The Formula: NBA Point Guard Marcus Smart Talks Sweat, Grit and His Journey to Persevere
Tres Generaciones
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Description
Tres Generaciones was founded in 1973 by Don Javier Francisco to celebrate three generations of ‘Dons’ who emerged from obscurity to build one of the great houses of tequila. Since its inception, the brand has steadfastly championed others who share a dedication to perseverance, grit and fearlessness, like Boston Celtics guard, 2022 NBA Defensive Player of the Year, and current brand ambassador Marcus Smart. Today, remaining true to its roots, the brand continues its legacy, expertly crafting tequila at the same La Perserverancia distillery where the family started in 1873.
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