UNDERCOVER

Undercover

Founded by Jun Takahashi, UNDERCOVER is a Japanese fashion imprint known for its punk-fused, American-influenced streetwear styles. Takahashi was heavily influenced by the British Punk Rock band ‘The Sex Pistols’, hence UNDERCOVER epitomises the essence of ‘Japanese cool’.

Founded 1993
Industries Streetwear
Headquarter Tokyo, Japan
ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
Business of HYPE

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

While BOH takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.

10 Drops You Don't Want to Miss This Week
Fashion 

10 Drops You Don't Want to Miss This Week

Supreme, Palace x Oakley, KITH, Balenciaga and more.

The UNDERCOVER x Nike REACT Element 87 Shares Some New Flavors
Footwear

The UNDERCOVER x Nike REACT Element 87 Shares Some New Flavors

Which technical colorway are you eyeing?

UNDERCOVER Brings Chaos & Balance With New SS18 Slides
Footwear

UNDERCOVER Brings Chaos & Balance With New SS18 Slides

Referencing Jun Takahashi’s dichotomous philosophy.

NEIGHBORHOOD, UNDERCOVER & NEEDLES Shine Bright in New Editorial
Fashion

NEIGHBORHOOD, UNDERCOVER & NEEDLES Shine Bright in New Editorial

Along with nonnative, TAKAHIROMIYASHITA TheSoloIst. & more.

UNDERCOVER Will Drop New Limited Apparel for Spring/Summer 2018
Fashion

UNDERCOVER Will Drop New Limited Apparel for Spring/Summer 2018

Embellished with the most popular “We Make Noise, Not Clothes” lettering.

10 Drops You Don't Want To Miss This Week
Fashion 

10 Drops You Don't Want To Miss This Week

Supreme x ‘Hellraiser’ v.s. Supreme x Rawlings Catcher’s Mask.

UNDERCOVER Taps FULL-BK for Collaborative Cross-Body Bags
Fashion

UNDERCOVER Taps FULL-BK for Collaborative Cross-Body Bags

Poggy-approved.

Different Seasonal Perspectives Come Together in New "Prism" Lookbook
Fashion

Different Seasonal Perspectives Come Together in New "Prism" Lookbook

From functional silhouettes to more graphic-focused looks.

UNDERCOVER Reveals New MADSTORE Exclusives
Fashion

UNDERCOVER Reveals New MADSTORE Exclusives

Graphic-heavy shirts, jackets and tees.

2009

Undercover Aoyama flagship store is opened to public

2002

Takahashi debuts the first Undercover collection at the Paris Fashion Week

1994

First Undercover collection is shown in Tokyo

1993

Nowhere, a clothing store, is opened in Harajuku by Jun Takahashi and NIGO

1991

Jun Takahashi graduates from Bunka Academy of Fashion; Takahashi founded “Undercover” during his years at the academy
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