To say that Chicago is a sports city isn’t much of a revelation. The Bears, Bulls, Cubs, White Sox and Blackhawks have each shaped its identity, while venues like Wrigley Field, Soldier Field and the United Center have hosted some of the country's biggest sporting moments. This week, Medinah Country Club will join that lineage as it welcomes the Presidents Cup to the Chicago area.

But the tournament week will stretch beyond the confines of Medinah. Across public golf, food, fashion and music, the PGA Tour is building a series of touchpoints intended to connect an international team competition with the culture of its host city.

That begins with Derrick Rose. The former Chicago Bulls star will be on hand for Thursday morning’s opening ceremony, where he will handcraft the floral ring encircling the Presidents Cup trophy on the first tee. The installation is being designed in partnership with Rose's Flower Shop, bringing a distinctly local point of view to one of the week’s central visual moments.

Chicago's relationship with golf runs deeper than the major-event setting, too. The city has a long place in the history of American golf, while its public courses continue to offer a different kind of entry point into the game. On Wednesday evening, HNRS Golf and Roger Steele in collaboration with the PGA Tour will host a kickoff party at Sydney Marovitz Golf Course, the public, lakefront course that has become a familiar part of the city’s golf landscape. The event will include one-of-one merchandise giveaways, while the course’s first tee will receive a Presidents Cup buildout for the week.

It is a fitting place to begin the conversation. For many golfers, public courses are where the game becomes part of ordinary city life: a few hours before work, a quick nine at the end of the day or an introduction to the sport without the barriers associated with private clubs. Bringing Presidents Cup programming to Sydney Marovitz creates a connection between the scale of a global team competition and the communal side of the game that exists closer to home.

Food will be another part of that equation. Chef Soo Ahn, the Michelin-starred Chicago chef and avid golfer, has been named the designated chef for the International Team. Elsewhere, Chef Hannah Flora, known for her runner-up finish on Hell's Kitchen, will appear in the 1924 Club experience. Together, those details give the tournament week a more local and personal dimension than the standard hospitality playbook.

Fashion, meanwhile, will be visible in the uniforms and the fan experience. Summit and B. Draddy (whose headquarters sits less than 100 miles from Medinah) are bringing a Midwest perspective to the team uniforms, combining heritage references with modern performance. Local brands will also appear in the PGA Tour Fan Shop, alongside a merchandise collection that includes Chicago Cubs- and White Sox-inspired jerseys. Pieces of the collection will be on display as Chicago's tastemakers gather for a First Round viewing experience at Five Iron Golf.

Even the music surrounding the event will lean into the city. Players across both teams are expected to feature Chicago artists including Ye and Chief Keef in their social content, a small but clear signal of the city's influence on the week.

The Presidents Cup is, at its core, a competition between the United States and an International Team. There will be pressure, strategy and the kind of atmosphere that comes with a major sporting event. But as the tournament arrives at Medinah, Chicago’s own culture will be part of the picture too. Public golf courses, celebrated chefs and sports history included.

For more information, visit the PGA Tour Instagram, Facebook, X account and YouTube.

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Summary

L.A.B. Golf and Stephen Curry’s UNDERRATED Golf have launched a limited-edition putter and accessory collectionThe release includes custom VZN.1i and OZ.1i putters featuring a black stainless steel insert and UGT TPT shaftA portion of proceeds from every putter purchase will be donated back to the UNDERRATED Golf Tour

L.A.B. Golf and Stephen Curry’s UNDERRATED Golf have officially released their collaborative limited-edition golf collection. Building on their partnership announced for the 2026 UNDERRATED Golf Tour (UGT) season, the release introduces signature putters alongside co-branded headcovers and greenside tools designed to support junior golf development.

The centerpiece of the capsule includes custom iterations of L.A.B. Golf's VZN.1i and OZ.1i putters. Rendered in a limited-edition black, silver, and red color scheme, both models are engineered with a black stainless steel insert, a custom UGT TPT shaft, and a custom UGT Pistol 0º grip. Each putter ships in a custom black box detailed with red and silver highlights alongside imagery of Curry.

Rounding out the kit, the collection offers a magnetic headcover ($100 USD) featuring red piping, silver-madera highlights, and triple-brand logo detailing. The accompanying Accessory Pack ($35 USD) includes a dual-pronged divot tool and a circular ball marker, both finished with dual-sided branding. A portion of proceeds from every putter sold goes directly back to supporting UGT’s mission to make golf accessible to young athletes aged 12 to 18.

The UNDERRATED Golf x L.A.B. Golf collection is available now via L.A.B. Golf.

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Summary

Swiss sportswear brand outlines 2029 targets approaching $7 billion in absolute net salesExpansions into golf and football product ranges are officially slated for early 2027Strategic shift to U.S. dollar reporting will align financials with actual business economics

Swiss sportswear powerhouse On revealed its plan to disrupt the country club during its investor day at the Zurich headquarters on Tuesday. Executives laid out a three-year growth plan to secure 2029 ambitions. The brand is mapping its evolution as a publicly traded company by entering major global sports. Co-chief executive officer Caspar Coppetti announced that the label will add a golf category to its roster in early 2027. Internal backing for the move includes chief design officer Thilo Brunner and president Scott Maguire, who are both avid golfers. Tennis icon Roger Federer attended the event to express excitement for the extension into the golf space.

Football represents another arena receiving the Swiss treatment following a recent partnership with superstar Kylian Mbappé. Linking with the French forward generated $8 billion USD in earned media reach, according to founder and co-chief executive officer David Allemann. This cultural alignment shifts the demographic younger, as 72 percent of followers gained since the announcement are under the age of 35. Digital momentum supports the upcoming release of the first On Football product range in 2027. Diversifying into these segments moves the company from a specialized running label into a multi-sport powerhouse capable of sustaining momentum on the public market.

The Zurich-based label established specific financial targets for the road to 2029 to support its expansion. Management set a goal to reach at least 5.6 billion Swiss francs, which is approximately $7 billion USD, in absolute net sales by the end of the decade. High-teens constant currency growth is anticipated over the next three years. Existing categories remain the primary engine, with over 75 percent of the net sales addition planned to come from established run, lifestyle and apparel verticals. For the third quarter of 2026, On forecasts a constant currency net sales growth rate of roughly 17 percent and expects up to $65 million USD in tariff refunds.

Profitability goals remain high as the brand scales. Executives committed to maintaining a gross profit margin of at least 65 percent throughout the next three years. The label also aims to reach an adjusted EBITDA margin of at least 22 percent by 2029. Chief financial officer Frank Sluis announced On will transition to U.S. dollar reporting as early as 2027. Switching reporting currencies aligns the financials with the economics of the business and the currency of its share price.

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Summary

VESSEL and Curry Brand have officially launched a collaborative golf collection centered on premium golf bagsThe joint effort pairs luxury equipment manufacturing with NBA superstar Stephen Curry's athletic brandThe full collection is available now exclusively online through VESSEL's webstore

VESSEL and Curry Brand have officially launched the VESSEL x Curry Brand Golf Bag Collection. The joint effort unites VESSEL's premium golf equipment manufacturing with the athletic imprint founded by NBA superstar Stephen Curry.

Centering on high-end golf bags, the collaborative lineup reflects a shared commitment to hard work, relentless dedication, and championship pedigree across every stitch. The design approach bridges specialized manufacturing with performance-focused utility for the course, expanding Curry Brand's athletic identity into specialized golf gear. The release features a branded microfiber cart towel, as well as gloves and a duffle bag.

Guided by the partnership's core ethos, "The Game Changes. The Joy Remains," the offering combines functional construction with elevated details. Built for athletes and golf enthusiasts alike, the release delivers functional carrying solutions crafted to meet professional equipment standards.

he VESSEL x Curry Brand golf bag collection is available now online.

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Summary

Eastside Golf and Nike are continuing their five-year partnership with a collaborative Air Max 90 Golf silhouetteThe upper incorporates glossy repeating Eastside Golf script across the mudguards alongside gold hardware accentsThe sneaker is scheduled to release alongside a matching NEXT% Tour 3 during the Fall/Winter 2026 season

Name: Eastside Golf x Nike Air Max 90 Golf
Colorway: Black/Dark Smoke Grey
SKU: IO4670-001
MSRP: TBD
Release Date: Fall 2026
Where to Buy: Nike

Eastside Golf and Nike have officially introduced the Eastside Golf x Nike Air Max 90 Golf, marking the latest footwear offering in their five-year partnership. The collaborative design joins the previously revealed NEXT% Tour 3 within the brand's growing golf lineup.

Dressed in an almost entirely black color scheme, the model utilizes contrasting textures across its upper. A glossy mudguard is detailed with repeating Eastside Golf script, complemented by a side Swoosh with a matching finish. Honeycomb-patterned mesh covers the toe box, tongue, and collar area to balance the tonal leather overlays.

Gold accents provide contrast across the dark upper, including custom Eastside Golf branding on the tongue and metallic lace dubraes. While maintaining the traditional shape of the classic Air Max 90 runner, the outsole has been modified with specialized tread patterns to deliver performance traction on the course.

The Eastside Golf x Nike Air Max 90 Golf is expected to release during Fall/Winter 2026 alongside the matching NEXT% Tour 3.

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Watching Kevin Hart on set is akin to watching a veteran fighter in the ring. There's efficiency to everything he does. At a shoot in South Brooklyn, he transitions from still photography to a scripted commercial to short-form social without ever losing momentum. Someone steps in, gives him the brief and Hart takes it from there as he riffs, adjusts and delivers with the composure of someone who has done this thousands of times. Because, of course, he has.

It's an appropriate way to encounter Hart at this particular moment. At 46, after a career built around comedy, entertainment, business and a relentless commitment to fitness, he has thrown himself headfirst into something he is decidedly less experienced at: golf.

What began less than a year ago has quickly become another obsession. Hart has joined a growing group of high-profile athletes and entertainers taking up the game, traded playful challenges with LeBron James, started a YouTube channel to document his journey and even appeared at Augusta National during Masters week. Now golf is becoming part of his business world, too, as Fabletics expands into the category with a collection shaped in part by Hart's own rapid immersion in the sport.

That's what brought us to the course in Brooklyn: to talk about why golf took hold so quickly, how his instinct for self-improvement translates to a game built on frustration and what happens when someone accustomed to mastering his craft willingly puts himself back in the position of being a beginner.

Hypegolf: We know you’ve been getting into golf recently. Once you got into golf, what was the moment you realized that this was becoming more than a hobby for you?

Kevin Hart: Probably when I took a liking to it. I'm pretty obsessive, so if I take a liking to anything, it's very hard for me to approach it halfway. It's kind of all or nothing. And the idea of a game that puts you in a position where you're just competing against yourself is fun. It's exciting to also suck and know that you can only get better. So I think that was the driving force in showing up, showing back up.

So the question is, how good did I want it to get? And that’s where the obsessive behavior and approach to the game came in.

When you started getting into the game, was there maybe a misconception you had about it from earlier in your life that was disproved as you learned more?

No. There was no perception of the game at all. I wasn't a follower of golf, a fan of golf. I had no knowledge of golf, so, you know, from afar it was just a game that I wasn’t into, that I didn't play. Boring. Not for me, not my audience, not my culture. There were so many assumptions that I had just because. Just because of where I was from, how I was raised, and I wasn’t brought up on the game or around country clubs or, you know, any place that would give me any type of knowledge of golf.

So because of that, I was very blind to what the game was. At the late age of 46, I was able to pick it up and have a bunch of aha moments. I think a lot of people that have taken up the game at late stages in their life, it's aha. It's, "Oh my God, there’s so much more to the game than what I thought was in the game."

Like you said, golf can be frustrating and addictive at the same time. When there's a day where nothing's going right and you can't hit the ball the way you want, what keeps you coming back?

I think it's back to what I said earlier. Sucking is good, right? You can only go up from there. So it's a frustrating game, but if you are patient and really adapt to the process of just competing against yourself, there are no losses. It's all about just showing up an inch ahead of where you were the day before.

So how do you do that? How do you position yourself to grow? You're not looking at everybody else. You're not going to the Tour. You're not aligning yourself against pros. In the beginning stages of it, it's just you against you.

The idea of a golf swing is all you’re focused on. What is a good golf swing? How do you get to a good golf swing? Are you trying to do it on your own? Are you going to develop bad habits? Are you getting the right information? Are you getting a coach? Are you getting help?

For me, from day one, it was doing it correctly, so I jumped in full speed ahead. Coach, nine holes, every day. Working on it every morning. Working on it, working on it, working on it, and now I'm at a place where it's like, oh, it's starting to all make sense. It's starting to come together.

It's kind of similar to the way you've approached comedy or fitness or business. You mentioned that you go all in when you get into something.

There's no halfway. It's what I am. It's how I was raised. So if I'm not gonna apply myself fully, then I wouldn't do it at all.

If I'm not gonna apply myself fully, then I wouldn't do it at all.

As you've gotten into the sport, spending time with athletes from different sports, is there anything you've learned from watching some of them apply themselves to golf?

Depends on what sport they're coming from. Some of them have a crazy advantage. Hockey players, baseball players have a crazy advantage. Tennis players have a crazy advantage just because of the swing or swing path.

They have developed muscle memory at a very high level of going, you know, in to out versus out to in. And what you'll see is that they can pick up the dynamics of a swing so much faster.

Mookie Betts, as an example, an amazing athlete, but phenomenal golfer, whose golf swing is probably up there with some of the most elite pros that have played the game for quite some time. But he is a lover of the game, and he also works on it. He's devoted to it. He wants to be a scratch golfer. He has high, high, high expectations of himself for himself.

And you can tell that he's not stopping until he gets what he wants out of the game. I think athletes that are successful in their profession are looking for the same level of success in the games they take on as a hobby.

Golf is a game that puts you around so many people, so many different types of individuals, right? From business to athletes to professionals.

So naturally, wanting to compete when you do get to those stages is what everybody wants to do. But you also just wanna be the best version of yourself.

How does personal style factor in? Golf is one of the few sports where you can express yourself through what you wear and how you present yourself on the course. How have you started to develop that?

I think it's everything. I think the beauty of where golf is today is it's expanding, right? You're seeing golf realize that the idea of old and true is not something that really fits within the new. There's a younger generation that's gravitating towards the sport, and style attached to golf is growing, right?

I think you've seen brands like Malbon do a great job of expanding what golf attire can be and should be, while still respecting the game.

You know, as a guy who loves clothes in general, any way that I can step into the space and be fashionable while having fun, it's a big deal. If you don't play good, you at least wanna look good.

So the brands that are allowing the golfer of today to express a little more from a fashion perspective are brands that are standing out. Fabletics, myself, we're trying to do our own version of what we can call standout apparel in the golf space, while staying true to the foundation of what golf is. You don't wanna disrespect it. You wanna keep a level of class and premium to it, but you also wanna add some flair where you can.

Humor is very important. It's been in the game for a while. You just haven't been able to see it because of the way golf has been showcased.

And that logo on the chest, that's kind of representative of the collection?

Yes. My little guy. I’m all about love. I'm all about living, loving, laughing. And any time that I can expand the brand of myself with a noticeable attachment to what I think the world needs, which is love, I'm all about putting people in a position to, you know, be together, stay together, have fun together.

What I love about golf is golf does that, right? Friendships can last forever on a golf course. You know, you have friendships that take golf trips year on end. You have friends that are golfing every weekend. You have relationships that last and find themselves in much bigger and better places because of the world travel that golf allows you to do.

It's a game that truly, truly builds and protects what I would call the memories, right? I'm less than a year in, and I can say some of my best memories in life are traveling to some of the most beautiful golf courses that I've ever seen, and my wife and my friends being a part of it.

Having a logo that I can now connect with people from afar, where we all understand what the logo is and why we're gravitated toward it—not just because of how good the clothes look, but because of the meaning behind it—I think that's special.

So anything that I can do that comes from the heart, my fan base has always gravitated towards the things that I've been able to do because they know how much of an authentic person I am, especially when I'm speaking from the heart.

Golf has a reputation for taking itself pretty seriously. Where do you think humor fits into the game?

Humor is very important. It's been in the game for a while. You just haven't been able to see it because of the way golf has been showcased.

I think there's a lot of personalities that have been at the forefront. They just haven't had the space to be the voice. But if you golf and you have a foursome, you're out there with people that you’re laughing with, that you're enjoying life with, and through four hours of enjoyment, there's tons of stories that you leave with.

I mean, this is why golf days are so long, because of the good time.

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Summary

LIV Golf has received interim court approval to access $14 million USD of a larger $49.6 million USD bankruptcy loanThe U.S. Bankruptcy Court authorized the league to maintain employee wages benefits and payments to key commercial partnersThe circuit aims to complete its court-supervised Chapter 11 restructuring and launch its next phase in early 2027

LIV Golf has officially secured interim court approval to access $14 million USD in debtor-in-possession financing following its Chapter 11 filing. The ruling from the U.S. Bankruptcy Court for the District of New Jersey provides short-term liquidity to maintain league operations while pursuing a recapitalization plan backed by BC Partners Credit.

The initial $14 million USD drawdown represents a portion of a larger $49.6 million USD bankruptcy financing package designed to fund ongoing business activities. In addition to securing operational capital, the court order authorizes the professional men's golf league to continue paying employee wages and benefits, maintain internal programs, and execute payments to vendors and business partners.

Chief Executive Scott O'Neil cited the ruling as significant momentum for the league's proposed reorganization. Launched in 2022 with backing from Saudi Arabia's Public Investment Fund, LIV Golf entered Chapter 11 proceedings amidst multi-million dollar obligations owed to high-profile players, using the court-supervised process to negotiate player participation for its future structure.

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Summary

LIV Golf filed for bankruptcy protection in a New Jersey court after losing financial backing from the Saudi Public Investment FundCourt documents reveal up to $1 billion USD in estimated liabilities and at least 1,000 creditors including major star playersThe organization plans to restructure as a 2.0 version next season while the PGA Tour denies a pathway back for its stars

LIV Golf officially filed for bankruptcy protection in a New Jersey court after losing its sovereign wealth lifeline. The breakaway organization originally disrupted the global golf ecosystem by utilizing billions in backing from Saudi Arabia's Public Investment Fund to lure talent away from traditional circuits. That expansion ended abruptly when Saudi investors ceased financial backing earlier this year and capped total expenditure at an estimated $5 billion USD. Operational fallout followed with LIV Golf laying off the vast majority of its staff in September 2026. Official court documents reveal the financial crater left behind with estimated liabilities between $500 million USD and $1 billion USD. The organization currently lists an extensive roster of at least 1,000 different creditors waiting for compensation.

Athletes who gave the breakaway league its disruptive power are the heaviest casualties of this collapse. Star players Bryson DeChambeau, Jon Rahm and Cam Smith are directly named in the bankruptcy filings as primary creditors currently owed money by the tour. These high-profile defections originally triggered bitter divisions within the sport and now those choices carry massive career consequences. The PGA Tour stated that it has no plans to offer players a pathway back to its series. This refusal from the establishment combined with the sudden bankruptcy leaves the professional future of several stars in limbo. They remain stranded between a bankrupt startup and an establishment that refuses to take them back.

The bankruptcy filing outlines a blueprint for survival despite the staggering debt and indicates that LIV Golf intends to restructure. Chief executive Scott O'Neil stated that the bankruptcy process provides the necessary structure to pursue a landmark transaction. The overarching goal is for the tour to return next year built entirely around an innovative player-first ownership model. To protect its global footprint while this reorganization occurs, the company is seeking recognition of the United States bankruptcy filing in England and Wales. This legal maneuver covers various international assets and overseas operations.

League officials pledged that a revised 2.0 version of the tour will re-emerge under new investors next season with a noticeably different product. The proposed future format features a shorter event schedule and reduced prize money for competitors. A public statement released on Tuesday detailed that the company remains in advanced discussions with its players regarding the creation of a new ownership structure. This strategy attempts to align the financial interests of the players directly with the long-term success of the league. The exact timeline for this comeback remains unclear as the statement added that no definitive decisions regarding the 2027 schedule or individual events are being announced yet.

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Summary

Nicole McLaughlin has revealed her latest upcycling project transforming vintage Oakley golf bags into custom outerwearThe design process deconstructs original straps pockets oversized logos and technical panels into a pair of one-off jacketsProfessional golfer Paris Hilinski was recently spotted wearing one of the completed custom creations on the course

Designer Nicole McLaughlin has officially revealed her latest upcycling project, crafting custom Oakley Golf Bag Jackets from vintage equipment. Known for her functional transformations of sports gear, McLaughlin’s newest experiment turns archival golf bags into a pair of one-off wearable jackets.

McLaughlin takes to Instagram to show the process of transforming the bags into leather motocross-inspired leather jackets. Starting with a collection of vintage Oakley golf bags, McLaughlin dismantled the original builds while still taking into account the branding, to repurpose their core functional elements. The resulting outerwear pieces integrate the bags' oversized brand logos, utility pockets, carrying straps, and durable technical panels directly into the jacket silhouettes. By retaining these structural details, the custom designs preserve the distinct visual language and hardware of the original golf gear.

Bringing the experiment back onto the green, one of the finished custom jackets was recently worn by professional golfer Paris Hilinski, highlighting the practical utility of the upcycled technical concept.

Take a look at the finished product above or below.

 

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Golf courses, pro shops and institutions are often defined by who already feels comfortable inside of them. The latest edition of Hypegolf Clubhouse took a different approach, bringing together experienced players, newcomers and golf communities from across New York under one roof in SoHo.

Throughout its three-week run, the Clubhouse hosted events with groups including Dual Sport, Swang and Long Island Golf Junkies. Each brought its own perspective and relationship with the game, reflecting the increasingly varied makeup of modern golf culture. But while community remained at the center of the Clubhouse, this year’s space also placed a greater emphasis on something more tangible: helping people get better.

That was most apparent in the simulator bay at the back of the space, powered by an Uneekor EYE MINI SIMKIT. Rather than functioning simply as another attraction, the bay gave visitors access to a legitimate practice and performance environment that golfers could use to understand their swing, dial in their equipment or continue playing throughout the year.

The SIMKIT is a complete simulator setup built around an Uneekor launch monitor, with this event featuring the portable EYE MINI alongside a premium enclosure and impact screen, hitting turf, projector and the software needed to bring everything together. At the Clubhouse, that turnkey setup helped transform a relatively compact downtown space into something resembling a fully equipped indoor golf studio.

The premium setup was anchored by the technology golfers can rely on to better understand their game. Uneekor’s EYE MINI uses two high-speed cameras and Dimple Optix® technology to capture the golf ball at impact, producing 19 ball and club data points without requiring specially marked balls. Club Optix® adds real-time club tracking and visual impact replay, allowing golfers to see what happened at the moment of impact rather than relying solely on numbers or simulated ball flight.

That balance between accessibility and serious feedback made the setup particularly suited to the Clubhouse. A visitor could step into the bay for a casual closest-to-the-pin challenge, while a more experienced player could use the same technology to examine impact conditions and understand why the ball moved the way it did.

On opening night, that overlap between community, competition and game improvement came together particularly clearly. Guests competed in closest-to-the-pin and long-drive challenges on Uneekor’s 4K golf simulation software, GAMEDAY, with one winner taking home an Uneekor EYE MINI. The prize matched the experience, offering more than a symbolic takeaway from the event. The winner left with the same portable launch-monitor technology featured in the Clubhouse simulator and the foundation to recreate a similar practice environment at home.

That prize captured what made this year’s Clubhouse distinct. It remained a gathering place where different corners of golf culture could cross paths, but it also treated improvement as part of that culture. The social side of golf brought people through the door, while the Uneekor setup gave them another reason to stay and play.

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For the second consecutive year, the Hypegolf Clubhouse Classic returned to the New York metropolitan area, bringing together the many different corners of the city's golf community for a day on the course.

The tournament arrived less than two weeks after the Hypegolf Clubhouse Powered by the 2026 Toyota RAV4 opened its doors at 430 West Broadway. Conceptualized as a golf "tune-up shop," the Clubhouse is a place to discover new brands and gear, get clubs re-gripped, dial in distances and, just as importantly, meet other golfers. The Classic took that same spirit out onto the course.

This year, we headed north to New York Country Club in Spring Valley, New York. Perched above the surrounding landscape with views stretching toward the Manhattan skyline, the course provided an appropriately laid-back setting for a field composed of athletes, musicians, artists, photographers, creators, competitive golfers and those newer to the game. Ja Rule and Daniel Arsham were among those joining us for the day.

Players began arriving at 10AM, warming up alongside a 2026 Toyota RAV4 GR SPORT positioned on the driving range and outfitted with pieces from the Hypegolf x 2026 RAV4 collection. At noon, the field headed out for a shotgun start and the return of the Classic's 6-6-6 format: six holes of two-man best ball, six of two-man scramble and a final six-hole four-man scramble. That format did its job, and by the end of 18 holes three groups were deadlocked at 60. But there was another matter to settle first.

 

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The men's long-drive competition had produced its own tie, with one player's longer drive finishing through the fairway while another found the short grass. So the crowd gathered around an elevated tee overlooking the 18th, where the two finalists would hit back over the green and downhill into the fairway beyond.

What followed felt closer to a prize fight than a golf tournament. Phones came out, the crowd closed in around the tee and the players emerged through a corridor of spectators. After trading blows, Headband Golfer ultimately claimed the long-drive title in dramatic fashion. From there, attention shifted to the 18th green, where the three groups tied at 60 contested the tournament playoff. When it was over, Ja Rule, Headband Golfer, Dr. Stephanie Chu and Artie Green emerged as the 2026 Hypegolf Clubhouse Classic champions.

It was a fitting ending to a day built around the idea that golf doesn't have to look one particular way. Different backgrounds, different relationships with the game and different levels of experience all converged on the same course, with everyone suddenly very invested in who could hit one drive the furthest or hole one more putt.

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Summary

The PGA TOUR and the LeBron James Family Foundation have partnered to host a new youth-focused golf initiativeThe inaugural LeBron James Family Foundation Invitational will take place at Akron’s Firestone Country Club from July 6–7 2027The event pairs off-course mentorship for I PROMISE students with competition for Pathway to Progression athletes

The PGA TOUR and the LeBron James Family Foundation have officially partnered to launch a new multi-year initiative aimed at expanding youth access to golf. The collaboration introduces the inaugural LeBron James Family Foundation Invitational, scheduled to take place at Firestone Country Club in Akron, Ohio, from July 6–7, 2027.

The two-day event combines off-course educational programming with competitive play on Firestone’s South Course. Mentorship initiatives will connect Akron-area students from James' I PROMISE program directly with professional golfers emerging from the PGA TOUR’s Pathway to Progression Pro-Bound Five program—an initiative launched in 2023 to support athletes from historically underrepresented backgrounds.

The partnership aligns with the PGA TOUR’s evolving philanthropic strategy focused on youth development, community access, and inclusion. Alongside James’ recently launched golf-focused media efforts, the event marks a sustained commitment to creating opportunities for inner-city youth while preserving professional golf's historic presence at Firestone Country Club.

The inaugural LeBron James Family Foundation Invitational takes place July 6–7, 2027, at Firestone Country Club, with further participant announcements expected in the lead-up to the event.

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Summary

GDC and Malbon Golf drop a four-piece golf capsule crafted entirely from 100% Japanese cotton denim chambray.Features the Collegiate Long Sleeve, Pine Windshirt, Magnolia Pants and Clubhouse Pants in Light Blue and Navy.Launches August 27 via Malbon and August 29 via GDC Daikanyama and online.

Takashi Kumagai’s Japanese streetwear label GDC has partnered with Los Angeles-based lifestyle golf brand Malbon Golf for an exclusive four-piece apparel capsule, all crafted from 100% Japanese cotton denim chambray. Bridging classic sportswear with Japanese denim craftsmanship, the collaboration presents a refined, lightweight take on traditional golf attire designed for seamless wear both on and off the green.

Leading the upper-body offerings are the Collegiate Long Sleeve - a quarter-zip pullover featuring a raised collar, zippered welt pockets and a side-zip slit for easy layering - and the short-sleeved Pine Windshirt, engineered with a rear ventilation panel and drawcord waist for maximum breathability and adjustability.

Completing the capsule are two complementary pant styles that prioritize relaxed comfort and performance utility. The Magnolia Pants offer a classic, relaxed-straight fit with a zip fly, while the Clubhouse Pants feature an elasticated waistband with an adjustable knotted drawstring and elasticized cuffs. Both bottoms, along with the tops, are doused in Light Blue and Navy hues and feature dual-branded embroidered "MALBON x GDC" logos paired with Malbon's signature script typography.

Priced between ¥39,600 - ¥44,000 JPY (approx. $249 - $276 USD), the collection launches on August 29, 2026 at the GDC Daikanyama flagship store and the GDC online store, with early availability beginning August 27, 2026 via Malbon.

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Summary

Gap and Malbon have announced their second collaborative apparel collection bridging golf and tennis lifestyleThe 35-piece capsule expands into women’s and men’s offerings featuring rugby polos prep knits relaxed outerwear and accessoriesThe collection officially drops on August 21 with prices ranging from $28 to $250 USD

Gap and Malbon have officially announced their second collaborative capsule, the Gap x Malbon Fall 2026 Collection. Building upon their inaugural 2025 release, the latest partnership reimagines classic American sportswear through a joint design lens bridging the worlds of golf, tennis, and everyday lifestyle wear.

The 35-piece assortment expands across both men's and women's offerings, combining archive-inspired Gap silhouettes with Malbon’s signature aesthetic. The collection introduces heritage sportswear staples including classic rugby polos, pleated skirts, prep-inspired knits, relaxed outerwear, and limited-edition golf accessories that pair Gap’s signature icons with Malbon's playful branding cues.

Shot by director Duncan Wolfe, the accompanying campaign celebrates community and self-expression across sports and streetwear culture. The visual presentation features a cast of brand friends and creators displaying the versatility of the apparel, designed to transition seamlessly from the court to the course and beyond.

The Gap x Malbon collection officially drops on Friday, August 21, 2026, at 12 p.m. ET / 9 a.m. PT online and across 18 Gap stores.

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Summary

LeBron James has officially launched a new YouTube channel dedicated to his growing passion for golfThe channel's 90-minute inaugural video documents a 10-year reunion match in Scotland with his 2016 Cleveland Cavaliers teammatesThe release expands on the basketball star's recent entry into the golf space alongside home simulators and brand partnerships

LeBron James has officially launched a new YouTube channel, debuting his digital platform with a feature-length video starring his former championship teammates. The NBA icon dropped a 90-minute inaugural episode documenting a 2016 Cleveland Cavaliers reunion on the golf course.

Shot at Cabot Highlands Resort’s Castle Stuart Links in Scotland, the premiere video follows James alongside Kevin Love, Tristan Thompson, Richard Jefferson, Channing Frye, and J.R. Smith celebrating a 10-year reunion. The group competes in a 3-on-3 match pairing James, Love, and Jefferson against Thompson, Frye, and Smith on the course ranked No. 55 on Golfweek's Top 100 International Courses.

The media platform marks the latest expansion of James' public foray into golf. The four-time NBA champion has previously installed a home simulator, highlighted his algorithm's transition to golf content, and recently starred in a joint Nike x Beats golf commercial alongside PGA Tour pro Tom Kim.

The debut episode is currently available to watch on LeBron James' official YouTube channel above.

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On July 30th, Hypegolf officially opened the doors to its 2026 Clubhouse, welcoming guests to 430 West Broadway for an opening celebration presented in partnership with Toyota RAV4.

For the next few weeks, the SoHo space will serve as a place where visitors can tune up every part of their game, discover emerging brands, connect with the community and experience golf beyond the course.

The experience begins before guests even step inside. Parked along West Broadway, a Toyota RAV4 transformed the storefront into one of the neighborhood's most distinctive arrivals, setting the tone for a space inspired by the idea of a modern tune-up shop.

Rather than functioning as a traditional retail pop-up, Clubhouse has been designed around participation. Visitors can test clubs on simulator bays, sharpen their stroke on the custom putting green, refresh their equipment at the re-grip station, explore a curated retail selection and settle into the viewing lounge complete with oversized seating.

Opening night reflected that vision, bringing together an eclectic mix of golfers, athletes, media, creatives, designers and fashion personalities whose interests continue to shape golf's evolving cultural landscape. Throughout the evening, guests moved between the simulator competitions, putting green and retail space, while conversations carried from one corner of the Clubhouse to the next.

 

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One of the evening's highlights came when the closest-to-the-pin and longest-drive challenges gave guests the chance to put their swings to the test. The night's top performer walked away with a portable launch monitor, making for one of the most memorable prizes of the evening.

Guests also received a first look at the upcoming Hypegolf x Toyota RAV4 capsule collection, featuring two polos, a lightweight jacket and a bucket hat inspired by the spirit of the open road and long days spent chasing the next round. The collection introduces playful "Toyota RAV4 Golf Division" graphics that extend the collaboration's automotive-meets-golf narrative.

Throughout the evening, drinks were flowing including signature highballs, margaritas and non-alcoholic Phony Negronis, while guests enjoyed a rotating selection of small bites from the kitchen as they explored the space.

Clubhouse will remain open through August 19, inviting golfers of every level to stop in, work on their game, discover new products, attend community programming or simply spend time immersed in modern golf culture.

Whether you're looking to build your bag, refine your swing or spend an afternoon with the community, Hypegolf Clubhouse is open daily at 430 West Broadway in SoHo.

Hypegolf Clubhouse NYC

Dates: Jul 30 – Aug 19, 2026
Monday–Saturday: 11:00 AM – 7:00 PM
Sunday: 11:00 AM – 6:00 PM
Address: 430 W Broadway, New York, NY 10012

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Summary

LIV Golf reaches a board-approved agreement with an unnamed lead investor to anchor the league's next eraProfessional golfers will become majority equity holders in the league under a new corporate restructuringThe future schedule will transition to 10 annual events including five global Team Majors across different continents

LIV Golf has officially secured a new lead investor to anchor the breakaway league beyond 2026. Chief Executive Officer Scott O'Neil announced the board-approved term sheet on Wednesday morning. The incoming backer will replace Saudi Arabia's Public Investment Fund after the sovereign wealth entity revealed in April that it would cease funding at the conclusion of the current season. Executives anticipate finalizing the transaction in September. The unnamed investor steps in to sustain a circuit that completely disrupted professional golf over the last few years.

The forthcoming corporate restructuring will completely shift the financial power dynamic of the controversial sports property. Professional golfers will transition into majority equity holders under the revised framework. O'Neil emphasized that this ownership model marks a global first for a major sports league. Management is also fielding interest from more than a dozen other parties seeking minority stakes. This widespread interest validates the shift toward a multi-partner model designed to ensure long-term stability without relying solely on the estimated $6 billion previously provided by the PIF.

Sweeping changes are hitting the competitive schedule as the organization prepares for its next evolution. The updated calendar will feature a streamlined slate of 10 annual tournaments. Half of these competitions will take place in the United States while the remaining five will serve as global Team Majors hosted across different continents. The new blueprint also demands a financial recalibration. Purses are expected to drop from the staggering $20 million payouts of the initial era to roughly $10 million per event as the league tightens its operational belt.

Tensions and anticipation collided as the news broke ahead of the LIV Golf New York tournament. O'Neil addressed players and staff directly at Trump National Bedminster to outline the term sheet. The presentation followed a private players-only meeting led by Bryson DeChambeau. While leadership remained tight-lipped regarding the exact identity of the financial savior, executives noted that the locker room responded with genuine excitement to the survival plan.

Securing fresh capital provides crucial clarity for the biggest names on the roster. Questions had been mounting regarding the long-term commitments of heavyweights like DeChambeau and Jon Rahm amid the recent funding crisis. DeChambeau is reportedly seeking a massive new contract when his current deal expires at the end of 2026. O'Neil expressed serious optimism about retaining the marquee talent while pushing LIV Golf toward an era of free agency. The CEO envisions a future where the renegade tour works collaboratively with other golf organizations instead of fighting them.

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The best rounds begin long before anyone pulls a club out of the bag. From deciding the day's format to debating handicaps and playlists on the drive over, the moments leading up to a round have become just as much a part of the experience as the golf itself. Created in partnership with the All-New 2026 Toyota RAV4, Hypegolf's latest campaign explores that idea through The Game Before the Game, celebrating the rituals, conversations and camaraderie that define a day on the course. At the heart of the story is the drive itself, where the All-New 2026 Toyota RAV4 becomes the starting point for a day built around golf, friendship and time spent outdoors.

At the center of the story is professional skateboarder, podcast host and Golf With Flavor founder Justin Eldridge, who assembled his ideal foursome for a day of golf in Los Angeles. Joined by his wife Ali Eldridge, skateboarding legend Jose Rojo and snowboarding pioneer Russell Winfield, the group heads to the course together in the Toyota RAV4 before settling into a day built around friendship as much as competition. Alongside the campaign film and accompanying lookbook, Eldridge reflects on the connection between skateboarding and golf, the value of community and why the drive to the course is often where the day really begins.

Hypegolf: For people who know you from skateboarding, how did golf become part of your life?




Justin Eldridge: I actually got hurt and wasn't able to skate for a few months. A friend and I decided to go to the driving range, and the place had a par-3 course that stayed lit up until 10PM. It was the perfect combination, and I was hooked from the start.




You've built communities in both skateboarding and golf. What similarities do you see between those two worlds?




There are so many similarities, it's crazy. From the camaraderie and friendships that are built to the style and the way everybody just wants each other to win and have fun, the overlap is huge. To me, golf courses are just big skate parks.

For this project, you brought together your own foursome. What made this the right group of people to spend the day with?




I think that being able to spend the day with people you have fun with and respect is a huge part of the game. Jose was a professional skateboarder, and we were on the same team, so I've known him forever. He's just one of the best humans out there. Russell was a legendary professional snowboarder and is one of my favorite people. Then my wife, who I obviously love spending time with on and off the course, rounded out the perfect group for me.




The drive to the course is almost part of the experience. What's usually happening on the way there? Music? Conversation? Friendly trash talk?




Literally all of the above. I never used to be a huge trash talker, but golf has kind of brought that playful side of me out, and I love getting in my friends' heads. Music is everything, so there's always plenty of that, and I think everyone being excited on the way to the course is the best part.

When the round's over and everyone's driving home, what do you hope people take away from a day like this?




I think the bond grows deeper every time you play golf with friends. There are so many ups and downs, good shots and bad shots. You go through so much together, and if everyone can have a good time through all of that, it's the perfect day.

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Hypegolf and All-New 2026 Toyota RAV4 have officially unveiled their collaborative RAV4 capsule collection, a range that brings together golf, outdoor exploration and automotive culture through a shared focus on movement, versatility and contemporary sportswear.

Designed to transition seamlessly between the course and everyday life, the collection pairs relaxed silhouettes with understated technical details and a neutral palette inspired by the RAV4. Oversized rugby shirts, lightweight outerwear and considered accessories form the foundation of the capsule, balancing on-course functionality with an editorial approach to modern golf style. The palette draws directly from the All-New 2026 Toyota RAV4, pairing earthy greens, stone, charcoal and crisp white with subtle red accents that echo details found throughout the vehicle.

The accompanying lookbook places the collection across a series of environments that reflect the modern golfer's lifestyle. Styled with wide-leg trousers, layered separates, classic golf accessories and everyday footwear, each look embraces the idea that golf no longer exists in isolation, but as one part of a day spent moving between the course, the city and beyond.

The Hypegolf x All-New 2026 Toyota RAV4 capsule will be showcased throughout tournament week at the Hypegolf Clubhouse, with exclusive opportunities to experience the collaboration in person.

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From July 30 through August 19, Hypegolf Clubhouse returns to 430 West Broadway in SoHo, transforming the space into a home for modern golf. Presented in partnership with Toyota RAV4, this year's Clubhouse is designed as a place to practice, explore new equipment, discover emerging brands and connect with the golf community.

Inspired by the atmosphere of a modern workshop, Clubhouse invites visitors to tune up every part of their game. Step into the Uneekor simulator bay to dial in your distances, sharpen your stroke on the putting green, or stop by the re-grip station to refresh your clubs before your next round. Throughout the flight, the space will also host fittings, product demonstrations, founder conversations and community events, while a projector lounge provides a place to relax, watch golf and connect with fellow players.

Alongside the programming, Clubhouse features a curated retail selection spanning men's and women's apparel, footwear, outerwear, hats and accessories from brands including Sun Day Red, Cobra Golf, Students Golf, Aberdeen West, lululemon, Oakley, Sugarloaf Social Club, Imperial, Foray Golf, Dual Sport, SWANG, RIPIT Grips and more, plus exclusive Hypegolf product available only at Clubhouse.

Whether you're looking to build your bag, improve your game or simply spend time around modern golf culture, Hypegolf Clubhouse offers a space to do it all.

Hypegolf Clubhouse NYC

Dates: Jul 30 – Aug 19, 2026
Monday–Saturday: 11:00 AM – 7:00 PM
Sunday: 11:00 AM – 6:00 PM
Address: 430 W Broadway, New York, NY 10012

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