taste and more by the commercial framework surrounding it. And that raises a bigger question: how many other players might actually have a point of view if they were given a chance to show it?

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Summary

• The Jordan Fadeaway Golf Bag receives a sophisticated Photodust Khaki and Pale Ivory colorway for the 2025 season
• Technical features include a 6-way full-length divider system and a detachable ergonomic strap for versatile carrying
• Design elements pay homage to the brand’s history with a towel ring inspired by the Air Jordan 14 and an umbrella cinch derived from the Air Jordan 6

Jordan Brand is reinforcing its presence on the green with the release of the Jordan Fadeaway Golf Bag in a new "Photodust Khaki" colorway. This latest addition to the brand’s premium golf equipment lineup bridges the gap between high-performance sportswear and the iconic aesthetic of the Jumpman. Featuring a refined palette of Khaki, Pale Ivory, and White, the bag is designed to complement the season’s latest Jordan Golf footwear while providing the structural integrity required for 18 holes.

The "Photodust Khaki" Fadeaway bag is constructed with a durable blend of polyester and PU leather, offering weather resistance and an easy-to-clean finish. Its primary organizational feature is a 6-way, full-length divider system that ensures clubs remain protected and accessible throughout the round. Storage is optimized through five strategic pockets, including a soft velour-lined compartment specifically engineered to safeguard tech devices and valuables from scratches.

True to the brand's DNA, the bag is punctuated with sneaker-inspired hardware that elevates it above standard golf gear. An Air Jordan 14-inspired towel ring provides a heavy-duty attachment point, while the umbrella cinch utilizes a lace-lock system directly influenced by the Air Jordan 6. For comfort during transit, the bag employs an adjustable dual-strap system and lightweight leg stands that provide a stable base on varied terrain. The bag is available now online.

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Summary

• JR Smith fronts the new Oakley Golf Fusion Collection dropping in February
• The collection expands Oakley further into golf footwear and technical layering
• The legacy spans icons like David Duval and Annika Sorenstam to newer faces such as Min Woo Lee

2025 was a big year for Oakley on the golf course and beyond. Marking its 50th anniversary, the brand honored the milestone by doubling down on its presence in golf. Oakley has long been part of the game as the go-to eyewear for players like David Duval, Adam Scott and Annika Sorenstam—and more recently, the next generation led by Min Woo Lee. That relationship was formalized in early 2025, when the young Australian joined the roster just in time for the WM Phoenix Open. Now, the brand has tapped another key ambassador: NBA Sixth Man of the Year-turned-tastemaker JR Smith.

Smith fronts this year’s Oakley Golf Fusion Collection, a curated capsule that introduces new footwear, outerwear and accessories to the lineup. The Edge Elite Golf Shoe takes center stage—an evolution of Oakley’s earlier Edge series, now updated with a bungee pull-cord system and zipper overlay. The closure system and inner membrane help keep the shoe dry in damp conditions. Then there’s the Fusion Jacket, another piece built for all-weather performance. A DWR finish and windproof construction make it one of Oakley Golf’s most technically advanced garments to date. Rounding out the collection is a sleek shoe bag with laser-cut details that nod to Oakley’s signature industrial design language.

The full collection will be available online and in stores come February.

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Summary

• CARNIVAL, a foundational name in Southeast Asia’s streetwear ecosystem, is launching its first-ever golf collection
• The SS26 range draws inspiration from Thailand’s deep golf culture while blending Turkish tile motifs
• CARNIVAL pairs intricate designs with wide-leg trousers and cargo shorts, and the collection drops January 17 via its app and website

CARNIVAL isn’t a household name in mainstream streetwear circles, but for those familiar with Southeast Asia’s retail landscape, the Bangkok-based brand is foundational. Founded in 2010 as a small Converse stockist, CARNIVAL steadily expanded its offering before evolving into a private label with a dedicated regional following. Today, it operates five storefronts across Bangkok, including a flagship in Siam Square.

Now, CARNIVAL is turning its attention to golf in a country with a deep and often under-acknowledged golf culture. Thailand has produced world-class talent in recent decades, from Atthaya “Jeeno” Thitikul and Ariya Jutanugarn to Thongchai Jaidee and Kiradech Aphibarnrat. CARNIVAL’s debut golf collection considers how that influence trickles down beyond the professional ranks, shaping how the game is played and styled in less traditional golf spaces. The result is a range of essentials designed for both men and women.

The Spring/Summer 2026 collection is built around the concept of “Exploring Beyond.” Pattern-heavy graphics across tops, headwear, and accessories draw from traditional Turkish tile motifs, reinterpreted through old-world Japanese hand-stitching techniques. Those intricate surfaces are grounded by relaxed silhouettes like wide-leg trousers and cargo shorts.

The first delivery from the collection arrives January 17, available exclusively via CARNIVAL’s app and website.

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Summary

• Tony Finau’s signing with Jordan Brand formalizes a long-standing relationship
• Finau will debut head-to-toe Jordan Golf apparel at the 2026 Sony Open
• The move reflects Jordan Brand’s broader push to establish a more performance-driven presence in golf

Tony Finau has signed with Jordan Brand. The move may come as a surprise to some. Not because it feels out of left field, but because Finau has spent years operating as something of an unofficial Jordan ambassador.

Though formally aligned with Nike, his connection to Jordan Brand has long been apparent. He's always gravitated toward Jordan silhouettes, most notably the Air Jordan 1 Low Golf, which he wore in a modified, player-exclusive version. He also became a familiar presence at Grove XXIII, often playing alongside Michael Jordan. Taken together, the signing feels less like a shift and more like a recognition of what was already there.

Finau will make his 2026 debut today at the Sony Open wearing head-to-toe Jordan Golf apparel, a rarity in the professional game. “Joining the Jordan Brand marks a new chapter in my career,” Finau said in an essay. “Obviously Michael represents excellence at the highest level. Jordan Brand is incredible to be a part of, and Michael is an incredible individual to represent.”

What’s more interesting, though, is what this signals for Jordan Brand’s ambitions in golf.

Last year, the brand underwent a soft relaunch, introducing a refreshed apparel line and the introduction of the Jordan Air Rev Golf. Rather than leaning heavily on nostalgia, the focus shifted toward performance and modern relevance, while still staying rooted in Michael Jordan’s competitive ethos.

So while Tony Finau joining the roster is a meaningful addition, it may ultimately be remembered as a precursor. Expect more from Jordan Brand this year as it works to solidify its place within the game.

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Brooks Koepka has always been that guy. We all knew a version of him in high school—the jock who was good at every sport, seemingly without trying. And yet, there’s always been a suspicion that there’s more beneath the surface.

For years, Koepka existed as something of an enigma on tour. His run of major dominance from 2017 to 2019 (four wins in twelve championships) was baffling not just because of how often he won, but because of how he carried himself while doing it. He played as if the trophy was a nice-to-have rather than the whole point. There was no visible tension, no sense that he was living and dying with every holed putt.

That kind of detachment was jarring in a post-Tiger era that trained us to expect visible obsession and emotional volatility. To see someone win at that level while appearing not to care read, to some, as arrogance. But in hindsight, it was just laser focus. Koepka never let opponents (or the fans) know how he was feeling.

There’s another side to Koepka that quietly reshapes how he’s perceived: the way he dresses.

Signed with Nike since 2016, he’s one of the few players who still carries Swoosh-branded clubs in the bag. More notably, Koepka has consistently given Nike the freedom to experiment around him, acting as a testing ground for more conceptually driven ideas. In 2019, he stepped onto the course in a custom pair of OFF-WHITE™ x Nike Air Max 90s. A few years later, he returned to the TOUR Championship wearing pieces from the then-unreleased NOCTA Golf collection.

These moments hinted at something deeper: an athlete who understands image and brand. Not just a dominant golfer, but someone operating within culture. And with his return to the PGA TOUR freshly announced, here are a few moments that show Brooks Koepka has always been more than just your average golfer.

2019 TOUR Championship

The 2019 TOUR Championship gave us one of the most enduring one-liners in modern golf style lore: “It’s fashion, bro.” That was Koepka’s response when asked why he’d tee it up in OFF-WHITE™ x Nike Air Max 90s.

“I don’t know how to explain it. It’s Off-White. It’s fashion,” he said. “I guarantee the whole golf world has no clue what Off-White is, but it’s fresh. If you’re a sneakerhead, you’ll get it—or into fashion. Sneakerheads know.”

Kobe Bryant Tribute

During his rehabilitation in 2020, Koepka found inspiration in Kobe Bryant. Ahead of his return at the Genesis Invitational, he had a custom pair of shoes made as a tribute to the late Lakers legend. The shoes never made it to Bryant. Instead, Koepka wore them in competition and later donated the pair to raise money for the crash victims’ families.

2021 TOUR Championship

Koepka resurfaced on fashion blogs in 2021 after debuting pieces from NOCTA’s then-unreleased golf collection in competition. Wearing the NOCTA polo in two colorways, he proved that Tiger Woods isn’t the only golfer who can pull off a mock neck. It was another reminder that personality, when deployed selectively, still has power in golf.

Going Blonde

Plenty of people toy with the idea of going bleach blonde. Very few follow through. But Koepka did, showing up to the 2022 Farmers Insurance Open with newly dyed hair.

“My barber has been wanting to do it for a while, so I told him I’d do it,” Koepka said. “Wasn’t much behind it—we were just messing around.”

The hair was gone before his summer wedding to Jena Sims, but the moment stuck.

Photoshoot with Travis Scott

Koepka made a surprise appearance alongside Travis Scott in late 2023 as Jordan Brand introduced the Travis Scott x Air Jordan 1 Low Golf to the course. Shot at Grove XXIII, the campaign paired two figures who operate in very different arenas, but share an understanding of image and cultural timing.

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Summary

• 7-Eleven and Sunday Golf have revived their sold-out El Camino bag for a limited pre-order window
• The lightweight stand bag features signature convenience store branding and holds up to 12 clubs
• Orders are currently live via 7Collection with shipping scheduled for July

After sparking a viral moment in 2024, 7-Eleven and Sunday Golf are officially bringing back their cult-favorite collaborative El Camino Golf Bag. The convenience store giant has once again tapped the San Diego-based equipment manufacturer to restock the limited-edition carrier, offering a second chance to golfers who missed the initial drop of the "Always Open, Open" collection.

The design utilizes Sunday Golf’s versatile El Camino silhouette, a "modern midsize" bag weighing in at just 3.9 lbs. Engineered to carry up to 12 clubs, the bag bridges the gap between a minimalist par-3 carrier and a full-size tour bag, making it ideal for the casual player. Visually, it adopts 7-Eleven’s iconic orange, green, and red color palette, leaning into the retailer's recent push into lifestyle merchandise.

Check out the release above. The 7-Eleven x Sunday Golf El Camino bag is available for pre-order now through January 16 via 7Collection, with delivery expected in July.

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In golf, 3D printing has long felt more like vanity R&D than true consumer-facing technology. Sure, Bryson DeChambeau became a notable evangelist when he put a 3D-printed iron set in play in 2024. But that was hardly a convincing use case for the average golfer—especially given DeChambeau’s famously close relationship with experimental tech over the years. This is, after all, the same player who turned Epsom salt baths and single-length irons into recurring talking points.

So despite the on-course success, there weren’t exactly droves of golfers clamoring for 3D-printed gear.

The biggest barrier was price. Until recently, no major OEM offered a 3D-printed iron set that was readily available at retail. Anything resembling it required full customization (translation: prohibitively expensive). That began to shift in June 2024, when COBRA unveiled its LIMIT3D irons. The prototype set was priced at $3,000 USD and capped at just 500 units worldwide, reinforcing the idea that 3D printing in golf was still more concept car than daily driver.

Later iterations, however, told a different story. COBRA refined its production process, dropped the “LIMIT3D” designation, and released the 3D PRINTED TOUR irons at a more attainable (though still premium) price point of around $2,500 USD. The irons quickly found validation on Tour, with staff player Max Homa putting them in play.

Now, COBRA is expanding its 3D-printed lineup further with the introduction of two new models: the 3D PRINTED MB and 3D PRINTED X irons. While the TOUR model was designed squarely for elite players and low handicaps, the MB and X aim at a broader audience, targeting golfers in the 10-to-20 handicap range.

The key shift here is accessibility. While still far from inexpensive, the new 3DP MB and X irons come in roughly $1,000 USD less than COBRA’s initial consumer-facing 3D-printed offering. Just as importantly, they’re no longer positioned as limited-run curiosities. COBRA has intentionally dropped that framing to signal that 3D printing shouldn’t be viewed as golf’s version of a moonshot prototype.

“Cobra Golf has always been driven by innovation,” said Dan Ladd, President of Cobra Puma Golf. “The fact that we are the first OEM to offer a full range of 3D-printed irons that exceed the performance of comparable, traditionally made irons clearly shows our dedication to making the very best performing gear in golf.”

Someday, it may be commonplace for serious golfers to have their own 3D printer in the garage. 7-iron coming out a degree flat? No need to bend the lie, just print a new one. Until then, COBRA is staking an early claim as the brand most willing to turn next-generation metalwork into something golfers can actually use.

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Summary

• Sun Day Red, Tiger Woods’ apparel brand, has selected Taiwan as its first international market outside of North America through a partnership with the retail group EMERS
• A temporary pop-up store will debut in Taiwan from January 13 to March 1, offering exclusive access to the collection and a limited-edition 3D Logo Hoodie ahead of a permanent flagship store opening later this year
• The collection features cross-over functional aesthetics personally overseen by Woods, utilizing ergonomic cuts and advanced climate control systems to transition from professional golf utility to everyday lifestyle wear

Tiger Woods is officially taking his post-Nike chapter global. Sun Day Red has selected Taiwan as its inaugural overseas market, signaling a major expansion for the brand in Asia. This strategic move sees the golf legend partnering with EMERS to introduce his performance-driven apparel to a new audience, translating decades of competitive experience into a tangible lifestyle collection.

The brand’s ethos centers on breaking tradition, with Woods personally overseeing the "cross-over" functional aesthetics. The garments feature ergonomic cuts and advanced climate control systems designed to handle diverse weather conditions, merging professional utility with fashion-forward sensibilities.

To celebrate the launch, a pop-up store will operate from January 13 to March 1, offering fans a first look at the collection. This temporary space will feature exclusive items, including a limited edition 3D Logo Hoodie. Following this preview, Sun Day Red plans to open its first-ever global flagship store in Taiwan during the second half of the year, cementing its commitment to the region.

Stay tuned for more details.

ASH GOLF X Sun Day Red Pop-up Store
No. 297, Lequn 2nd Rd.
Zhongshan District, Taipei City
Taiwan

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