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    <title>Hypebeast</title>
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      <title>Trap Bogeys With TaylorMade’s Spooky New 'Ghostbusters' Collection</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F16%2Ftaylormade-ghostbusters-halloween-golf-apparel-accessories-capsule-collection-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>TaylorMade Golf has officially unveiled its Ghostbusters collection spanning performance equipment accessories and apparelEquipment highlights include the Containment Unit MG5 Wedge Set and a Slimer-themed Spider Tour X putter featuring Proton Pack shaft detailingThe collaborative range launches to the public on October 15 following an early access window for Eagle-tier loyalty members</p><div>TaylorMade Golf has officially unveiled the collaborative Ghostbusters collection, merging high-performance golf equipment and apparel with iconic paranormal motifs.Headlining the equipment roster is the Containment Unit MG5 Wedge Set ($749.99 USD), which packages 52°, 56°, and 60° wedges decorated with laser-etched franchise antagonists, custom paint fills, and coordinated shafts and grips. Joining the wedge trio is the Slimer Spider Tour X putter ($399.99 USD), coated in an iridescent green PVD finish with a laser-etched sole plate, a custom shaft inspired by Proton Pack energy streams, and a matching slime-themed mallet headcover. Supporting accessories include branded TP5 and TP5x golf balls ($64.99 USD) encased in Ghost Trap and Firehouse packaging, themed Ball Marker Sets ($39.99 USD), Proton Golf Tees ($19.99 USD), a leather No Ghosts TP Glove ($34.99 USD), and an embroidered Stay Puft Mallet Headcover ($89.99 USD).The apparel capsule presents three graphic tees ($50 USD) referencing the Library Ghost, the classic "No Ghosts" logo, and Slimer eating a hot dog, alongside a fleece No Ghosts Hoodie ($120 USD). Completing the line is the Jumpsuit Polo ($85 USD), crafted from tan technical fabric that references the parapsychologists' classic flight suits, paired with three headwear options: the No Ghosts Hamptons Hat, the Daytona Rope Hat, and the Jumpsuit A-Frame Hat ($39.99 USD each).The TaylorMade x Ghostbusters collection drops publicly on October 15, 2026, at 9 a.m. PT / 12 p.m. ET via TaylorMade, following early access for Eagle-tier loyalty members. View this post on InstagramA post shared by TaylorMade Golf (@taylormadegolf)</div><p><a href="https://hypebeast.com/2026/10/trap-bogeys-with-taylormades-spooky-new-ghostbusters-collection" title="Trap Bogeys With TaylorMade’s Spooky New &#039;Ghostbusters&#039; Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 16 Oct 2026 09:00:09 +0000</pubDate>
      <link>https://hypebeast.com/2026/10/trap-bogeys-with-taylormades-spooky-new-ghostbusters-collection</link>
      <guid>https://hypebeast.com/?post=6801397</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F16%2Ftaylormade-ghostbusters-halloween-golf-apparel-accessories-capsule-collection-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>TaylorMade Golf has officially unveiled its Ghostbusters collection spanning performance equipment accessories and apparelEquipment highlights include the Containment Unit MG5 Wedge Set and a Slimer-themed Spider Tour X putter featuring Proton Pack shaft detailingThe collaborative range launches to the public on October 15 following an early access window for Eagle-tier loyalty members</p><p><a href="http://hypebeast.com/tags/taylormade">TaylorMade Golf</a> has officially unveiled the collaborative <a href="https://hypebeast.com/tags/ghostbusters"><em>Ghostbusters</em></a> collection, merging high-performance <a href="http://hypebeast.com/tags/hypegolf">golf</a> equipment and apparel with iconic paranormal motifs.</p><p>Headlining the equipment roster is the Containment Unit MG5 Wedge Set ($749.99 USD), which packages 52°, 56°, and 60° wedges decorated with laser-etched franchise antagonists, custom paint fills, and coordinated shafts and grips. Joining the wedge trio is the Slimer Spider Tour X putter ($399.99 USD), coated in an iridescent green PVD finish with a laser-etched sole plate, a custom shaft inspired by Proton Pack energy streams, and a matching slime-themed mallet headcover. Supporting accessories include branded TP5 and TP5x golf balls ($64.99 USD) encased in Ghost Trap and Firehouse packaging, themed Ball Marker Sets ($39.99 USD), Proton Golf Tees ($19.99 USD), a leather No Ghosts TP Glove ($34.99 USD), and an embroidered Stay Puft Mallet Headcover ($89.99 USD).</p><p>The apparel capsule presents three graphic tees ($50 USD) referencing the Library Ghost, the classic "No Ghosts" logo, and Slimer eating a hot dog, alongside a fleece No Ghosts Hoodie ($120 USD). Completing the line is the Jumpsuit Polo ($85 USD), crafted from tan technical fabric that references the parapsychologists' classic flight suits, paired with three headwear options: the No Ghosts Hamptons Hat, the Daytona Rope Hat, and the Jumpsuit A-Frame Hat ($39.99 USD each).</p><p>The TaylorMade x Ghostbusters collection drops publicly on October 15, 2026, at 9 a.m. PT / 12 p.m. ET via <a href="https://www.taylormadegolf.com/ghostbusters" target="_blank">TaylorMade</a>, following early access for Eagle-tier loyalty members.</p><blockquote class="instagram-media bypass" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DehVjDdmwsj/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DehVjDdmwsj/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"><div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"><div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DehVjDdmwsj/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by TaylorMade Golf (@taylormadegolf)</a></p></div></blockquote><p><a href="https://hypebeast.com/2026/10/trap-bogeys-with-taylormades-spooky-new-ghostbusters-collection" title="Trap Bogeys With TaylorMade’s Spooky New &#039;Ghostbusters&#039; Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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    <item>
      <title>Miura Golf and Steph Curry Unveil Ultra-Limited Combo Iron Set</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F15%2Fmiura-golf-steph-curry-brand-limited-combo-iron-set-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Miura Golf and Steph Curry have partnered to introduce an ultra-limited combo iron set inspired by the NBA star's personal bagThe set pairs TC-202 cavity backs with MB-101 forged blades in a black QPQ finish alongside custom championship ring detailingProduction is strictly limited to 300 sets worldwide with proceeds directly supporting Curry’s Underrated Golf Tour</p><div>Miura Golf has officially teamed up with four-time NBA champion Steph Curry to introduce the Miura x Steph Curry Combo Iron Set. The partnership delivers Curry’s personal in-bag setup to the public in an ultra-limited release modeled after his gamer specifications.Mirroring the exact combo layout Curry plays, the clubs pair Miura’s forgiving TC-202 cavity backs across the long irons (4–6) with forged MB-101 muscle back blades throughout the scoring irons (7–PW). The entire set is treated with Miura’s sleek, highly durable black QPQ finish and features Curry’s signature brand emblem stamped across each clubhead.The setup incorporates several tailored adjustments reflecting Curry’s personal equipment preferences. The 6-iron has been bent to 30 degrees of loft to balance distance gapping, replacing the traditional number six on the sole with his jersey number "30." Laser-engraved along the hosel is his signature sneaker phrase, "I can do all things." The builds are assembled with Dynamic Gold Tour Issue shafts in a custom "SC30 Flex" (S400), paired with custom BB&F ferrules and grips detailed with four gold rings honoring his NBA championships.Due to Miura’s meticulous forging process, global production is limited to just 300 sets. Each package includes a Certificate of Authenticity, with 30 sets featuring certificates hand-signed by Curry. A portion of the proceeds from the release will be donated to his Underrated Golf Tour to support young, underrepresented golfers. Check out Miura Golf for more information.</div><p><a href="https://hypebeast.com/2026/10/miura-golf-steph-curry-brand-limited-combo-iron-set-release-info" title="Miura Golf and Steph Curry Unveil Ultra-Limited Combo Iron Set" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 16 Oct 2026 03:29:12 +0000</pubDate>
      <link>https://hypebeast.com/2026/10/miura-golf-steph-curry-brand-limited-combo-iron-set-release-info</link>
      <guid>https://hypebeast.com/?post=6800903</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F15%2Fmiura-golf-steph-curry-brand-limited-combo-iron-set-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Miura Golf and Steph Curry have partnered to introduce an ultra-limited combo iron set inspired by the NBA star's personal bagThe set pairs TC-202 cavity backs with MB-101 forged blades in a black QPQ finish alongside custom championship ring detailingProduction is strictly limited to 300 sets worldwide with proceeds directly supporting Curry’s Underrated Golf Tour</p><p><a href="https://hypebeast.com/tags/miura-golf">Miura Golf</a> has officially teamed up with four-time <a href="https://hypebeast.com/tags/nba">NBA</a> champion <a href="https://hypebeast.com/tags/steph-curry">Steph Curry</a> to introduce the Miura x Steph Curry Combo Iron Set. The partnership delivers Curry’s personal in-bag setup to the public in an ultra-limited release modeled after his gamer specifications.</p><p>Mirroring the exact combo layout Curry plays, the clubs pair Miura’s forgiving TC-202 cavity backs across the long irons (4–6) with forged MB-101 muscle back blades throughout the scoring irons (7–PW). The entire set is treated with Miura’s sleek, highly durable black QPQ finish and features Curry’s signature brand emblem stamped across each clubhead.</p><p>The setup incorporates several tailored adjustments reflecting Curry’s personal equipment preferences. The 6-iron has been bent to 30 degrees of loft to balance distance gapping, replacing the traditional number six on the sole with his jersey number "30." Laser-engraved along the hosel is his signature sneaker phrase, "I can do all things." The builds are assembled with Dynamic Gold Tour Issue shafts in a custom "SC30 Flex" (S400), paired with custom BB&F ferrules and grips detailed with four gold rings honoring his NBA championships.</p><p>Due to Miura’s meticulous forging process, global production is limited to just 300 sets. Each package includes a Certificate of Authenticity, with 30 sets featuring certificates hand-signed by Curry. A portion of the proceeds from the release will be donated to his Underrated Golf Tour to support young, underrepresented golfers. Check out <a href="https://miuragolf.com/pages/miura-x-curry-irons" target="_blank">Miura Golf</a> for more information.</p><p><a href="https://hypebeast.com/2026/10/miura-golf-steph-curry-brand-limited-combo-iron-set-release-info" title="Miura Golf and Steph Curry Unveil Ultra-Limited Combo Iron Set" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
    </item>
    <item>
      <title>PUMA GOLF x Saturdays NYC Spot the Clyde Golf in Leopard for Round Two</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F30%2FftPUMA-Golf-Saturdays-NYC-Collaboration-collection-japan-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>PUMA GOLF and Saturdays NYC have reunited for a second capsule built around a leopard-print edition of the PUMA Clyde GolfFive apparel pieces use the print at different volumes, from an all-over sweater to trousers that reveal it only at the pocketsThe lineup pairs the footwear with a reversible vest, a long-sleeve polo, and a cap for a full on-course kit</p><div>PUMA GOLF and Saturdays NYC have returned for a second collaboration, anchored by a leopard-print take on the PUMA Clyde Golf. The capsule runs six pieces, one pair of shoes and five apparel items, and treats the animal print as its connecting thread rather than a one-off accent.The footwear is the centerpiece. The Clyde Golf is PUMA's course-ready reworking of the Clyde, one of the brand's defining silhouettes, and this edition brings leopard print onto the shoe. It turns a familiar profile into something that reads louder on the green, while the golf-specific update keeps the shoe grounded in its purpose.The apparel is where the print gets tuned up and down. A long-sleeve sweater is the boldest piece, rendered in leopard, while a reversible vest gives the wearer two looks from one layer. The source doesn't specify which side carries the print, so the vest's exact configuration is worth checking against product imagery.Elsewhere, the capsule shows more restraint. The two-tuck pants keep the pattern hidden until the pockets open, where a flash of leopard shows through, a quieter detail that rewards a closer look. A long-sleeve polo carries a logo at the chest, and a cap completes the lineup, giving the collection a head-to-toe option for players who want the print on the whole kit.The PUMA GOLF x Saturdays NYC capsule releases October 2 in Japan. It will be available through Saturdays NYC stores and the Saturdays NYC online store, the PUMA Store Harajuku, Osaka, and Fukuoka, the PUMA online store. and the PUMA app.</div><p><a href="https://hypebeast.com/2026/10/puma-golf-saturdays-nyc-collaboration-collection-japan-release-info" title="PUMA GOLF x Saturdays NYC Spot the Clyde Golf in Leopard for Round Two" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Sun, 04 Oct 2026 02:30:28 +0000</pubDate>
      <link>https://hypebeast.com/2026/10/puma-golf-saturdays-nyc-collaboration-collection-japan-release-info</link>
      <guid>https://hypebeast.com/?post=6792878</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F30%2FftPUMA-Golf-Saturdays-NYC-Collaboration-collection-japan-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>PUMA GOLF and Saturdays NYC have reunited for a second capsule built around a leopard-print edition of the PUMA Clyde GolfFive apparel pieces use the print at different volumes, from an all-over sweater to trousers that reveal it only at the pocketsThe lineup pairs the footwear with a reversible vest, a long-sleeve polo, and a cap for a full on-course kit</p><p><a href="https://hypebeast.com/tags/puma-golf">PUMA GOLF</a> and <a href="https://hypebeast.com/tags/saturdays-nyc">Saturdays NYC</a> have returned for a second collaboration, anchored by a leopard-print take on the <a href="https://hypebeast.com/2025/11/puma-sneakers-defining-legacy-info">PUMA Clyde Golf</a>. The capsule runs six pieces, one pair of shoes and five apparel items, and treats the animal print as its connecting thread rather than a one-off accent.</p><p>The footwear is the centerpiece. The Clyde Golf is <a href="https://hypebeast.com/2026/9/jil-sander-puma-speedcat-suede-ss27-release-info">PUMA's</a> course-ready reworking of the Clyde, one of the brand's defining silhouettes, and this edition brings leopard print onto the shoe. It turns a familiar profile into something that reads louder on the green, while the golf-specific update keeps the shoe grounded in its purpose.</p><p>The apparel is where the print gets tuned up and down. A long-sleeve sweater is the boldest piece, rendered in leopard, while a reversible vest gives the wearer two looks from one layer. The source doesn't specify which side carries the print, so the vest's exact configuration is worth checking against product imagery.</p><p>Elsewhere, the capsule shows more restraint. The two-tuck pants keep the pattern hidden until the pockets open, where a flash of leopard shows through, a quieter detail that rewards a closer look. A long-sleeve polo carries a logo at the chest, and a cap completes the lineup, giving the collection a head-to-toe option for players who want the print on the whole kit.</p><p>The PUMA GOLF x Saturdays NYC capsule releases October 2 in Japan. It will be available through Saturdays NYC stores and the <a href="https://www.saturdaysnyc.com/">Saturdays NYC online store</a>, the PUMA Store Harajuku, Osaka, and Fukuoka, the PUMA online store. and the PUMA app.</p><p><a href="https://hypebeast.com/2026/10/puma-golf-saturdays-nyc-collaboration-collection-japan-release-info" title="PUMA GOLF x Saturdays NYC Spot the Clyde Golf in Leopard for Round Two" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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    <item>
      <title>What Went Down at the PGA Tour and Hypegolf’s Presidents Cup Watch Party in Chicago</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F29%2Fhypegolf-presidents-cup-party-chicago-what-went-down-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>The Presidents Cup is a team competition, but it is also one of the few moments in golf where the game’s international reach becomes especially visible. This year, as the U.S. Team faced the International Team with players from Canada, Latin America, South Korea, Japan, Australia and New Zealand, Chicago served as the backdrop for a tournament built around different countries, playing styles and relationships to the sport.That sense of exchange extended beyond Medinah Country Club. Roughly an hour from the course, Hypegolf hosted a Presidents Cup watch party at Five Iron Golf, bringing guests together in the middle of the city as the competition unfolded. The event offered a more social way into the week, reflecting how plenty of people now encounter golf through simulators, style, conversation and a shared interest in the game.The room brought together people with very different connections to golf. Roger Steele, Drew Westphal and Ashley Mayo were among the guests, joining a crowd that spanned industry figures, creatives and newer voices in the sport. It made for a setting where people could keep an eye on the action from Medinah while putting their own spin on the experience upstairs at Five Iron.Guests moved between the venue’s simulators, a photo booth and a merchandise display, while a Hypegolf-curated food and drink program kept the evening moving. Light bites were served alongside a cocktail menu featuring a margarita, an Old Fashioned and a non-alcoholic option. The format was intentionally loose allowing people to hit balls, catch up with friends or settle in to follow the matches.The details also created a connection back to the tournament site. Floral arrangements from Derrick Rose’s Rose’s Flower Shop were placed throughout the event, echoing the first-tee presentation at Medinah. The collaboration brought an unmistakably Chicago element to both settings, tying the week’s golf programming to one of the city’s most recognizable sporting figures.Style had its own place in the room, too. B. Draddy and Zero Restriction, the official outfitters of both U.S. Team and the International Team, displayed the uniforms worn during the competition. Seeing the pieces up close gave guests a different perspective on a category that is often experienced only through tournament broadcasts or product photography. B. Draddy founder Billy Draddy was also on hand to meet attendees and talk through the collection, while guests left with Presidents Cup T-shirts and tote bags.The watch party came one night after Steele’s Presidents Cup kickoff event at Sydney Marovitz Golf Course in collaboration with the PGA Tour, offering another local touchpoint before the competition moved into its most intense stretch. Together, the two events showed how the tournament could live beyond the ropes: through public golf, a social venue and a broader Chicago community that has found its own ways into the sport.By Sunday, that energy had made its way back to Medinah, where U.S. Team came back from a three-point deficit to win the Presidents Cup. But earlier in the week, Five Iron offered a view of the tournament that was shaped as much by the people in the room as by the action on the course.</div><p><a href="https://hypebeast.com/2026/9/hypegolf-presidents-cup-party-chicago-what-went-down" title="What Went Down at the PGA Tour and Hypegolf’s Presidents Cup Watch Party in Chicago" target="_blank" rel="noopener">Read more at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 30 Sep 2026 15:55:32 +0000</pubDate>
      <link>https://hypebeast.com/2026/9/hypegolf-presidents-cup-party-chicago-what-went-down</link>
      <guid>https://hypebeast.com/?post=6792797</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Sales]]></category>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F29%2Fhypegolf-presidents-cup-party-chicago-what-went-down-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>The <a href="http://hypebeast.com/tags/presidents-cup">Presidents Cup</a> is a team competition, but it is also one of the few moments in golf where the game’s international reach becomes especially visible. This year, as the U.S. Team faced the International Team with players from Canada, Latin America, South Korea, Japan, Australia and New Zealand, Chicago served as the backdrop for a tournament built around different countries, playing styles and relationships to the sport.</p><p>That sense of exchange extended beyond Medinah Country Club. Roughly an hour from the course, Hypegolf hosted a Presidents Cup watch party at <a href="http://hypebeast.com/tags/five-iron-golf">Five Iron Golf</a>, bringing guests together in the middle of the city as the competition unfolded. The event offered a more social way into the week, reflecting how plenty of people now encounter golf through simulators, style, conversation and a shared interest in the game.</p><p><img class="alignnone size-full wp-image-6792802" src="https://hypebeast.com/image/2026/09/29/PGA-HYPEGOLF-HIL-01-16x9-1-scaled.png" alt="hypegolf presidents cup party chicago what went down" width="3500" height="1969" /></p><p>The room brought together people with very different connections to golf. Roger Steele, Drew Westphal and Ashley Mayo were among the guests, joining a crowd that spanned industry figures, creatives and newer voices in the sport. It made for a setting where people could keep an eye on the action from Medinah while putting their own spin on the experience upstairs at Five Iron.</p><p>Guests moved between the venue’s simulators, a photo booth and a merchandise display, while a Hypegolf-curated food and drink program kept the evening moving. Light bites were served alongside a cocktail menu featuring a margarita, an Old Fashioned and a non-alcoholic option. The format was intentionally loose allowing people to hit balls, catch up with friends or settle in to follow the matches.</p><p><img class="alignnone size-full wp-image-6792804" src="https://hypebeast.com/image/2026/09/29/PGA-HYPEGOLF-HIL-02-16x9-1-scaled.png" alt="hypegolf presidents cup party chicago what went down" width="3500" height="1969" /></p><p>The details also created a connection back to the tournament site. Floral arrangements from <a href="http://hypebeast.com/tags/derrick-rose">Derrick Rose</a>’s Rose’s Flower Shop were placed throughout the event, echoing the first-tee presentation at Medinah. The collaboration brought an unmistakably Chicago element to both settings, tying the week’s golf programming to one of the city’s most recognizable sporting figures.</p><p>Style had its own place in the room, too. B. Draddy and Zero Restriction, the official outfitters of both U.S. Team and the International Team, displayed the uniforms worn during the competition. Seeing the pieces up close gave guests a different perspective on a category that is often experienced only through tournament broadcasts or product photography. B. Draddy founder Billy Draddy was also on hand to meet attendees and talk through the collection, while guests left with Presidents Cup T-shirts and tote bags.</p><p><img class="alignnone size-full wp-image-6792803" src="https://hypebeast.com/image/2026/09/29/PGA-HYPEGOLF-HIL-03-16x9-1-scaled.png" alt="hypegolf presidents cup party chicago what went down" width="3500" height="1969" /></p><p>The watch party came one night after Steele’s Presidents Cup kickoff event at Sydney Marovitz Golf Course in collaboration with the <a href="http://hypebeast.com/tags/pga-tour">PGA Tour</a>, offering another local touchpoint before the competition moved into its most intense stretch. Together, the two events showed how the tournament could live beyond the ropes: through public golf, a social venue and a broader Chicago community that has found its own ways into the sport.</p><p>By Sunday, that energy had made its way back to Medinah, where U.S. Team came back from a three-point deficit to win the Presidents Cup. But earlier in the week, Five Iron offered a view of the tournament that was shaped as much by the people in the room as by the action on the course.</p><p><a href="https://hypebeast.com/2026/9/hypegolf-presidents-cup-party-chicago-what-went-down" title="What Went Down at the PGA Tour and Hypegolf’s Presidents Cup Watch Party in Chicago" target="_blank" rel="noopener">Read more at Hypebeast</a></p>]]></content:encoded>
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      <title>How the Presidents Cup Is Tapping Into Chicago Culture</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F23%2Fpresidents-cup-pga-tour-chicago-culture-city-preview-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>To say that Chicago is a sports city isn’t much of a revelation. The Bears, Bulls, Cubs, White Sox and Blackhawks have each shaped its identity, while venues like Wrigley Field, Soldier Field and the United Center have hosted some of the country's biggest sporting moments. This week, Medinah Country Club will join that lineage as it welcomes the Presidents Cup to the Chicago area.But the tournament week will stretch beyond the confines of Medinah. Across public golf, food, fashion and music, the PGA Tour is building a series of touchpoints intended to connect an international team competition with the culture of its host city.That begins with Derrick Rose. The former Chicago Bulls star will be on hand for Thursday morning’s opening ceremony, where he will handcraft the floral ring encircling the Presidents Cup trophy on the first tee. The installation is being designed in partnership with Rose's Flower Shop, bringing a distinctly local point of view to one of the week’s central visual moments.Chicago's relationship with golf runs deeper than the major-event setting, too. The city has a long place in the history of American golf, while its public courses continue to offer a different kind of entry point into the game. On Wednesday evening, HNRS Golf and Roger Steele in collaboration with the PGA Tour will host a kickoff party at Sydney Marovitz Golf Course, the public, lakefront course that has become a familiar part of the city’s golf landscape. The event will include one-of-one merchandise giveaways, while the course’s first tee will receive a Presidents Cup buildout for the week.It is a fitting place to begin the conversation. For many golfers, public courses are where the game becomes part of ordinary city life: a few hours before work, a quick nine at the end of the day or an introduction to the sport without the barriers associated with private clubs. Bringing Presidents Cup programming to Sydney Marovitz creates a connection between the scale of a global team competition and the communal side of the game that exists closer to home.Food will be another part of that equation. Chef Soo Ahn, the Michelin-starred Chicago chef and avid golfer, has been named the designated chef for the International Team. Elsewhere, Chef Hannah Flora, known for her runner-up finish on Hell's Kitchen, will appear in the 1924 Club experience. Together, those details give the tournament week a more local and personal dimension than the standard hospitality playbook.Fashion, meanwhile, will be visible in the uniforms and the fan experience. Summit and B. Draddy (whose headquarters sits less than 100 miles from Medinah) are bringing a Midwest perspective to the team uniforms, combining heritage references with modern performance. Local brands will also appear in the PGA Tour Fan Shop, alongside a merchandise collection that includes Chicago Cubs- and White Sox-inspired jerseys. Pieces of the collection will be on display as Chicago's tastemakers gather for a First Round viewing experience at Five Iron Golf.Even the music surrounding the event will lean into the city. Players across both teams are expected to feature Chicago artists including Ye and Chief Keef in their social content, a small but clear signal of the city's influence on the week.The Presidents Cup is, at its core, a competition between the United States and an International Team. There will be pressure, strategy and the kind of atmosphere that comes with a major sporting event. But as the tournament arrives at Medinah, Chicago’s own culture will be part of the picture too. Public golf courses, celebrated chefs and sports history included.For more information, visit the PGA Tour Instagram, Facebook, X account and YouTube.</div><p><a href="https://hypebeast.com/2026/9/presidents-cup-pga-tour-chicago-culture-city-preview" title="How the Presidents Cup Is Tapping Into Chicago Culture" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 23 Sep 2026 22:42:02 +0000</pubDate>
      <link>https://hypebeast.com/2026/9/presidents-cup-pga-tour-chicago-culture-city-preview</link>
      <guid>https://hypebeast.com/?post=6789230</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Sales]]></category>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F23%2Fpresidents-cup-pga-tour-chicago-culture-city-preview-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>To say that Chicago is a sports city isn’t much of a revelation. The <a href="http://hypebeast.com/tags/chicago-bears">Bears</a>, Bulls, <a href="http://hypebeast.com/tags/chicago-cubs">Cubs</a>, <a href="http://hypebeast.com/tags/chicago-white-sox">White Sox</a> and Blackhawks have each shaped its identity, while venues like Wrigley Field, Soldier Field and the United Center have hosted some of the country's biggest sporting moments. This week, Medinah Country Club will join that lineage as it welcomes the <a href="http://hypebeast.com/tags/presidents-cup">Presidents Cup</a> to the Chicago area.</p><p>But the tournament week will stretch beyond the confines of Medinah. Across public golf, food, fashion and music, the <a href="http://hypebeast.com/tags/pga-tour">PGA Tour</a> is building a series of touchpoints intended to connect an international team competition with the culture of its host city.</p><p>That begins with <a href="http://hypebeast.com/tags/derrick-rose">Derrick Rose</a>. The former <a href="http://hypebeast.com/tags/chicago-bulls">Chicago Bulls</a> star will be on hand for Thursday morning’s opening ceremony, where he will handcraft the floral ring encircling the Presidents Cup trophy on the first tee. The installation is being designed in partnership with Rose's Flower Shop, bringing a distinctly local point of view to one of the week’s central visual moments.</p><p>Chicago's relationship with golf runs deeper than the major-event setting, too. The city has a long place in the history of American golf, while its public courses continue to offer a different kind of entry point into the game. On Wednesday evening, HNRS Golf and <a href="https://www.instagram.com/roger_steele/">Roger Steele</a> in collaboration with the PGA Tour will host a kickoff party at Sydney Marovitz Golf Course, the public, lakefront course that has become a familiar part of the city’s golf landscape. The event will include one-of-one merchandise giveaways, while the course’s first tee will receive a Presidents Cup buildout for the week.</p><p>It is a fitting place to begin the conversation. For many golfers, public courses are where the game becomes part of ordinary city life: a few hours before work, a quick nine at the end of the day or an introduction to the sport without the barriers associated with private clubs. Bringing Presidents Cup programming to Sydney Marovitz creates a connection between the scale of a global team competition and the communal side of the game that exists closer to home.</p><p><img class="alignnone size-full wp-image-6789409" src="https://hypebeast.com/image/2026/09/23/presidents-cup-pga-tour-chicago-culture-city-preview-2.jpg" alt="presidents cup pga tour chicago culture city preview" width="1280" height="853" /><img class="alignnone size-full wp-image-6789399" src="https://hypebeast.com/image/2026/09/23/presidents-cup-pga-tour-chicago-culture-city-preview-12.jpg" alt="presidents cup pga tour chicago culture city preview" width="1280" height="853" /><img class="alignnone size-full wp-image-6789410" src="https://hypebeast.com/image/2026/09/23/presidents-cup-pga-tour-chicago-culture-city-preview-1.jpg" alt="presidents cup pga tour chicago culture city preview" width="1280" height="853" /></p><p>Food will be another part of that equation. Chef Soo Ahn, the Michelin-starred Chicago chef and avid golfer, has been named the designated chef for the International Team. Elsewhere, Chef Hannah Flora, known for her runner-up finish on <em>Hell's Kitchen</em>, will appear in the 1924 Club experience. Together, those details give the tournament week a more local and personal dimension than the standard hospitality playbook.</p><p>Fashion, meanwhile, will be visible in the uniforms and the fan experience. Summit and B. Draddy (whose headquarters sits less than 100 miles from Medinah) are bringing a Midwest perspective to the team uniforms, combining heritage references with modern performance. Local brands will also appear in the PGA Tour Fan Shop, alongside a merchandise collection that includes Chicago Cubs- and White Sox-inspired jerseys. Pieces of the collection will be on display as Chicago's tastemakers gather for a First Round viewing experience at <a href="http://hypebeast.com/tags/five-iron-golf">Five Iron Golf</a>.</p><p>Even the music surrounding the event will lean into the city. Players across both teams are expected to feature Chicago artists including Ye and Chief Keef in their social content, a small but clear signal of the city's influence on the week.</p><p>The Presidents Cup is, at its core, a competition between the United States and an International Team. There will be pressure, strategy and the kind of atmosphere that comes with a major sporting event. But as the tournament arrives at Medinah, Chicago’s own culture will be part of the picture too. Public golf courses, celebrated chefs and sports history included.</p><p>For more information, visit the PGA Tour <a href="https://www.instagram.com/pgatour/?hl=en" rel="noopener" target="_blank">Instagram</a>, <a href="https://www.facebook.com/PGATour/?rdid=7OY3rfGjpKDvnJ3O" rel="noopener" target="_blank">Facebook</a>, <a href="https://x.com/PGATour" rel="noopener" target="_blank">X</a> account and <a href="https://www.youtube.com/pgatour" rel="noopener" target="_blank">YouTube</a>.</p><p><a href="https://hypebeast.com/2026/9/presidents-cup-pga-tour-chicago-culture-city-preview" title="How the Presidents Cup Is Tapping Into Chicago Culture" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>Stephen Curry's UNDERRATED Golf Teams Up With L.A.B. Golf for Limited-Edition Capsule</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F23%2Fstephen-curry-underrated-golf-l-a-b-golf-collaboration-limited-edition-capsule-release-info-001.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>L.A.B. Golf and Stephen Curry’s UNDERRATED Golf have launched a limited-edition putter and accessory collectionThe release includes custom VZN.1i and OZ.1i putters featuring a black stainless steel insert and UGT TPT shaftA portion of proceeds from every putter purchase will be donated back to the UNDERRATED Golf Tour</p><div>L.A.B. Golf and Stephen Curry’s UNDERRATED Golf have officially released their collaborative limited-edition golf collection. Building on their partnership announced for the 2026 UNDERRATED Golf Tour (UGT) season, the release introduces signature putters alongside co-branded headcovers and greenside tools designed to support junior golf development.The centerpiece of the capsule includes custom iterations of L.A.B. Golf's VZN.1i and OZ.1i putters. Rendered in a limited-edition black, silver, and red color scheme, both models are engineered with a black stainless steel insert, a custom UGT TPT shaft, and a custom UGT Pistol 0º grip. Each putter ships in a custom black box detailed with red and silver highlights alongside imagery of Curry.Rounding out the kit, the collection offers a magnetic headcover ($100 USD) featuring red piping, silver-madera highlights, and triple-brand logo detailing. The accompanying Accessory Pack ($35 USD) includes a dual-pronged divot tool and a circular ball marker, both finished with dual-sided branding. A portion of proceeds from every putter sold goes directly back to supporting UGT’s mission to make golf accessible to young athletes aged 12 to 18.The UNDERRATED Golf x L.A.B. Golf collection is available now via L.A.B. Golf.</div><p><a href="https://hypebeast.com/2026/9/stephen-curry-underrated-golf-l-a-b-golf-collaboration-limited-edition-capsule-release-info" title="Stephen Curry&#039;s UNDERRATED Golf Teams Up With L.A.B. Golf for Limited-Edition Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 23 Sep 2026 10:19:45 +0000</pubDate>
      <link>https://hypebeast.com/2026/9/stephen-curry-underrated-golf-l-a-b-golf-collaboration-limited-edition-capsule-release-info</link>
      <guid>https://hypebeast.com/?post=6789109</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F23%2Fstephen-curry-underrated-golf-l-a-b-golf-collaboration-limited-edition-capsule-release-info-001.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>L.A.B. Golf and Stephen Curry’s UNDERRATED Golf have launched a limited-edition putter and accessory collectionThe release includes custom VZN.1i and OZ.1i putters featuring a black stainless steel insert and UGT TPT shaftA portion of proceeds from every putter purchase will be donated back to the UNDERRATED Golf Tour</p><p><a href="https://hypebeast.com/tags/l-a-b-golf">L.A.B. Golf</a> and <a href="https://hypebeast.com/tags/stephen-curry">Stephen Curry</a>’s <a href="https://hypebeast.com/tags/underrated">UNDERRATED Golf</a> have officially released their collaborative limited-edition golf collection. Building on their partnership announced for the 2026 UNDERRATED Golf Tour (UGT) season, the release introduces signature putters alongside co-branded headcovers and greenside tools designed to support junior golf development.</p><p>The centerpiece of the capsule includes custom iterations of L.A.B. Golf's VZN.1i and OZ.1i putters. Rendered in a limited-edition black, silver, and red color scheme, both models are engineered with a black stainless steel insert, a custom UGT TPT shaft, and a custom UGT Pistol 0º grip. Each putter ships in a custom black box detailed with red and silver highlights alongside imagery of Curry.</p><p>Rounding out the kit, the collection offers a magnetic headcover ($100 USD) featuring red piping, silver-madera highlights, and triple-brand logo detailing. The accompanying Accessory Pack ($35 USD) includes a dual-pronged divot tool and a circular ball marker, both finished with dual-sided branding. A portion of proceeds from every putter sold goes directly back to supporting UGT’s mission to make golf accessible to young athletes aged 12 to 18.</p><p>The UNDERRATED Golf x L.A.B. Golf collection is available now via <a href="https://labgolf.com/pages/underrated" rel="noopener" target="_blank">L.A.B. Golf</a>.</p><p><a href="https://hypebeast.com/2026/9/stephen-curry-underrated-golf-l-a-b-golf-collaboration-limited-edition-capsule-release-info" title="Stephen Curry&#039;s UNDERRATED Golf Teams Up With L.A.B. Golf for Limited-Edition Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>On Reveals Plans to Launch Golf and Football Categories as It Targets $7 Billion USD in 2029 Sales</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F22%2Fon-targets-7-billion-as-golf-and-football-loom-001.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Swiss sportswear brand outlines 2029 targets approaching $7 billion in absolute net salesExpansions into golf and football product ranges are officially slated for early 2027Strategic shift to U.S. dollar reporting will align financials with actual business economics</p><div>Swiss sportswear powerhouse On revealed its plan to disrupt the country club during its investor day at the Zurich headquarters on Tuesday. Executives laid out a three-year growth plan to secure 2029 ambitions. The brand is mapping its evolution as a publicly traded company by entering major global sports. Co-chief executive officer Caspar Coppetti announced that the label will add a golf category to its roster in early 2027. Internal backing for the move includes chief design officer Thilo Brunner and president Scott Maguire, who are both avid golfers. Tennis icon Roger Federer attended the event to express excitement for the extension into the golf space.Football represents another arena receiving the Swiss treatment following a recent partnership with superstar Kylian Mbappé. Linking with the French forward generated $8 billion USD in earned media reach, according to founder and co-chief executive officer David Allemann. This cultural alignment shifts the demographic younger, as 72 percent of followers gained since the announcement are under the age of 35. Digital momentum supports the upcoming release of the first On Football product range in 2027. Diversifying into these segments moves the company from a specialized running label into a multi-sport powerhouse capable of sustaining momentum on the public market.The Zurich-based label established specific financial targets for the road to 2029 to support its expansion. Management set a goal to reach at least 5.6 billion Swiss francs, which is approximately $7 billion USD, in absolute net sales by the end of the decade. High-teens constant currency growth is anticipated over the next three years. Existing categories remain the primary engine, with over 75 percent of the net sales addition planned to come from established run, lifestyle and apparel verticals. For the third quarter of 2026, On forecasts a constant currency net sales growth rate of roughly 17 percent and expects up to $65 million USD in tariff refunds.Profitability goals remain high as the brand scales. Executives committed to maintaining a gross profit margin of at least 65 percent throughout the next three years. The label also aims to reach an adjusted EBITDA margin of at least 22 percent by 2029. Chief financial officer Frank Sluis announced On will transition to U.S. dollar reporting as early as 2027. Switching reporting currencies aligns the financials with the economics of the business and the currency of its share price.</div><p><a href="https://hypebeast.com/2026/9/on-targets-7-billion-as-golf-and-football-loom" title="On Reveals Plans to Launch Golf and Football Categories as It Targets $7 Billion USD in 2029 Sales" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 23 Sep 2026 09:00:27 +0000</pubDate>
      <link>https://hypebeast.com/2026/9/on-targets-7-billion-as-golf-and-football-loom</link>
      <guid>https://hypebeast.com/?post=6788858</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Business]]></category>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F22%2Fon-targets-7-billion-as-golf-and-football-loom-001.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Swiss sportswear brand outlines 2029 targets approaching $7 billion in absolute net salesExpansions into golf and football product ranges are officially slated for early 2027Strategic shift to U.S. dollar reporting will align financials with actual business economics</p><p>Swiss sportswear powerhouse <a href="https://hypebeast.com/tags/on">On</a> revealed its plan to disrupt the country club during its <a href="https://wwd.com/footwear-news/shoe-industry-news/on-running-investor-day-takeaways-golf-financial-targets-1239254540/">investor day at the Zurich headquarters on Tuesday</a>. Executives laid out a three-year growth plan to secure 2029 ambitions. The brand is mapping its evolution as a publicly traded company by entering major global sports. Co-chief executive officer Caspar Coppetti announced that the label will add a golf category to its roster in early 2027. Internal backing for the move includes chief design officer Thilo Brunner and president Scott Maguire, who are both avid golfers. Tennis icon Roger Federer attended the event to express excitement for the extension into the golf space.</p><p>Football represents another arena receiving the Swiss treatment following a recent <a href="https://hypebeast.com/2026/9/kylian-mbappe-debuts-on-first-ever-football-boot-real-madrid-training">partnership with superstar Kylian Mbappé</a>. Linking with the French forward generated $8 billion USD in earned media reach, according to founder and co-chief executive officer David Allemann. This cultural alignment shifts the demographic younger, as 72 percent of followers gained since the announcement are under the age of 35. Digital momentum supports the upcoming release of the first On Football product range in 2027. Diversifying into these segments moves the company from a specialized running label into a multi-sport powerhouse capable of sustaining momentum on the public market.</p><p>The Zurich-based label established specific financial targets for the road to 2029 to support its expansion. Management set a goal to reach at least 5.6 billion Swiss francs, which is approximately $7 billion USD, in absolute net sales by the end of the decade. High-teens constant currency growth is anticipated over the next three years. Existing categories remain the primary engine, with over 75 percent of the net sales addition planned to come from established run, lifestyle and apparel verticals. For the third quarter of 2026, On forecasts a constant currency net sales growth rate of roughly 17 percent and expects up to $65 million USD in tariff refunds.</p><p>Profitability goals remain high as the brand scales. Executives committed to maintaining a gross profit margin of at least 65 percent throughout the next three years. The label also aims to reach an adjusted EBITDA margin of at least 22 percent by 2029. Chief financial officer Frank Sluis announced On will transition to U.S. dollar reporting as early as 2027. Switching reporting currencies aligns the financials with the economics of the business and the currency of its share price.</p><p><a href="https://hypebeast.com/2026/9/on-targets-7-billion-as-golf-and-football-loom" title="On Reveals Plans to Launch Golf and Football Categories as It Targets $7 Billion USD in 2029 Sales" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>VESSEL and Curry Brand Team up on Premium Golf Bag Collection</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F18%2Fvessel-steph-curry-brand-new-golf-accessories-collaboration-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>VESSEL and Curry Brand have officially launched a collaborative golf collection centered on premium golf bagsThe joint effort pairs luxury equipment manufacturing with NBA superstar Stephen Curry's athletic brandThe full collection is available now exclusively online through VESSEL's webstore</p><div>VESSEL and Curry Brand have officially launched the VESSEL x Curry Brand Golf Bag Collection. The joint effort unites VESSEL's premium golf equipment manufacturing with the athletic imprint founded by NBA superstar Stephen Curry.Centering on high-end golf bags, the collaborative lineup reflects a shared commitment to hard work, relentless dedication, and championship pedigree across every stitch. The design approach bridges specialized manufacturing with performance-focused utility for the course, expanding Curry Brand's athletic identity into specialized golf gear. The release features a branded microfiber cart towel, as well as gloves and a duffle bag.Guided by the partnership's core ethos, "The Game Changes. The Joy Remains," the offering combines functional construction with elevated details. Built for athletes and golf enthusiasts alike, the release delivers functional carrying solutions crafted to meet professional equipment standards.he VESSEL x Curry Brand golf bag collection is available now online. View this post on InstagramA post shared by Vessel Golf (@vesselgolf)</div><p><a href="https://hypebeast.com/2026/9/vessel-steph-curry-brand-new-golf-accessories-collaboration-release-info" title="VESSEL and Curry Brand Team up on Premium Golf Bag Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 18 Sep 2026 06:07:23 +0000</pubDate>
      <link>https://hypebeast.com/2026/9/vessel-steph-curry-brand-new-golf-accessories-collaboration-release-info</link>
      <guid>https://hypebeast.com/?post=6785637</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F18%2Fvessel-steph-curry-brand-new-golf-accessories-collaboration-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>VESSEL and Curry Brand have officially launched a collaborative golf collection centered on premium golf bagsThe joint effort pairs luxury equipment manufacturing with NBA superstar Stephen Curry's athletic brandThe full collection is available now exclusively online through VESSEL's webstore</p><p><a href="https://hypebeast.com/tags/vessel">VESSEL</a> and <a href="https://hypebeast.com/tags/curry-brand">Curry Brand</a> have officially launched the VESSEL x Curry Brand <a href="https://hypebeast.com/tags/hypegolf">Golf</a> Bag Collection. The joint effort unites VESSEL's premium golf equipment manufacturing with the athletic imprint founded by <a href="https://hypebeast.com/tags/nba">NBA</a> superstar <a href="https://hypebeast.com/tags/stephen-curry">Stephen Curry</a>.</p><p>Centering on high-end golf bags, the collaborative lineup reflects a shared commitment to hard work, relentless dedication, and championship pedigree across every stitch. The design approach bridges specialized manufacturing with performance-focused utility for the course, expanding Curry Brand's athletic identity into specialized golf gear. The release features a branded microfiber cart towel, as well as gloves and a duffle bag.</p><p>Guided by the partnership's core ethos, "The Game Changes. The Joy Remains," the offering combines functional construction with elevated details. Built for athletes and golf enthusiasts alike, the release delivers functional carrying solutions crafted to meet professional equipment standards.</p><p>he VESSEL x Curry Brand golf bag collection is available now <a href="http://vesselgolf.com" rel="noopener" target="_blank">online</a>.</p><blockquote class="instagram-media bypass" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DdZxyUjl-8K/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DdZxyUjl-8K/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"><div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"><div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DdZxyUjl-8K/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Vessel Golf (@vesselgolf)</a></p></div></blockquote><p><a href="https://hypebeast.com/2026/9/vessel-steph-curry-brand-new-golf-accessories-collaboration-release-info" title="VESSEL and Curry Brand Team up on Premium Golf Bag Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>Eastside Golf and Nike Reframe the Air Max 90 Golf for FW26</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F16%2Feastside-golf-nike-air-max-90-golf-IO4670-001-first-look-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Eastside Golf and Nike are continuing their five-year partnership with a collaborative Air Max 90 Golf silhouetteThe upper incorporates glossy repeating Eastside Golf script across the mudguards alongside gold hardware accentsThe sneaker is scheduled to release alongside a matching NEXT% Tour 3 during the Fall/Winter 2026 season</p><div>Name: Eastside Golf x Nike Air Max 90 GolfColorway: Black/Dark Smoke GreySKU: IO4670-001MSRP: TBDRelease Date: Fall 2026Where to Buy: NikeEastside Golf and Nike have officially introduced the Eastside Golf x Nike Air Max 90 Golf, marking the latest footwear offering in their five-year partnership. The collaborative design joins the previously revealed NEXT% Tour 3 within the brand's growing golf lineup.Dressed in an almost entirely black color scheme, the model utilizes contrasting textures across its upper. A glossy mudguard is detailed with repeating Eastside Golf script, complemented by a side Swoosh with a matching finish. Honeycomb-patterned mesh covers the toe box, tongue, and collar area to balance the tonal leather overlays.Gold accents provide contrast across the dark upper, including custom Eastside Golf branding on the tongue and metallic lace dubraes. While maintaining the traditional shape of the classic Air Max 90 runner, the outsole has been modified with specialized tread patterns to deliver performance traction on the course.The Eastside Golf x Nike Air Max 90 Golf is expected to release during Fall/Winter 2026 alongside the matching NEXT% Tour 3.</div><p><a href="https://hypebeast.com/2026/9/eastside-golf-nike-air-max-90-golf-io4670-001-first-look-release-info" title="Eastside Golf and Nike Reframe the Air Max 90 Golf for FW26" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 16 Sep 2026 09:19:26 +0000</pubDate>
      <link>https://hypebeast.com/2026/9/eastside-golf-nike-air-max-90-golf-io4670-001-first-look-release-info</link>
      <guid>https://hypebeast.com/?post=6784410</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F16%2Feastside-golf-nike-air-max-90-golf-IO4670-001-first-look-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Eastside Golf and Nike are continuing their five-year partnership with a collaborative Air Max 90 Golf silhouetteThe upper incorporates glossy repeating Eastside Golf script across the mudguards alongside gold hardware accentsThe sneaker is scheduled to release alongside a matching NEXT% Tour 3 during the Fall/Winter 2026 season</p><p><strong>Name:</strong> Eastside Golf x Nike Air Max 90 Golf<br /><strong>Colorway:</strong> Black/Dark Smoke Grey<br /><strong>SKU:</strong> IO4670-001<br /><strong>MSRP:</strong> TBD<br /><strong>Release Date:</strong> Fall 2026<br /><strong>Where to Buy:</strong> <a href="http://nike.com/" target="_blank" rel="noopener noreferrer">Nike</a></p><p><a href="http://hypebeast.com/tags/eastside-golf">Eastside Golf</a> and <a href="https://hypebeast.com/tags/nike">Nike</a> have officially introduced the Eastside Golf x <a href="https://hypebeast.com/tags/nike-air-max-90-golf">Nike Air Max 90 Golf</a>, marking the latest footwear offering in their five-year partnership. The collaborative design joins the previously revealed NEXT% Tour 3 within the brand's growing golf lineup.</p><p>Dressed in an almost entirely black color scheme, the model utilizes contrasting textures across its upper. A glossy mudguard is detailed with repeating Eastside Golf script, complemented by a side Swoosh with a matching finish. Honeycomb-patterned mesh covers the toe box, tongue, and collar area to balance the tonal leather overlays.</p><p>Gold accents provide contrast across the dark upper, including custom Eastside Golf branding on the tongue and metallic lace dubraes. While maintaining the traditional shape of the classic Air Max 90 runner, the outsole has been modified with specialized tread patterns to deliver performance traction on the course.</p><p>The Eastside Golf x Nike Air Max 90 Golf is expected to release during Fall/Winter 2026 alongside the matching NEXT% Tour 3.</p><p><a href="https://hypebeast.com/2026/9/eastside-golf-nike-air-max-90-golf-io4670-001-first-look-release-info" title="Eastside Golf and Nike Reframe the Air Max 90 Golf for FW26" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>Kevin Hart Is All In on Golf</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F14%2Fkevin-hart-golf-fabletics-interview-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Watching Kevin Hart on set is akin to watching a veteran fighter in the ring. There's efficiency to everything he does. At a shoot in South Brooklyn, he transitions from still photography to a scripted commercial to short-form social without ever losing momentum. Someone steps in, gives him the brief and Hart takes it from there as he riffs, adjusts and delivers with the composure of someone who has done this thousands of times. Because, of course, he has.It's an appropriate way to encounter Hart at this particular moment. At 46, after a career built around comedy, entertainment, business and a relentless commitment to fitness, he has thrown himself headfirst into something he is decidedly less experienced at: golf.What began less than a year ago has quickly become another obsession. Hart has joined a growing group of high-profile athletes and entertainers taking up the game, traded playful challenges with LeBron James, started a YouTube channel to document his journey and even appeared at Augusta National during Masters week. Now golf is becoming part of his business world, too, as Fabletics expands into the category with a collection shaped in part by Hart's own rapid immersion in the sport.That's what brought us to the course in Brooklyn: to talk about why golf took hold so quickly, how his instinct for self-improvement translates to a game built on frustration and what happens when someone accustomed to mastering his craft willingly puts himself back in the position of being a beginner.Hypegolf: We know you’ve been getting into golf recently. Once you got into golf, what was the moment you realized that this was becoming more than a hobby for you?Kevin Hart: Probably when I took a liking to it. I'm pretty obsessive, so if I take a liking to anything, it's very hard for me to approach it halfway. It's kind of all or nothing. And the idea of a game that puts you in a position where you're just competing against yourself is fun. It's exciting to also suck and know that you can only get better. So I think that was the driving force in showing up, showing back up.So the question is, how good did I want it to get? And that’s where the obsessive behavior and approach to the game came in.When you started getting into the game, was there maybe a misconception you had about it from earlier in your life that was disproved as you learned more?No. There was no perception of the game at all. I wasn't a follower of golf, a fan of golf. I had no knowledge of golf, so, you know, from afar it was just a game that I wasn’t into, that I didn't play. Boring. Not for me, not my audience, not my culture. There were so many assumptions that I had just because. Just because of where I was from, how I was raised, and I wasn’t brought up on the game or around country clubs or, you know, any place that would give me any type of knowledge of golf.So because of that, I was very blind to what the game was. At the late age of 46, I was able to pick it up and have a bunch of aha moments. I think a lot of people that have taken up the game at late stages in their life, it's aha. It's, "Oh my God, there’s so much more to the game than what I thought was in the game."Like you said, golf can be frustrating and addictive at the same time. When there's a day where nothing's going right and you can't hit the ball the way you want, what keeps you coming back?I think it's back to what I said earlier. Sucking is good, right? You can only go up from there. So it's a frustrating game, but if you are patient and really adapt to the process of just competing against yourself, there are no losses. It's all about just showing up an inch ahead of where you were the day before.So how do you do that? How do you position yourself to grow? You're not looking at everybody else. You're not going to the Tour. You're not aligning yourself against pros. In the beginning stages of it, it's just you against you.The idea of a golf swing is all you’re focused on. What is a good golf swing? How do you get to a good golf swing? Are you trying to do it on your own? Are you going to develop bad habits? Are you getting the right information? Are you getting a coach? Are you getting help?For me, from day one, it was doing it correctly, so I jumped in full speed ahead. Coach, nine holes, every day. Working on it every morning. Working on it, working on it, working on it, and now I'm at a place where it's like, oh, it's starting to all make sense. It's starting to come together.It's kind of similar to the way you've approached comedy or fitness or business. You mentioned that you go all in when you get into something.There's no halfway. It's what I am. It's how I was raised. So if I'm not gonna apply myself fully, then I wouldn't do it at all.If I'm not gonna apply myself fully, then I wouldn't do it at all.As you've gotten into the sport, spending time with athletes from different sports, is there anything you've learned from watching some of them apply themselves to golf?Depends on what sport they're coming from. Some of them have a crazy advantage. Hockey players, baseball players have a crazy advantage. Tennis players have a crazy advantage just because of the swing or swing path.They have developed muscle memory at a very high level of going, you know, in to out versus out to in. And what you'll see is that they can pick up the dynamics of a swing so much faster.Mookie Betts, as an example, an amazing athlete, but phenomenal golfer, whose golf swing is probably up there with some of the most elite pros that have played the game for quite some time. But he is a lover of the game, and he also works on it. He's devoted to it. He wants to be a scratch golfer. He has high, high, high expectations of himself for himself.And you can tell that he's not stopping until he gets what he wants out of the game. I think athletes that are successful in their profession are looking for the same level of success in the games they take on as a hobby.Golf is a game that puts you around so many people, so many different types of individuals, right? From business to athletes to professionals.So naturally, wanting to compete when you do get to those stages is what everybody wants to do. But you also just wanna be the best version of yourself.How does personal style factor in? Golf is one of the few sports where you can express yourself through what you wear and how you present yourself on the course. How have you started to develop that?I think it's everything. I think the beauty of where golf is today is it's expanding, right? You're seeing golf realize that the idea of old and true is not something that really fits within the new. There's a younger generation that's gravitating towards the sport, and style attached to golf is growing, right?I think you've seen brands like Malbon do a great job of expanding what golf attire can be and should be, while still respecting the game.You know, as a guy who loves clothes in general, any way that I can step into the space and be fashionable while having fun, it's a big deal. If you don't play good, you at least wanna look good.So the brands that are allowing the golfer of today to express a little more from a fashion perspective are brands that are standing out. Fabletics, myself, we're trying to do our own version of what we can call standout apparel in the golf space, while staying true to the foundation of what golf is. You don't wanna disrespect it. You wanna keep a level of class and premium to it, but you also wanna add some flair where you can.Humor is very important. It's been in the game for a while. You just haven't been able to see it because of the way golf has been showcased.And that logo on the chest, that's kind of representative of the collection?Yes. My little guy. I’m all about love. I'm all about living, loving, laughing. And any time that I can expand the brand of myself with a noticeable attachment to what I think the world needs, which is love, I'm all about putting people in a position to, you know, be together, stay together, have fun together.What I love about golf is golf does that, right? Friendships can last forever on a golf course. You know, you have friendships that take golf trips year on end. You have friends that are golfing every weekend. You have relationships that last and find themselves in much bigger and better places because of the world travel that golf allows you to do.It's a game that truly, truly builds and protects what I would call the memories, right? I'm less than a year in, and I can say some of my best memories in life are traveling to some of the most beautiful golf courses that I've ever seen, and my wife and my friends being a part of it.Having a logo that I can now connect with people from afar, where we all understand what the logo is and why we're gravitated toward it—not just because of how good the clothes look, but because of the meaning behind it—I think that's special.So anything that I can do that comes from the heart, my fan base has always gravitated towards the things that I've been able to do because they know how much of an authentic person I am, especially when I'm speaking from the heart.Golf has a reputation for taking itself pretty seriously. Where do you think humor fits into the game?Humor is very important. It's been in the game for a while. You just haven't been able to see it because of the way golf has been showcased.I think there's a lot of personalities that have been at the forefront. They just haven't had the space to be the voice. But if you golf and you have a foursome, you're out there with people that you’re laughing with, that you're enjoying life with, and through four hours of enjoyment, there's tons of stories that you leave with.I mean, this is why golf days are so long, because of the good time.</div><p><a href="https://hypebeast.com/2026/9/kevin-hart-golf-fabletics-interview" title="Kevin Hart Is All In on Golf" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 15 Sep 2026 12:00:40 +0000</pubDate>
      <link>https://hypebeast.com/2026/9/kevin-hart-golf-fabletics-interview</link>
      <guid>https://hypebeast.com/?post=6782177</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Features]]></category>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F14%2Fkevin-hart-golf-fabletics-interview-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>Watching <a href="http://hypebeast.com/tags/kevin-hart">Kevin Hart</a> on set is akin to watching a veteran fighter in the ring. There's efficiency to everything he does. At a shoot in South Brooklyn, he transitions from still photography to a scripted commercial to short-form social without ever losing momentum. Someone steps in, gives him the brief and Hart takes it from there as he riffs, adjusts and delivers with the composure of someone who has done this thousands of times. Because, of course, he has.</p><p>It's an appropriate way to encounter Hart at this particular moment. At 46, after a career built around comedy, entertainment, business and a relentless commitment to fitness, he has thrown himself headfirst into something he is decidedly less experienced at: golf.</p><p>What began less than a year ago has quickly become another obsession. Hart has joined a growing group of high-profile athletes and entertainers taking up the game, traded playful challenges with <a href="http://hypebeast.com/tags/lebron-james">LeBron James</a>, started a <a href="https://www.youtube.com/@KevinHartGolfs">YouTube channel</a> to document his journey and even appeared at Augusta National during <a href="http://hypebeast.com/tags/masters-tournament">Masters</a> week. Now golf is becoming part of his business world, too, as <a href="http://hypebeast.com/tags/fabletics">Fabletics</a> expands into the category with a collection shaped in part by Hart's own rapid immersion in the sport.</p><p>That's what brought us to the course in Brooklyn: to talk about why golf took hold so quickly, how his instinct for self-improvement translates to a game built on frustration and what happens when someone accustomed to mastering his craft willingly puts himself back in the position of being a beginner.</p><p><img class="alignnone size-full wp-image-6782977" src="https://hypebeast.com/image/2026/09/14/kevin-hart-golf-fabletics-interview-1.jpg" alt="kevin hart golf interview fabletics" width="1280" height="853" /><img class="alignnone size-full wp-image-6782978" src="https://hypebeast.com/image/2026/09/14/kevin-hart-golf-fabletics-interview-2.jpg" alt="kevin hart golf interview fabletics" width="1280" height="853" /></p><p><strong>Hypegolf: We know you’ve been getting into golf recently. Once you got into golf, what was the moment you realized that this was becoming more than a hobby for you?</strong></p><p>Kevin Hart: Probably when I took a liking to it. I'm pretty obsessive, so if I take a liking to anything, it's very hard for me to approach it halfway. It's kind of all or nothing. And the idea of a game that puts you in a position where you're just competing against yourself is fun. It's exciting to also suck and know that you can only get better. So I think that was the driving force in showing up, showing back up.</p><p>So the question is, how good did I want it to get? And that’s where the obsessive behavior and approach to the game came in.</p><p><strong>When you started getting into the game, was there maybe a misconception you had about it from earlier in your life that was disproved as you learned more?</strong></p><p>No. There was no perception of the game at all. I wasn't a follower of golf, a fan of golf. I had no knowledge of golf, so, you know, from afar it was just a game that I wasn’t into, that I didn't play. Boring. Not for me, not my audience, not my culture. There were so many assumptions that I had just because. Just because of where I was from, how I was raised, and I wasn’t brought up on the game or around country clubs or, you know, any place that would give me any type of knowledge of golf.</p><p>So because of that, I was very blind to what the game was. At the late age of 46, I was able to pick it up and have a bunch of aha moments. I think a lot of people that have taken up the game at late stages in their life, it's aha. It's, "Oh my God, there’s so much more to the game than what I thought was in the game."</p><p><img class="alignnone size-full wp-image-6782980" src="https://hypebeast.com/image/2026/09/14/kevin-hart-golf-fabletics-interview-4.jpg" alt="kevin hart golf interview fabletics" width="1280" height="853" /><img class="alignnone size-full wp-image-6782981" src="https://hypebeast.com/image/2026/09/14/kevin-hart-golf-fabletics-interview-5.jpg" alt="kevin hart golf interview fabletics" width="1280" height="854" /><img class="alignnone size-full wp-image-6782985" src="https://hypebeast.com/image/2026/09/14/kevin-hart-golf-fabletics-interview-9.jpg" alt="kevin hart golf interview fabletics" width="1280" height="854" /></p><p><strong>Like you said, golf can be frustrating and addictive at the same time. When there's a day where nothing's going right and you can't hit the ball the way you want, what keeps you coming back?</strong></p><p>I think it's back to what I said earlier. Sucking is good, right? You can only go up from there. So it's a frustrating game, but if you are patient and really adapt to the process of just competing against yourself, there are no losses. It's all about just showing up an inch ahead of where you were the day before.</p><p>So how do you do that? How do you position yourself to grow? You're not looking at everybody else. You're not going to the Tour. You're not aligning yourself against pros. In the beginning stages of it, it's just you against you.</p><p>The idea of a golf swing is all you’re focused on. What is a good golf swing? How do you get to a good golf swing? Are you trying to do it on your own? Are you going to develop bad habits? Are you getting the right information? Are you getting a coach? Are you getting help?</p><p>For me, from day one, it was doing it correctly, so I jumped in full speed ahead. Coach, nine holes, every day. Working on it every morning. Working on it, working on it, working on it, and now I'm at a place where it's like, oh, it's starting to all make sense. It's starting to come together.</p><p><strong>It's kind of similar to the way you've approached comedy or fitness or business. You mentioned that you go all in when you get into something.</strong></p><p>There's no halfway. It's what I am. It's how I was raised. So if I'm not gonna apply myself fully, then I wouldn't do it at all.</p><p><q>If I'm not gonna apply myself fully, then I wouldn't do it at all.</q></p><p><strong>As you've gotten into the sport, spending time with athletes from different sports, is there anything you've learned from watching some of them apply themselves to golf?</strong></p><p>Depends on what sport they're coming from. Some of them have a crazy advantage. Hockey players, baseball players have a crazy advantage. Tennis players have a crazy advantage just because of the swing or swing path.</p><p>They have developed muscle memory at a very high level of going, you know, in to out versus out to in. And what you'll see is that they can pick up the dynamics of a swing so much faster.</p><p>Mookie Betts, as an example, an amazing athlete, but phenomenal golfer, whose golf swing is probably up there with some of the most elite pros that have played the game for quite some time. But he is a lover of the game, and he also works on it. He's devoted to it. He wants to be a scratch golfer. He has high, high, high expectations of himself for himself.</p><p>And you can tell that he's not stopping until he gets what he wants out of the game. I think athletes that are successful in their profession are looking for the same level of success in the games they take on as a hobby.</p><p>Golf is a game that puts you around so many people, so many different types of individuals, right? From business to athletes to professionals.</p><p>So naturally, wanting to compete when you do get to those stages is what everybody wants to do. But you also just wanna be the best version of yourself.</p><p><img class="portrait" src="https://hypebeast.com/image/2026/09/14/kevin-hart-golf-fabletics-interview-8.jpg" alt="kevin hart golf interview fabletics" width="853" height="1280" /><img class="portrait" src="https://hypebeast.com/image/2026/09/14/kevin-hart-golf-fabletics-interview-3.jpg" alt="kevin hart golf interview fabletics" width="854" height="1280" /><img class="portrait" src="https://hypebeast.com/image/2026/09/14/kevin-hart-golf-fabletics-interview-6.jpg" alt="kevin hart golf interview fabletics" width="854" height="1280" /><img class="portrait" src="https://hypebeast.com/image/2026/09/14/kevin-hart-golf-fabletics-interview-7.jpg" alt="kevin hart golf interview fabletics" width="853" height="1280" /></p><p><strong>How does personal style factor in? Golf is one of the few sports where you can express yourself through what you wear and how you present yourself on the course. How have you started to develop that?</strong></p><p>I think it's everything. I think the beauty of where golf is today is it's expanding, right? You're seeing golf realize that the idea of old and true is not something that really fits within the new. There's a younger generation that's gravitating towards the sport, and style attached to golf is growing, right?</p><p>I think you've seen brands like Malbon do a great job of expanding what golf attire can be and should be, while still respecting the game.</p><p>You know, as a guy who loves clothes in general, any way that I can step into the space and be fashionable while having fun, it's a big deal. If you don't play good, you at least wanna look good.</p><p>So the brands that are allowing the golfer of today to express a little more from a fashion perspective are brands that are standing out. Fabletics, myself, we're trying to do our own version of what we can call standout apparel in the golf space, while staying true to the foundation of what golf is. You don't wanna disrespect it. You wanna keep a level of class and premium to it, but you also wanna add some flair where you can.</p><p><q>Humor is very important. It's been in the game for a while. You just haven't been able to see it because of the way golf has been showcased.</q></p><p><strong>And that logo on the chest, that's kind of representative of the collection?</strong></p><p>Yes. My little guy. I’m all about love. I'm all about living, loving, laughing. And any time that I can expand the brand of myself with a noticeable attachment to what I think the world needs, which is love, I'm all about putting people in a position to, you know, be together, stay together, have fun together.</p><p>What I love about golf is golf does that, right? Friendships can last forever on a golf course. You know, you have friendships that take golf trips year on end. You have friends that are golfing every weekend. You have relationships that last and find themselves in much bigger and better places because of the world travel that golf allows you to do.</p><p>It's a game that truly, truly builds and protects what I would call the memories, right? I'm less than a year in, and I can say some of my best memories in life are traveling to some of the most beautiful golf courses that I've ever seen, and my wife and my friends being a part of it.</p><p>Having a logo that I can now connect with people from afar, where we all understand what the logo is and why we're gravitated toward it—not just because of how good the clothes look, but because of the meaning behind it—I think that's special.</p><p>So anything that I can do that comes from the heart, my fan base has always gravitated towards the things that I've been able to do because they know how much of an authentic person I am, especially when I'm speaking from the heart.</p><p><strong>Golf has a reputation for taking itself pretty seriously. Where do you think humor fits into the game?</strong></p><p>Humor is very important. It's been in the game for a while. You just haven't been able to see it because of the way golf has been showcased.</p><p>I think there's a lot of personalities that have been at the forefront. They just haven't had the space to be the voice. But if you golf and you have a foursome, you're out there with people that you’re laughing with, that you're enjoying life with, and through four hours of enjoyment, there's tons of stories that you leave with.</p><p>I mean, this is why golf days are so long, because of the good time.</p><p><a href="https://hypebeast.com/2026/9/kevin-hart-golf-fabletics-interview" title="Kevin Hart Is All In on Golf" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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    <item>
      <title>LIV Golf Secures Interim Court Approval to Access $14 Million USD in Bankruptcy Financing</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F10%2Fliv-golf-secures-interim-court-approval-access-14-million-usd-bankruptcy-financing-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>LIV Golf has received interim court approval to access $14 million USD of a larger $49.6 million USD bankruptcy loanThe U.S. Bankruptcy Court authorized the league to maintain employee wages benefits and payments to key commercial partnersThe circuit aims to complete its court-supervised Chapter 11 restructuring and launch its next phase in early 2027</p><div>LIV Golf has officially secured interim court approval to access $14 million USD in debtor-in-possession financing following its Chapter 11 filing. The ruling from the U.S. Bankruptcy Court for the District of New Jersey provides short-term liquidity to maintain league operations while pursuing a recapitalization plan backed by BC Partners Credit.The initial $14 million USD drawdown represents a portion of a larger $49.6 million USD bankruptcy financing package designed to fund ongoing business activities. In addition to securing operational capital, the court order authorizes the professional men's golf league to continue paying employee wages and benefits, maintain internal programs, and execute payments to vendors and business partners.Chief Executive Scott O'Neil cited the ruling as significant momentum for the league's proposed reorganization. Launched in 2022 with backing from Saudi Arabia's Public Investment Fund, LIV Golf entered Chapter 11 proceedings amidst multi-million dollar obligations owed to high-profile players, using the court-supervised process to negotiate player participation for its future structure.</div><p><a href="https://hypebeast.com/2026/9/liv-golf-secures-interim-court-approval-access-14-million-usd-bankruptcy-financing" title="LIV Golf Secures Interim Court Approval to Access $14 Million USD in Bankruptcy Financing" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 11 Sep 2026 03:12:23 +0000</pubDate>
      <link>https://hypebeast.com/2026/9/liv-golf-secures-interim-court-approval-access-14-million-usd-bankruptcy-financing</link>
      <guid>https://hypebeast.com/?post=6781512</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F10%2Fliv-golf-secures-interim-court-approval-access-14-million-usd-bankruptcy-financing-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>LIV Golf has received interim court approval to access $14 million USD of a larger $49.6 million USD bankruptcy loanThe U.S. Bankruptcy Court authorized the league to maintain employee wages benefits and payments to key commercial partnersThe circuit aims to complete its court-supervised Chapter 11 restructuring and launch its next phase in early 2027</p><p><a href="https://hypebeast.com/tags/liv-golf">LIV Golf</a> has officially secured interim court approval to access $14 million USD in debtor-in-possession financing following its Chapter 11 filing. The ruling from the U.S. <a href="https://hypebeast.com/tags/bankruptcy">Bankruptcy</a> Court for the District of New Jersey provides short-term liquidity to maintain league operations while pursuing a recapitalization plan backed by BC Partners Credit.</p><p>The initial $14 million USD drawdown represents a portion of a larger $49.6 million USD bankruptcy financing package designed to fund ongoing business activities. In addition to securing operational capital, the court order authorizes the professional men's golf league to continue paying employee wages and benefits, maintain internal programs, and execute payments to vendors and business partners.</p><p>Chief Executive Scott O'Neil cited the ruling as significant momentum for the league's proposed reorganization. Launched in 2022 with backing from <a href="http://hypebeast.com/tags/saudi-arabia-public-investment-fund">Saudi Arabia's Public Investment Fund</a>, LIV Golf entered Chapter 11 proceedings amidst multi-million dollar obligations owed to high-profile players, using the court-supervised process to negotiate player participation for its future structure.</p><p><a href="https://hypebeast.com/2026/9/liv-golf-secures-interim-court-approval-access-14-million-usd-bankruptcy-financing" title="LIV Golf Secures Interim Court Approval to Access $14 Million USD in Bankruptcy Financing" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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    <item>
      <title>LIV Golf Has Officially Filed for Bankruptcy</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F09%2Fliv-golf-bankruptcy-leaves-star-players-in-limbo-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>LIV Golf filed for bankruptcy protection in a New Jersey court after losing financial backing from the Saudi Public Investment FundCourt documents reveal up to $1 billion USD in estimated liabilities and at least 1,000 creditors including major star playersThe organization plans to restructure as a 2.0 version next season while the PGA Tour denies a pathway back for its stars</p><div>LIV Golf officially filed for bankruptcy protection in a New Jersey court after losing its sovereign wealth lifeline. The breakaway organization originally disrupted the global golf ecosystem by utilizing billions in backing from Saudi Arabia's Public Investment Fund to lure talent away from traditional circuits. That expansion ended abruptly when Saudi investors ceased financial backing earlier this year and capped total expenditure at an estimated $5 billion USD. Operational fallout followed with LIV Golf laying off the vast majority of its staff in September 2026. Official court documents reveal the financial crater left behind with estimated liabilities between $500 million USD and $1 billion USD. The organization currently lists an extensive roster of at least 1,000 different creditors waiting for compensation.Athletes who gave the breakaway league its disruptive power are the heaviest casualties of this collapse. Star players Bryson DeChambeau, Jon Rahm and Cam Smith are directly named in the bankruptcy filings as primary creditors currently owed money by the tour. These high-profile defections originally triggered bitter divisions within the sport and now those choices carry massive career consequences. The PGA Tour stated that it has no plans to offer players a pathway back to its series. This refusal from the establishment combined with the sudden bankruptcy leaves the professional future of several stars in limbo. They remain stranded between a bankrupt startup and an establishment that refuses to take them back.The bankruptcy filing outlines a blueprint for survival despite the staggering debt and indicates that LIV Golf intends to restructure. Chief executive Scott O'Neil stated that the bankruptcy process provides the necessary structure to pursue a landmark transaction. The overarching goal is for the tour to return next year built entirely around an innovative player-first ownership model. To protect its global footprint while this reorganization occurs, the company is seeking recognition of the United States bankruptcy filing in England and Wales. This legal maneuver covers various international assets and overseas operations.League officials pledged that a revised 2.0 version of the tour will re-emerge under new investors next season with a noticeably different product. The proposed future format features a shorter event schedule and reduced prize money for competitors. A public statement released on Tuesday detailed that the company remains in advanced discussions with its players regarding the creation of a new ownership structure. This strategy attempts to align the financial interests of the players directly with the long-term success of the league. The exact timeline for this comeback remains unclear as the statement added that no definitive decisions regarding the 2027 schedule or individual events are being announced yet.</div><p><a href="https://hypebeast.com/2026/9/liv-golf-bankruptcy-leaves-star-players-in-limbo" title="LIV Golf Has Officially Filed for Bankruptcy" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 09 Sep 2026 08:04:39 +0000</pubDate>
      <link>https://hypebeast.com/2026/9/liv-golf-bankruptcy-leaves-star-players-in-limbo</link>
      <guid>https://hypebeast.com/?post=6780179</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F09%2F09%2Fliv-golf-bankruptcy-leaves-star-players-in-limbo-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>LIV Golf filed for bankruptcy protection in a New Jersey court after losing financial backing from the Saudi Public Investment FundCourt documents reveal up to $1 billion USD in estimated liabilities and at least 1,000 creditors including major star playersThe organization plans to restructure as a 2.0 version next season while the PGA Tour denies a pathway back for its stars</p><p><a href="https://hypebeast.com/tags/liv-golf">LIV Golf</a> officially <a href="https://www.theguardian.com/sport/2026/sep/08/liv-golf-files-for-bankruptcy-protection-as-it-looks-to-begin-the-next-chapter">filed for bankruptcy protection</a> in a New Jersey court after losing its sovereign wealth lifeline. The breakaway organization originally disrupted the global golf ecosystem by utilizing billions in backing from Saudi Arabia's Public Investment Fund to lure talent away from traditional circuits. That expansion ended abruptly when Saudi investors ceased financial backing earlier this year and capped total expenditure at an estimated $5 billion USD. Operational fallout followed with LIV Golf laying off the vast majority of its staff in September 2026. Official court documents reveal the financial crater left behind with estimated liabilities between $500 million USD and $1 billion USD. The organization currently lists an extensive roster of at least 1,000 different creditors waiting for compensation.</p><p>Athletes who gave the breakaway league its disruptive power are the heaviest casualties of this collapse. Star players Bryson DeChambeau, Jon Rahm and Cam Smith are directly named in the bankruptcy filings as primary creditors currently owed money by the tour. These high-profile defections originally triggered bitter divisions within the sport and now those choices carry massive career consequences. The PGA Tour stated that it has no plans to offer players a pathway back to its series. This refusal from the establishment combined with the sudden bankruptcy leaves the professional future of several stars in limbo. They remain stranded between a bankrupt startup and an establishment that refuses to take them back.</p><p>The bankruptcy filing outlines a blueprint for survival despite the staggering debt and indicates that LIV Golf intends to restructure. Chief executive Scott O'Neil stated that the bankruptcy process provides the necessary structure to pursue a landmark transaction. The overarching goal is for the tour to return next year built entirely around an innovative player-first ownership model. To protect its global footprint while this reorganization occurs, the company is seeking recognition of the United States bankruptcy filing in England and Wales. This legal maneuver covers various international assets and overseas operations.</p><p>League officials pledged that a revised 2.0 version of the tour will re-emerge under new investors next season with a noticeably different product. The proposed future format features a shorter event schedule and reduced prize money for competitors. A public statement released on Tuesday detailed that the company remains in <a href="https://www.livgolf.com/news/liv-golf-takes-strategic-action-to-secure-its-next-era">advanced discussions with its players</a> regarding the creation of a new ownership structure. This strategy attempts to align the financial interests of the players directly with the long-term success of the league. The exact timeline for this comeback remains unclear as the statement added that no definitive decisions regarding the 2027 schedule or individual events are being announced yet.</p><p><a href="https://hypebeast.com/2026/9/liv-golf-bankruptcy-leaves-star-players-in-limbo" title="LIV Golf Has Officially Filed for Bankruptcy" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>Nicole McLaughlin Upcycles Vintage Oakley Golf Bags Into Custom Outerwear</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F27%2Fnicole-mclaughlin-upcycles-vintage-oakley-golf-bags-custom-leather-jackets-outerwear-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Nicole McLaughlin has revealed her latest upcycling project transforming vintage Oakley golf bags into custom outerwearThe design process deconstructs original straps pockets oversized logos and technical panels into a pair of one-off jacketsProfessional golfer Paris Hilinski was recently spotted wearing one of the completed custom creations on the course</p><div>Designer Nicole McLaughlin has officially revealed her latest upcycling project, crafting custom Oakley Golf Bag Jackets from vintage equipment. Known for her functional transformations of sports gear, McLaughlin’s newest experiment turns archival golf bags into a pair of one-off wearable jackets.McLaughlin takes to Instagram to show the process of transforming the bags into leather motocross-inspired leather jackets. Starting with a collection of vintage Oakley golf bags, McLaughlin dismantled the original builds while still taking into account the branding, to repurpose their core functional elements. The resulting outerwear pieces integrate the bags' oversized brand logos, utility pockets, carrying straps, and durable technical panels directly into the jacket silhouettes. By retaining these structural details, the custom designs preserve the distinct visual language and hardware of the original golf gear.Bringing the experiment back onto the green, one of the finished custom jackets was recently worn by professional golfer Paris Hilinski, highlighting the practical utility of the upcycled technical concept.Take a look at the finished product above or below.&nbsp;View this post on Instagram&nbsp;A post shared by nm (@nicolemclaughlin)</div><p><a href="https://hypebeast.com/2026/8/nicole-mclaughlin-upcycles-vintage-oakley-golf-bags-custom-leather-jackets-outerwear" title="Nicole McLaughlin Upcycles Vintage Oakley Golf Bags Into Custom Outerwear" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Sun, 30 Aug 2026 01:19:30 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/nicole-mclaughlin-upcycles-vintage-oakley-golf-bags-custom-leather-jackets-outerwear</link>
      <guid>https://hypebeast.com/?post=6774844</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F27%2Fnicole-mclaughlin-upcycles-vintage-oakley-golf-bags-custom-leather-jackets-outerwear-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Nicole McLaughlin has revealed her latest upcycling project transforming vintage Oakley golf bags into custom outerwearThe design process deconstructs original straps pockets oversized logos and technical panels into a pair of one-off jacketsProfessional golfer Paris Hilinski was recently spotted wearing one of the completed custom creations on the course</p><p>Designer <a href="https://hypebeast.com/tags/nicole-mclaughlin">Nicole McLaughlin</a> has officially revealed her latest upcycling project, crafting custom <a href="https://hypebeast.com/tags/oakley">Oakley</a> <a href="https://hypebeast.com/tags/hypegolf">Golf</a> Bag Jackets from vintage equipment. Known for her functional transformations of sports gear, McLaughlin’s newest experiment turns archival golf bags into a pair of one-off wearable jackets.</p><p>McLaughlin takes to Instagram to show the process of transforming the bags into leather motocross-inspired leather jackets. Starting with a collection of vintage Oakley golf bags, McLaughlin dismantled the original builds while still taking into account the branding, to repurpose their core functional elements. The resulting outerwear pieces integrate the bags' oversized brand logos, utility pockets, carrying straps, and durable technical panels directly into the jacket silhouettes. By retaining these structural details, the custom designs preserve the distinct visual language and hardware of the original golf gear.</p><p>Bringing the experiment back onto the green, one of the finished custom jackets was recently worn by professional golfer Paris Hilinski, highlighting the practical utility of the upcycled technical concept.</p><p>Take a look at the finished product above or below.</p><blockquote class="instagram-media bypass" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/Dcd-saMkdV8/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div style="padding: 16px;"><p>&nbsp;</p><div style="display: flex; flex-direction: row; align-items: center;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div><div style="padding-top: 8px;"><div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div></div><div style="margin-left: auto;"><div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p>&nbsp;</p><p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/Dcd-saMkdV8/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by nm (@nicolemclaughlin)</a></p></div></blockquote><p><a href="https://hypebeast.com/2026/8/nicole-mclaughlin-upcycles-vintage-oakley-golf-bags-custom-leather-jackets-outerwear" title="Nicole McLaughlin Upcycles Vintage Oakley Golf Bags Into Custom Outerwear" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>Hypegolf Clubhouse Brought a Serious Game-Improvement Setup to SoHo</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F25%2Fhypegolf-brought-a-uneekor-simulator-to-soho-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Golf courses, pro shops and institutions are often defined by who already feels comfortable inside of them. The latest edition of Hypegolf Clubhouse took a different approach, bringing together experienced players, newcomers and golf communities from across New York under one roof in SoHo.Throughout its three-week run, the Clubhouse hosted events with groups including Dual Sport, Swang and Long Island Golf Junkies. Each brought its own perspective and relationship with the game, reflecting the increasingly varied makeup of modern golf culture. But while community remained at the center of the Clubhouse, this year’s space also placed a greater emphasis on something more tangible: helping people get better.That was most apparent in the simulator bay at the back of the space, powered by an Uneekor EYE MINI SIMKIT. Rather than functioning simply as another attraction, the bay gave visitors access to a legitimate practice and performance environment that golfers could use to understand their swing, dial in their equipment or continue playing throughout the year.The SIMKIT is a complete simulator setup built around an Uneekor launch monitor, with this event featuring the portable EYE MINI alongside a premium enclosure and impact screen, hitting turf, projector and the software needed to bring everything together. At the Clubhouse, that turnkey setup helped transform a relatively compact downtown space into something resembling a fully equipped indoor golf studio.The premium setup was anchored by the technology golfers can rely on to better understand their game. Uneekor’s EYE MINI uses two high-speed cameras and Dimple Optix® technology to capture the golf ball at impact, producing 19 ball and club data points without requiring specially marked balls. Club Optix® adds real-time club tracking and visual impact replay, allowing golfers to see what happened at the moment of impact rather than relying solely on numbers or simulated ball flight.That balance between accessibility and serious feedback made the setup particularly suited to the Clubhouse. A visitor could step into the bay for a casual closest-to-the-pin challenge, while a more experienced player could use the same technology to examine impact conditions and understand why the ball moved the way it did.On opening night, that overlap between community, competition and game improvement came together particularly clearly. Guests competed in closest-to-the-pin and long-drive challenges on Uneekor’s 4K golf simulation software, GAMEDAY, with one winner taking home an Uneekor EYE MINI. The prize matched the experience, offering more than a symbolic takeaway from the event. The winner left with the same portable launch-monitor technology featured in the Clubhouse simulator and the foundation to recreate a similar practice environment at home.That prize captured what made this year’s Clubhouse distinct. It remained a gathering place where different corners of golf culture could cross paths, but it also treated improvement as part of that culture. The social side of golf brought people through the door, while the Uneekor setup gave them another reason to stay and play.</div><p><a href="https://hypebeast.com/2026/8/hypegolf-brought-a-uneekor-simulator-to-soho" title="Hypegolf Clubhouse Brought a Serious Game-Improvement Setup to SoHo" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 28 Aug 2026 14:11:37 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/hypegolf-brought-a-uneekor-simulator-to-soho</link>
      <guid>https://hypebeast.com/?post=6773325</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F25%2Fhypegolf-brought-a-uneekor-simulator-to-soho-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>Golf courses, pro shops and institutions are often defined by who already feels comfortable inside of them. The latest edition of <a href="http://hypebeast.com/tags/hypegolf-clubhouse">Hypegolf Clubhouse</a> took a different approach, bringing together experienced players, newcomers and golf communities from across New York under one roof in SoHo.</p><p>Throughout its three-week run, the Clubhouse hosted events with groups including <a href="https://www.instagram.com/dualsportbrand/">Dual Sport</a>, <a href="http://hypebeast.com/tags/swang">Swang</a> and <a href="https://www.instagram.com/longislandgolfjunkies/">Long Island Golf Junkies</a>. Each brought its own perspective and relationship with the game, reflecting the increasingly varied makeup of modern golf culture. But while community remained at the center of the Clubhouse, this year’s space also placed a greater emphasis on something more tangible: helping people get better.</p><p>That was most apparent in the simulator bay at the back of the space, powered by an <a href="https://www.instagram.com/uneekor/">Uneekor</a> EYE MINI SIMKIT. Rather than functioning simply as another attraction, the bay gave visitors access to a legitimate practice and performance environment that golfers could use to understand their swing, dial in their equipment or continue playing throughout the year.</p><p>The SIMKIT is a complete simulator setup built around an Uneekor launch monitor, with this event featuring the portable EYE MINI alongside a premium enclosure and impact screen, hitting turf, projector and the software needed to bring everything together. At the Clubhouse, that turnkey setup helped transform a relatively compact downtown space into something resembling a fully equipped indoor golf studio.</p><p><img class="alignnone size-full wp-image-6773327" src="https://hypebeast.com/image/2026/08/25/hypegolf-brought-a-uneekor-simulator-to-soho-1.jpg" alt="Hypegolf Brought a Uneekor Simulator to SoHo" width="1280" height="853" /></p><p>The premium setup was anchored by the technology golfers can rely on to better understand their game. Uneekor’s EYE MINI uses two high-speed cameras and Dimple Optix® technology to capture the golf ball at impact, producing 19 ball and club data points without requiring specially marked balls. Club Optix® adds real-time club tracking and visual impact replay, allowing golfers to see what happened at the moment of impact rather than relying solely on numbers or simulated ball flight.</p><p>That balance between accessibility and serious feedback made the setup particularly suited to the Clubhouse. A visitor could step into the bay for a casual closest-to-the-pin challenge, while a more experienced player could use the same technology to examine impact conditions and understand why the ball moved the way it did.</p><p>On opening night, that overlap between community, competition and game improvement came together particularly clearly. Guests competed in closest-to-the-pin and long-drive challenges on Uneekor’s 4K golf simulation software, GAMEDAY, with one winner taking home an Uneekor EYE MINI. The prize matched the experience, offering more than a symbolic takeaway from the event. The winner left with the same portable launch-monitor technology featured in the Clubhouse simulator and the foundation to recreate a similar practice environment at home.</p><p>That prize captured what made this year’s Clubhouse distinct. It remained a gathering place where different corners of golf culture could cross paths, but it also treated improvement as part of that culture. The social side of golf brought people through the door, while the Uneekor setup gave them another reason to stay and play.</p><p><a href="https://hypebeast.com/2026/8/hypegolf-brought-a-uneekor-simulator-to-soho" title="Hypegolf Clubhouse Brought a Serious Game-Improvement Setup to SoHo" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>Hypegolf Clubhouse Classic Returns to New York</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Fhypegolf-clubhouse-classic-returns-to-new-york-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>For the second consecutive year, the Hypegolf Clubhouse Classic returned to the New York metropolitan area, bringing together the many different corners of the city's golf community for a day on the course.The tournament arrived less than two weeks after the Hypegolf Clubhouse Powered by the 2026 Toyota RAV4 opened its doors at 430 West Broadway. Conceptualized as a golf "tune-up shop," the Clubhouse is a place to discover new brands and gear, get clubs re-gripped, dial in distances and, just as importantly, meet other golfers. The Classic took that same spirit out onto the course.This year, we headed north to New York Country Club in Spring Valley, New York. Perched above the surrounding landscape with views stretching toward the Manhattan skyline, the course provided an appropriately laid-back setting for a field composed of athletes, musicians, artists, photographers, creators, competitive golfers and those newer to the game. Ja Rule and Daniel Arsham were among those joining us for the day.Players began arriving at 10AM, warming up alongside a 2026 Toyota RAV4 GR SPORT positioned on the driving range and outfitted with pieces from the Hypegolf x 2026 RAV4 collection. At noon, the field headed out for a shotgun start and the return of the Classic's 6-6-6 format: six holes of two-man best ball, six of two-man scramble and a final six-hole four-man scramble. That format did its job, and by the end of 18 holes three groups were deadlocked at 60. But there was another matter to settle first.&nbsp;View this post on Instagram&nbsp;A post shared by Hypegolf (@hypegolf)The men's long-drive competition had produced its own tie, with one player's longer drive finishing through the fairway while another found the short grass. So the crowd gathered around an elevated tee overlooking the 18th, where the two finalists would hit back over the green and downhill into the fairway beyond.What followed felt closer to a prize fight than a golf tournament. Phones came out, the crowd closed in around the tee and the players emerged through a corridor of spectators. After trading blows, Headband Golfer ultimately claimed the long-drive title in dramatic fashion. From there, attention shifted to the 18th green, where the three groups tied at 60 contested the tournament playoff. When it was over, Ja Rule, Headband Golfer, Dr. Stephanie Chu and Artie Green emerged as the 2026 Hypegolf Clubhouse Classic champions.It was a fitting ending to a day built around the idea that golf doesn't have to look one particular way. Different backgrounds, different relationships with the game and different levels of experience all converged on the same course, with everyone suddenly very invested in who could hit one drive the furthest or hole one more putt.</div><p><a href="https://hypebeast.com/2026/8/hypegolf-clubhouse-classic-returns-to-new-york" title="Hypegolf Clubhouse Classic Returns to New York" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 26 Aug 2026 20:46:21 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/hypegolf-clubhouse-classic-returns-to-new-york</link>
      <guid>https://hypebeast.com/?post=6767458</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Sales]]></category>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Fhypegolf-clubhouse-classic-returns-to-new-york-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>For the second consecutive year, the <a href="http://hypebeast.com/tags/hypegolf-clubhouse-classic">Hypegolf Clubhouse Classic</a> returned to the New York metropolitan area, bringing together the many different corners of the city's golf community for a day on the course.</p><p>The tournament arrived less than two weeks after the Hypegolf Clubhouse Powered by the 2026 <a href="http://hypebeast.com/tags/toyota">Toyota</a> RAV4 opened its doors at 430 West Broadway. Conceptualized as a golf "tune-up shop," the <a href="http://hypebeast.com/tags/hypegolf-clubhouse">Clubhouse</a> is a place to discover new brands and gear, get clubs re-gripped, dial in distances and, just as importantly, meet other golfers. The Classic took that same spirit out onto the course.</p><p>This year, we headed north to New York Country Club in Spring Valley, New York. Perched above the surrounding landscape with views stretching toward the Manhattan skyline, the course provided an appropriately laid-back setting for a field composed of athletes, musicians, artists, photographers, creators, competitive golfers and those newer to the game. <a href="http://hypebeast.com/tags/ja-rule">Ja Rule</a> and <a href="http://hypebeast.com/tags/daniel-arsham">Daniel Arsham</a> were among those joining us for the day.</p><p>Players began arriving at 10AM, warming up alongside a 2026 Toyota RAV4 GR SPORT positioned on the driving range and outfitted with pieces from the Hypegolf x 2026 RAV4 collection. At noon, the field headed out for a shotgun start and the return of the Classic's 6-6-6 format: six holes of two-man best ball, six of two-man scramble and a final six-hole four-man scramble. That format did its job, and by the end of 18 holes three groups were deadlocked at 60. But there was another matter to settle first.</p><blockquote class="instagram-media bypass" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/Db6BHyRKtws/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div style="padding: 16px;"><p>&nbsp;</p><div style="display: flex; flex-direction: row; align-items: center;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div><div style="padding-top: 8px;"><div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div></div><div style="margin-left: auto;"><div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p>&nbsp;</p><p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/Db6BHyRKtws/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Hypegolf (@hypegolf)</a></p></div></blockquote><p>The men's long-drive competition had produced its own tie, with one player's longer drive finishing through the fairway while another found the short grass. So the crowd gathered around an elevated tee overlooking the 18th, where the two finalists would hit back over the green and downhill into the fairway beyond.</p><p>What followed felt closer to a prize fight than a golf tournament. Phones came out, the crowd closed in around the tee and the players emerged through a corridor of spectators. After trading blows, <a href="https://www.instagram.com/theheadbandgolfer/">Headband Golfer</a> ultimately claimed the long-drive title in dramatic fashion. From there, attention shifted to the 18th green, where the three groups tied at 60 contested the tournament playoff. When it was over, Ja Rule, Headband Golfer, <a href="https://www.instagram.com/dr.stephaniechu/">Dr. Stephanie Chu</a> and <a href="https://www.instagram.com/artiegreen23/">Artie Green</a> emerged as the 2026 Hypegolf Clubhouse Classic champions.</p><p>It was a fitting ending to a day built around the idea that golf doesn't have to look one particular way. Different backgrounds, different relationships with the game and different levels of experience all converged on the same course, with everyone suddenly very invested in who could hit one drive the furthest or hole one more putt.</p><p><a href="https://hypebeast.com/2026/8/hypegolf-clubhouse-classic-returns-to-new-york" title="Hypegolf Clubhouse Classic Returns to New York" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>LeBron James and the PGA TOUR Partner for Inaugural Akron Golf Invitational</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F25%2Flebron-james-family-foundation-pga-tour-multi-year-partnership-inaugural-akron-golf-invitational-announcement-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>The PGA TOUR and the LeBron James Family Foundation have partnered to host a new youth-focused golf initiativeThe inaugural LeBron James Family Foundation Invitational will take place at Akron’s Firestone Country Club from July 6–7 2027The event pairs off-course mentorship for I PROMISE students with competition for Pathway to Progression athletes</p><div>The PGA TOUR and the LeBron James Family Foundation have officially partnered to launch a new multi-year initiative aimed at expanding youth access to golf. The collaboration introduces the inaugural LeBron James Family Foundation Invitational, scheduled to take place at Firestone Country Club in Akron, Ohio, from July 6–7, 2027.The two-day event combines off-course educational programming with competitive play on Firestone’s South Course. Mentorship initiatives will connect Akron-area students from James' I PROMISE program directly with professional golfers emerging from the PGA TOUR’s Pathway to Progression Pro-Bound Five program—an initiative launched in 2023 to support athletes from historically underrepresented backgrounds.The partnership aligns with the PGA TOUR’s evolving philanthropic strategy focused on youth development, community access, and inclusion. Alongside James’ recently launched golf-focused media efforts, the event marks a sustained commitment to creating opportunities for inner-city youth while preserving professional golf's historic presence at Firestone Country Club.The inaugural LeBron James Family Foundation Invitational takes place July 6–7, 2027, at Firestone Country Club, with further participant announcements expected in the lead-up to the event.</div><p><a href="https://hypebeast.com/2026/8/lebron-james-family-foundation-pga-tour-multi-year-partnership-inaugural-akron-golf-invitational-announcement" title="LeBron James and the PGA TOUR Partner for Inaugural Akron Golf Invitational" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 26 Aug 2026 01:16:30 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/lebron-james-family-foundation-pga-tour-multi-year-partnership-inaugural-akron-golf-invitational-announcement</link>
      <guid>https://hypebeast.com/?post=6773140</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F25%2Flebron-james-family-foundation-pga-tour-multi-year-partnership-inaugural-akron-golf-invitational-announcement-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>The PGA TOUR and the LeBron James Family Foundation have partnered to host a new youth-focused golf initiativeThe inaugural LeBron James Family Foundation Invitational will take place at Akron’s Firestone Country Club from July 6–7 2027The event pairs off-course mentorship for I PROMISE students with competition for Pathway to Progression athletes</p><p>The <a href="https://hypebeast.com/tags/pga-tour">PGA TOUR</a> and the <a href="https://hypebeast.com/tags/lebron-james-family-foundation">LeBron James Family Foundation</a> have officially partnered to launch a new multi-year initiative aimed at expanding youth access to <a href="https://hypebeast.com/tags/hypegolf">golf</a>. The collaboration introduces the inaugural LeBron James Family Foundation Invitational, scheduled to take place at Firestone Country Club in Akron, Ohio, from July 6–7, 2027.</p><p>The two-day event combines off-course educational programming with competitive play on Firestone’s South Course. Mentorship initiatives will connect Akron-area students from James' I PROMISE program directly with professional golfers emerging from the <a href="https://hypebeast.com/tags/pga">PGA</a> TOUR’s Pathway to Progression Pro-Bound Five program—an initiative launched in 2023 to support athletes from historically underrepresented backgrounds.</p><p>The partnership aligns with the PGA TOUR’s evolving philanthropic strategy focused on youth development, community access, and inclusion. Alongside James’ recently launched golf-focused media efforts, the event marks a sustained commitment to creating opportunities for inner-city youth while preserving professional golf's historic presence at Firestone Country Club.</p><p>The inaugural LeBron James Family Foundation Invitational takes place July 6–7, 2027, at Firestone Country Club, with further participant announcements expected in the lead-up to the event.</p><p><a href="https://hypebeast.com/2026/8/lebron-james-family-foundation-pga-tour-multi-year-partnership-inaugural-akron-golf-invitational-announcement" title="LeBron James and the PGA TOUR Partner for Inaugural Akron Golf Invitational" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>GDC Collaborates With Malbon Golf for a Golf Apparel Capsule Crafted From Denim</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F24%2Fgdc-malbon-golf-collaboration-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>GDC and Malbon Golf drop a four-piece golf capsule crafted entirely from 100% Japanese cotton denim chambray.Features the Collegiate Long Sleeve, Pine Windshirt, Magnolia Pants and Clubhouse Pants in Light Blue and Navy.Launches August 27 via Malbon and August 29 via GDC Daikanyama and online.</p><div>Takashi Kumagai’s Japanese streetwear label GDC has partnered with Los Angeles-based lifestyle golf brand Malbon Golf for an exclusive four-piece apparel capsule, all crafted from 100% Japanese cotton denim chambray. Bridging classic sportswear with Japanese denim craftsmanship, the collaboration presents a refined, lightweight take on traditional golf attire designed for seamless wear both on and off the green.Leading the upper-body offerings are the Collegiate Long Sleeve - a quarter-zip pullover featuring a raised collar, zippered welt pockets and a side-zip slit for easy layering - and the short-sleeved Pine Windshirt, engineered with a rear ventilation panel and drawcord waist for maximum breathability and adjustability.Completing the capsule are two complementary pant styles that prioritize relaxed comfort and performance utility. The Magnolia Pants offer a classic, relaxed-straight fit with a zip fly, while the Clubhouse Pants feature an elasticated waistband with an adjustable knotted drawstring and elasticized cuffs. Both bottoms, along with the tops, are doused in Light Blue and Navy hues and feature dual-branded embroidered "MALBON x GDC" logos paired with Malbon's signature script typography.Priced between ¥39,600 - ¥44,000 JPY (approx. $249 - $276 USD), the collection launches on August 29, 2026 at the GDC Daikanyama flagship store and the GDC online store, with early availability beginning August 27, 2026 via Malbon.</div><p><a href="https://hypebeast.com/2026/8/gdc-malbon-golf-collaboration-release-info" title="GDC Collaborates With Malbon Golf for a Golf Apparel Capsule Crafted From Denim" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 24 Aug 2026 11:43:03 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/gdc-malbon-golf-collaboration-release-info</link>
      <guid>https://hypebeast.com/?post=6772185</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F24%2Fgdc-malbon-golf-collaboration-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>GDC and Malbon Golf drop a four-piece golf capsule crafted entirely from 100% Japanese cotton denim chambray.Features the Collegiate Long Sleeve, Pine Windshirt, Magnolia Pants and Clubhouse Pants in Light Blue and Navy.Launches August 27 via Malbon and August 29 via GDC Daikanyama and online.</p><p><a href="https://hypebeast.com/tags/Takashi-Kumagai" target="_blank" rel="noopener">Takashi Kumagai</a>’s Japanese streetwear label <a href="http://hypebeast.com/tags/gdc" target="_blank" rel="noopener">GDC</a> has partnered with Los Angeles-based lifestyle golf brand <a href="https://hypebeast.com/tags/malbon-golf" target="_blank" rel="noopener">Malbon Golf</a> for an exclusive four-piece apparel capsule, all crafted from 100% Japanese cotton denim chambray. Bridging classic sportswear with Japanese denim craftsmanship, the collaboration presents a refined, lightweight take on traditional golf attire designed for seamless wear both on and off the green.</p><p>Leading the upper-body offerings are the Collegiate Long Sleeve - a quarter-zip pullover featuring a raised collar, zippered welt pockets and a side-zip slit for easy layering - and the short-sleeved Pine Windshirt, engineered with a rear ventilation panel and drawcord waist for maximum breathability and adjustability.</p><p>Completing the capsule are two complementary pant styles that prioritize relaxed comfort and performance utility. The Magnolia Pants offer a classic, relaxed-straight fit with a zip fly, while the Clubhouse Pants feature an elasticated waistband with an adjustable knotted drawstring and elasticized cuffs. Both bottoms, along with the tops, are doused in Light Blue and Navy hues and feature dual-branded embroidered "MALBON x GDC" logos paired with Malbon's signature script typography.</p><p>Priced between ¥39,600 - ¥44,000 JPY (approx. $249 - $276 USD), the collection launches on August 29, 2026 at the GDC Daikanyama flagship store and the <a href="https://gdc.tokyo/collections/all" target="_blank" rel="noopener">GDC online store</a>, with early availability beginning August 27, 2026 via <a href="https://malbon.com/" target="_blank" rel="noopener">Malbon</a>.</p><p><a href="https://hypebeast.com/2026/8/gdc-malbon-golf-collaboration-release-info" title="GDC Collaborates With Malbon Golf for a Golf Apparel Capsule Crafted From Denim" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>Gap and Malbon Reunite for Second Apparel and Accessories Collection</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F18%2Fgap-malbon-second-apparel-collaboration-collection-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Gap and Malbon have announced their second collaborative apparel collection bridging golf and tennis lifestyleThe 35-piece capsule expands into women’s and men’s offerings featuring rugby polos prep knits relaxed outerwear and accessoriesThe collection officially drops on August 21 with prices ranging from $28 to $250 USD</p><div>Gap and Malbon have officially announced their second collaborative capsule, the Gap x Malbon Fall 2026 Collection. Building upon their inaugural 2025 release, the latest partnership reimagines classic American sportswear through a joint design lens bridging the worlds of golf, tennis, and everyday lifestyle wear.The 35-piece assortment expands across both men's and women's offerings, combining archive-inspired Gap silhouettes with Malbon’s signature aesthetic. The collection introduces heritage sportswear staples including classic rugby polos, pleated skirts, prep-inspired knits, relaxed outerwear, and limited-edition golf accessories that pair Gap’s signature icons with Malbon's playful branding cues.Shot by director Duncan Wolfe, the accompanying campaign celebrates community and self-expression across sports and streetwear culture. The visual presentation features a cast of brand friends and creators displaying the versatility of the apparel, designed to transition seamlessly from the court to the course and beyond.The Gap x Malbon collection officially drops on Friday, August 21, 2026, at 12 p.m. ET / 9 a.m. PT online and across 18 Gap stores.</div><p><a href="https://hypebeast.com/2026/8/gap-malbon-second-apparel-collaboration-collection-release-info" title="Gap and Malbon Reunite for Second Apparel and Accessories Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 19 Aug 2026 13:00:02 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/gap-malbon-second-apparel-collaboration-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6769693</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F18%2Fgap-malbon-second-apparel-collaboration-collection-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Gap and Malbon have announced their second collaborative apparel collection bridging golf and tennis lifestyleThe 35-piece capsule expands into women’s and men’s offerings featuring rugby polos prep knits relaxed outerwear and accessoriesThe collection officially drops on August 21 with prices ranging from $28 to $250 USD</p><p data-path-to-node="6"><a href="http://hypebeast.com/tags/gap">Gap</a> and <a href="http://hypebeast.com/tags/malbon">Malbon</a> have officially announced their second collaborative capsule, the Gap x Malbon <a href="http://hypebeast.com/tags/fall-2026">Fall 2026</a> Collection. Building upon their inaugural 2025 release, the latest partnership reimagines classic American sportswear through a joint design lens bridging the worlds of <a href="http://hypebeast.com/tags/hypegolf">golf</a>, tennis, and everyday lifestyle wear.</p><p data-path-to-node="8">The 35-piece assortment expands across both men's and women's offerings, combining archive-inspired Gap silhouettes with Malbon’s signature aesthetic. The collection introduces heritage sportswear staples including classic rugby polos, pleated skirts, prep-inspired knits, relaxed outerwear, and limited-edition golf accessories that pair Gap’s signature icons with Malbon's playful branding cues.</p><p data-path-to-node="9">Shot by director Duncan Wolfe, the accompanying campaign celebrates community and self-expression across sports and streetwear culture. The visual presentation features a cast of brand friends and creators displaying the versatility of the apparel, designed to transition seamlessly from the court to the course and beyond.</p><p data-path-to-node="9">The Gap x Malbon collection officially drops on Friday, August 21, 2026, at 12 p.m. ET / 9 a.m. PT <a href="http://gap.com">online</a> and across 18 Gap stores.</p><h3 data-path-to-node="7"></h3><p><a href="https://hypebeast.com/2026/8/gap-malbon-second-apparel-collaboration-collection-release-info" title="Gap and Malbon Reunite for Second Apparel and Accessories Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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      <title>LeBron James Launches New Golf YouTube Channel</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F15%2Flebron-james-launches-new-youtube-channel-first-video-golf-cavaliers-reunion-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>LeBron James has officially launched a new YouTube channel dedicated to his growing passion for golfThe channel's 90-minute inaugural video documents a 10-year reunion match in Scotland with his 2016 Cleveland Cavaliers teammatesThe release expands on the basketball star's recent entry into the golf space alongside home simulators and brand partnerships</p><div>LeBron James has officially launched a new YouTube channel, debuting his digital platform with a feature-length video starring his former championship teammates. The NBA icon dropped a 90-minute inaugural episode documenting a 2016 Cleveland Cavaliers reunion on the golf course.Shot at Cabot Highlands Resort’s Castle Stuart Links in Scotland, the premiere video follows James alongside Kevin Love, Tristan Thompson, Richard Jefferson, Channing Frye, and J.R. Smith celebrating a 10-year reunion. The group competes in a 3-on-3 match pairing James, Love, and Jefferson against Thompson, Frye, and Smith on the course ranked No. 55 on Golfweek's Top 100 International Courses.The media platform marks the latest expansion of James' public foray into golf. The four-time NBA champion has previously installed a home simulator, highlighted his algorithm's transition to golf content, and recently starred in a joint Nike x Beats golf commercial alongside PGA Tour pro Tom Kim.The debut episode is currently available to watch on LeBron James' official YouTube channel above.</div><p><a href="https://hypebeast.com/2026/8/lebron-james-launches-new-youtube-channel-first-video-golf-cavaliers-reunion" title="LeBron James Launches New Golf YouTube Channel" target="_blank" rel="noopener">Read more at Hypebeast</a></p>]]></description>
      <pubDate>Sun, 16 Aug 2026 08:27:00 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/lebron-james-launches-new-youtube-channel-first-video-golf-cavaliers-reunion</link>
      <guid>https://hypebeast.com/?post=6768054</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><div class="embed-responsive embed-responsive-16by9"                ga-on="click"                ga-event-category="video article page"                ga-event-action="clicks_play_video"                ><iframe width="420" height="315" src="https://www.youtube.com/embed/e6BElTIS8x4" allowfullscreen></iframe>?si=I9QsRRX4svufrayL</div></p><p><strong>Summary</strong></p><p>LeBron James has officially launched a new YouTube channel dedicated to his growing passion for golfThe channel's 90-minute inaugural video documents a 10-year reunion match in Scotland with his 2016 Cleveland Cavaliers teammatesThe release expands on the basketball star's recent entry into the golf space alongside home simulators and brand partnerships</p><p><a href="https://hypebeast.com/tags/lebron-james">LeBron James</a> has officially launched a new <a href="https://hypebeast.com/tags/youtube">YouTube</a> channel, debuting his digital platform with a feature-length video starring his former championship teammates. The <a href="https://hypebeast.com/tags/nba">NBA</a> icon dropped a 90-minute inaugural episode documenting a 2016 <a href="https://hypebeast.com/tags/cleveland-cavaliers">Cleveland Cavaliers</a> reunion on the <a href="https://hypebeast.com/tags/hypegolf">golf</a> course.</p><p>Shot at Cabot Highlands Resort’s Castle Stuart Links in Scotland, the premiere video follows James alongside Kevin Love, Tristan Thompson, Richard Jefferson, Channing Frye, and J.R. Smith celebrating a 10-year reunion. The group competes in a 3-on-3 match pairing James, Love, and Jefferson against Thompson, Frye, and Smith on the course ranked No. 55 on Golfweek's Top 100 International Courses.</p><p>The media platform marks the latest expansion of James' public foray into golf. The four-time NBA champion has previously installed a home simulator, highlighted his algorithm's transition to golf content, and recently starred in a joint Nike x Beats golf commercial alongside PGA Tour pro Tom Kim.</p><p>The debut episode is currently available to watch on LeBron James' official <a href="https://www.youtube.com/@LeBron/" rel="noopener" target="_blank">YouTube channel</a> above.</p><p><a href="https://hypebeast.com/2026/8/lebron-james-launches-new-youtube-channel-first-video-golf-cavaliers-reunion" title="LeBron James Launches New Golf YouTube Channel" target="_blank" rel="noopener">Read more at Hypebeast</a></p>]]></content:encoded>
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    <item>
      <title>Hypegolf and Toyota RAV4 Welcome the Return of Clubhouse in SoHo</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F07%2Fhypegolf-toyota-rav4-clubhouse-soho-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>On July 30th, Hypegolf officially opened the doors to its 2026 Clubhouse, welcoming guests to 430 West Broadway for an opening celebration presented in partnership with Toyota RAV4.For the next few weeks, the SoHo space will serve as a place where visitors can tune up every part of their game, discover emerging brands, connect with the community and experience golf beyond the course.The experience begins before guests even step inside. Parked along West Broadway, a Toyota RAV4 transformed the storefront into one of the neighborhood's most distinctive arrivals, setting the tone for a space inspired by the idea of a modern tune-up shop.Rather than functioning as a traditional retail pop-up, Clubhouse has been designed around participation. Visitors can test clubs on simulator bays, sharpen their stroke on the custom putting green, refresh their equipment at the re-grip station, explore a curated retail selection and settle into the viewing lounge complete with oversized seating.Opening night reflected that vision, bringing together an eclectic mix of golfers, athletes, media, creatives, designers and fashion personalities whose interests continue to shape golf's evolving cultural landscape. Throughout the evening, guests moved between the simulator competitions, putting green and retail space, while conversations carried from one corner of the Clubhouse to the next.&nbsp;View this post on Instagram&nbsp;A post shared by Hypegolf (@hypegolf)One of the evening's highlights came when the closest-to-the-pin and longest-drive challenges gave guests the chance to put their swings to the test. The night's top performer walked away with a portable launch monitor, making for one of the most memorable prizes of the evening.Guests also received a first look at the upcoming Hypegolf x Toyota RAV4 capsule collection, featuring two polos, a lightweight jacket and a bucket hat inspired by the spirit of the open road and long days spent chasing the next round. The collection introduces playful "Toyota RAV4 Golf Division" graphics that extend the collaboration's automotive-meets-golf narrative.Throughout the evening, drinks were flowing including signature highballs, margaritas and non-alcoholic Phony Negronis, while guests enjoyed a rotating selection of small bites from the kitchen as they explored the space.Clubhouse will remain open through August 19, inviting golfers of every level to stop in, work on their game, discover new products, attend community programming or simply spend time immersed in modern golf culture.Whether you're looking to build your bag, refine your swing or spend an afternoon with the community, Hypegolf Clubhouse is open daily at 430 West Broadway in SoHo.Hypegolf Clubhouse NYCDates: Jul 30 – Aug 19, 2026Monday–Saturday: 11:00 AM – 7:00 PMSunday: 11:00 AM – 6:00 PMAddress: 430 W Broadway, New York, NY 10012</div><p><a href="https://hypebeast.com/2026/8/hypegolf-toyota-rav4-clubhouse-soho" title="Hypegolf and Toyota RAV4 Welcome the Return of Clubhouse in SoHo" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 12 Aug 2026 18:00:06 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/hypegolf-toyota-rav4-clubhouse-soho</link>
      <guid>https://hypebeast.com/?post=6765054</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Sales]]></category>
      <category><![CDATA[Golf]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F07%2Fhypegolf-toyota-rav4-clubhouse-soho-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>On July 30th, Hypegolf officially opened the doors to its 2026 Clubhouse, welcoming guests to 430 West Broadway for an opening celebration presented in partnership with <a href="http://hypebeast.com/tags/toyota">Toyota</a> RAV4.</p><p>For the next few weeks, the SoHo space will serve as a place where visitors can tune up every part of their game, discover emerging brands, connect with the community and experience golf beyond the course.</p><p>The experience begins before guests even step inside. Parked along West Broadway, a Toyota RAV4 transformed the storefront into one of the neighborhood's most distinctive arrivals, setting the tone for a space inspired by the idea of a modern tune-up shop.</p><p>Rather than functioning as a traditional retail pop-up, Clubhouse has been designed around participation. Visitors can test clubs on simulator bays, sharpen their stroke on the custom putting green, refresh their equipment at the re-grip station, explore a curated retail selection and settle into the viewing lounge complete with oversized seating.</p><p>Opening night reflected that vision, bringing together an eclectic mix of golfers, athletes, media, creatives, designers and fashion personalities whose interests continue to shape golf's evolving cultural landscape. Throughout the evening, guests moved between the simulator competitions, putting green and retail space, while conversations carried from one corner of the Clubhouse to the next.</p><blockquote class="instagram-media bypass" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/p/DbrKJ8pnHs0/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div style="padding: 16px;"><p>&nbsp;</p><div style="display: flex; flex-direction: row; align-items: center;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div><div style="padding-top: 8px;"><div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div></div><div style="margin-left: auto;"><div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p>&nbsp;</p><p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/DbrKJ8pnHs0/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Hypegolf (@hypegolf)</a></p></div></blockquote><p>One of the evening's highlights came when the closest-to-the-pin and longest-drive challenges gave guests the chance to put their swings to the test. The night's top performer walked away with a portable launch monitor, making for one of the most memorable prizes of the evening.</p><p>Guests also received a first look at the upcoming Hypegolf x Toyota RAV4 capsule collection, featuring two polos, a lightweight jacket and a bucket hat inspired by the spirit of the open road and long days spent chasing the next round. The collection introduces playful "Toyota RAV4 Golf Division" graphics that extend the collaboration's automotive-meets-golf narrative.</p><p>Throughout the evening, drinks were flowing including signature highballs, margaritas and non-alcoholic Phony Negronis, while guests enjoyed a rotating selection of small bites from the kitchen as they explored the space.</p><p>Clubhouse will remain open through August 19, inviting golfers of every level to stop in, work on their game, discover new products, attend community programming or simply spend time immersed in modern golf culture.</p><p>Whether you're looking to build your bag, refine your swing or spend an afternoon with the community, Hypegolf Clubhouse is open daily at 430 West Broadway in SoHo.</p><p><strong>Hypegolf Clubhouse NYC</strong></p><p>Dates: Jul 30 – Aug 19, 2026<br />Monday–Saturday: 11:00 AM – 7:00 PM<br />Sunday: 11:00 AM – 6:00 PM<br />Address: 430 W Broadway, New York, NY 10012</p><p><a href="https://hypebeast.com/2026/8/hypegolf-toyota-rav4-clubhouse-soho" title="Hypegolf and Toyota RAV4 Welcome the Return of Clubhouse in SoHo" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></content:encoded>
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