BEEN TRILL is a men’s streetwear brand founded by a group of creatives Matthew Williams, Virgil Abloh, Heron Preston, Justin Saunders, and YWP. Now channelling their efforts onto their own collective and individual endeavours, the founders have had an eclectic mix of experience within the realms of art and fashion -- including a former creative director for Lady Gaga and Kanye West, as well as a Parsons graduate who had once been tasked to hunt the most current street trends for Nike. The brand first collected their loyal following through its Tumblr page, posting various mixtapes, music videos, and images with the words BEEN TRILL superimposed upon them. Helping boost its popularity, BEEN TRILL has had the advantage of being affiliated with other fast-emerging and well-established imprints such as Hood By Air and A.P.C., and popular artists such as Kanye West, A$AP Rocky and Rihanna.
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