Golf is one of those sports where people love to say it's better watched at home than in person.

And to be fair, there's some truth to that. Unlike basketball or football, you rarely see everything unfolding at once. You spend most of the day chasing players across rolling terrain, staring at leaderboards and piecing the tournament together hole-by-hole. Some events, like The Masters, have almost turned that limitation into part of the mythology. The no-phone policy, the slower pace, the feeling of being temporarily disconnected from the outside world. But walking around the PGA Championship at Aronimink this week, it became clear that modern golf doesn't necessarily have to choose between atmosphere and access.

We attended the tournament alongside T-Mobile, one of the championship’s official partners, and what stood out most wasn't just the hospitality. It was the broader idea that golf spectatorship is evolving into something more connected, immersive and culturally expansive than the sport has traditionally allowed itself to be.

That shift was most visible inside Club Magenta, T-Mobile's customer-exclusive hospitality space overlooking the 15th green. Equal parts shaded refuge and social hub, the setup gave fans a place to step away from the endless walking while still staying close to the action. Lounge seating overlooked one of the course's key scoring holes, while guests moved between cocktails, product drops and live Q&A sessions with players including Max Homa and Wyndham Clark.

Philadelphia sports figures like Ryan Howard and Cooper DeJean also stopped by throughout the week, reinforcing how major championship golf increasingly operates less like an isolated sporting event and more like a broader cultural gathering point. And that crossover energy extended beyond hospitality.

A few weeks earlier, T-Mobile had activated at Stagecoach. Earlier this month, the brand was present at Formula 1 in Miami. The through line is becoming increasingly obvious: whether it's music, motorsport or major championship golf, brands are recognizing that people increasingly experience these events as environments as much as competitions. That philosophy showed up throughout Aronimink.

Inside the PGA Championship app, T-Mobile's 5G integration powered near real-time highlight delivery, AI-assisted course navigation and live updates designed to make traversing a massive property feel less overwhelming. Elsewhere on-site, fans could test their putting stroke on an interactive green delivering instant swing data and ball tracking.

Even the broadcast side reflected that same push toward immersion. On the driving range, more than 60 connected cameras captured warmups from cinematic angles, allowing viewers at home to freeze players mid-swing and rotate around impact in real time. But perhaps the most impressive thing about the week was how invisible much of the technology felt once you were actually there. The best sports experiences don’t overwhelm you with innovation for the sake of it. They simply remove friction, meaning shorter waits, faster uploads, easier navigation and better vantage points. In other words, less time staring at your phone trying to figure out where to go next.

At a tournament where over 150,000 fans moved through the grounds during the week, that mattered. And while golf will probably always romanticize the purity of unplugging for a few hours, the PGA Championship showed there's another path forward too. One where technology doesn't distract from the experience, but makes being there feel even better.

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The crossover report continues this week with a slate of drops, collaborations and creativity making the game simultaneously more credible in niche design circles and pop culture discourse. While Drake's October's Very Own made a surprising appearance at a Toronto golf course, up-and-coming golf label Whim once again staked its claim at a major design week. Fair Harbor and FootJoy connected for a drop that feels like summer on the Cape, and Rory McIlroy appeared alongside Meryl Streep, Anne Hathaway and Stanley Tucci in The Devil Wears Prada 2.

Rory McIlroy enters the world of fashion

Rory McIlroy’s cameo in The Devil Wears Prada 2 feels like a fitting moment for a player whose influence now extends well beyond the course. Fashion and golf have grown increasingly intertwined, and his appearance reflects how athletes are becoming part of broader cultural narratives. It is a small role, but one that signals how visible golf has become outside the sport itself.

OVO lands in a golf pro shop

OVO linked with TPC Toronto at Osprey Valley on a small capsule now available through the club’s pro shop. What feels notable is not the collaboration itself, but where it is being sold. Bringing OVO into the club’s pro shop suggests it is starting to function more like a curated retail space, where merchandise carries the same cultural relevance as any other apparel drop.

Whim Golf gets creative for New York Design Week

Whim continues to build its reputation as the golf brand that shows up where others don't. Last month it was in Milan, and this time in NYC for New York Design Week. The through line between the two projects is a level of creativity that elevates golf from a sport to an outlet for self expression. In this instance, Rimowa luggage is converted into a tiny mobile putting station, hence the name Whimowa.

Fair Harbor and FootJoy connect lean into coastal energy

Fair Harbor built its identity around swimwear and coastal living, making its move into golf feel surprisingly natural. Partnering with FootJoy, the collection suggests that golf increasingly shares the same space as travel, leisure and everyday dressing, which gives brands from outside the sport a new context to extend their point of view.

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Hidden Hypegolfers is a series built around the ones you wouldn’t immediately clock as golfers. However, upon closer look, it all clicks. They may be creatives, athletes, and cultural figures known for something else entirely. They can be an artist, a DJ or a stylist, but whatever lane they dominate, golf quietly lives in their routine. They’re not switching identities but just expanding them, all while bringing the same mindset, style, and discipline from their craft onto the course. Golf becomes another layer of their lifestyle and it's where performance, personal expression, and culture intersect. With Oakley also in focus, the brand highlights this crossover of sport and style as the connective thread across every facet of these creatives’ multi-hyphenate world.

Samantha Duenas knows a thing or two about blending worlds, especially inside the DJ Booth. Known to most as SOSUPERSAM, her life moves through sound, energy, and community, whether that’s behind the decks at a packed party or shaping culture through her creative work. Golf, though, enters that rhythm differently. It’s quieter, slower, and a little more personal. You wouldn’t think “golfer" at first glance but it's exactly what makes her a true candidate for our Hidden Hypegolfer series.

Duenas’ introduction to the game was more about proximity rather than performance or aesthetics. “I started playing golf around five years ago to spend time with my family, and really learn something that my parents were interested in and to get outside,” she says. What began as a way to connect gradually turned into something she could claim for herself, a space where the noise of everything else could soften.

That sense of connection still anchors her relationship with the game. Golf, in her world, really isn’t about chasing scores or perfecting form but about understanding people, especially her dad. “It is like sort of the main narrative and connective tissue between my dad and the rest of the world,” she explains. Learning golf became another way of learning him, and in that process, building a deeper closeness that extends beyond the course.

Step onto the fairway with her, and the energy shifts. There’s no urgency to compete, no pressure to perform. “I’m not competitive. I’m like all vibes and I’m just like in my own world, playing my own game,” she says. It’s a mindset that mirrors how she moves through life creatively being present, intuitive, and open. Even her idea of a “perfect” round leans into that ease: “nine holes, all short game, lots of snacks.”

Still, her creative instincts never fully switch off. If anything, they reshape how she sees the sport. “I see golf as puzzles and in this 3D landscape puzzle, you have your toolkit, and then you gotta work it out,” she says. It’s a perspective that feels natural coming from someone who’s built a career curating sound and atmosphere. And each hole is like a set, requiring feel, timing, and subtle adjustments.

Los Angeles only amplifies that crossover. The city’s golf scene, as she describes it, is “so inviting and super chill and a lot more approachable and accessible than I had originally imagined.” It’s also where style and sport blur in ways that feel familiar to her. Her look leans classic with a twist and it’s “a bit menswear” with a relaxed, Olsen-coded sensibility. It carries onto the course without feeling forced and golf becomes another place to express, not reinvent.

That’s where brands like Oakley find their place, as part of the uniform that moves with SOSUPERSAM. The brand itself positions golf at the intersection of performance and the unexpected, embedding it within culture rather than separating from it, like Duenas who already occupies the golf space naturally. Whether she’s cycling through looks before a round or just pulling together something that feels right, she’s more about how the gear flows with her looks and play style.

At its core, though, golf offers her something she doesn’t always get elsewhere: time. “It’s actually probably the hardest part, finding the time,” she admits. Between motherhood, music, and everything in between, stepping onto the course becomes a deliberate act. A pause. A way to unplug. “It’s a challenge to slow things down, unplug, not have signal and not be available.” And maybe that’s why it sticks, because the game balances everything else. In a life built on movement and connection, golf becomes something quieter. It’s a sport still rooted in community, but offering just enough space to reset. For SOSUPERSAM, that’s the appeal and having somewhere to go when everything else is seemingly always in motion.

Head to Oakley.com to learn more about the products you can take from your daily routine to the course.

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Golf season has finally arrived in the Northeast. As New Yorkers, public transportation is our main way of getting to most municipal courses around the five boroughs.

None of us had played Silver Lake before, and we wanted a new challenge. Taking the Staten Island Ferry at sunrise—with the skyline in the background—was one of those magical moments that stay etched in your memory. I've photographed golf for a while, but never on film, so shooting with a camera from the 1950s with no autofocus and all manual settings forced me to slow down.

I figured the process—combined with the nostalgic film vibe—would best translate the peace and quiet from an early round with low sun and morning dew. It captured a nice walk in nature away from the city buzz.

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Hidden Hypegolfers is a series built around the ones you wouldn’t immediately clock as golfers. However, upon closer look, it all clicks. They may be creatives, athletes, and cultural figures known for something else entirely. They can be an artist, a DJ or a stylist, but whatever lane they dominate, golf quietly lives in their routine. They’re not switching identities but just expanding them, all while bringing the same mindset, style, and discipline from their craft onto the course. Golf becomes another layer of their lifestyle and it's where performance, personal expression, and culture intersect. With Oakley also in focus, the brand highlights this crossover of sport and style as the connective thread across every facet of these creatives’ multi-hyphenate world.

Sebastian Robles doesn’t look like your typical golfer, but that’s exactly the point. Scroll through his world and you’ll catch cycling kits dialed to perfection, early morning workouts, and unfiltered moments from his podcast La Plática. Golf, though, lives somewhere in between it all. Not as a prime focus, but as a habit. “If you invite me to play golf, don’t invite me if it’s not before 8am,” he says. “I need to start super early, I still want to take advantage of my whole day.”

That rhythm says everything. Robles isn’t chasing the image of a golfer but he’s folding it into a lifestyle that’s already moving. Up before sunrise, on the bike by six, squeezing in a lift before most people have checked their phones, his days are built on momentum. “I feel like I’m in my prime and I’m addicted to working out right now,” he admits. And somewhere between the climb and the cooldown, golf becomes less of a detour and more of a natural extension.

Like most things he picks up, it started casually. A friend dragged him to the range a few years back, and that was enough. “There’s something about holding a club and hitting a ball as hard as you can,” he says. “For every 10 shots, three of them I’ll fall in love with, and that’s all it takes for me to just keep playing.” He’s not gung-ho about becoming a golf master, or at least not yet. He’s really in it for the chase, the feeling that the next swing might be the one.

What makes Robles a Hidden Hypegolfer isn’t just that he plays but how seamlessly it mirrors everything else in his life. The same discipline he brings to cycling reflects the same attention to detail in how he trains, even the same mindset. “The golf game is more kind of like a mental thing, just being hyper focused,” he explains. “But at the same time I’m more relaxed, and the more relaxed I am when I swing that club, the better I’ll hit it.” He knows it’s a type of controlled chaos and there’s focus without tension, structure without rigidity.

Then there’s Los Angeles, where golf feels less like tradition and more like culture in motion. Robles doesn’t hesitate when describing it. “It’s super relaxed here and the fashion behind golf is incredible,” he says. For him, what you wear is part of the experience. Not in a performative way, but as an extension of identity. Baggy fits, bright pieces, a little bit of experimentation with the same energy he brings off the course, just translated into a different setting.

That crossover is where things start to click. Golf becomes another canvas. “I’m excited to not just play golf, but to wear the fits and to show people that look how cool it is to golf,” he says. It’s a sentiment that quietly aligns with brands like Oakley, which slip into his routine the same way golf does for the functional, style-forward, and built for movement without overthinking it aspect. You see it in the details: the sunglasses, the way he thinks about lenses, the fact that performance and aesthetics don’t feel like separate conversations.

Still, at its core, golf is about something simpler for Robles. “I love going out to the golf course and just inviting my buddies,” he says. “That’s the number one reason that I golf. To hang out and to laugh and talk about things we wouldn’t really talk about outside of the course.” Essentially, it’s not so much about the scorecard but more about the space golf creates, even if four hours away from everything else, walking, talking, resetting.

In a life that moves fast for someone like Robles who spins the wheels of content, fitness, storytelling, and everything stacked on top of each other, golf slows things down just enough. That’s what makes him stick with the game. Not because it defines him, but just because it fits.




Head to Oakley.com to learn more about the products you can take from your daily routine to the course.

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Early-2010s Rickie Fowler style was loud and instantly recognizable: flat brims, Sunday orange, oversized belt buckles and polyester head-to-toe. Performance-first apparel trying to feel youthful and disruptive? It fit that era of golf perfectly. 15 years later, what's interesting is how his taste has expanded.

As golf fashion has shifted toward collaborations, niche labels and cultural references, Rickie evolved with it. And unlike some Tour players who look like they've simply been styled into a collaboration for one week, he tends to make these projects feel believable. Whether it's PUMA GOLF with Gumtree Golf & Nature Club or Reigning Champ, there's usually a sense that he'd actually wear the clothing beyond an obligation that was set in the yearly scripting meeting.

That's probably why PUMA keeps using him as the conduit for these projects. He gives the brand room to experiment without the result feeling overly corporate. And there’s something else underneath it too. Rickie's always had a broader cultural identity beyond just "golfer." He's a Southern California kid at heart with motocross influence, tattoos, an Olympian spouse and a relaxed off-course persona. As he's gotten older, his identity is far from stuck in the past, and his style is less about being the loudest guy on Tour and more about having range.

That's rare in professional golf, where most player style tends to freeze in time around whatever image first made them marketable. These are a few of the moments that have shifted his perception.

From Southern California to South Carolina

After PUMA teamed up with Costa Mesa-based label Quiet Golf in early April 2024, Rickie wore the understated collection at the RBC Heritage in Hilton Head Island, South Carolina. He paired the paisley patterned polo with straight leg trousers.

Rickie embraces his inner athlete with Reigning Champ

Rickie was featured prominently in the campaign visuals for Reigning Champ x PUMA Golf, and he went on to put the pieces in play at the 2025 Open Championship. Tracksuit one moment, conventional golf apparel the next.

Back for another bite of the apple with RC x PUMA

The second collaboration between PUMA and Vancouver-based Reigning Champ was dedicated to the weekend warriors and late night grind sessions, and Rickie wore the collection in his home state for the Genesis Invitational.

Welcome to the bird watching club

This collaboration saw PUMA embrace a more community-driven vibe in the form of Gumtree Golf & Nature Club. Rickie turned up in the hat and polo at the Truist Championship at Quail Hollow Country Club, a week before the PGA.

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Summary

• FootJoy announces the new Legends Series celebrating major championship moments
• The arrival of the Packard and Marquis 1776 confirms that collaborations have become less central
• The design pulls from the rich history of Philadelphia while delivering performance integrity for elite-level play

2026 has confirmed that collaborations are no longer the default for FootJoy. We say this recognizing that the recently released Aimé Leon Dore x FootJoy Marquis was crowned by some as the best-looking golf shoe ever. But a few months earlier, The PLAYERS Championship came and went with no sign of the Players Shoe, a project developed with Jon Buscemi and one of the community’s most popular collaborations for years running. The Masters introduced something new altogether: a highly limited pair sold only on-site and online for FootJoy members.

For the second major of the season, the brand has now laid its cards on the table. Where May previously meant the integration of Todd Snyder, this year FootJoy is running with the Legends Series—an assortment of limited releases inspired by the host cities of major championships.

The Premiere Series Packard and Marquis 1776 pay homage to Philadelphia’s history, where the PGA Championship is staged next week. Beyond the more literal references like Liberty Bell emblems on the tongues, red, white and blue accents, the pairs wear their influences more subtly. The grayscale leather uppers nod to the city’s architecture: grey stone and granite blocks included.

The pairs are set to drop on Tuesday, May 12, with more Legends Series releases to follow in June and July as the U.S. Open and Open Championship approach. For now, it’s fair to say that fans of FootJoy’s past collaborations will have to accept Aimé Leon Dore as the lone survivor.

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This week, the crossover report taps into how different worlds choose to engage with the sport. Aimé Leon Dore returned to the golf course through vintage silhouettes and FootJoy craftsmanship, while McLaren translated automotive engineering into tour-level irons. Zara Home treated golf as something that can live inside the home, and Whim brought the sport into Milan Design Week as a stop on an art crawl.

Aimé Leon Dore’s different take on the golf uniform

Aimé Leon Dore's latest golf capsule treats the course as an extension of wardrobe culture. Drawing from late '90s and early 2000s golf style, the collection reworks traditional silhouettes through relaxed fits, knitwear, shirting and an expanded FootJoy partnership. It turns familiar clubhouse references into something more wearable beyond the course.

McLaren translates engineering into golf

McLaren Golf enters the space from the opposite direction to ALD: pure engineering. Their new irons series aren’t just a branding exercise either; they use the same logic found in their cars. By using Metal Injection Molding, carbon fiber and a structural mesh inspired by supercar frames, the clubs feel like high-performance machinery. It's a technical transfer from the track to the fairway. And specifically, in the bags of new ambassadors/investors Justin Rose, Michelle Wie West and Ian Poulter.

Zara brings golf into the home

Golf showing up in Zara Home isn't the obvious crossover, which is probably why it generated a lot of online chatter. Rather than approaching the game through performance, it brings golf into the home through objects, accessories and small details that sit comfortably outside the course. Among the highlights, a $2300 USD golf bag is crafted in genuine bovine leather and Vice golf balls are stamped with the Zara Home golden emblems.

Whim's unplayable green at Milan Design Week

Whim's La Cupola brings golf into design week as sculpture rather than sport. In the past, the brand has been known for building "Free Golf" pop-ups that people can actually play. This time, the concept shift into something intentionally unplayable: a dome-shaped putting green that suggests interaction but refuses it at the same time.

From F1 to the fairway, Charles Leclerc tees it up with Rickie Fowler

Charles Leclerc stepping onto the course with Rickie Fowler feels less like a formal crossover and more like a natural overlap. After all, this is the weekend when the Miami Grand Prix coincided with the PGA TOUR's Cadillac Championship. Coming from Formula 1, Leclerc brings a different kind of audience and energy into the game.

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Summary

• Several LIV Golf players are actively exploring the structural pathways for a return to the PGA Tour
• The operational pivot follows reports that Saudi Arabia's PIF will cease LIV funding after 2026
• The exact financial penalties and reinstatement specs remain heavily guarded

A number of LIV Golf players are reportedly actively exploring the logistical specs of a return to the PGA Tour, a source told ESPN.

Operating strictly off recent reports, the infrastructure for reentry is more technical than a standard free-agency move. Following the revelation that Saudi Arabia’s Public Investment Fund (PIF) is pulling its financial backing after the 2026 season, the overarching architecture of LIV Golf is undergoing a forced strategic evolution. For the athletes attempting to pivot back, the return mechanism is anchored in PGA Tour bylaws, putting a heavy spotlight on suspension timelines, operational fees, and strict reinstatement clauses.

The structural breakdown of this shift is still being negotiated. According to sources, the exact financial penalties and contractual pathways for these returning players remain locked behind closed doors, but the foundational intent has been confirmed. The process requires navigating a complex web of legal and organizational specs, ensuring that the transition back into the PGA Tour ecosystem adheres to established regulatory guidelines rather than a simple walk onto the green.

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This week in Miami, McLaren officially steps into golf. That alone is enough to raise an eyebrow. But what's even more unexpected is how it’s come together. Rather than leading with apparel or licensing, the brand is introducing two sets of irons as part of a broader push into the sport.

Framed as an extension of its engineering DNA, the move leans on a forward-thinking idea: applying a motorsport mindset to a category that tends to evolve more slowly. At the center of that approach is Metal Injection Molding, a manufacturing process rarely used at scale in golf. The promise is greater control over how each club is built, and less constraints than traditional forging or casting when it comes to weight distribution.

The project didn't happen overnight. Justin Rose has been involved for nearly two years, testing prototypes and helping shape the final product. Alongside him, Michelle Wie West and Ian Poulter join as both ambassadors and investors.

The debut includes two models: the Series 1, positioned as a modern tour muscle-back, and the Series 3 which is a more forgiving players-distance option. The two are intended to complement each other, with similar principles of precision and control. The timing is also hard to ignore. With the Miami Grand Prix and a PGA TOUR stop unfolding on the same weekend, McLaren’s entry into golf lands in a moment where the attention of the sporting world overlaps.

Both models of irons are priced at $375 USD per club, and can be purchased at mclarengolf.com and custom fitting retailers.

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Summary

• Justin Rose has officially signed on as the first global ambassador and major investor for McLaren Golf, a brand-new equipment venture from the iconic British automaker
• The former world number one and US Open champion will debut a full arsenal of McLaren gear, including prototype irons and a signature papaya-colored golf bag, at the Cadillac Championship in Miami
• This major crossover launch strategically coincides with the Formula 1 Miami Grand Prix, bridging the gap between high-performance motorsport engineering and ultra-premium golf

McLaren is officially bringing its paddock heat to the fairway. The British automotive powerhouse announced its massive expansion into the sports equipment space with the launch of McLaren Golf, tapping former world number one and US Open champion Justin Rose as its foundational global ambassador and investor. Bringing high-octane engineering to the tee box, the Woking-based racing giant aims to completely disrupt the traditional club market. Rose will publicly debut his new setup at the Cadillac Championship hosted at Trump National Doral in Miami, stepping onto the course with a vibrant, papaya-colored golf bag that immediately signals the brand's legendary racing DNA.

This strategic partnership represents much more than a standard corporate endorsement. The celebrated English golfer maintains deep roots within the automotive brand's inner circle, sharing a close personal friendship with McLaren CEO Zak Brown and frequently hitting the links alongside Formula 1 superstar Lando Norris. According to Rose, the venture serves as a true passion project that allowed him heavy involvement from the very beginning. He spent countless hours working directly with the engineering squad, rigorously testing prototype clubs, and actively shaping the final hardware. Combining his elite championship pedigree with the automaker’s relentless pursuit of perfection made his investment an absolute no-brainer.

Equipment heads have already begun analyzing the major shakeups in the Englishman's bag. A recent breakdown ahead of the Miami tournament showcased a highly customized loadout, signaling his transition away from traditional free-agency. By swapping his previous setup for cutting-edge McLaren irons, the major winner is banking on motorsport-grade precision to elevate his striking game. The highly anticipated launch intentionally aligns with the Formula 1 Miami Grand Prix, maximizing the cultural crossover between the grid and the green.

Dropping a new equipment brand during one of the most hyped motorsport weekends in the United States highlights a genius marketing play. Bridging the gap between supercar technology and competitive sports sets a bold new standard for the ultra-premium market. With the official rollout happening just days before the engines start in South Florida, the luxury club space is officially on notice. Fans can expect unparalleled aerodynamics and striking aesthetics as McLaren sets out to dominate an entirely new type of track.

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At 7:03 AM, Eagle Vines Golf Club sits in that rare in-between state: quiet, untouched and almost suspended in time. Morning dew glistens across the fairways.

Set against Napa Valley’s rolling vineyards, the course carries a natural contrast between rugged terrain and soft, golden light. The early sun hits low and directionally, pulling out the textures and shadows that disappear later in the day.

It’s in those quiet frames where the course reveals its character.

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Hypegolf continues to redefine on-course style with the launch of the Hypegolf x POST ARCHIVE FACTION (PAF) Spring/Summer 2026 collection in. Entering its third season, the ongoing partnership explores the future of modern golf apparel through the lens of experimental technical design.

Grounded in an architectural approach to pattern cutting, the SS26 capsule abandons traditional symmetry in favor of intricate panels and striking asymmetrical lines. This avant-garde aesthetic translates directly into golf-ready silhouettes, introducing off-center plackets on classic polo shirts and strategic seam lines engineered to intentionally follow the body's natural movement during a swing.

The apparel range is accompanied by paneled utility vests and tailored technical trousers, arriving in a muted color palette of slate greys and blacks. Ensuring peak performance underneath the unique construction, the lineup utilizes ultra-lightweight technical fabrics alongside breathable structures like waffle-knit mid-layers. The collection is finished with discreet pockets and subtle co-branding, rendering details at a smaller scale while reflecting the exact precision found in high-end technical outerwear.

Check out the collection above. The Hypegolf x Post Archive Faction (PAF) Spring/Summer 2026 collection is available now exclusively via HBX.

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Summary

• Aimé Leon Dore has officially unveiled an elegant new golf collection, teased via a sleek, black-and-white lookbook on Instagram

• Continuing its successful partnership with legendary golf brand FootJoy, the capsule is highlighted by a collaborative pair of premium, all-black croc leather-like golf shoes

• The collection features a mix of traditional and classy golf apparel, including cable knits, plaid windbreakers, and Harrington jackets, all featuring a new "Aimé" flagstick logp

Aimé Leon Dore is heading back to the country club. The New York-based label has officially teased an all-new golf collection, bringing its signature blend of classic prep and modern sensibilities straight to the fairway. Unveiled to fans through a striking black-and-white lookbook on Instagram, the upcoming capsule promises to elevate the modern golfer's wardrobe with proper, classy silhouettes and a brand-new, understated take on the brand's iconic logo. Notably, the drop also reignites ALD's ongoing partnership with golf heavyweight FootJoy, merging high-end streetwear luxury with legendary on-course performance.

At the center of the teaser is a head-turning footwear debut produced alongside FootJoy. Reimagining the classic Premiere Series silhouette, the duo has crafted a pair of all-black golf shoes constructed from a premium croc leather-like material. Blending ALD's luxury aesthetics with FootJoy's trusted course-ready functionality, the subtle yet striking shoe perfectly anchors the rest of the sophisticated apparel lineup without demanding too much attention.

Staying true to its refined aesthetic, the apparel keeps things incredibly classy and proper. The collection leans heavily on elevated layering pieces and course staples, featuring cozy quarter-zips, thick cable-knit sweaters, classic polos, and plaid windbreakers. Moving away from loud, oversized graphics, the label opted for an incredibly minimalist branding approach. The standout detail is a clever new insignia that seamlessly marries the script "Aimé" branding with a classic golf flagstick graphic. Rounding out the extensive capsule is a selection of short-sleeve zip-up pullovers, Harrington jackets, and tailored golf shorts, ensuring an effortlessly sharp look from the first tee to the clubhouse.

To ensure the fairway uniform is complete, ALD has also curated a premium selection of gear to upgrade your golf bag. The collection offers an array of stylish headwear options, including classic bucket hats, dad caps, and beanies. For the equipment itself, the drop features protective golf club head covers and a branded microfiber golf towel, ensuring you look effortlessly sharp from the first tee to the clubhouse.

With more details and full colorways expected to be revealed alongside the official drop, Aimé Leon Dore is ensuring fans won't have to wait long to upgrade their fairway fits. The complete golf collection, including the collaborative FootJoy footwear, is set to launch tomorrow at 11:00 a.m. ET, available both in-store at the ALD flagship and online.

 

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Golf is starting to show up in places it wasn’t designed for. Not through major announcements, but through smaller, more unexpected alignments. A par-3 round between Bryson and Kevin Hart turned into content. Tom Holland stepped into golf through Vuori’s performance lens. Reggie Bush is building a league of his own, and LeBron appeared alongside Bob Does Sports, where the format matters more than the score.

What’s taking shape isn’t a new version of golf, but a different layer of it which sits closer to entertainment, lifestyle and visibility than anything the sport has traditionally relied on. Here are a few crossovers on our radar recently.

Bryson DeChambeau and Kevin Hart partner at the Masters Par 3 Contest

Bryson’s par 3 round with Kevin Hart isn’t just about simplifying the sport, it’s about reframing the access point. By shifting the lens from performance to personality, the game starts to look less like a professional grind and more like a lived-in entertainment format. When the interaction matters more than the scorecard, golf moves out of the private club and into the cultural conversation. The format turns golf into something closer to entertainment, without needing to change the game itself.

Tom Holland becomes a Vuori athlete

Tom Holland and Vuori are doing something different with golf. It isn’t about looking like a member of an exclusive club or honoring the “traditions” of the game. It’s not rooted in tradition or legacy, but in movement, versatility and everyday performance. They’re showing that golf is something you do between other things. It’s part of a lifestyle, not your whole personality.

Reggie Bush starts his own golf league

Reggie Bush pushes against the idea of golf as a place to wind down. The United Athletes Tour isn’t a hobby; it’s a second career. They aren’t trying to earn a seat at the traditional golf table; they’re building their own house where the narrative and the ownership matter just as much as the actual score.

LeBron James collabs with Bob Does Sports

LeBron James showing up on Bob Does Sports is more than just a massive cameo, it’s a signal of where golf actually lives now. By putting one of the world’s most famous athletes inside a creator-led channel, the focus shifts entirely from how he plays to how he acts. It reflects a bigger trend that YouTube golf isn’t just some side project for the sport anymore, but a central part of the ecosystem that dictates how players show up and how people actually watch.

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Summary

• Rory McIlroy successfully defended his title at Augusta National to become the first golfer to win back-to-back Masters championships since Tiger Woods in 2002
• The Northern Irishman finished at 12-under 276 for a one-stroke victory over world No. 1 Scottie Scheffler after reclaiming the lead on the back nine
• McIlroy joined Jack Nicklaus, Nick Faldo, and Woods as the only players in tournament history to repeat as champion while securing his sixth career major title

Rory McIlroy etched his name into Augusta National lore by successfully defending his Masters title, finishing at 12-under overall. Closing out a spectacular Sunday with a 1-under final round, the Northern Irishman captured his sixth major championship and cemented a back-to-back run not seen since Tiger Woods accomplished the feat in 2002. Rory McIlroy navigated a roller-coaster weekend, surrendering a massive early lead before turning the tide during the final stretch. Despite an early double-bogey on the fourth hole that briefly derailed his momentum, he seized control at Amen Corner by carding crucial birdies on the 12th and 13th holes to build a late cushion.

Scottie Scheffler applied immense pressure throughout the afternoon, finishing in solo second at 11-under after delivering a 4-under 68 in the fourth round. Completing an exceptionally clean push to the finish line, the world No. 1 forced McIlroy to earn every inch of the historic victory. Further down the leaderboard, a chaotic battle for third place unfolded. Justin Rose, who held a two-shot lead at the turn, faltered with bogeys on the 11th and 12th holes, dropping to a final score of 10-under after shooting a 2-under 70 for the day.

Joining Rose in the four-way tie for third were Cameron Young, Russell Henley, and Tyrrell Hatton. Hatton engineered an aggressive late charge, shooting a stunning 6-under in the final round to vault up the standings. Meanwhile, Young carded a 1-over on Sunday, unable to maintain his earlier blistering pace, while Henley secured his position with a steady 4-under finish. Rounding out the top ten, Collin Morikawa and Sam Burns tied for seventh at 9-under. Max Homa and Xander Schauffele split ninth place at 8-under, fueled by Homa firing an impressive 5-under closing round. The depth of the field underscored the monumental nature of the champion's feat, as retaining the green jacket against a surging pack required unparalleled mental fortitude.

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Golf’s cultural shift isn’t happening all at once, it’s unfolding through a series of smaller, intentional crossovers. What was once a sport defined by tradition is now increasingly shaped by adjacent worlds. Basketball doesn’t stay on the court, football doesn’t stay on the pitch and hospitality isn’t just service. Golf, for the first time in a long time, is letting all of that in.

The shift isn’t about making golf cool. It’s about recognizing that the people shaping culture are already touching the game, just not always through traditional entry points.

Jordan Brand partnering with LA golf community Swang

Jordan linking with Swang isn’t about just entering golf, it’s about choosing where it shows up. Swang sits closer to street culture than traditional golf, built through informal meetups, music and a rejection of the sport’s usual codes. This is about Jordan extending a legitimate “we see you” to the people already reshaping the game. The real shift is that golf’s momentum is coming from smaller, culturally grounded communities.

New York Knicks renew collaboration with Malbon

The Knicks x Malbon collab is the clearest sign yet that golf is being swallowed by “lifestyle.” When you can wear a Knicks-branded hoodie or varsity jacket at the muni and then straight to a game at the Garden, the sport stops feeling isolated. It becomes just another layer of how you dress. You don’t need to know how to hit a draw to buy in, the appeal is in the vibe and there's no handicap requirement.

Rao’s announces summer residency at Marine & Lawn’s St Andrews hotel

 

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Putting Rao’s at Rusacks St Andrews is unexpected, but it says a lot about where golf is headed. Pairing something as rooted as St Andrews with a place like Rao’s shifts “prestige” from history to something more lived-in and urban. The trip isn’t only about playing 18 in the wind, it’s about everything surrounding it. The food, the crowd, the energy after the round. Golf’s still the reason you go, but it’s no longer the only part of the itinerary.

adidas Golf drops golf range with Premier League clubs Arsenal and Aston Villa

 

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adidas dropping Premier League clubs like Arsenal and Aston Villa onto the fairway feels inevitable. When you see those club colors on a golf polo, the game suddenly stops looking like a private club and starts looking like a jersey you already own. Even if you don't play golf in it, you’ll wear it and that’s enough to bring golf closer into everyday culture.

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Summary

• Tiger Woods announced on Tuesday that he is stepping away from professional golf for a period of time to seek treatment and focus on his health
• The statement comes just days after the 50-year-old golf legend was arrested on suspicion of DUI following a rollover crash in Martin County, Florida
• Woods will miss the upcoming Masters tournament, with the PGA Tour officially offering its full support for his decision to prioritize his well-being

Tiger Woods is taking an indefinite hiatus from the sport of golf. On Tuesday, the 15-time major champion released a public statement announcing his decision to step away from professional competition and the public eye "for a period of time to seek treatment and focus on my health." The announcement comes just days after Woods was involved in a rollover car crash and subsequently arrested in Florida on suspicion of driving under the influence.

"I know and understand the seriousness of the situation I find myself in today," Woods shared in a statement posted to his Instagram Story. "This is necessary in order for me to prioritize my well-being and work toward lasting recovery. I'm committed to taking the time needed to return in a healthier, stronger, and more focused place, both personally and professionally."

The golf legend was arrested last Friday by the Martin County Sheriff’s Office after his Land Rover collided with a truck and rolled onto its side. According to arrest affidavits, Woods claimed he was distracted by his cell phone and the radio. While he and the other driver were uninjured, responding authorities noted Woods appeared "lethargic" at the scene. He later passed a breathalyzer but was charged with DUI with property damage and refusal to submit to a lawful urinalysis test. Authorities also reportedly found the prescription painkiller hydrocodone in his possession. Woods officially entered a not-guilty plea on Tuesday.

Following the announcement, Woods will no longer compete in next week's Masters tournament. The 50-year-old had only recently made his return to competitive play at the TGL Finals in late March following a back surgery in October. The PGA Tour and its CEO, Brian Rolapp, have since released statements emphasizing that Woods's health and well-being remain their primary focus as he steps away to begin his recovery.

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Name: Air Jordan 1 Low Golf "White/Fir"
Colorway: White/Fir-Black-Elemental Pink
SKU: IH1401-003
MSRP: $175 USD
Release Date: Summer 2026
Where to Buy:Nike

While traditional golf footwear often leans toward safe, conservative designs, Jordan Brand is continuing to find the perfect balance between classic styling and subtle, modern personality. Bringing a fresh perspective to the fairway, the sportswear giant has officially unveiled the upcoming Air Jordan 1 Low Golf in an early April-inspired colorway. By utilizing sharp contrasts and unexpected pops of color underneath the shoe, the release is an easy choice for players looking for a minimalist aesthetic with just enough hidden character.

For the most part, the upper of the course-ready silhouette remains incredibly clean and straightforward. Constructed from premium, smooth white leather, the tonal base is further simplified by matching white overlays, laces, tongues, and signature side Swooshes. To give the minimalist upper a bit more depth, rich "Fir" green is tastefully applied to the inner lining, the tongue tag branding, and the iconic Wings logo stamped on the heel.

However, underfoot is where the pair truly shifts its tone and shows off its personality. Grounding the crisp white upper, a translucent "Fir" green outsole provides a striking visual foundation. Breaking up the otherwise traditional layout, the shoe features removable traction spikes in a soft but vibrant "Elemental Pink," a bold hue that is mirrored on the interior insoles. It is a small but highly considered design choice that proves Jordan Brand is still actively refining how it approaches its modern golf sneaker lineup.

The Air Jordan 1 Low Golf "White/Fir" is expected to release ahead of the 2026 Masters Tournament via Nike.com and select Jordan Brand golf retailers.

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YouTube golf has grown quickly over the last few years. While the PGA Tour and LPGA Tour remain the benchmark for elite performance, the platform has opened up a more relatable version of the game.

But there’s another side to it, one that sits outside the usual formats. Not everything is built around matches, instruction or competition. Some channels are more interested in style, storytelling and the moments that can't necessarily be tallied on a scorecard. Golf on YouTube isn’t just one thing anymore, and these are the corners where it starts to look a bit different.

Taco Golf

Taco Golf feels less like a competition and more like a chaotic afternoon with friends. Known for his swing imitations, the focus is on the energy, the jokes and the moments that get recounted over a beer at the 19th hole.

MANORS Golf

While MANORS Golf is known for its apparel, its video output leans heavily into storytelling. The visuals feel closer to campaign shoots than traditional golf content, with a focus on texture, casting and how the clothes move in the real world. It’s golf framed as a lifestyle rather than pure sport.

No Laying Up

No Laying Up’s standout series Tourist Sauce sits somewhere between competition and travel storytelling. So golf becomes the reason to explore rather than the end goal. Elements such as wind, terrain and quiet moments carry as much weight as the shots themselves.

Mac Boucher Golf

Mac Boucher plays golf like it’s an experiment. Think 40-yard hooks, exaggerated ball flights and angles that feel closer to a skate video than a traditional golf broadcast. The course becomes a space for creativity rather than structure.

Golf Girl Games

Golf Girl Games leans into format-driven chaos offering tee flip scrambles, power-ups and unconventional team games. The tone is fast, personality-led and less concerned with tradition. It’s a different entry point into the game, one that feels more social than structured.

Andrew Santino (No Bad Lies)

Andrew Santino’s No Bad Lies flips the usual format. Built around a “walk-and-talk” concept, each episode drops guests into deliberately tough positions on the course (bad lies) while the conversation revolves around real-life adversity. With appearances from players like Phil Mickelson and Jon Rahm, the focus is on how people think, respond and open up under pressure.

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