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    <description>Hypebeast covers men's contemporary fashion and culture, from streetwear and sneakers to art, design, music, entertainment and lifestyle.</description>
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      <title>Air Jordan 8 "Chrome" Officially Set to Return for Fall 2026</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F15%2Fair-jordan-8-chrome-305381-007-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Jordan Brand is officially bringing back the beloved Air Jordan 8 "Chrome" more than a decade after its last retro runThe non-OG colorway features a high-quality black nubuck upper paired with chrome hardware on the strap buckles and midsoleThe silhouette officially arrives on August 29 for $215 USD at select retailers and SNKRS</p><div>Name: Air Jordan 8 "Chrome"Colorway: Black/ChromeSKU: 305381-007MSRP: $215 USDRelease Date: August 29, 2026Where to Buy: NikeJordan Brand has officially announced the return of the Air Jordan 8 "Chrome" as part of its Fall 2026 lineup. The non-original colorway makes its long-awaited comeback more than ten years after its last reissue in 2015.Originally debuting in 2003, the "Chrome" colorway quickly built a dedicated cult following for its clean, versatile aesthetic. The 2026 reissue returns with a fit and shape crafted more accurately to the original mold. Built with a premium black nubuck upper, the sneaker features chrome-colored hardware across the strap buckles and midsole, complemented by shades of grey on the chenille tongue patch and mudguard accents.Signature 1990s design cues remain intact throughout the silhouette, including classic crossover straps and perforated overlays across the upper. The monochrome execution pays homage to the original Air Jordan 8 model worn by Michael Jordan during his third consecutive NBA championship win in 1993, delivering a timeless look that seamlessly bridges sport heritage and contemporary streetwear.The Air Jordan 8 "Chrome" officially drops on August 29, 2026, for a retail price of $215 USD via select Jordan Brand stockists and Nike SNKRS.</div><p><a href="https://hypebeast.com/2026/8/air-jordan-8-chrome-305381-007-release-info" title="Air Jordan 8 &quot;Chrome&quot; Officially Set to Return for Fall 2026" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Sat, 15 Aug 2026 23:21:28 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/air-jordan-8-chrome-305381-007-release-info</link>
      <guid>https://hypebeast.com/?post=6768071</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F15%2Fair-jordan-8-chrome-305381-007-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Jordan Brand is officially bringing back the beloved Air Jordan 8 "Chrome" more than a decade after its last retro runThe non-OG colorway features a high-quality black nubuck upper paired with chrome hardware on the strap buckles and midsoleThe silhouette officially arrives on August 29 for $215 USD at select retailers and SNKRS</p><p><strong>Name:</strong> Air Jordan 8 "Chrome"<br /><strong>Colorway:</strong> Black/Chrome<br /><strong>SKU:</strong> 305381-007<br /><strong>MSRP:</strong> $215 USD<br /><strong>Release Date:</strong> August 29, 2026<br /><strong>Where to Buy:</strong> <a href="https://www.nike.com/" target="_blank" rel="noopener noreferrer">Nike</a></p><p><a href="https://hypebeast.com/tags/jordan-brand">Jordan Brand</a> has officially announced the return of the <a href="https://hypebeast.com/tags/air-jordan-8">Air Jordan 8</a> "Chrome" as part of its Fall 2026 lineup. The non-original colorway makes its long-awaited comeback more than ten years after its last reissue in 2015.</p><p>Originally debuting in 2003, the "Chrome" colorway quickly built a dedicated cult following for its clean, versatile aesthetic. The 2026 reissue returns with a fit and shape crafted more accurately to the original mold. Built with a premium black nubuck upper, the sneaker features chrome-colored hardware across the strap buckles and midsole, complemented by shades of grey on the chenille tongue patch and mudguard accents.</p><p>Signature 1990s design cues remain intact throughout the silhouette, including classic crossover straps and perforated overlays across the upper. The monochrome execution pays homage to the original Air Jordan 8 model worn by Michael Jordan during his third consecutive NBA championship win in 1993, delivering a timeless look that seamlessly bridges sport heritage and contemporary streetwear.</p><p>The Air Jordan 8 "Chrome" officially drops on August 29, 2026, for a retail price of $215 USD via select Jordan Brand stockists and Nike SNKRS.</p><p><a href="https://hypebeast.com/2026/8/air-jordan-8-chrome-305381-007-release-info" title="Air Jordan 8 &quot;Chrome&quot; Officially Set to Return for Fall 2026" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=27964" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=27964" />    </a></p>]]></content:encoded>
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      <title>Noah Reimagines the Converse Jack Purcell 1935 in Plaid</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Fnoah-converse-jack-purcell-1935-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Noah x Converse Jack Purcell 1935Colorway: TBCSKU: TBCMSRP: ¥18,700 JPY (approx. $117 USD)Release Date: August 21Where to Buy: Noah, ConverseNoah has teamed up with Converse for a Japan-exclusive iteration of the iconic Jack Purcell. In celebrating the Jack Purcell 1935’s 90th anniversary, the sneaker incorporates distinctive features such as four-stitch toe caps, asymmetrical toe guards and vintage-inspired proportions.Noah adds its own identity through an original plaid pattern on the upper, embroidered cross motifs at the heel, and special heel labels. The design is completed with two sets of shoelaces in white and red, allowing for versatile styling. Crafted with refined materials and subtle branding, the collaboration balances authenticity with contemporary flair.The sneaker is slated for an initial release on August 21, 2026, at select NOAH locations and select retailers, followed by a wider Converse drop on August 26, 2026.</div><p><a href="https://hypebeast.com/2026/8/noah-converse-jack-purcell-1935-release-info" title="Noah Reimagines the Converse Jack Purcell 1935 in Plaid" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 13 Aug 2026 12:31:53 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/noah-converse-jack-purcell-1935-release-info</link>
      <guid>https://hypebeast.com/?post=6767029</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Fnoah-converse-jack-purcell-1935-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> Noah x Converse Jack Purcell 1935<br /><strong>Colorway:</strong> TBC<br /><strong>SKU:</strong> TBC<br /><strong>MSRP:</strong> ¥18,700 JPY (approx. $117 USD)<br /><strong>Release Date:</strong> August 21<br /><strong>Where to Buy:</strong> <a href="https://noahny.jp/" target="_blank" rel="noopener">Noah</a>, <a href="https://converse.co.jp/" target="_blank" rel="noopener">Converse</a></p><p><a href="https://hypebeast.com/tags/noah" target="_blank" rel="noopener">Noah</a> has teamed up with <a href="https://hypebeast.com/tags/converse" target="_blank" rel="noopener">Converse</a> for a Japan-exclusive iteration of the iconic <a href="https://hypebeast.com/tags/converse-Jack-Purcell" target="_blank" rel="noopener">Jack Purcell</a>. In celebrating the <a href="https://hypebeast.com/tags/converse-Jack-Purcell-1935" target="_blank" rel="noopener">Jack Purcell 1935</a>’s 90th anniversary, the sneaker incorporates distinctive features such as four-stitch toe caps, asymmetrical toe guards and vintage-inspired proportions.</p><p>Noah adds its own identity through an original plaid pattern on the upper, embroidered cross motifs at the heel, and special heel labels. The design is completed with two sets of shoelaces in white and red, allowing for versatile styling. Crafted with refined materials and subtle branding, the collaboration balances authenticity with contemporary flair.</p><p>The sneaker is slated for an initial release on August 21, 2026, at select NOAH locations and select retailers, followed by a wider Converse drop on August 26, 2026.</p><p><a href="https://hypebeast.com/2026/8/noah-converse-jack-purcell-1935-release-info" title="Noah Reimagines the Converse Jack Purcell 1935 in Plaid" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=35119" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=35119" />    </a></p>]]></content:encoded>
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      <title>Nike Readies the Women’s-Exclusive First Sight Shadow SP in Two Futuristic Colorways</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F14%2Fftnike-womens-first-sight-shadow-sp-black-metallic-silver-hq2410-001-hq2410-002-release-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Nike Women's First Sight Shadow SP “Black” &amp; “Metallic Silver”Colorway: Black/Metallic Dark Grey, Metallic Silver/Black IceSKU: HQ2410-001, HQ2410-002MSRP: ¥21,560 JPY (approx. $135 USD)Release Date: August 15Where to Buy: NikeThe Nike First Sight Shadow SP expands its women’s-exclusive lineup with two new iterations in “Black” and “Metallic Silver.” Following the all-black first look teased earlier this year, the silhouette continues to emphasize bold layering and sculptural design.Channeling the experimental, aggressive energy of 1990s and 2000s basketball designs - with distinct nods to models like the iconic Flightposite - this bold release translates vintage hardwood DNA into a highly futuristic lifestyle sneaker. The silhouette is defined by its laceless, slip-on construction, pairing a sculptural, molded outer shell with a seamless inner neoprene bootie that delivers a snug, sock-like fit. This Y2K-inspired hybrid aesthetic perfectly balances nostalgic performance heritage with a forward-thinking attitude tailored for modern wear.The avant-garde design of the First Sight Shadow SP is brought to life through its textural details, featuring raised ovals that ripple across the molded upper to create a visual effect akin to liquid metal frozen in motion. Complete with a bespoke, court-inspired traction pattern underneath, both of these women’s-only iterations make a bold, uncompromising statement in athletic-inspired design.</div><p><a href="https://hypebeast.com/2026/8/nike-readies-the-womens-exclusive-first-sight-shadow-sp-in-two-futuristic-colorways" title="Nike Readies the Women’s-Exclusive First Sight Shadow SP in Two Futuristic Colorways" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 14 Aug 2026 13:19:55 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/nike-readies-the-womens-exclusive-first-sight-shadow-sp-in-two-futuristic-colorways</link>
      <guid>https://hypebeast.com/?post=6767675</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F14%2Fftnike-womens-first-sight-shadow-sp-black-metallic-silver-hq2410-001-hq2410-002-release-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> Nike Women's First Sight Shadow SP “Black” &amp; “Metallic Silver”<br /><strong>Colorway:</strong> Black/Metallic Dark Grey, Metallic Silver/Black Ice<br /><strong>SKU:</strong> HQ2410-001, HQ2410-002<br /><strong>MSRP:</strong> ¥21,560 JPY (approx. $135 USD)<br /><strong>Release Date:</strong> August 15<br /><strong>Where to Buy:</strong> <a href="https://www.nike.com/jp/">Nike</a></p><p>The <a href="https://hypebeast.com/tags/nike">Nike</a> <a href="https://hypebeast.com/tags/nike-First-Sight-Shadow">First Sight Shadow SP</a> expands its women’s-exclusive lineup with two new iterations in “Black” and “Metallic Silver.” Following the <a href="https://hypebeast.com/2026/4/nike-first-sight-shadow-sp-hq2410-001-all-black-first-look-release-info">all-black first look teased</a> earlier this year, the silhouette continues to emphasize bold layering and sculptural design.</p><p>Channeling the experimental, aggressive energy of 1990s and 2000s basketball designs - with distinct nods to models like the iconic Flightposite - this bold release translates vintage hardwood DNA into a highly futuristic lifestyle sneaker. The silhouette is defined by its laceless, slip-on construction, pairing a sculptural, molded outer shell with a seamless inner neoprene bootie that delivers a snug, sock-like fit. This Y2K-inspired hybrid aesthetic perfectly balances nostalgic performance heritage with a forward-thinking attitude tailored for modern wear.</p><p>The avant-garde design of the First Sight Shadow SP is brought to life through its textural details, featuring raised ovals that ripple across the molded upper to create a visual effect akin to liquid metal frozen in motion. Complete with a bespoke, court-inspired traction pattern underneath, both of these women’s-only iterations make a bold, uncompromising statement in athletic-inspired design.</p><p><a href="https://hypebeast.com/2026/8/nike-readies-the-womens-exclusive-first-sight-shadow-sp-in-two-futuristic-colorways" title="Nike Readies the Women’s-Exclusive First Sight Shadow SP in Two Futuristic Colorways" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=87419" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=87419" />    </a></p>]]></content:encoded>
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      <title>Take a First Look at the mfpen x New Balance 992 Sneaker</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F14%2Fftmfpen-new-balance-992-first-look-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: mfpen x New Balance 992SKU: TBCRelease Date: March 2027Making its first appearance during Copenhagen Fashion Week, the mfpen x New Balance 992 sneaker was unveiled as part of the Danish label’s Spring/Summer 2027 runway presentation.Rooted in the classic Made in USA 992 silhouette originally launched in 2006, the collaborative sneaker merges mfpen's penchant for minimalist, subverted tailoring with New Balance's heritage craftsmanship and advanced ABZORB SBS cushioning technology. The upper features a muted palette of grey suede and mesh, accented with tonal overlays that emphasize the silhouette’s layered construction. A subtle contrast is introduced through off-white midsoles and reflective detailing, balancing understated luxury with functional performance. Expected to launch in March 2027, the shoe functions as a quiet but intentional anchor to the collection's exploration of casual-formal ambiguity.</div><p><a href="https://hypebeast.com/2026/8/mfpen-new-balance-992-first-look-info" title="Take a First Look at the mfpen x New Balance 992 Sneaker" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 14 Aug 2026 13:19:50 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/mfpen-new-balance-992-first-look-info</link>
      <guid>https://hypebeast.com/?post=6767703</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F14%2Fftmfpen-new-balance-992-first-look-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> mfpen x New Balance 992<br /><strong>SKU:</strong> TBC<br /><strong>Release Date:</strong> March 2027</p><p>Making its <a href="https://hypebeast.com/2026/8/mfpen-ss27-collection-runway-show-copenhagen-fashion-week">first appearance</a> during <a href="https://hypebeast.com/tags/copenhagen-fashion-week">Copenhagen Fashion Week</a>, the <a href="https://hypebeast.com/tags/mfpen">mfpen</a> x <a href="https://hypebeast.com/tags/new-balance">New Balance 992</a> sneaker was unveiled as part of the Danish label’s <a href="https://hypebeast.com/tags/spring-summer-2027">Spring/Summer 2027</a> runway presentation.</p><p>Rooted in the classic Made in USA 992 silhouette originally launched in 2006, the collaborative sneaker merges mfpen's penchant for minimalist, subverted tailoring with New Balance's heritage craftsmanship and advanced ABZORB SBS cushioning technology. The upper features a muted palette of grey suede and mesh, accented with tonal overlays that emphasize the silhouette’s layered construction. A subtle contrast is introduced through off-white midsoles and reflective detailing, balancing understated luxury with functional performance. Expected to launch in March 2027, the shoe functions as a quiet but intentional anchor to the collection's exploration of casual-formal ambiguity.</p><p><a href="https://hypebeast.com/2026/8/mfpen-new-balance-992-first-look-info" title="Take a First Look at the mfpen x New Balance 992 Sneaker" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=93630" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=93630" />    </a></p>]]></content:encoded>
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      <title>The Nike Air Tech Challenge 2 “Mag” Arrives Earlier Than Expected</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F14%2Fnike-air-tech-challenge-2-back-to-the-future-mag-ix4084-025-updated-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Nike Air Tech Challenge 2 “Mag”Colorway: Photon Dust/Dusty Cactus-Picante Red-WhiteSKU: IX4084-025MSRP: $180 USDRelease Date: Aug 18, 2026Where to Buy: NikeNike has officially confirmed an updated, earlier release date for the highly anticipated Air Tech Challenge 2 "Mag." Originally expected to drop in early September, the retro tennis silhouette is now officially slated to launch on August 18, 2026, via Nike SNKRS. This unique iteration merges two distinct eras of Nike history, seamlessly blending Andre Agassi's legendary 1989 court classic with the futuristic, cinematic legacy of Marty McFly's auto-lacing footwear from Back to the Future Part II.Bringing the famed cinematic colorway to the courts, the sneaker features a flat Photon Dust grey leather upper layered with crisp white panels and vibrant Dusty Cactus teal accents. Adding a striking pop of color, the tongue and insole feature a red-to-orange gradient on the "Nike Air" branding, nodding directly to the movie’s iconic title logo. The thematic design is brought to life with blue speckling across the grey midsole, blue branding hits on the heel, and an icy translucent rubber outsole. Restrained yet instantly recognizable, the pair successfully channels one of Nike’s most mythologized pop-culture references without overwhelming the Air Tech Challenge 2’s aesthetic codes.</div><p><a href="https://hypebeast.com/2026/8/nike-air-tech-challengenike-air-tech-challenge-2-back-to-the-future-mag-ix4084-025-updated-release-info-2-back-to-the-future-mag-updated-release-info" title="The Nike Air Tech Challenge 2 “Mag” Arrives Earlier Than Expected" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 14 Aug 2026 10:55:18 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/nike-air-tech-challengenike-air-tech-challenge-2-back-to-the-future-mag-ix4084-025-updated-release-info-2-back-to-the-future-mag-updated-release-info</link>
      <guid>https://hypebeast.com/?post=6767527</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F14%2Fnike-air-tech-challenge-2-back-to-the-future-mag-ix4084-025-updated-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name: </strong><span style="font-weight: 400;">Nike Air Tech Challenge 2 “Mag”</span><br /><strong>Colorway:</strong> Photon Dust/Dusty Cactus-Picante Red-White<br /><strong>SKU:</strong> IX4084-025<br /><strong>MSRP:</strong> $180 USD<br /><strong>Release Date:</strong> Aug 18, 2026<br /><strong>Where to Buy:</strong> <a href="http://nike.com/" target="_blank" rel="noopener">Nike</a></p><p><a href="https://hypebeast.com/tags/nike" target="_blank" rel="noopener">Nike</a> has officially confirmed an updated, earlier release date for the highly anticipated <a href="https://hypebeast.com/2026/7/nike-air-tech-challenge-2-back-to-the-future-mag-ix4084-025-release-info" target="_blank" rel="noopener">Air Tech Challenge 2 "Mag."</a> Originally expected to drop in early September, the retro tennis silhouette is now officially slated to launch on August 18, 2026, via Nike SNKRS. This unique iteration merges two distinct eras of Nike history, seamlessly blending Andre Agassi's legendary 1989 court classic with the futuristic, cinematic legacy of <a href="https://hypebeast.com/2022/10/crep-protect-back-to-the-future-day-video-commercial" target="_blank" rel="noopener">Marty McFly</a>'s auto-lacing footwear from <em><a href="https://hypebeast.com/tags/back-to-the-future" target="_blank" rel="noopener">Back to the Future Part II.</a></em></p><p>Bringing the famed cinematic colorway to the courts, the sneaker features a flat Photon Dust grey leather upper layered with crisp white panels and vibrant Dusty Cactus teal accents. Adding a striking pop of color, the tongue and insole feature a red-to-orange gradient on the "Nike Air" branding, nodding directly to the movie’s iconic title logo. The thematic design is brought to life with blue speckling across the grey midsole, blue branding hits on the heel, and an icy translucent rubber outsole. Restrained yet instantly recognizable, the pair successfully channels one of Nike’s most mythologized pop-culture references without overwhelming the Air Tech Challenge 2’s aesthetic codes.</p><p><a href="https://hypebeast.com/2026/8/nike-air-tech-challengenike-air-tech-challenge-2-back-to-the-future-mag-ix4084-025-updated-release-info-2-back-to-the-future-mag-updated-release-info" title="The Nike Air Tech Challenge 2 “Mag” Arrives Earlier Than Expected" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=41567" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=41567" />    </a></p>]]></content:encoded>
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      <title>Born X Raised and Vans Unveil the Authentic 44 Collection for SS27</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Fborn-x-raised-vans-authentic-44-collection-mexico-city-ss27-revealed-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Born X Raised and Vans have officially previewed their upcoming Born X Raised x Vans Authentic 44 collection. The forthcoming collaborative pack follows an exclusive community event at House of Vans Mexico City where a 50-pair Friends and Family edition was initially revealed.Designed by Born X Raised co-founder Alex “2Tone” Erdmann, the upcoming retail iteration translates the hand-sketched aesthetic seen on the Mexico City exclusive across white, black, and blue colorways previewed during Paris Fashion Week. The shoes feature distressed canvas, scuffed edges, and yellowed midsoles to achieve a worn-in appearance. Pen-style illustrations cover the uppers, detailing brick wall patterns around the toe and heel alongside spiders, webs, teardrops, "OFF THE WALL" typography, and paint splatter accents.A matching apparel capsule accompanies the footwear rollout. The clothing selection includes a washed black hoodie and sweatpants set, black and blue graphic T-shirts, a mesh football jersey embellished with Born X Raised’s signature Old English branding, and khaki trousers.The Born X Raised x Vans Authentic 44 collection officially releases during the SS27 season via Born X Raised, Vans, and select retailers.</div><p><a href="https://hypebeast.com/2026/8/born-x-raised-vans-authentic-44-collection-mexico-city-ss27-revealed" title="Born X Raised and Vans Unveil the Authentic 44 Collection for SS27" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 13 Aug 2026 19:00:08 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/born-x-raised-vans-authentic-44-collection-mexico-city-ss27-revealed</link>
      <guid>https://hypebeast.com/?post=6767418</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Fborn-x-raised-vans-authentic-44-collection-mexico-city-ss27-revealed-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p data-path-to-node="13"><a href="http://hypebeast.com/tags/born-x-raised">Born X Raised</a> and <a href="http://hypebeast.com/tags/vans">Vans</a> have officially previewed their upcoming Born X Raised x <a href="http://hypebeast.com/tags/vans-authentic-44">Vans Authentic 44</a> collection. The forthcoming collaborative pack follows an exclusive community event at House of Vans Mexico City where a 50-pair Friends and Family edition was initially revealed.</p><p data-path-to-node="15">Designed by Born X Raised co-founder Alex “2Tone” Erdmann, the upcoming retail iteration translates the hand-sketched aesthetic seen on the Mexico City exclusive across white, black, and blue colorways previewed during <a href="http://hypebeast.com/tags/paris-fashion-week">Paris Fashion Week</a>. The shoes feature distressed canvas, scuffed edges, and yellowed midsoles to achieve a worn-in appearance. Pen-style illustrations cover the uppers, detailing brick wall patterns around the toe and heel alongside spiders, webs, teardrops, "OFF THE WALL" typography, and paint splatter accents.</p><p data-path-to-node="16">A matching apparel capsule accompanies the footwear rollout. The clothing selection includes a washed black hoodie and sweatpants set, black and blue graphic T-shirts, a mesh football jersey embellished with Born X Raised’s signature Old English branding, and khaki trousers.</p><p data-path-to-node="16">The Born X Raised x Vans Authentic 44 collection officially releases during the SS27 season via Born X Raised, <a href="http://Vans.com">Vans</a>, and select retailers.</p><p><a href="https://hypebeast.com/2026/8/born-x-raised-vans-authentic-44-collection-mexico-city-ss27-revealed" title="Born X Raised and Vans Unveil the Authentic 44 Collection for SS27" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=10173" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=10173" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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      <title>First Look at the Nike Air Force 1 Low QS Pony Hair in "Atomic Violet/Voltage Purple"</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F12%2Fnike-air-force-1-low-qs-pony-hair-atomic-violet-voltage-purple-ir1940-500-first-look-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Nike is expanding its faux pony hair Air Force 1 lineup with an Atomic Violet and Voltage Purple colorwayPreviewed by Nike designer Frank Cooke the sneaker features a full fur upper metal aglets and translucent outsolesThe pair is scheduled to release during the Holiday 2026 season for $140 USD</p><div>Name: Nike Air Force 1 Low QS Pony Hair “Atomic Violet/Voltage Purple”Colorway: Atomic Violet/Voltage Purple/WhiteSKU: IR1940-500MSRP: $140 USDRelease Date: Holiday 2026Where to Buy: NikeNike has unveiled a first look at the Air Force 1 Low QS Pony Hair in an "Atomic Violet/Voltage Purple/White" colorway. The upcoming release continues the brand's tactile aesthetic following August's "Campfire Orange" iteration.Previewed by Nike designer Frank Cooke, the sneaker features a full faux pony hair upper dressed in a vibrant blend of Atomic Violet and Voltage Purple, while a lighter purple shade outlines the edges of each panel. Highlighting premium craftsmanship, the design is elevated with metal lace aglets and a translucent rubber outsole.The pair marks the second entry in a planned three-part collection of textured Air Force 1 styles set to drop throughout the year. Despite recent announcements from Nike leadership regarding supply reductions for core heritage silhouettes, the brand continues to introduce elevated fabrications and remastered interpretations of its classic basketball model.The Nike Air Force 1 Low QS Pony Hair "Atomic Violet/Voltage Purple/White" officially drops during the Holiday 2026 season.&nbsp;</div><p><a href="https://hypebeast.com/2026/8/nike-air-force-1-low-qs-pony-hair-atomic-violet-voltage-purple-ir1940-500-first-look-release-info" title="First Look at the Nike Air Force 1 Low QS Pony Hair in &quot;Atomic Violet/Voltage Purple&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 13 Aug 2026 15:36:35 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/nike-air-force-1-low-qs-pony-hair-atomic-violet-voltage-purple-ir1940-500-first-look-release-info</link>
      <guid>https://hypebeast.com/?post=6766924</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F12%2Fnike-air-force-1-low-qs-pony-hair-atomic-violet-voltage-purple-ir1940-500-first-look-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Nike is expanding its faux pony hair Air Force 1 lineup with an Atomic Violet and Voltage Purple colorwayPreviewed by Nike designer Frank Cooke the sneaker features a full fur upper metal aglets and translucent outsolesThe pair is scheduled to release during the Holiday 2026 season for $140 USD</p><p><strong>Name:</strong> Nike Air Force 1 Low QS Pony Hair “Atomic Violet/Voltage Purple”<br /><strong>Colorway:</strong> Atomic Violet/Voltage Purple/White<br /><strong>SKU:</strong> IR1940-500<br /><strong>MSRP:</strong> $140 USD<br /><strong>Release Date:</strong> Holiday 2026<br /><strong>Where to Buy:</strong> <a href="https://www.nike.com/" target="_blank" rel="noopener noreferrer">Nike</a></p><p><a href="http://hypebeast.com/tags/nike">Nike</a> has unveiled a first look at the <a href="http://hypebeast.com/tags/nike-air-force-1-low-qs">Air Force 1 Low QS</a> Pony Hair in an "Atomic Violet/Voltage Purple/White" colorway. The upcoming release continues the brand's tactile aesthetic following August's "Campfire Orange" iteration.</p><p data-path-to-node="15">Previewed by Nike designer Frank Cooke, the sneaker features a full faux pony hair upper dressed in a vibrant blend of Atomic Violet and Voltage Purple, while a lighter purple shade outlines the edges of each panel. Highlighting premium craftsmanship, the design is elevated with metal lace aglets and a translucent rubber outsole.</p><p data-path-to-node="16">The pair marks the second entry in a planned three-part collection of textured Air Force 1 styles set to drop throughout the year. Despite recent announcements from Nike leadership regarding supply reductions for core heritage silhouettes, the brand continues to introduce elevated fabrications and remastered interpretations of its classic basketball model.</p><p data-path-to-node="16">The Nike Air Force 1 Low QS Pony Hair "Atomic Violet/Voltage Purple/White" officially drops during the Holiday 2026 season.</p><p>&nbsp;</p><p><a href="https://hypebeast.com/2026/8/nike-air-force-1-low-qs-pony-hair-atomic-violet-voltage-purple-ir1940-500-first-look-release-info" title="First Look at the Nike Air Force 1 Low QS Pony Hair in &quot;Atomic Violet/Voltage Purple&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=13623" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=13623" />    </a></p>]]></content:encoded>
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      <title>New Balance Formally Unveils the Made in USA 2040v5</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Fnew-balance-made-in-usa-2040v5-castlerock-mood-indigo-blacktop-u2040509-formal-reveal-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>New Balance has officially announced the revival of its high-end 2040 series with the Made in USA 2040v5The premium silhouette features nubuck construction full-length carbon fiber plates and multi-era cushioningThe sneaker drops in North America on August 20 for $400 USD followed by a global release in May 2027</p><div>Name: New Balance Made in USA 2040v5Colorway: Castlerock/Mood Indigo-BlacktopSKU: U2040509MSRP: $400 USDRelease Date: August 20, 2026Where to Buy: New BalanceNew Balance has officially unveiled the New Balance Made in USA 2040v5, resurrecting one of the most premium performance-oriented lineages in its American-made catalog. The fifth iteration of the 2040 series—which originally debuted in 2012—positions itself at the peak of the brand's luxury offerings.Constructed around craftsmanship and high-spec utility, the 2040v5 bridges technical running technology with luxury lifestyle execution. The upper is built with premium nubuck paneling, providing a refined tactile feel across the silhouette. Underfoot, the shoe is equipped with a full-length carbon fiber plate for enhanced stability and propulsion.To deliver optimal energy return and shock absorption, New Balance combines cushioning systems across multiple eras of its running archive. The midsole unit integrates FuelCell foam alongside ABZORB SBS and ENCAP technologies, delivering a multi-layered platform designed for high-level comfort. Rather than targeting fleeting footwear trends, the silhouette serves as a dedicated showcase of domestic manufacturing and material quality.The New Balance Made in USA 2040v5 officially releases in North America on August 20, 2026, for $400 USD via New Balance and select retailers, with a broader global launch scheduled for May 2027.</div><p><a href="https://hypebeast.com/2026/8/new-balance-made-in-usa-2040v5-castlerock-mood-indigo-blacktop-u2040509-formal-reveal-release-info" title="New Balance Formally Unveils the Made in USA 2040v5" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 13 Aug 2026 18:43:02 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/new-balance-made-in-usa-2040v5-castlerock-mood-indigo-blacktop-u2040509-formal-reveal-release-info</link>
      <guid>https://hypebeast.com/?post=6767284</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Fnew-balance-made-in-usa-2040v5-castlerock-mood-indigo-blacktop-u2040509-formal-reveal-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>New Balance has officially announced the revival of its high-end 2040 series with the Made in USA 2040v5The premium silhouette features nubuck construction full-length carbon fiber plates and multi-era cushioningThe sneaker drops in North America on August 20 for $400 USD followed by a global release in May 2027</p><p><strong>Name:</strong> New Balance Made in USA 2040v5<br /><strong>Colorway:</strong> Castlerock/Mood Indigo-Blacktop<br /><strong>SKU:</strong> U2040509<br /><strong>MSRP:</strong> $400 USD<br /><strong>Release Date:</strong> August 20, 2026<br /><strong>Where to Buy:</strong> <a href="https://www.newbalance.com/" target="_blank" rel="noopener noreferrer">New Balance</a></p><p><a href="http://hypebeast.com/tags/new-balance">New Balance</a> has officially unveiled the New Balance Made in USA 2040v5, resurrecting one of the most premium performance-oriented lineages in its American-made catalog. The fifth iteration of the 2040 series—which originally debuted in 2012—positions itself at the peak of the brand's luxury offerings.</p><p data-path-to-node="15">Constructed around craftsmanship and high-spec utility, the 2040v5 bridges technical running technology with luxury lifestyle execution. The upper is built with premium nubuck paneling, providing a refined tactile feel across the silhouette. Underfoot, the shoe is equipped with a full-length carbon fiber plate for enhanced stability and propulsion.</p><p data-path-to-node="16">To deliver optimal energy return and shock absorption, New Balance combines cushioning systems across multiple eras of its running archive. The midsole unit integrates FuelCell foam alongside ABZORB SBS and ENCAP technologies, delivering a multi-layered platform designed for high-level comfort. Rather than targeting fleeting footwear trends, the silhouette serves as a dedicated showcase of domestic manufacturing and material quality.</p><p data-path-to-node="16">The New Balance Made in USA 2040v5 officially releases in North America on August 20, 2026, for $400 USD via New Balance and select retailers, with a broader global launch scheduled for May 2027.</p><p><a href="https://hypebeast.com/2026/8/new-balance-made-in-usa-2040v5-castlerock-mood-indigo-blacktop-u2040509-formal-reveal-release-info" title="New Balance Formally Unveils the Made in USA 2040v5" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=59081" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=59081" />    </a></p>]]></content:encoded>
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      <title>Reebok Brings Back the Sidewinder 96 as a Lifestyle Sneaker</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Freebok-sidewinder-96-id-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Reebok Sidewinder 96 IDColorway: Silver/BlackSKU: TBCMSRP: ¥16,500 JPY (approx. $104 USD)Release Date: August 14Where to Buy: ReebokCelebrating a rich 1990s athletic heritage, Reebok is reviving its classic SIDEWINDER football silhouette from 1996 to commemorate the model's 30th anniversary. Originally renowned as a performance staple on the pitch, this updated iteration - dubbed the Reebok Sidewinder 96 ID - has been meticulously reconstructed as an indoor-ready lifestyle sneaker that bridges the gap between vintage sports design and modern street culture.Debuting as an exclusive release through the Harajuku-based select shop Kinetics in Japan, the sneaker preserves its original design DNA while transitioning effortlessly into a comfortable, daily-use wardrobe staple.The new iteration is defined by a striking, retro-futuristic aesthetic synonymous with '90s football products. Its upper is crafted from premium full-grain leather, elevated by a sharp, glossy metallic silver finish that immediately draws the eye.Enhancing its aggressive, speed-focused form are dynamic graphical stitch patterns and sleek black edge lines that run along the profile of the shoe, emphasizing its sleek aerodynamic heritage. Grounding this bold upper is a classic gum rubber outsole paired with a lightweight IMEVA midsole, a proven indoor-court combination that ensures superior grip and everyday comfort.</div><p><a href="https://hypebeast.com/2026/8/reebok-sidewinder-96-id-release-info" title="Reebok Brings Back the Sidewinder 96 as a Lifestyle Sneaker" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 13 Aug 2026 12:56:02 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/reebok-sidewinder-96-id-release-info</link>
      <guid>https://hypebeast.com/?post=6767068</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Freebok-sidewinder-96-id-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> Reebok Sidewinder 96 ID<br /><strong>Colorway:</strong> Silver/Black<br /><strong>SKU:</strong> TBC<br /><strong>MSRP:</strong> ¥16,500 JPY (approx. $104 USD)<br /><strong>Release Date:</strong> August 14<br /><strong>Where to Buy:</strong> <a href="https://reebok.jp/" target="_blank" rel="noopener">Reebok</a></p><p>Celebrating a rich 1990s athletic heritage, <a href="https://hypebeast.com/tags/reebok" target="_blank" rel="noopener">Reebok</a> is reviving its classic SIDEWINDER football silhouette from 1996 to commemorate the model's 30th anniversary. Originally renowned as a performance staple on the pitch, this updated iteration - dubbed the Reebok Sidewinder 96 ID - has been meticulously reconstructed as an indoor-ready lifestyle sneaker that bridges the gap between vintage sports design and modern street culture.</p><p>Debuting as an exclusive release through the Harajuku-based select shop Kinetics in Japan, the sneaker preserves its original design DNA while transitioning effortlessly into a comfortable, daily-use wardrobe staple.The new iteration is defined by a striking, retro-futuristic aesthetic synonymous with '90s football products. Its upper is crafted from premium full-grain leather, elevated by a sharp, glossy metallic silver finish that immediately draws the eye.</p><p>Enhancing its aggressive, speed-focused form are dynamic graphical stitch patterns and sleek black edge lines that run along the profile of the shoe, emphasizing its sleek aerodynamic heritage. Grounding this bold upper is a classic gum rubber outsole paired with a lightweight IMEVA midsole, a proven indoor-court combination that ensures superior grip and everyday comfort.</p><p><a href="https://hypebeast.com/2026/8/reebok-sidewinder-96-id-release-info" title="Reebok Brings Back the Sidewinder 96 as a Lifestyle Sneaker" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=97762" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=97762" />    </a></p>]]></content:encoded>
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      <title>Aya Brown and Nike Officially Unveil the Air Max 95 "Atomic Green"</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Faya-brown-nike-air-max-95-atomic-green-IQ6687-300-official-look-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Nike and visual artist Aya Brown have officially revealed the Air Max 95 in "Atomic Green"The loud colorway serves as the public follow-up to Brown's exclusive Friends &amp; Family editionThe sneaker releases August 15 via an NYC pop-up followed by a global rollout on August 21</p><div>Name: Aya Brown x Nike Air Max 95 "Atomic Green"Colorway: Atomic Green/Black-Anthracite-University RedSKU: IQ6687-300MSRP: $180 USDRelease Date: August 15, 2026 (NYC), August 21, 2026 (Global)Where to Buy: NikeNike and visual artist Aya Brown have officially unveiled the Aya Brown x Nike Air Max 95 "Atomic Green." The collaborative sneaker represents the public-facing counterpart to the exclusive Friends &amp; Family iteration revealed earlier by the Brooklyn artist.Dressed in a bold "Atomic Green/University Red/Black" scheme, the silhouette features bright green paneling along the upper contrasted against a deep black base. Vibrant University Red hits outline the signature Air cushioning units for an elevated visual impact. Accompanied by a campaign video celebrating Brown's background in fine art, the pair comes finished with reflective 3M laces and a custom "A|Brown" badge positioned on the tongue.The Aya Brown x Nike Air Max 95 “Atomic Green” officially launches on August 15, 2026, at an all-ages NYC pop-up at 47 Chrystie Street, followed by a global release on August 21.</div><p><a href="https://hypebeast.com/2026/8/aya-brown-nike-air-max-95-atomic-green-iq6687-300-official-look-release-info" title="Aya Brown and Nike Officially Unveil the Air Max 95 &quot;Atomic Green&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 13 Aug 2026 18:42:21 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/aya-brown-nike-air-max-95-atomic-green-iq6687-300-official-look-release-info</link>
      <guid>https://hypebeast.com/?post=6766930</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Faya-brown-nike-air-max-95-atomic-green-IQ6687-300-official-look-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Nike and visual artist Aya Brown have officially revealed the Air Max 95 in "Atomic Green"The loud colorway serves as the public follow-up to Brown's exclusive Friends &amp; Family editionThe sneaker releases August 15 via an NYC pop-up followed by a global rollout on August 21</p><p><strong>Name:</strong> Aya Brown x Nike Air Max 95 "Atomic Green"<br /><strong>Colorway:</strong> Atomic Green/Black-Anthracite-University Red<br /><strong>SKU:</strong> IQ6687-300<br /><strong>MSRP:</strong> $180 USD<br /><strong>Release Date:</strong> August 15, 2026 (NYC), August 21, 2026 (Global)<br /><strong>Where to Buy:</strong> <a href="https://www.nike.com/" target="_blank" rel="noopener noreferrer">Nike</a></p><p><a href="https://hypebeast.com/tags/nike">Nike</a> and visual artist <a href="https://hypebeast.com/tags/aya-brown">Aya Brown</a> have officially unveiled the Aya Brown x <a href="https://hypebeast.com/tags/nike-air-max-95">Nike Air Max 95</a> "Atomic Green." The collaborative sneaker represents the public-facing counterpart to the exclusive Friends &amp; Family iteration revealed earlier by the Brooklyn artist.</p><p>Dressed in a bold "Atomic Green/University Red/Black" scheme, the silhouette features bright green paneling along the upper contrasted against a deep black base. Vibrant University Red hits outline the signature Air cushioning units for an elevated visual impact. Accompanied by a campaign video celebrating Brown's background in fine art, the pair comes finished with reflective 3M laces and a custom "A|Brown" badge positioned on the tongue.</p><p>The Aya Brown x Nike Air Max 95 “Atomic Green” officially launches on August 15, 2026, at an all-ages NYC pop-up at 47 Chrystie Street, followed by a global release on August 21.</p><p><a href="https://hypebeast.com/2026/8/aya-brown-nike-air-max-95-atomic-green-iq6687-300-official-look-release-info" title="Aya Brown and Nike Officially Unveil the Air Max 95 &quot;Atomic Green&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=32732" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=32732" />    </a></p>]]></content:encoded>
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    <item>
      <title>South2 West8 and SUICOKE Reunite for a Weather-Ready Camp Moccasin</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Fsouth2-west8-suicoke-moccasin-event-beige-ty960b-black-ty960a-collaboration-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: South2 West8 SUICOKE Moccasin eVentColorway: Beige, BlackSKU: TY960B, TY960AMSRP: ¥40,700 JPY (approx. $255 USD)Release Date: August 14Where to Buy: NepenthesHailing from Hokkaido, Japanese outdoor label South2 West8 has reunited with renowned footwear brand SUICOKE to deliver an updated iteration of their collaborative Camp Moccasin - eVent. The upper is crafted from premium cow suede, giving the shoe a refined, matte finish that translates into everyday wear with ease. The collaboration is offered in two versatile, tonal colorways — a soft, earthy beige and a sleek, understated black. Both iterations maintain the classic visual profile of a traditional camp moccasin while cleverly concealing a suite of high-performance technical upgrades within.Beneath its traditional exterior, the shoe's construction is heavily fortified to handle unpredictable weather and diverse terrains. The interior is outfitted with an eVent lining, providing waterproof and breathable capabilities. Grounding the design is a heavy-duty Vibram DECEMBER outsole, a rugged unit specifically developed to tackle the demanding conditions of urban hiking. This robust sole delivers uncompromising traction and stability across both slick city streets and light outdoor trails.</div><p><a href="https://hypebeast.com/2026/8/south2-west8-suicoke-moccasin-event-beige-ty960b-black-ty960a-collaboration-release-info" title="South2 West8 and SUICOKE Reunite for a Weather-Ready Camp Moccasin" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 13 Aug 2026 10:46:02 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/south2-west8-suicoke-moccasin-event-beige-ty960b-black-ty960a-collaboration-release-info</link>
      <guid>https://hypebeast.com/?post=6766992</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F13%2Fsouth2-west8-suicoke-moccasin-event-beige-ty960b-black-ty960a-collaboration-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> South2 West8 SUICOKE Moccasin eVent<br /><strong>Colorway:</strong> Beige, Black<br /><strong>SKU:</strong> TY960B, TY960A<br /><strong>MSRP: </strong>¥40,700 JPY (approx. $255 USD)<br /><strong>Release Date:</strong> August 14<br /><strong>Where to Buy:</strong> <a href="https://onlinestore.nepenthes.co.jp/" target="_blank" rel="noopener">Nepenthes</a></p><p>Hailing from Hokkaido, Japanese outdoor label <a href="https://hypebeast.com/tags/South2-West8" target="_blank" rel="noopener">South2 West8</a> has reunited with renowned footwear brand <a href="https://hypebeast.com/tags/suicoke" target="_blank" rel="noopener">SUICOKE</a> to deliver an updated iteration of their collaborative Camp Moccasin - eVent. The upper is crafted from premium cow suede, giving the shoe a refined, matte finish that translates into everyday wear with ease. The collaboration is offered in two versatile, tonal colorways — a soft, earthy beige and a sleek, understated black. Both iterations maintain the classic visual profile of a traditional camp moccasin while cleverly concealing a suite of high-performance technical upgrades within.</p><p>Beneath its traditional exterior, the shoe's construction is heavily fortified to handle unpredictable weather and diverse terrains. The interior is outfitted with an eVent lining, providing waterproof and breathable capabilities. Grounding the design is a heavy-duty Vibram DECEMBER outsole, a rugged unit specifically developed to tackle the demanding conditions of urban hiking. This robust sole delivers uncompromising traction and stability across both slick city streets and light outdoor trails.</p><p><a href="https://hypebeast.com/2026/8/south2-west8-suicoke-moccasin-event-beige-ty960b-black-ty960a-collaboration-release-info" title="South2 West8 and SUICOKE Reunite for a Weather-Ready Camp Moccasin" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=88068" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=88068" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>norda’s FW26 Lineup Highlights Marbled Midsoles and Iridescent Accents</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F11%2Fnorda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: norda FW26 Footwear CollectionMSRP: $145 - $355 USDRelease Date: Available NowWhere to Buy: nordaFor Fall/Winter 2026, norda introduces a wide spectrum of new colorways across its performance silhouettes, each designed to balance technical innovation with seasonal aesthetics. Leading the lineup is the ultra-lightweight 005 in Zephyr, which captures a sense of fast, fluid motion through a shimmering silver base and sharp metallic accents. Following this is the 005 Scoria - a ruggedly chic, volcanic-inspired variation - and the 005 Stealth Black, which offers a murkier, more subdued interpretation of raw speed utilizing tonal gradients and pre-faded treatments.The collection comprehensively updates the brand's bio-circular Dyneema®-equipped silhouettes with a variety of organic and mineral-inspired themes. The 001A Almond centers around light shades grounded by striking black and reflective silver accents, while the 001A Scoria incorporates a melange of mauve and grey paired with reflective details and marbled midsole treatments. Transitioning to verdant and earthy hues, the 001A Serpentine utilizes a medley of faded green shades, leading directly into the rich brown tones and black accents of the 001A Star Anise. Adding a unique textural element to the trail, the low-to-the-ground 002 Travertine features gridded and abstract printed details that mimic the porous nature of natural limestone, before the primary sequence rounds out with the 008 Scoria recovery slide, complete with dual-density foam and a custom Vibram® ECOSTEP soleplate.In a separate highlight for the brand's all-terrain speed and stability category, the seasonal lineup introduces the 055 G+ Star Anise and the 055 Thistle. The 055 G+ Star Anise pairs its rich, Asian fruit-inspired brown tones with an all-new thermoregulating and hydrophobic graphene membrane, ensuring optimal warmth and water resistance alongside a highly propulsive 100% Arnitel® TPEE midsole. Meanwhile, the 055 Thistle draws its aesthetic inspiration from prickly flowering plants, utilizing a rugged blend of mauve and grey shades. Both of these robust silhouettes feature an integrated knit collar and a bespoke Vibram soleplate equipped with Megagrip Elite® and Litebase® technologies, delivering unparalleled performance and durability for demanding outdoor environments.</div><p><a href="https://hypebeast.com/2026/8/norda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info" title="norda’s FW26 Lineup Highlights Marbled Midsoles and Iridescent Accents" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 11 Aug 2026 11:53:44 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/norda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info</link>
      <guid>https://hypebeast.com/?post=6766077</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F11%2Fnorda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> norda FW26 Footwear Collection<br /><strong>MSRP:</strong> $145 - $355 USD<br /><strong>Release Date:</strong> Available Now<br /><strong>Where to Buy:</strong> <a href="https://nordarun.com/" target="_blank" rel="noopener">norda</a></p><p>For <a href="https://hypebeast.com/tags/fall-winter-2026" target="_blank" rel="noopener">Fall/Winter 2026</a>, <a href="https://hypebeast.com/tags/norda" target="_blank" rel="noopener">norda</a> introduces a wide spectrum of new colorways across its performance silhouettes, each designed to balance technical innovation with seasonal aesthetics. Leading the lineup is the ultra-lightweight <a href="https://hypebeast.com/tags/norda-005" target="_blank" rel="noopener">005</a> in Zephyr, which captures a sense of fast, fluid motion through a shimmering silver base and sharp metallic accents. Following this is the 005 Scoria - a ruggedly chic, volcanic-inspired variation - and the 005 Stealth Black, which offers a murkier, more subdued interpretation of raw speed utilizing tonal gradients and pre-faded treatments.</p><p>The collection comprehensively updates the brand's bio-circular Dyneema®-equipped silhouettes with a variety of organic and mineral-inspired themes. The 001A Almond centers around light shades grounded by striking black and reflective silver accents, while the 001A Scoria incorporates a melange of mauve and grey paired with reflective details and marbled midsole treatments. Transitioning to verdant and earthy hues, the 001A Serpentine utilizes a medley of faded green shades, leading directly into the rich brown tones and black accents of the <a href="https://hypebeast.com/tags/norda-001a" target="_blank" rel="noopener">001A</a> Star Anise. Adding a unique textural element to the trail, the low-to-the-ground 002 Travertine features gridded and abstract printed details that mimic the porous nature of natural limestone, before the primary sequence rounds out with the <a href="https://hypebeast.com/tags/norda-008" target="_blank" rel="noopener">008</a> Scoria recovery slide, complete with dual-density foam and a custom <a href="https://hypebeast.com/tags/vibram" target="_blank" rel="noopener">Vibram</a>® ECOSTEP soleplate.</p><p><img src="https://hypebeast.com/image/2026/08/11/norda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info-15.jpg" alt="norda Fall/Winter 2026 Footwear Collection 001A 002 005 008 055 055 G+® Release Info" /></p><p><img src="https://hypebeast.com/image/2026/08/11/norda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info-16.jpg" alt="norda Fall/Winter 2026 Footwear Collection 001A 002 005 008 055 055 G+® Release Info" /></p><p><img src="https://hypebeast.com/image/2026/08/11/norda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info-17.jpg" alt="norda Fall/Winter 2026 Footwear Collection 001A 002 005 008 055 055 G+® Release Info" /></p><p><img src="https://hypebeast.com/image/2026/08/11/norda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info-18.jpg" alt="norda Fall/Winter 2026 Footwear Collection 001A 002 005 008 055 055 G+® Release Info" /></p><p><img src="https://hypebeast.com/image/2026/08/11/norda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info-19.jpg" alt="norda Fall/Winter 2026 Footwear Collection 001A 002 005 008 055 055 G+® Release Info" /></p><p><img src="https://hypebeast.com/image/2026/08/11/norda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info-20.jpg" alt="norda Fall/Winter 2026 Footwear Collection 001A 002 005 008 055 055 G+® Release Info" /></p><p>In a separate highlight for the brand's all-terrain speed and stability category, the seasonal lineup introduces the 055 G+ Star Anise and the <a href="https://hypebeast.com/tags/norda-055" target="_blank" rel="noopener">055</a> Thistle. The 055 G+ Star Anise pairs its rich, Asian fruit-inspired brown tones with an all-new thermoregulating and hydrophobic graphene membrane, ensuring optimal warmth and water resistance alongside a highly propulsive 100% Arnitel® TPEE midsole. Meanwhile, the 055 Thistle draws its aesthetic inspiration from prickly flowering plants, utilizing a rugged blend of mauve and grey shades. Both of these robust silhouettes feature an integrated knit collar and a bespoke Vibram soleplate equipped with Megagrip Elite® and Litebase® technologies, delivering unparalleled performance and durability for demanding outdoor environments.</p><p><a href="https://hypebeast.com/2026/8/norda-fall-winter-2026-footwear-collection-001a-002-005-008-055-055-g-release-info" title="norda’s FW26 Lineup Highlights Marbled Midsoles and Iridescent Accents" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=76859" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=76859" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>LeBron James Officially Unveils the Nike LeBron 24</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F12%2Flebron-james-unveils-nike-lebron-24-IO8204-400-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>LeBron James has officially unveiled his upcoming Nike LeBron 24 signature shoeEngineered with an all-new KingKnit upper the sneaker marks the lightest signature design in James’ franchise historyThe debut blue Shooting Star colorway is expected to release on November 17 for $200 USD</p><div>Name: Nike LeBron 24 "Shooting Star"Colorway: Polarized Blue/Multi-Color-Black-Racer Blue-Blue GlowSKU: IO8204-400MSRP: $200 USDRelease Date: November 17, 2026Where to Buy: NikeNike and LeBron James have officially revealed the Nike LeBron 24, introducing the latest signature basketball silhouette as the superstar embarks on a new chapter with the Philadelphia 76ers. The first look provides a comprehensive overview of the sneaker's technical upgrades following weeks of blacked-out sample workouts.The centerpiece of the LeBron 24 is its re-engineered upper, which debuts an innovative "KingKnit" material that establishes the silhouette as James' lightest signature shoe to date. The design applies two distinct knit patterns across the exterior while retaining structural similarities to the LeBron 23. Further updates include midfoot carbon fiber reinforcement alongside a noticeably trimmed-down sole compared to earlier bulkier models.During the initial reveal, several upcoming colorways were showcased alongside the core performance build. Leading the rollout is the standout blue "Shooting Star" edition, displayed alongside iterations in metallic silver, yellow, pink, and a festive multicolor execution referencing Chinese New Year festivities. Complete performance and cushioning specifications will be shared by Nike closer to the formal launch.The Nike LeBron 24 "Shooting Star" is expected to release on November 17, 2026. View this post on InstagramA post shared by 👑 (@kingjames)</div><p><a href="https://hypebeast.com/2026/8/lebron-james-unveils-nike-lebron-24-io8204-400-release-info" title="LeBron James Officially Unveils the Nike LeBron 24" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 12 Aug 2026 22:38:13 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/lebron-james-unveils-nike-lebron-24-io8204-400-release-info</link>
      <guid>https://hypebeast.com/?post=6766853</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F12%2Flebron-james-unveils-nike-lebron-24-IO8204-400-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>LeBron James has officially unveiled his upcoming Nike LeBron 24 signature shoeEngineered with an all-new KingKnit upper the sneaker marks the lightest signature design in James’ franchise historyThe debut blue Shooting Star colorway is expected to release on November 17 for $200 USD</p><p><strong>Name:</strong> Nike LeBron 24 "Shooting Star"<br /><strong>Colorway:</strong> Polarized Blue/Multi-Color-Black-Racer Blue-Blue Glow<br /><strong>SKU:</strong> IO8204-400<br /><strong>MSRP:</strong> $200 USD<br /><strong>Release Date:</strong> November 17, 2026<br /><strong>Where to Buy:</strong> <a href="https://www.nike.com/" target="_blank" rel="noopener noreferrer">Nike</a></p><p><a href="https://hypebeast.com/tags/nike">Nike</a> and <a href="https://hypebeast.com/tags/lebron-james">LeBron James</a> have officially revealed the Nike LeBron 24, introducing the latest signature basketball silhouette as the superstar embarks on a new chapter with the <a href="https://hypebeast.com/tags/philadelphia-76ers">Philadelphia 76ers</a>. The first look provides a comprehensive overview of the sneaker's technical upgrades following weeks of blacked-out sample workouts.</p><p>The centerpiece of the LeBron 24 is its re-engineered upper, which debuts an innovative "KingKnit" material that establishes the silhouette as James' lightest signature shoe to date. The design applies two distinct knit patterns across the exterior while retaining structural similarities to the <a href="https://hypebeast.com/tags/nike-lebron-23">LeBron 23</a>. Further updates include midfoot carbon fiber reinforcement alongside a noticeably trimmed-down sole compared to earlier bulkier models.</p><p>During the initial reveal, several upcoming colorways were showcased alongside the core performance build. Leading the rollout is the standout blue "Shooting Star" edition, displayed alongside iterations in metallic silver, yellow, pink, and a festive multicolor execution referencing Chinese New Year festivities. Complete performance and cushioning specifications will be shared by Nike closer to the formal launch.</p><p>The Nike LeBron 24 "Shooting Star" is expected to release on November 17, 2026.</p><blockquote class="instagram-media bypass" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/Db8Q_vBm9Og/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/Db8Q_vBm9Og/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"><div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"><div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Db8Q_vBm9Og/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by 👑 (@kingjames)</a></p></div></blockquote><p><a href="https://hypebeast.com/2026/8/lebron-james-unveils-nike-lebron-24-io8204-400-release-info" title="LeBron James Officially Unveils the Nike LeBron 24" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=12858" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=12858" />    </a></p>]]></content:encoded>
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      <title>UP THERE and ASICS Go Fluo With the GEL-KAYANO 20 “Safety Yellow”</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F12%2Fup-there-asics-gel-kayano-20-safety-yellow-pure-silver-1203b288-750-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: UP THERE x ASICS GEL-KAYANO 20 “Safety Yellow”Colorway: Safety Yellow/Pure SilverSKU: 1203B288-750MSRP: $197 USDRelease Date: August 20Where to Buy: UP THEREUP THERE has partnered with ASICS to deliver a vivid iteration of the GEL-KAYANO 20, arriving in a neon-tinged "Safety Yellow" colorway.Embracing the local affinity for ultra-bright footwear, this exclusive release is defined by a technically complex gradient effect that fades from its titular fluorescent hue into a crisp white. This color transition spans across the synthetic overlays of the upper and extends continuously down through the dual-layered midsole.The upper incorporates two-tone mesh borrowed from the GEL-KINSEI 4, adding depth and texture, while reflective accents ensure visibility after dark. Crystal-clear GEL™ inserts and an ice outsole further emphasize the shoe’s dynamic aesthetic, balancing performance engineering with standout design.Branding is kept subtle, with UP THERE opting for signature green hits on the lace tips, insole, and GUIDANCE LINE to mark the collaboration. The sneaker’s construction is reinforced with a TRUSSTIC™ shank for stability, while the overall finish highlights ASICS’ technical heritage through a fashion-forward lens. View this post on Instagram</div><p><a href="https://hypebeast.com/2026/8/up-there-asics-gel-kayano-20-safety-yellow-pure-silver-1203b288-750-release-info" title="UP THERE and ASICS Go Fluo With the GEL-KAYANO 20 “Safety Yellow”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 12 Aug 2026 10:35:15 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/up-there-asics-gel-kayano-20-safety-yellow-pure-silver-1203b288-750-release-info</link>
      <guid>https://hypebeast.com/?post=6766646</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F12%2Fup-there-asics-gel-kayano-20-safety-yellow-pure-silver-1203b288-750-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> UP THERE x ASICS GEL-KAYANO 20 “Safety Yellow”<br /><strong>Colorway:</strong> Safety Yellow/Pure Silver<br /><strong>SKU:</strong> 1203B288-750<br /><strong>MSRP:</strong> $197 USD<br /><strong>Release Date:</strong> August 20<br /><strong>Where to Buy:</strong> <a href="https://uptherestore.com/" target="_blank" rel="noopener">UP THERE</a></p><p><a href="https://hypebeast.com/tags/up-there" target="_blank" rel="noopener">UP THERE</a> has partnered with <a href="https://hypebeast.com/tags/asics" target="_blank" rel="noopener">ASICS</a> to deliver a vivid iteration of the <a href="https://hypebeast.com/tags/asics-gel-kayano-20" target="_blank" rel="noopener">GEL-KAYANO 20</a>, arriving in a neon-tinged "Safety Yellow" colorway.</p><p>Embracing the local affinity for ultra-bright footwear, this exclusive release is defined by a technically complex gradient effect that fades from its titular fluorescent hue into a crisp white. This color transition spans across the synthetic overlays of the upper and extends continuously down through the dual-layered midsole.</p><p>The upper incorporates two-tone mesh borrowed from the GEL-KINSEI 4, adding depth and texture, while reflective accents ensure visibility after dark. Crystal-clear GEL™ inserts and an ice outsole further emphasize the shoe’s dynamic aesthetic, balancing performance engineering with standout design.</p><p>Branding is kept subtle, with UP THERE opting for signature green hits on the lace tips, insole, and GUIDANCE LINE to mark the collaboration. The sneaker’s construction is reinforced with a TRUSSTIC™ shank for stability, while the overall finish highlights ASICS’ technical heritage through a fashion-forward lens.</p><p><center><br /><blockquote class="instagram-media bypass" data-instgrm-permalink="https://www.instagram.com/reel/Db4Tn_2CW46/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/Db4Tn_2CW46/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"><div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"><div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p></a></div></blockquote><p></center></p><p><a href="https://hypebeast.com/2026/8/up-there-asics-gel-kayano-20-safety-yellow-pure-silver-1203b288-750-release-info" title="UP THERE and ASICS Go Fluo With the GEL-KAYANO 20 “Safety Yellow”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=62745" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=62745" />    </a></p>]]></content:encoded>
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    <item>
      <title>atmos Applies a Glow-in-the-Dark Finish to the adidas Adizero Evo SL</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F12%2Fatmos-adidas-evo-sl-g-snk-first-look-hirofumi-kojima-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: atmos x adidas Evo SL “G-SNK”SKU: TBCRelease Date: TBCatmos director Hirofumi Kojima offered a first glimpse into the upcoming atmos x adidas Adizero Evo SL “G-SNK” sneaker. Teased on his personal Instagram, the collaborative silhouette appears to be based on adidas' Adizero Evo SL silhouette. The model, originally celebrated for its lightweight performance and speed-focused engineering, is reimagined with a glow-in-the-dark finish.Based on the visuals, the shoe should maintain a sleek appearance under normal lighting conditions. The glowing overlays integrate perfectly with the classic adidas Three Stripes branding, ensuring the collaborative identity remains front and center day or night. No official release window has been confirmed at the time of writing, but fans have speculated a late 2026 release.</div><p><a href="https://hypebeast.com/2026/8/atmos-adidas-evo-sl-g-snk-first-look-hirofumi-kojima-info" title="atmos Applies a Glow-in-the-Dark Finish to the adidas Adizero Evo SL" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 12 Aug 2026 09:40:23 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/atmos-adidas-evo-sl-g-snk-first-look-hirofumi-kojima-info</link>
      <guid>https://hypebeast.com/?post=6766639</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F12%2Fatmos-adidas-evo-sl-g-snk-first-look-hirofumi-kojima-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> atmos x adidas Evo SL “G-SNK”<br /><strong>SKU:</strong> TBC<br /><strong>Release Date:</strong> TBC</p><p>atmos director <a href="https://hypebeast.com/tags/hirofumi-kojima" target="_blank" rel="noopener">Hirofumi Kojima</a> offered a first glimpse into the upcoming atmos x adidas Adizero Evo SL “G-SNK” sneaker. Teased on his personal <a href="https://www.instagram.com/p/Db2-wYePAA5/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==" target="_blank" rel="noopener">Instagram</a>, the collaborative silhouette appears to be based on adidas' Adizero Evo SL silhouette. The model, originally celebrated for its lightweight performance and speed-focused engineering, is reimagined with a glow-in-the-dark finish.</p><p>Based on the visuals, the shoe should maintain a sleek appearance under normal lighting conditions. The glowing overlays integrate perfectly with the classic adidas Three Stripes branding, ensuring the collaborative identity remains front and center day or night. No official release window has been confirmed at the time of writing, but fans have speculated a late 2026 release.</p><p><a href="https://hypebeast.com/2026/8/atmos-adidas-evo-sl-g-snk-first-look-hirofumi-kojima-info" title="atmos Applies a Glow-in-the-Dark Finish to the adidas Adizero Evo SL" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=77240" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=77240" />    </a></p>]]></content:encoded>
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      <title>Moncler Gears up for FW26 With an Extensive Footwear Collection</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F12%2Fftmoncler-fall-winter-2026-footwear-collection-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Moncler’s FW26 footwear collection blends alpine heritage with utilitarian luxury design.Collaborations feature Clarks, Moon Boot and Rick Owens’ avant-garde Trailgrip Megalace.In-house releases expand the Trailgrip franchise alongside winter-ready shearling Peak boots.</p><div>Moncler’s Fall/Winter 2026 Footwear Collection introduces a new chapter of exploration that merges the brand's rugged alpine heritage with utilitarian luxury design. Inspired by the dynamic relationship between towering mountains and the bustling metropolis, the seasonal lineup translates authentic outdoor DNA into refined silhouettes built for everyday urban adventures.Highlighting the collection are several high-profile collaborations that push the boundaries of traditional footwear. The Moncler + Clarks Originals Trailgrip Wallabee CTX transforms the legendary Wallabee into a weather-ready performer, outfitting the timeless suede upper with a breathable, waterproof GORE-TEX lining and Moncler’s signature Trailgrip Vibram® rubber sole.Pushing into avant-garde territory, the Moncler + Rick Owens Trailgrip Megalace fuses technical padded nylon and leather with a dramatic rear-lacing system and sculptural collar, offering a subversive take on the outdoor sneaker. Additionally, the Moon Boot x Moncler Grenoble Icon High Rodeo, which recently debuted in Aspen, merges the technical functionality of a snow boot with the distinct spirit and embroidered suede detailing of a classic cowboy boot.Rounding out the seasonal offerings, Moncler expands its in-house lineup with performance-driven updates and luxurious winter footwear. The signature Trailgrip franchise receives rugged new iterations - including the Trailgrip GTX, Lite3, Apex GTX and Craft - which utilize premium suede, OrthoLite® insoles, carbon-fiber components and Vibram traction for superior all-terrain comfort and stability.For colder climates, the brand introduces the Peak Snowcap and the women's Peak Après, both of which feature plush shearling, nappa leather, and Merino wool to provide exceptional warmth and sophistication across icy landscapes. Meanwhile, the all-new Vera boot series and the archival-inspired Altive Mid deliver versatile, weather-resistant luxury tailored perfectly for modern winter living. Launches span from early September through late November, with select models available now via Moncler boutiques, website and authorized retailers.</div><p><a href="https://hypebeast.com/2026/8/moncler-fall-winter-2026-footwear-collection-info" title="Moncler Gears up for FW26 With an Extensive Footwear Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 12 Aug 2026 09:13:02 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/moncler-fall-winter-2026-footwear-collection-info</link>
      <guid>https://hypebeast.com/?post=6766598</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F12%2Fftmoncler-fall-winter-2026-footwear-collection-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Moncler’s FW26 footwear collection blends alpine heritage with utilitarian luxury design.Collaborations feature Clarks, Moon Boot and Rick Owens’ avant-garde Trailgrip Megalace.In-house releases expand the Trailgrip franchise alongside winter-ready shearling Peak boots.</p><p><a href="https://hypebeast.com/tags/moncler">Moncler</a>’s <a href="https://hypebeast.com/tags/fall-winter-2026">Fall/Winter 2026</a> Footwear Collection introduces a new chapter of exploration that merges the brand's rugged alpine heritage with utilitarian luxury design. Inspired by the dynamic relationship between towering mountains and the bustling metropolis, the seasonal lineup translates authentic outdoor DNA into refined silhouettes built for everyday urban adventures.</p><p>Highlighting the collection are several high-profile collaborations that push the boundaries of traditional footwear. The Moncler +<a href="https://hypebeast.com/tags/clarks-originals"> Clarks Originals</a> Trailgrip <a href="https://hypebeast.com/tags/clarks-originals-wallabee">Wallabee</a> CTX transforms the legendary Wallabee into a weather-ready performer, outfitting the timeless suede upper with a breathable, waterproof <a href="https://hypebeast.com/tags/gore-tex">GORE-TEX</a> lining and Moncler’s signature Trailgrip Vibram® rubber sole.</p><p>Pushing into avant-garde territory, the Moncler + <a href="https://hypebeast.com/tags/rick-owens">Rick Owens</a> Trailgrip Megalace fuses technical padded nylon and leather with a dramatic rear-lacing system and sculptural collar, offering a subversive take on the outdoor sneaker. Additionally, the <a href="https://hypebeast.com/tags/moon-boot">Moon Boot</a> x Moncler Grenoble <a href="https://hypebeast.com/tags/moon-boot-icon">Icon</a> High Rodeo, which recently debuted in Aspen, merges the technical functionality of a snow boot with the distinct spirit and embroidered suede detailing of a classic cowboy boot.</p><p>Rounding out the seasonal offerings, Moncler expands its in-house lineup with performance-driven updates and luxurious winter footwear. The signature Trailgrip franchise receives rugged new iterations - including the Trailgrip GTX, Lite3, Apex GTX and Craft - which utilize premium suede, OrthoLite® insoles, carbon-fiber components and <a href="https://hypebeast.com/tags/vibram">Vibram</a> traction for superior all-terrain comfort and stability.</p><p>For colder climates, the brand introduces the Peak Snowcap and the women's Peak Après, both of which feature plush shearling, nappa leather, and Merino wool to provide exceptional warmth and sophistication across icy landscapes. Meanwhile, the all-new Vera boot series and the archival-inspired Altive Mid deliver versatile, weather-resistant luxury tailored perfectly for modern winter living. Launches span from early September through late November, with select models available now via Moncler boutiques, <a href="https://www.moncler.com/">website</a> and authorized retailers.</p><p><a href="https://hypebeast.com/2026/8/moncler-fall-winter-2026-footwear-collection-info" title="Moncler Gears up for FW26 With an Extensive Footwear Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=76969" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=76969" />    </a></p>]]></content:encoded>
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      <title>NEIGHBORHOOD Brings Attitude to Sanders’ Classic Brit Chukka Boots</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F11%2Fneighborhood-sanders-brit-chukka-brown-black-261glsdn-fw01s-collaboration-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: NEIGHBORHOOD x Sanders Brit Chukka BootColorway: Black, BrownSKU: 261GLSDN-FW01SMSRP: $808 USDRelease Date: August 15Where to Buy: NEIGHBORHOODNEIGHBORHOOD and Sanders have reunited for their third collaborative offering. Based on Sanders’ classic Brit Chukka silhouette, this new iteration is crafted from premium cow leather, waxed for durability, complete with a polished finish. It comes with a protective mudguard construction that reinforces its utilitarian edge, while the robust sole unit ensures long-lasting wear.Releasing in classic black and brown colorways, the design maintains a refined profile but introduces subtle streetwear cues that distinguish it from the original heritage model. Branding is understated yet intentional. The toe is stamped with NEIGHBORHOOD’s signature “FILTH / FURY” lettering, while the inner side features an embossed logo, adding a bold but discreet identity marker.&nbsp;View this post on Instagram&nbsp;A post shared by NEIGHBORHOOD®︎ (@neighborhood_official)</div><p><a href="https://hypebeast.com/2026/8/neighborhood-sanders-brit-chukka-brown-black-261glsdn-fw01s-collaboration-release-info" title="NEIGHBORHOOD Brings Attitude to Sanders’ Classic Brit Chukka Boots" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 12 Aug 2026 04:50:18 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/neighborhood-sanders-brit-chukka-brown-black-261glsdn-fw01s-collaboration-release-info</link>
      <guid>https://hypebeast.com/?post=6766441</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F11%2Fneighborhood-sanders-brit-chukka-brown-black-261glsdn-fw01s-collaboration-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><b>Name:</b> NEIGHBORHOOD x Sanders Brit Chukka Boot<br /><b>Colorway:</b> Black, Brown<br /><b>SKU:</b> 261GLSDN-FW01S<br /><b>MSRP:</b> $808 USD<br /><b>Release Date:</b> August 15<br /><b>Where to Buy:</b> <a href="https://www.neighborhood.jp/" target="_blank" rel="noopener">NEIGHBORHOOD</a></p><p><a href="https://hypebeast.com/tags/neighborhood" target="_blank" rel="noopener">NEIGHBORHOOD</a> and <a href="https://hypebeast.com/tags/sanders" target="_blank" rel="noopener">Sanders</a> have reunited for their third collaborative offering. Based on Sanders’ classic Brit Chukka silhouette, this new iteration is crafted from premium cow leather, waxed for durability, complete with a polished finish. It comes with a protective mudguard construction that reinforces its utilitarian edge, while the robust sole unit ensures long-lasting wear.</p><p>Releasing in classic black and brown colorways, the design maintains a refined profile but introduces subtle streetwear cues that distinguish it from the original heritage model. Branding is understated yet intentional. The toe is stamped with NEIGHBORHOOD’s signature “FILTH / FURY” lettering, while the inner side features an embossed logo, adding a bold but discreet identity marker.<br /><center><br /><blockquote class="instagram-media bypass" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/Db7Ke0xGHHi/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div style="padding: 16px;"><p>&nbsp;</p><div style="display: flex; flex-direction: row; align-items: center;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div><div style="padding-top: 8px;"><div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div></div><div style="margin-left: auto;"><div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p>&nbsp;</p><p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/Db7Ke0xGHHi/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by NEIGHBORHOOD®︎ (@neighborhood_official)</a></p></div></blockquote><p> </center></p><p><a href="https://hypebeast.com/2026/8/neighborhood-sanders-brit-chukka-brown-black-261glsdn-fw01s-collaboration-release-info" title="NEIGHBORHOOD Brings Attitude to Sanders’ Classic Brit Chukka Boots" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=99917" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=99917" />    </a></p>]]></content:encoded>
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      <title>Nike and Chevrolet Partner With Devin Booker on Impala-Inspired Book 2 Collection</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F11%2Fdevin-booker-nike-chevrolet-impala-inspired-book-2-collection-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Devin Booker and Nike have teamed up with Chevrolet to reveal a four-sneaker Book 2 collectionThe initial Pretty Penny drop draws direct color and design cues from Booker’s 1959 Chevrolet Impala convertibleThe sneaker debuts locally in Detroit on August 15 before launching globally on August 26</p><div>Nike and Chevrolet have officially announced their second collaboration with the Nike Book 2, introducing a four-sneaker collaboration designed alongside Phoenix Suns star Devin Booker. Expanding on last year’s sold-out Book 1 Chevy Blazer pack, the new collection pulls inspiration directly from Booker's personal garage of vintage Chevrolet Impalas.he debut release, titled "Pretty Penny," matches the paint scheme of Booker’s 1959 Chevrolet Impala convertible. Each silhouette in the four-part lineup reflects a specific Impala from Booker's collection, incorporating model years (’58, ’59, ’62, and ’63) alongside tongue tops engineered to mirror each vehicle's hood ornament. The apparel offering includes a "Heartbeat of America" T-shirt referencing iconic ’80s and ’90s Chevrolet anthems, while each sneaker comes housed in custom boxes styled after mid-century kraft-paper Chevy accessories packaging with bold teal-and-orange graphics.The Nike Book 2 "Pretty Penny" releases early in Detroit on August 15, 2026, via SNKRS Pass reservations with pickup at Burn Rubber during the Woodward Dream Cruise, followed by a global release on August 26, 2026, with the remaining three colorways arriving in December 2026.</div><p><a href="https://hypebeast.com/2026/8/devin-booker-nike-chevrolet-impala-inspired-book-2-collection-release-info" title="Nike and Chevrolet Partner With Devin Booker on Impala-Inspired Book 2 Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 12 Aug 2026 03:59:05 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/devin-booker-nike-chevrolet-impala-inspired-book-2-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6766456</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F11%2Fdevin-booker-nike-chevrolet-impala-inspired-book-2-collection-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Devin Booker and Nike have teamed up with Chevrolet to reveal a four-sneaker Book 2 collectionThe initial Pretty Penny drop draws direct color and design cues from Booker’s 1959 Chevrolet Impala convertibleThe sneaker debuts locally in Detroit on August 15 before launching globally on August 26</p><p><a href="https://hypebeast.com/tags/nike">Nike</a> and <a href="https://hypebeast.com/tags/chevrolet">Chevrolet</a> have officially announced their second collaboration with the <a href="https://hypebeast.com/tags/nike-book-2">Nike Book 2</a>, introducing a four-sneaker collaboration designed alongside <a href="https://hypebeast.com/tags/phoenix-suns">Phoenix Suns</a> star <a href="https://hypebeast.com/tags/devin-booker">Devin Booker</a>. Expanding on last year’s sold-out Book 1 Chevy Blazer pack, the new collection pulls inspiration directly from Booker's personal garage of vintage <a href="https://hypebeast.com/tags/chevrolet-impala">Chevrolet Impalas</a>.</p><p>he debut release, titled "Pretty Penny," matches the paint scheme of Booker’s 1959 Chevrolet Impala convertible. Each silhouette in the four-part lineup reflects a specific Impala from Booker's collection, incorporating model years (’58, ’59, ’62, and ’63) alongside tongue tops engineered to mirror each vehicle's hood ornament. The apparel offering includes a "Heartbeat of America" T-shirt referencing iconic ’80s and ’90s Chevrolet anthems, while each sneaker comes housed in custom boxes styled after mid-century kraft-paper Chevy accessories packaging with bold teal-and-orange graphics.</p><p>The Nike Book 2 "Pretty Penny" releases early in Detroit on August 15, 2026, via SNKRS Pass reservations with pickup at Burn Rubber during the Woodward Dream Cruise, followed by a global release on August 26, 2026, with the remaining three colorways arriving in December 2026.</p><p><a href="https://hypebeast.com/2026/8/devin-booker-nike-chevrolet-impala-inspired-book-2-collection-release-info" title="Nike and Chevrolet Partner With Devin Booker on Impala-Inspired Book 2 Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=62352" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=62352" />    </a></p>]]></content:encoded>
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      <title>New Balance Drapes the 991v2 Made in England in Earthy "Walnut/Shitake"</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F11%2Fnew-balance-991v2-walnut-shitake-U991WL2-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>New Balance has unveiled the Made in England 991v2 in an autumnal Walnut and Shitake colorway The construction features a rich mixture of suede overlays leather paneling and mesh in varying brown shades The model drops on August 20 for $270 USD via NewBalance.com and select retailers</p><div>Name: New Balance 991v2 “Walnut/Shitake”Colorway: Walnut/ShitakeSKU: U991WL2MSRP: $250 USDRelease Date: August 20, 2026Where to Buy: New BalanceNew Balance has officially presented the New Balance 991v2 "Walnut/Shitake", delivering a rich, autumn-ready iteration of its flagship Made in England silhouette. The release brings earthy tonal depth to the streamlined 99X series model.The upper combines suede overlays, smooth leather panels, and a breathable mesh base, each executing shades of Walnut brown and Shitake grey-brown to highlight the shoe's distinct layering and textures. Deep brown tones extend onto the inner lining and rubber outsole, while subtle branding details—including the classic "N" logos and debossed "991v2" stamps—blend seamlessly into the tonal design.Underfoot, the runner is supported by a triple-density cushioning setup that integrates full-length FuelCell foam alongside ABZORB pods and classic ENCAP midsole stability, offering a comfortable, supportive ride.The New Balance 991v2 "Walnut/Shitake" officially launches on August 20, 2026.</div><p><a href="https://hypebeast.com/2026/8/new-balance-991v2-walnut-shitake-u991wl2-release-info" title="New Balance Drapes the 991v2 Made in England in Earthy &quot;Walnut/Shitake&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 11 Aug 2026 14:40:55 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/new-balance-991v2-walnut-shitake-u991wl2-release-info</link>
      <guid>https://hypebeast.com/?post=6766267</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F11%2Fnew-balance-991v2-walnut-shitake-U991WL2-release-info-000.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>New Balance has unveiled the Made in England 991v2 in an autumnal Walnut and Shitake colorway The construction features a rich mixture of suede overlays leather paneling and mesh in varying brown shades The model drops on August 20 for $270 USD via NewBalance.com and select retailers</p><p><strong>Name:</strong> New Balance 991v2 “Walnut/Shitake”<br /><strong>Colorway:</strong> Walnut/Shitake<br /><strong>SKU:</strong> U991WL2<br /><strong>MSRP:</strong> $250 USD<br /><strong>Release Date:</strong> August 20, 2026<br /><strong>Where to Buy:</strong> <a href="https://www.newbalance.com/" target="_blank" rel="noopener noreferrer">New Balance</a></p><p><a href="https://hypebeast.com/tags/new-balance"><span class="citation-50">New Balance</span></a><span class="citation-50"> has officially presented the </span><span class="citation-50"><a href="https://hypebeast.com/tags/new-balance-991v2">New Balance 991v2</a> "Walnut/Shitake"</span><span class="citation-50 citation-end-50">, delivering a rich, autumn-ready iteration of its flagship Made in England silhouette.</span> The release brings earthy tonal depth to the streamlined 99X series model.</p><p><span class="citation-49 citation-end-49">The upper combines suede overlays, smooth leather panels, and a breathable mesh base, each executing shades of Walnut brown and Shitake grey-brown to highlight the shoe's distinct layering and textures.</span> <span class="citation-48 citation-end-48">Deep brown tones extend onto the inner lining and rubber outsole, while subtle branding details—including the classic "N" logos and debossed "991v2" stamps—blend seamlessly into the tonal design.</span></p><p>Underfoot, the runner is supported by a triple-density cushioning setup that integrates full-length FuelCell foam alongside ABZORB pods and classic ENCAP midsole stability, offering a comfortable, supportive ride.</p><p>The New Balance 991v2 "Walnut/Shitake" officially launches on August 20, 2026.</p><p><a href="https://hypebeast.com/2026/8/new-balance-991v2-walnut-shitake-u991wl2-release-info" title="New Balance Drapes the 991v2 Made in England in Earthy &quot;Walnut/Shitake&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=22632" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=22632" />    </a></p>]]></content:encoded>
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      <title>Noir Kei Ninomiya Showers the PUMA Speedcat in Roses</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F11%2Fnoir-kei-ninomiya-puma-speedcat-roses-release-date-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryThe PUMA Speedcat silhouette is reimagined by Noir Kei Ninomiya into a tactile design enveloped in translucent floral appliqués.Previewed at Paris Fashion Week FW26, the sculptural sneakers release globally in August 2026 in monochromatic black, white, and redShown during the Japanese designer's FW26 Paris Fashion Week runway show, the Noir Kei Ninomiya x PUMA Speedcat has arrived, with a full reveal of the floral trio. With this collaboration, the avant-garde protege of Rei Kawakubo translates the popular everyday footwear silhouette into an eye-catching wearable sculpture.In this exploration of form and shadow, the motorsport-inspired silhouette is rendered with a tactile, three-dimensional embossed pattern of rose imprints. With its translucent upper and lustrous surfaces, light dances on the floral upper, creating the impression of glistening roses. The dense rose-covered upper is further accented by rose appliqués on the lacing system and a Noir Kei Ninomiya wordmark on the leather tongues. In addition to preserving the overall shape of the model, the original Puma stripe is visible beneath the uppers — a subtle reminder of the recognizable marks of PUMA.The collection arrives following the debut of the inaugural DSM Kei Ninomiya line at Pitti Uomo 110, with the designer positioned as the inaugural Creative Director of Dover Street Market's first in-house label. Ninomiya, who has worked under Comme Des Garçons' umbrella for years with Noir Kei Ninomiya, is increasingly branching out from his more experimental roots through DSM Kei Ninomiya and now his latest collaboration with PUMA.The PUMA x noir kei ninomiya Speedcat is available now in Japan from noir kei ninomiya, followed by a rollout across global retailers through August.</div><p><a href="https://hypebeast.com/2026/8/noir-kei-ninomiya-puma-speedcat-roses-release-date-info" title="Noir Kei Ninomiya Showers the PUMA Speedcat in Roses" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 11 Aug 2026 15:30:20 +0000</pubDate>
      <link>https://hypebeast.com/2026/8/noir-kei-ninomiya-puma-speedcat-roses-release-date-info</link>
      <guid>https://hypebeast.com/?post=6766280</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F11%2Fnoir-kei-ninomiya-puma-speedcat-roses-release-date-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div class="mb-[2.5rem] tablet-landscape:pl-[16.666%]"><p data-path-to-node="0"><b data-path-to-node="0" data-index-in-node="0">Summary</b></p><ul data-path-to-node="1"><li><p id="p-rc_ccdff3fdd42bea6a-39" data-path-to-node="1,0,0"><span data-path-to-node="1,0,0,0">The PUMA Speedcat silhouette is reimagined by Noir Kei Ninomiya into a tactile design enveloped in translucent floral appliqués</span><span data-path-to-node="1,0,0,2">.</span></p></li><li><p id="p-rc_ccdff3fdd42bea6a-40" data-path-to-node="1,1,0"><span data-path-to-node="1,1,0,0">Previewed at Paris Fashion Week FW26, the sculptural sneakers release globally in August 2026 in monochromatic black, white, and red</span></p></li></ul><p>Shown during the Japanese designer's FW26 <a href="https://hypebeast.com/tags/paris-fashion-week">Paris Fashion Week</a> runway <a href="https://hypebeast.com/2026/3/puma-noir-kei-ninomiya-fall-winter-2026-footwear-collaboration-closer-look">show</a>, the <a href="https://hypebeast.com/tags/noir-kei-ninomiya">Noir Kei Ninomiya</a> x <a href="https://hypebeast.com/tags/puma">PUMA</a> <a href="https://hypebeast.com/tags/puma-speedcat">Speedcat</a> has arrived, with a full reveal of the floral trio. With this collaboration, the avant-garde protege of <a href="https://hypebeast.com/tags/rei-kawakubo">Rei Kawakubo</a> translates the popular everyday footwear silhouette into an eye-catching wearable sculpture.</p><p>In this exploration of form and shadow, the motorsport-inspired silhouette is rendered with a tactile, three-dimensional embossed pattern of rose imprints. With its translucent upper and lustrous surfaces, light dances on the floral upper, creating the impression of glistening roses. The dense rose-covered upper is further accented by rose appliqués on the lacing system and a Noir Kei Ninomiya wordmark on the leather tongues. In addition to preserving the overall shape of the model, the original Puma stripe is visible beneath the uppers — a subtle reminder of the recognizable marks of PUMA.</p><p>The collection arrives following the debut of the inaugural <a href="https://hypebeast.com/tags/dsm-kei-ninomiya">DSM Kei Ninomiya</a> line at <a href="https://hypebeast.com/tags/pitti-uomo">Pitti Uomo 110</a>, with the designer positioned as the inaugural Creative Director of <a href="https://hypebeast.com/tags/dover-street-market">Dover Street Market</a>'s first in-house label. Ninomiya, who has worked under <a href="https://hypebeast.com/tags/comme-des-garcons">Comme Des Garçon</a>s' umbrella for years with Noir Kei Ninomiya, is increasingly branching out from his more experimental roots through DSM Kei Ninomiya and now his latest collaboration with PUMA.</p></div><div class="mb-[2.5rem] tablet-landscape:pl-[16.666%]"><p>The PUMA x noir kei ninomiya Speedcat is available now in Japan from noir kei ninomiya, followed by a rollout across global retailers through August.</p></div><div class="mb-[2.5rem] tablet-landscape:pl-[16.666%]"></div><p><a href="https://hypebeast.com/2026/8/noir-kei-ninomiya-puma-speedcat-roses-release-date-info" title="Noir Kei Ninomiya Showers the PUMA Speedcat in Roses" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=58214" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=58214" />    </a></p>]]></content:encoded>
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