Summary

LeBron James has officially launched a new YouTube channel dedicated to his growing passion for golfThe channel's 90-minute inaugural video documents a 10-year reunion match in Scotland with his 2016 Cleveland Cavaliers teammatesThe release expands on the basketball star's recent entry into the golf space alongside home simulators and brand partnerships

LeBron James has officially launched a new YouTube channel, debuting his digital platform with a feature-length video starring his former championship teammates. The NBA icon dropped a 90-minute inaugural episode documenting a 2016 Cleveland Cavaliers reunion on the golf course.

Shot at Cabot Highlands Resort’s Castle Stuart Links in Scotland, the premiere video follows James alongside Kevin Love, Tristan Thompson, Richard Jefferson, Channing Frye, and J.R. Smith celebrating a 10-year reunion. The group competes in a 3-on-3 match pairing James, Love, and Jefferson against Thompson, Frye, and Smith on the course ranked No. 55 on Golfweek's Top 100 International Courses.

The media platform marks the latest expansion of James' public foray into golf. The four-time NBA champion has previously installed a home simulator, highlighted his algorithm's transition to golf content, and recently starred in a joint Nike x Beats golf commercial alongside PGA Tour pro Tom Kim.

The debut episode is currently available to watch on LeBron James' official YouTube channel above.

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On July 30th, Hypegolf officially opened the doors to its 2026 Clubhouse, welcoming guests to 430 West Broadway for an opening celebration presented in partnership with Toyota RAV4.

For the next few weeks, the SoHo space will serve as a place where visitors can tune up every part of their game, discover emerging brands, connect with the community and experience golf beyond the course.

The experience begins before guests even step inside. Parked along West Broadway, a Toyota RAV4 transformed the storefront into one of the neighborhood's most distinctive arrivals, setting the tone for a space inspired by the idea of a modern tune-up shop.

Rather than functioning as a traditional retail pop-up, Clubhouse has been designed around participation. Visitors can test clubs on simulator bays, sharpen their stroke on the custom putting green, refresh their equipment at the re-grip station, explore a curated retail selection and settle into the viewing lounge complete with oversized seating.

Opening night reflected that vision, bringing together an eclectic mix of golfers, athletes, media, creatives, designers and fashion personalities whose interests continue to shape golf's evolving cultural landscape. Throughout the evening, guests moved between the simulator competitions, putting green and retail space, while conversations carried from one corner of the Clubhouse to the next.

 

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One of the evening's highlights came when the closest-to-the-pin and longest-drive challenges gave guests the chance to put their swings to the test. The night's top performer walked away with a portable launch monitor, making for one of the most memorable prizes of the evening.

Guests also received a first look at the upcoming Hypegolf x Toyota RAV4 capsule collection, featuring two polos, a lightweight jacket and a bucket hat inspired by the spirit of the open road and long days spent chasing the next round. The collection introduces playful "Toyota RAV4 Golf Division" graphics that extend the collaboration's automotive-meets-golf narrative.

Throughout the evening, drinks were flowing including signature highballs, margaritas and non-alcoholic Phony Negronis, while guests enjoyed a rotating selection of small bites from the kitchen as they explored the space.

Clubhouse will remain open through August 19, inviting golfers of every level to stop in, work on their game, discover new products, attend community programming or simply spend time immersed in modern golf culture.

Whether you're looking to build your bag, refine your swing or spend an afternoon with the community, Hypegolf Clubhouse is open daily at 430 West Broadway in SoHo.

Hypegolf Clubhouse NYC

Dates: Jul 30 – Aug 19, 2026
Monday–Saturday: 11:00 AM – 7:00 PM
Sunday: 11:00 AM – 6:00 PM
Address: 430 W Broadway, New York, NY 10012

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Summary

LIV Golf reaches a board-approved agreement with an unnamed lead investor to anchor the league's next eraProfessional golfers will become majority equity holders in the league under a new corporate restructuringThe future schedule will transition to 10 annual events including five global Team Majors across different continents

LIV Golf has officially secured a new lead investor to anchor the breakaway league beyond 2026. Chief Executive Officer Scott O'Neil announced the board-approved term sheet on Wednesday morning. The incoming backer will replace Saudi Arabia's Public Investment Fund after the sovereign wealth entity revealed in April that it would cease funding at the conclusion of the current season. Executives anticipate finalizing the transaction in September. The unnamed investor steps in to sustain a circuit that completely disrupted professional golf over the last few years.

The forthcoming corporate restructuring will completely shift the financial power dynamic of the controversial sports property. Professional golfers will transition into majority equity holders under the revised framework. O'Neil emphasized that this ownership model marks a global first for a major sports league. Management is also fielding interest from more than a dozen other parties seeking minority stakes. This widespread interest validates the shift toward a multi-partner model designed to ensure long-term stability without relying solely on the estimated $6 billion previously provided by the PIF.

Sweeping changes are hitting the competitive schedule as the organization prepares for its next evolution. The updated calendar will feature a streamlined slate of 10 annual tournaments. Half of these competitions will take place in the United States while the remaining five will serve as global Team Majors hosted across different continents. The new blueprint also demands a financial recalibration. Purses are expected to drop from the staggering $20 million payouts of the initial era to roughly $10 million per event as the league tightens its operational belt.

Tensions and anticipation collided as the news broke ahead of the LIV Golf New York tournament. O'Neil addressed players and staff directly at Trump National Bedminster to outline the term sheet. The presentation followed a private players-only meeting led by Bryson DeChambeau. While leadership remained tight-lipped regarding the exact identity of the financial savior, executives noted that the locker room responded with genuine excitement to the survival plan.

Securing fresh capital provides crucial clarity for the biggest names on the roster. Questions had been mounting regarding the long-term commitments of heavyweights like DeChambeau and Jon Rahm amid the recent funding crisis. DeChambeau is reportedly seeking a massive new contract when his current deal expires at the end of 2026. O'Neil expressed serious optimism about retaining the marquee talent while pushing LIV Golf toward an era of free agency. The CEO envisions a future where the renegade tour works collaboratively with other golf organizations instead of fighting them.

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The best rounds begin long before anyone pulls a club out of the bag. From deciding the day's format to debating handicaps and playlists on the drive over, the moments leading up to a round have become just as much a part of the experience as the golf itself. Created in partnership with the All-New 2026 Toyota RAV4, Hypegolf's latest campaign explores that idea through The Game Before the Game, celebrating the rituals, conversations and camaraderie that define a day on the course. At the heart of the story is the drive itself, where the All-New 2026 Toyota RAV4 becomes the starting point for a day built around golf, friendship and time spent outdoors.

At the center of the story is professional skateboarder, podcast host and Golf With Flavor founder Justin Eldridge, who assembled his ideal foursome for a day of golf in Los Angeles. Joined by his wife Ali Eldridge, skateboarding legend Jose Rojo and snowboarding pioneer Russell Winfield, the group heads to the course together in the Toyota RAV4 before settling into a day built around friendship as much as competition. Alongside the campaign film and accompanying lookbook, Eldridge reflects on the connection between skateboarding and golf, the value of community and why the drive to the course is often where the day really begins.

Hypegolf: For people who know you from skateboarding, how did golf become part of your life?




Justin Eldridge: I actually got hurt and wasn't able to skate for a few months. A friend and I decided to go to the driving range, and the place had a par-3 course that stayed lit up until 10PM. It was the perfect combination, and I was hooked from the start.




You've built communities in both skateboarding and golf. What similarities do you see between those two worlds?




There are so many similarities, it's crazy. From the camaraderie and friendships that are built to the style and the way everybody just wants each other to win and have fun, the overlap is huge. To me, golf courses are just big skate parks.

For this project, you brought together your own foursome. What made this the right group of people to spend the day with?




I think that being able to spend the day with people you have fun with and respect is a huge part of the game. Jose was a professional skateboarder, and we were on the same team, so I've known him forever. He's just one of the best humans out there. Russell was a legendary professional snowboarder and is one of my favorite people. Then my wife, who I obviously love spending time with on and off the course, rounded out the perfect group for me.




The drive to the course is almost part of the experience. What's usually happening on the way there? Music? Conversation? Friendly trash talk?




Literally all of the above. I never used to be a huge trash talker, but golf has kind of brought that playful side of me out, and I love getting in my friends' heads. Music is everything, so there's always plenty of that, and I think everyone being excited on the way to the course is the best part.

When the round's over and everyone's driving home, what do you hope people take away from a day like this?




I think the bond grows deeper every time you play golf with friends. There are so many ups and downs, good shots and bad shots. You go through so much together, and if everyone can have a good time through all of that, it's the perfect day.

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Hypegolf and All-New 2026 Toyota RAV4 have officially unveiled their collaborative RAV4 capsule collection, a range that brings together golf, outdoor exploration and automotive culture through a shared focus on movement, versatility and contemporary sportswear.

Designed to transition seamlessly between the course and everyday life, the collection pairs relaxed silhouettes with understated technical details and a neutral palette inspired by the RAV4. Oversized rugby shirts, lightweight outerwear and considered accessories form the foundation of the capsule, balancing on-course functionality with an editorial approach to modern golf style. The palette draws directly from the All-New 2026 Toyota RAV4, pairing earthy greens, stone, charcoal and crisp white with subtle red accents that echo details found throughout the vehicle.

The accompanying lookbook places the collection across a series of environments that reflect the modern golfer's lifestyle. Styled with wide-leg trousers, layered separates, classic golf accessories and everyday footwear, each look embraces the idea that golf no longer exists in isolation, but as one part of a day spent moving between the course, the city and beyond.

The Hypegolf x All-New 2026 Toyota RAV4 capsule will be showcased throughout tournament week at the Hypegolf Clubhouse, with exclusive opportunities to experience the collaboration in person.

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From July 30 through August 19, Hypegolf Clubhouse returns to 430 West Broadway in SoHo, transforming the space into a home for modern golf. Presented in partnership with Toyota RAV4, this year's Clubhouse is designed as a place to practice, explore new equipment, discover emerging brands and connect with the golf community.

Inspired by the atmosphere of a modern workshop, Clubhouse invites visitors to tune up every part of their game. Step into the Uneekor simulator bay to dial in your distances, sharpen your stroke on the putting green, or stop by the re-grip station to refresh your clubs before your next round. Throughout the flight, the space will also host fittings, product demonstrations, founder conversations and community events, while a projector lounge provides a place to relax, watch golf and connect with fellow players.

Alongside the programming, Clubhouse features a curated retail selection spanning men's and women's apparel, footwear, outerwear, hats and accessories from brands including Sun Day Red, Cobra Golf, Students Golf, Aberdeen West, lululemon, Oakley, Sugarloaf Social Club, Imperial, Foray Golf, Dual Sport, SWANG, RIPIT Grips and more, plus exclusive Hypegolf product available only at Clubhouse.

Whether you're looking to build your bag, improve your game or simply spend time around modern golf culture, Hypegolf Clubhouse offers a space to do it all.

Hypegolf Clubhouse NYC

Dates: Jul 30 – Aug 19, 2026
Monday–Saturday: 11:00 AM – 7:00 PM
Sunday: 11:00 AM – 6:00 PM
Address: 430 W Broadway, New York, NY 10012

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Presidio Golf Course sits within a national park called Golden Gate National Recreation Area. It's also the former site of a military base. Originally, play was restricted to military officers and private club members. But after the base was closed, the course opened to the general public.

The course is tucked beneath towering cypress and eucalyptus trees within the Presidio, making it hard to believe you're only minutes from downtown San Francisco.

With the sculpted fairways and cool air rolling through the forest, the course has a completely different rhythm from most municipal layouts. It feels more like a walk through Golden Gate Park where you happen to play golf too.

What makes Presidio memorable isn't just the setting; it's the people who choose to spend their time there. The early morning walkers, after-work foursomes, tourists and locals getting reps in at the range give the place a sort of melting pot atmosphere. It's a place where the game feels accessible and yet unquestionably timeless.

At the end of the day, there's something special about finishing a round and realizing you've spent the last few hours surrounded by nature, yet you're still in one of the country's most recognizable cities.

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Summary

Stephen Curry officially debuted his first signature golf shoe under Curry Brand's new partnership with Li-NingThe clean white leather silhouette features a unique traditional design element with a removable tasselled tongue coverThe athlete also previewed his upcoming Curry Brand golf apparel line during his appearance at Lake Tahoe

Following his historic brand transition, Stephen Curry hit the green at Lake Tahoe to officially debut the brand-new Curry Brand Signature Golf Shoe in collaboration with Li-Ning. The on-course reveal signals a major category expansion for the newly restructured partnership.

The newly revealed signature silhouette leans into a timeless golf aesthetic, constructed with a sleek, premium white leather upper. To deliver a sophisticated and traditional spin on the performance model, the shoe introduces a distinctive removable tasselled tongue cover that sits over the lacing system.

In addition to the footwear debut, Curry also showcased pieces from his upcoming Curry Brand golf apparel line on the course. The combined reveal highlights an expansive lifestyle and performance direction for his signature line under the Li-Ning umbrella.

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Lewis Hamilton and Min Woo Lee both occupy very different corners of the sporting world, but the two lululemon ambassadors share more than a competitive drive. Both have built careers that extend beyond their respective sports. Hamilton through fashion, music and film; Lee through a growing presence at the intersection of golf, style and social media. Just as importantly, they're both defined by a curiosity that pushes them beyond their comfort zones.

That idea sits at the center of Rest Day with Lewis Hamilton, lululemon's new content series pairing the seven-time Formula 1 World Champion with elite athletes from different disciplines. Rather than asking them to perform in familiar environments, the series flips the script, putting Hamilton in the role of student as he learns directly from his peers. The debut episode brings him onto the golf course alongside Lee, who offers swing tips while the two trade perspectives on competition, handling pressure and what it takes to keep improving long after reaching the highest level.

Ahead of the series premiere, Hypegolf caught up with Lee to discuss what surprised him most about teaching Hamilton, why golf continues to resonate with elite athletes and the advice that immediately started changing the seven-time world champion's swing.

Hypegolf: Had you met Lewis Hamilton before filming Rest Day together?

Min Woo Lee: No, I'd met up with the team at Silverstone last year, but I'd never really spoken to Lewis before that.

He's a very cool guy. One of the most famous athletes and celebrities out there, but also really genuine. It was cool meeting someone who's so great at his craft but also so down to earth. I think you can see in the video that everything was pretty free-flowing.

You were helping Lewis with his golf game throughout the episode. Do you think his athletic background made him an easier student than most?

Yeah, for sure. He's obviously spent his whole career learning from coaches, so I think that made it very easy for me to teach him.

He's very aware of his body, so he has a lot of feel for what you're asking him to do. It was rewarding because I think he caught the golf bug a little bit after seeing the potential of how well he could actually hit it. It was cool to give him a few pointers and then see the results pretty quickly.

Was there one piece of advice that seemed to click straight away?

When we were hitting driver, he was cutting across the ball a little bit and slicing it. I told him to bring the club more from the inside and try to hit more of a draw.

It took a little while, but after five or ten shots it definitely started showing results. I think he was pretty happy with it. If he keeps doing that, he'll be a good golfer in no time.

"I think [Lewis] caught the golf bug a little bit after seeing the potential of how well he could actually hit it."

Lewis mentions in the episode that he once lost 22 golf balls in a single round. Does that remind you just how difficult golf can be for someone learning the game?

It obviously depends on the course. It must have been somewhere with a lot of trees, out of bounds and water.

Golf is a very tough game. I think it's one where you shouldn't have too many expectations, especially because it's not his main sport. You just go out, have fun, have a laugh with your mates and gradually get better. I know he's competitive, so hopefully he picked up a few nuggets and a few tips from our day together that he can take into his next round.

Why do you think so many elite athletes gravitate toward golf?

I think it's pretty easy on the body. It gets you outside, and you can make it as peaceful or as stressful as you want. You can ride in a cart or go for a walk.

I also think it's one of the few sports where you can genuinely play with anyone. It doesn't matter how good you are because there's always a handicap. I can give Lewis a few shots a hole and suddenly it becomes competitive.

Unlike something like tennis, where one person has to hold back, in golf everyone can still play their best. That's why it's such a great sport, and it's great seeing so many athletes and celebrities getting into it.

Does teaching someone else ever make you think differently about your own game?

Not really. We've got our own things to work on, but we've also been through most of the things we tell amateurs, so it's pretty easy to explain the feels behind those movements.

Sometimes it's a reminder that we used to do those things, or maybe we're still doing them, and we can improve on them ourselves. Not always, but sometimes.

Being a great golfer doesn't necessarily make someone a great teacher. How do you approach explaining the game to someone else?

I feel like I can talk to most people and get the message across. I think it's more about communicating the feeling than just verbally explaining it.

I've been through those stages myself, so I know it often has to be an exaggerated feel rather than exactly what you're physically doing. That definitely helps.

One of the themes in the episode is learning how to move on from mistakes. How have you developed that mindset over the course of your career?

It's an ongoing cycle. Golf is such an emotional battle, so we're always trying to get better at accepting a bad shot or a swing we didn't like.

There have definitely been moments in my career that have helped me get to this level, but I'm still learning at the bigger tournaments. Every tournament is important, but majors obviously mean a lot more to us, so it's something I'm still trying to improve. It's a tough one.

If you had to give Lewis a scouting report at the end of the day, where do you think he's strongest and what still needs work?

Honestly, just playing more golf.

He hasn't really played that much, especially compared to some of the other Formula One drivers who seem to play nearly every week. If he can just get back out on the course whenever he has time off. I know he's a busy man, that'll make the biggest difference.

He definitely has strengths, but also weaknesses. He knows what he has to do to improve, and he's really not that far off.

At the end of the episode you joke about having a rematch on the track. If you swapped sports, which would be more intimidating: driving a Formula One car or playing a tournament round under pressure?

It's got to be driving the car. That's pretty scary. They drive at ridiculous speeds, and I don't think I'd last a few seconds in one of those cars.

When we're in contention in golf we do get nervous, but we're also confident because we've earned the right to be in that position. Driving the car would definitely be a lot scarier. I mean, golf has overuse injuries and things like that, but driving a Formula One car carries a lot more danger.

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Summary

Sunday Golf has partnered with the Marley family on a limited-edition lineup of licensed golf bags spanning three silhouettes: the Par 3 Loma, the full-size Ryder, and the Big Rig cart bagAll three designs feature a shared green, yellow, red, and black colorway accented with lion logos and Bob Marley's signature, adapted to the specific proportions and construction of each bag format

Sunday Golf has teamed up with the Bob Marley family on a limited-edition collection of licensed golf bags that maps a Rastafari-coded color palette and Marley iconography across the company's three core carry formats. The Par 3 Loma, full-size Ryder, and Big Rig cart bag are each dressed in a shared green, yellow, red, and black colorway and outfitted with lion logos and Bob Marley's classic signature.

The three silhouettes represent distinct positions in Sunday Golf's bag architecture, each designed for a different style of play and carry preference. The Par 3 Loma is the brand's founding design and its most compact format, originally released in 2020 as a lightweight option built for casual rounds and executive courses. The Ryder is a full-size stand bag scaled for 14-club capacity, offering the organizational depth and support that a complete round demands. The Big Rig sits at the top of the range as a cart bag, built for riders rather than walkers and engineered around maximum storage and stability when mounted to a golf cart.

All three bags in the Marley collection share a unified design language. The green, yellow, red, and black color blocking runs across the exterior panels of each format, while lion logos appear as graphic accents and Bob Marley's signature is rendered directly on the bag. The result is a visual identity that reads consistently across the range regardless of which format a buyer selects, adapting the same iconography to each bag's distinct proportions and panel layout. The designs are produced under a licensing agreement with Marley Merchandising LLC, the family-owned entity that manages the Marley consumer brand portfolio, which includes House of Marley, Marley Natural, Marley Coffee, and Bob Marley.

"Bob Marley's music and legacy really speaks to the core identity of Sunday Golf - that enjoying the human experience and having fun is what life's all about," said Ronan Galvin, CEO and co-founder of Sunday Golf. "This is truly a dream collaboration for us, and like Bob's legendary songs, these bags are meant to be enjoyed by everyone!"

"Music and golf are all about good vibes and feel, and this collaboration celebrates the spirit of both in one timeless collection," said Rohan Marley. "The Sunday Golf team has created golf
bags that don't just carry your clubs, but carry a mindset of individuality and freedom that my
father celebrated in his music. There's no better way to experience the game than when you
pair it with good music and friends!"

The $139 USD to $389 USD price range maps directly to the lineup's tiered bag formats, with the Par 3 Loma occupying the entry point and the Big Rig cart bag sitting at the upper end. That spread keeps the collection accessible across different levels of commitment to the game, from the casual player looking for a carry bag that holds a half-set to the dedicated golfer outfitting a full cart setup. The collaboration's appeal rests on the overlap between Sunday Golf's fun-first, accessibility-driven identity and the Marley brand's position as a cultural signifier that carries well beyond music. Both brands trade on approachability, and the shared sensibility gives the collection a coherence that extends past the surface-level pairing of reggae graphics and golf equipment.

The collection is available now online while supplies last.

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Monarch Bay was my first home course, and it's a place that will always be special to me. I've been coming around this course for 3 years.

For someone just getting into golf, it has everything you could ask for: a two-tier driving range, dedicated short-game practice areas, a Scottish links-style 18-hole course and an executive Marina 9-hole course. All of it sits along the bayfront, offering expansive views of the San Francisco skyline and bay.

Some of my favorite golf memories were made here, including my first hole-in-one on the Marina 9 within my first year of playing the game.

During the long summer days, my friends and I would often stay until nearly 9PM, squeezing every last minute of daylight out of the evening. When we didn’t have enough time to finish a full 18 holes after work, we'd head to the nearest open hole and create our own competition. A quick closest-to-the-pin challenge or a chip-off from just off the green would keep us out there until we could barely see the flagstick. Those spontaneous games became some of my favorite memories at Monarch.

What truly makes Monarch special, though, is its community. There's a welcoming, laid-back atmosphere that captures the charm of a municipal golf course on a warm twilight evening. You'll find regulars who spend hours working on their game at the range without ever stepping onto the course, while others gather on the patio with their choice of beverage, catching up with friends as they overlook the 1st and 10th tees.

Monarch Bay isn't just where I learned to play golf, but how to enjoy the simple things that make the game so special.

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Summary

PGA Tour announces a two-tier competitive structure starting in 2028 with an elite Championship Series and a developmental Challenger SeriesThe fan-first model introduces promotion and relegation pathways to the professional circuit alongside high-stakes match playPlayers like Scottie Scheffler and Maverick McNealy endorse the sweeping overhaul as a vital push for the future of the sport

The PGA Tour is completely dismantling its traditional competitive framework to usher in a radical new era. A sweeping overhaul of the tournament format establishes a tiered hierarchy set to debut in 2028. The premier Championship Series serves as the top flight for the biggest names on the circuit. A developmental Challenger Series will run concurrently and provide a direct pathway for emerging talent to secure spots among the elite. This aggressive shift aims to deliver compelling golf with heightened consequence for audiences worldwide.

Promotion and relegation finally arrive on the professional golf calendar. The restructured system replaces legacy qualification methods with a rigid performance-based ladder. Athletes competing in the lower tier will battle for annual promotion into the newly announced top bracket. Organizers also plan to integrate match play formats into the schedule to break up standard stroke play. The adjustments strip away complacency and force competitors to constantly prove their worth on the greens.

The locker room response leans heavily positive as professionals recognize the need to modernize the viewing experience. Scottie Scheffler sits on the Player Advisory Council and recently highlighted the structural changes as a necessary push in the right direction. Future Competition Committee member Maverick McNealy spent significant time grinding on lower levels before earning his card. McNealy remains publicly committed to ensuring the ladder system rewards relentless consistency for rising stars. Tommy Fleetwood also voiced support for the sweeping competition updates.

This massive announcement drops right as the tour hits TPC River Highlands for the Travelers Championship. While veterans like Keegan Bradley defend their titles under the current configuration, the looming transition casts a long shadow over the future of all flagship events. Spectators now anticipate a landscape where every single stroke carries heavier stakes. The organization clearly understands that maintaining global dominance requires bold evolution rather than relying on historical prestige alone.

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Summary

• Sunday Golf has released the Ryder 250, a limited-edition stand bag built to commemorate the United States' 250th anniversary
• The bag is constructed in cream-colored premium PU leather and features the same full spec suite as the standard Ryder, including an insulated frosty pocket, velour-lined valuables pocket, smell-proof pocket, and a 5-way top with full-length dividers
• At 5.5 lbs and backed by a lifetime warranty, the Ryder 250 is currently available for pre-sale exclusively through Sunday Golf's website

Sunday Golf has officially pulled back the curtain on the Ryder 250, a limited-edition stand bag designed to commemorate America's semiquincentennial. Built on the same chassis as the brand's proven Ryder platform, the 250 edition wraps that familiar architecture in cream-colored premium PU leather, with bold red and blue accents, star graphics, and classic stripe detailing woven throughout.

The construction spec here is where the Ryder 250 earns its keep beyond the patriotic colorway. Sunday Golf has retained the full suite of carry features that made the original Ryder a walking-round staple: a 5-way top with full-length dividers keeps clubs organized and protected, while the insulated frosty pocket handles cold storage for drinks on the course. A velour-lined valuables pocket protects phones and accessories from scratches, and a dedicated smell-proof pocket rounds out a storage system that covers most of what a walking golfer needs over 18 holes. Total carry weight lands at 5.5 lbs, keeping the bag firmly in the lightweight category the brand has built its reputation around.

The material choice is also worth noting. Sunday Golf has gone with premium PU leather rather than the nylon or ripstop constructions typical in the stand bag segment, giving the Ryder 250 a texture and visual weight more commonly associated with tour bags or high-end carry options. The cream base is offset by the red and blue detailing, with star graphics and stripe accents adding a graphic dimension that reads as considered rather than costume. Every bag also ships with a lifetime warranty, which remains one of the stronger coverage commitments in the category.

Ronan Galvin, CEO and co-founder of Sunday Golf, framed the release around what the milestone year represents beyond the calendar: "Golf has always had strong roots in our country's history and we wanted to come out with our best looking golf bag to date to honor this landmark event. The Ryder 250 bag is a celebration of the qualities that make our country and golf so special: tireless effort, spirited individuality, and timeless moments shared with family and friends."

The Ryder 250 is currently available for pre-sale online for a limited time.

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The U.S. Open has always sold a particular idea about golf. More than any other major championship, it presents itself as the democratic one. Thousands of players enter qualifying every year, where regular people with day jobs tee it up alongside former major champions. In theory, anyone can earn their place.

For the sixth time, that championship has returned to Shinnecock Hills. It's an interesting pairing: the most open tournament in golf taking place at one of the country's most exclusive clubs.

That tension isn't unique to Shinnecock, nor is it necessarily a criticism. In many ways, it's part of what makes the club so compelling. Few places carry more architectural significance or cultural weight within American golf. But whenever the U.S. Open comes to the Hamptons, the conversation inevitably expands beyond the property line. Shinnecock is not just a single golf course in isolation, it's part of a region that has become shorthand for a particular version of American wealth, taste and aspiration.

"Ironically, some of the courses out there that are the cheapest are the hardest to get into."—Nick Annacone

Mention the Hamptons and most people picture the same thing: old money, sprawling estates and private clubs hidden behind hedges. And there is no doubt some truth to that image. Shinnecock, National Golf Links of America and Maidstone remain some of the most revered institutions in the country, where history stretches back more than a century and memberships are often shaped as much by family lineage as they are by spending power. The problem is that the stereotype has become so dominant that it obscures everything else happening around it.

"When you think courses out there, people think Shinnecock, National, Maidstone," says Nick Annacone, an East Hampton native and member at Southampton Golf Club. "But there's more to it than just that."

Spend enough time in the Hamptons and a more nuanced picture begins to emerge. The area has always attracted wealth, but the composition of that wealth has changed. Entrepreneurs, creatives, athletes and founders have joined families who have spent generations summering out east. The villages themselves increasingly resemble extensions of downtown Manhattan during the warmer months, populated by many of the same brands, restaurants and cultural touchpoints that define life in the city. Golf has also evolved alongside it.

The quality of the golf is obviously part of the appeal. But what makes the Hamptons particularly interesting is how many different versions of golf coexist within the same geography. Within a relatively small stretch of eastern Long Island, you can find some of the most exclusive clubs in the world, some of the newest expressions of luxury golf and some of New York's most beloved public and local golf communities. Annacone recognizes all three.

"There are definitely people that have a ton of money and can go pay an exorbitant initiation fee at Sebonack or The Bridge," he says. "Then there's people that have had homes there or had a life there for 100 years that are members of National, Shinnecock, Maidstone. Then you have Southampton, which was made by locals, for locals."

It's a more useful framework than the old-money versus new-money conversation that tends to dominate discussions about the Hamptons. Both exist, certainly. But neither fully explains what's happening.

Take The Bridge, for example. Built on the site of the former Bridgehampton Race Circuit, the club has become one of the clearest examples of a newer Hamptons sensibility where art, architecture and hospitality play a central role in the experience. The clubhouse more like an extension of contemporary design culture rather than a love letter to golf's traditions. Sebonack occupies a similar space, attracting members who may not have decades-long family ties to the area but are no less invested in making the Hamptons part of their lives. The barriers to entry are different, too.

"The hurdle with those places is more monetary," Annacone says. "Ironically, some of the courses out there that are the cheapest are the hardest to get into."

In many ways, that distinction gets to the heart of Hamptons golf. At certain clubs, legacy and relationships remain the primary currency. At others, the financial hurdle is more obvious. But as Annacone points out, money alone rarely guarantees access. Yet focusing exclusively on private clubs misses another side of the story entirely.

From an outsider looking into these clubs, a lot of them have changed vibe over the last 20 years.—Adam Scott

One of the more surprising themes that emerged while speaking with locals was how often they pointed toward places that rarely appear in national conversations. Montauk Downs, a public course at the eastern edge of the island. Sag Harbor Golf Course, a nine-hole municipal track. Southampton Golf Club, a Seth Raynor design that borders Shinnecock and remains one of the area's most underrated architectural gems nearly a century after its founding.

"You kind of have everything," Annacone says. "Montauk Downs is one of the better and more underrated golf courses on Long Island. Then you have Sag Harbor, which is a little muni nine-hole course. You kind of get all aspects." That variety, rather than one singular concept, may be the defining characteristic of Hamptons golf in 2026.

From the outside, it's easy to see only exclusivity. The proliferation of golf creators and club content has made places like Shinnecock and National more visible than ever, even if the experience itself remains largely inaccessible. But visibility and understanding are not the same thing. "I don't think you can do those courses justice by what you see on social media," Annacone says. "You get a sense, but you don't get the full experience until you're actually there."

Interestingly though, he doesn't see that exclusivity as entirely negative. "I do kind of think it's cool to have a little secrecy," he says. "They're so steeped in tradition that I think it adds to the appeal and the allure of the courses."

Adam Scott arrived at a similar conclusion from the outside looking in. The former Masters champion compares the Hamptons to other globally significant golf regions, mentioning Melbourne's Sandbelt as a comparison. What surprised him, however, wasn't the quality of the courses but how different the atmosphere felt from the stereotype. "A lot of the clubs are more traditional," Scott says. "But from an outsider looking into these clubs, a lot of them have changed vibe over the last 20 years. Way more family-friendly and a little less stuffy than most might imagine."

That observation feels particularly relevant as the U.S. Open returns to Shinnecock. The championship brings a familiar wave of spectators, sponsors, media and traffic to a region already operating near capacity. Roads are busier, restaurants are harder to get into and locals once again find themselves sharing their corner of Long Island with the rest of the golf world.

That transformation extends beyond the golf itself, because the tournament itself is no longer the only attraction. By Wednesday, much of the conversation had already shifted toward hospitality houses, brand activations and the broader social calendar surrounding the championship. Dewar's, the Official Scotch Whisky of the U.S. Open, has spent the last five years leaning into that intersection. Its Lemon Wedge cocktail has become a fixture of championship week, evolving into something akin to the Honey Deuce at the U.S. Open tennis championships: a tournament-specific ritual that exists as much on social media as it does on tournament grounds.

But the tournament also creates a rare opportunity to look beyond the leaderboard. For one week, the world's attention turns toward a corner of Long Island that has become one of golf's most culturally significant regions. Legacy institutions that have changed remarkably little, new clubs embracing a different expression of luxury and public courses and local clubs that continue to serve the communities around them. The U.S. Open may be the reason people arrive. But the more interesting story is everything they find once they're there.

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For decades, professional golf has rewarded a certain type of athlete. The expectation wasn't necessarily that players all looked the same, but that they presented themselves in roughly the same way. Success on the PGA TOUR often came packaged with a carefully managed image, one that rarely extended much further than golf itself.

That's begun to change. A younger generation of players has arrived with interests, influences and personalities that feel shaped by a much broader set of cultural references. Some grew up immersed in skateboarding, surfing, sneakers or streetwear. Others have built audiences online that follow them as much for who they are as how they play. The result is a professional game that feels increasingly reflective of the world around it rather than isolated from it.

Jake Knapp is one of the more recognizable examples of that shift.

Before becoming a PGA TOUR winner, Knapp was a kid growing up in Costa Mesa, California surrounded by the surf, skate and action sports culture that has long defined Orange County. Those influences are still visible today. Whether it's his laid-back demeanor, his personal style or the effortless power that has become one of his calling cards, Knapp often feels more like a Southern California athlete who happens to play golf than a golfer trying to fit a particular mold.

That perspective is part of what makes his partnership with melin feel like a natural fit. Knapp's W.I.N. philosophy (short for "What's Important Now") is built around staying present and focusing on the task directly in front of you. While the concept applies to competition, it extends beyond tournament golf and into the daily habits, routines and decisions that ultimately shape performance. It’s that mindset that inspired his new W.I.N. Signature Hat with melin.

We caught up with Knapp to discuss the meaning behind W.I.N., the influence of growing up in Costa Mesa, why authenticity matters more than ever and how staying true to yourself can become a competitive advantage.

 

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Hypegolf: Your W.I.N. philosophy stands for "What's Important Now." What does that actually look like during a tournament week?

Jake Knapp: For me, it's about controlling what I can control that week. On the course that's all the prep and the strategy with my caddie. But a big part of it is everything off the course—getting my body moving well, eating right, getting enough rest so I've got the energy to compete. Whatever's right in front of me, whether it's a workout or a range session or just getting to bed at a decent hour, that's the most important thing. It's not complicated, and for me it is doing the right thing right now day after day.

Golf constantly pulls players toward future outcomes. Has focusing on what's important now changed the way you compete?

It's a constant reminder to stay in the moment. Everyone hears "one shot at a time" but what's important now also includes the things you do between shots. This can be as simple as walking at the right pace and breathing the right way to stay present when the pressure is high in a tournament.

You grew up in Costa Mesa surrounded by surf, skate and action sports culture. How much has that influenced the way you approach golf and personal style?

A lot. Growing up in Costa Mesa definitely helped shape a lot of my interests, which in turn has helped me become who I am. I probably look more like a SoCal kid who surfs and skates than plays golf, but I just try to be myself and bring a little bit of where I come from to my style while not taking myself too seriously.

Your swing produces incredible speed but always looks effortless. Do you think the way you play golf reflects your personality off the course?

Yeah I think it does. Between the ropes I'm definitely competitive, but in my own way it’s always rooted in my laid-back nature. I think to play your best in tournaments you need to be true to who you are.

A lot of athletes today are building identities beyond their sport. When people think about Jake Knapp, what's something you hope they understand about you beyond golf?

Honestly, I hope they just see a normal dude from Costa Mesa who's living the dream. I'm incredibly blessed to do what I love for a living, but I haven't really changed anything - same people around me, same place I'm from, same guy. I think staying grounded and being good to the people who helped get you here matters and that's what I'd want people to take away.

The conversation around W.I.N. extends beyond the interview. Working alongside melin, Knapp helped create a personalized version of the brand's Odysea silhouette built around the philosophy that has guided both his golf career and life away from the course.

Shop the melin x Jake Knapp W.I.N. Signature Hat at melin.com.

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Summary

• Malbon has joined forces with contemporary artist Daniel Arsham for a specialized golf-centric apparel collection
• The collaborative release features technical weather-resistant outerwear lightweight shorts and structured snapback hats
• The entire range is available for purchase immediately through official physical storefronts and digital channels

Malbon and Daniel Arsham have officially introduced their new collaborative golf apparel collection. Delivering a fresh perspective on the game where design, time, and performance collide, the capsule is purposefully built for the golf course while remaining styled to live comfortably beyond it.

The extensive collaborative range introduces a series of technical garments anchored by custom design choices. Highlighting the outerwear selection is the Cloud Burst Stealth Rain Jacket, a fully waterproof layer constructed from lightweight ripstop fabric that features an adjustable hood, waterproof zippers, and custom Arsham camouflage artwork integrated throughout the body. This is paired directly with the Arsham Flint Stealth Rain Pant, a technical trouser engineered with waterproof construction, adjustable leg openings, and articulated paneling for unrestricted movement.

Other apparel options include the Arsham Stealth Windshirt and matching Arsham Stealth Short, both designed to blend elevated performance details with Malbon's signature course-to-culture perspective. Daily staples are addressed via the Arsham Fire At Will Tee, delivering premium everyday utility and on-course character. Rounding out the collaborative range is the Arsham Fracture Snapback, a structured five-panel hat crafted from durable polyester fabrication featuring a flat brim and custom layered embroidery inspired by the collection’s fractured visual language.

The Malbon x Daniel Arsham collection is available now in-store and online.

 

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Oakley and JR Smith celebrated the launch of the new Fusion Collection by JR Smith at The Maridoe Golf Club this past week, marking the next chapter in Oakley Golf's evolving vision for the sport built on performance, individuality and a belief that the future of golf is always evolving.

The Oakley Golf Fusion Collection is a full head-to-toe capsule of golf eyewear, apparel, shoes and accessories that honor the tradition of the game while pushing style and identity forward. Driven, curated and tested by JR Smith, the Fusion Collection portrays golf through his lens: confident, evolving, expressive and rooted in love for the game.

For decades, golf has been defined by its traditions, customs and unspoken rules. For Oakley Golf and JR Smith, the future of the game lies in celebrating its heritage while remaining willing to evolve and push it forward. Rooted in love and respect for the sport, the Fusion Collection builds on those foundations. The collection celebrates individuality, craftsmanship and community while helping shape golf's next chapter.

"Golf gave me peace. It gave me structure. It gave me something new to learn every day. I respect the game, but I also believe the game should make room for more kinds of people. The Fusion Collection is about confidence, identity and being yourself on the course. Oakley has always been about disruption and originality, and that’s what drew me in to being part of this collection," said Smith.

Engineered for movement, precision, and adaptability, the Fusion Collection is designed to perform under pressure while allowing golfers of all backgrounds and skill levels to unapologetically express who they are on the course. Welded for the future of golf, the Fusion Collection includes: Edge Elite Golf Shoe, Fusion Jacket, Shoeone Bag, Fusion Chino, Fusion Chino, C1 Fusion Top and Fusion Cap.

The Fusion Collection will be available on www.oakley.com and in stores this February.

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When Tiger Woods left Nike after 27 years, one of the biggest questions wasn't just what we would wear next. It was what would happen to the TW logo. The answer surprised many golf fans when the iconic monogram stayed behind.

More recently, Steph Curry's departure from Under Armour produced a very different outcome. Rather than leaving Curry Brand behind, the NBA star retained ownership of it, announcing a new partnership with Chinese sportswear company Li-Ning to produce the label moving forward. The two situations reveal an increasingly important distinction in modern sports business: the difference between endorsing a brand and owning one.

Woods spent 27 years with Nike and experienced the defining moments of his career alongside the brand. During that run, Nike also built out the TW line: a collection of apparel, footwear and accessories carrying the now-iconic Tiger Woods monogram. Over time, the logo became almost as recognizable as the Swoosh itself. On the course, Woods was often seen wearing the TW logo front and center on his hat, with the Nike logo pushed to the back.

When rumors began circulating that Tiger and Nike would part ways, one of the biggest questions wasn't where Woods would go next. It was what would happen to the TW brand. The answer, ultimately, was nothing. When Woods left Nike, the TW logo stayed behind. Today, it remains a powerful symbol from one of the most successful athlete-brand partnerships in sports history, but it is no longer actively produced or worn at the highest level of professional golf.

Instead, Woods moved to TaylorMade and launched Sun Day Red. The new brand clearly draws from Tiger's legacy, with a name referencing his famous Sunday uniform, a logo with 14 stripes representing his major championships and even the silhouette evoking a leaping tiger. But notably, it isn't TW. It doesn't carry the monogram that became synonymous with Woods throughout his Nike years.

Compare that now with Steph Curry. Like Tiger, Curry spent years with a major sportswear company while simultaneously building a sub-brand around his own identity. Under Armour produced Curry footwear, apparel and performance products while Curry Brand developed into a recognizable entity of its own. But when Curry recently departed Under Armour, the outcome looked very different.

 

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Rather than leaving his brand behind, Curry retained ownership of it. The social media accounts may have temporarily lost followers during the transition, but the brand itself remained intact. Shortly afterward, Curry announced a new partnership with Chinese sportswear company Li-Ning, which will now produce Curry Brand products moving forward. The announcement also noted that golf will be part of the equation. Stepping back, the contrast highlights a broader shift in how modern athletes are approaching business.

More than ever, athletes are prioritizing ownership and protecting the equity they create. Rather than tying their entire identity to a single sponsor, they're building platforms that can move with them. The sponsor may change, and the manufacturer may change, but the brand remains theirs. In that sense, Curry's move is a reflection of a larger trend where the biggest athletes increasingly aren't just renting space, they're owning it.

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This week’s edition of The Crossover includes Tom Holland helping shape Vuori’s evolving golf identity, MANORS linking with Jack Daniel's around ideas of character and ritual, Onitsuka Tiger continuing its push into golf through Rashmika Mandanna and the MEXICO 66™ Golf, and Shai Gilgeous-Alexander bringing custom PXG bags into the NBA Finals conversation.

Tom Holland Continues Vuori’s Move Into Golf

 

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Vuori continues leaning further into golf through its ongoing partnership with Tom Holland. Rather than approaching the sport through traditional country club aesthetics, the collection focuses on lightweight layers, relaxed tailoring and understated performance pieces designed to move easily beyond the course.

Holland remains an interesting fit for the brand’s golf direction because he doesn’t arrive with traditional golf baggage. The campaign positions golf less as a rigid sport and more as part of a broader everyday lifestyle.

MANORS x Gentleman Jack

 

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MANORS partnered with Jack Daniel's Gentleman Jack on a collaboration built around the idea of A Gentleman’s Guide to Golf.

The project extends beyond apparel into editorial content and events, framing golf through ideas like patience, conduct and personal ritual rather than just scores. It’s another example of how golf brands increasingly borrow from hospitality, fashion and lifestyle culture to shape their identity.

Rashmika Mandanna Fronts Onitsuka Tiger’s MEXICO 66™ Golf

Onitsuka Tiger continues pushing deeper into golf with the MEXICO 66™ Golf, a course-ready version of one of the brand’s most recognizable lifestyle silhouettes.

The shoe retains the familiar low-profile shape while adding waterproofing and traction underneath, continuing golf’s broader shift toward footwear that feels rooted in lifestyle first and performance second. Actress Rashmika Mandanna fronting the campaign further reinforces that crossover.

Shai Gilgeous-Alexander Gifts Custom PXG Bags to Thunder Teammates

 

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As part of a playoff gift package for his Oklahoma City Thunder teammates, Shai Gilgeous-Alexander included custom PXG golf bags featuring each player’s name and number.

Alongside luxury watches and other gifts, the bags offered another reminder of golf’s growing presence inside professional sports culture, particularly within the NBA, where offseason golf has increasingly become part of the league’s lifestyle ecosystem.

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Plenty of brands in golf talk about "lifestyle." The word is used so often that it's almost started to lose its meaning. Every collection is supposedly designed for the course, the clubhouse, dinner afterwards and whatever comes next. But spending a weekend at Pebble Beach with Ralph Lauren made it clear that dressing for on and off the course is less about wearing the exact same outfit everywhere and more about a taste or sensibility that underlines everything. That distinction became obvious quickly.

Over the course of 48 hours in Monterey Peninsula, guests of the brand navigated cocktail hours dinners overlooking the 18th green, early morning tee times and lunches next to Stillwater Cove. And whether it was Davis Love III, Olympic skateboarder Jagger Eaton, New Jersey Devils star Jack Hughes or even the Celtics' Jayson Tatum, everyone somehow looked equally at home within the same visual world.

That’s what Ralph Lauren has always understood better than most brands in golf. The clothes aren't really about performance alone, or even about golf specifically. They’re about creating a version of American sport and leisure that feels coherent regardless of the setting. And Pebble Beach turned out to be the perfect place to test that idea.

Aside from bringing together the brand's ambassadors in a beautiful setting, the weekend was designed to celebrate Ralph Lauren becoming the official lifestyle apparel partner of Pebble Beach Resorts. But what stood out was less the partnership in a formal sense, it was seeing how well the new retail store integrated naturally into the setting.

The new space is far from a traditional golf pro shop stocked with logo-heavy souvenirs and performance polos. Instead, it's more like a take on coastal living, with everything from Purple Label tailoring to casual knitwear and outerwear alongside a smaller assortment of co-branded Pebble Beach pieces. Rather than adapting itself to golf, Ralph Lauren appeared to be subtly reframing what golf retail can look like in the first place. And that same philosophy carried throughout the weekend.

 

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At dinner, guests gathered on a terrace overlooking the 18th hole where an oversized RL logo had been mowed into the rough. Flanked by vintage automobiles parked some 50 yards off the green, the whole set up could have easily come across as staged or overly corporate in a different context. Instead, it looked like a scene straight out of a coffee table book, like it had always been there. As the years go by, Pebble Beach still embodies a certain bygone idea of coastal Americana, and Ralph Lauren's visual language fits into that world almost seamlessly.

In many ways, the weekend reinforced how much golf culture continues to evolve. The modern golf audience increasingly overlaps with other parts of culture like fashion, entertainment, basketball and skateboarding, and Ralph Lauren’s guest list reflected that reality. Having Eaton, Hughes and Tatum alongside major champions and golf executives challenged the norms of who typically orbits the game, and yet somehow nobody felt out of place.

That was especially apparent watching everyone show up for the different events throughout the weekend. Whether it was cocktails at the new store opening or dinner as the sun set over the Pacific, the clothes adapted naturally to each setting without ever skewing too casual or dressed up.

Speaking with Davis Love III drove that point home even further. Love mentioned he's been with Ralph Lauren for roughly three decades, which is an impressive feat in itself. At 62, his life is now less about the grind of competitive golf. Between travel, business, family life, course design work and media obligations, the relationship has become more than a typical apparel sponsorship. There's a continuity to it, a sense that the brand has evolved alongside him.

And maybe that's ultimately why the partnership with Pebble Beach makes so much sense. Both represent a slightly idealized version of leisure and sport that's rooted in timelessness and a particular genre of classic American style. Standing beside the 18th green as guests stopped to photograph the RL logo cut into the grass, it became hard to imagine another brand occupying that same space quite so naturally.

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