Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Founded September 1, 1949
Industries Footwear
Headquarter Kobe, Japan
Website asics.com
Patta x ASICS GEL-Mai Knit "Rose Cloud" Closer Look
Footwear

Patta x ASICS GEL-Mai Knit "Rose Cloud" Closer Look

Available now via Patta with a worldwide release slated for November.
2,197 Hypes 0 Comments

ASICS Uses Microwaves to Create Custom Midsoles in as Little as 15 Seconds
Footwear

ASICS Uses Microwaves to Create Custom Midsoles in as Little as 15 Seconds

With plans to tie the concept with in-person customizations.
2,618 Hypes 0 Comments

ASICS Gives the GEL-Lyte V A Tonal Suede Update
Footwear

ASICS Gives the GEL-Lyte V A Tonal Suede Update

Two new colorways for your fall sneaker rotation.
2,727 Hypes 0 Comments

Highs and Lows Unveils Naval-Themed ASICS GEL-Mai
Footwear

Highs and Lows Unveils Naval-Themed ASICS GEL-Mai

Featuring references to morse code and nautical imagery.
2,599 Hypes 0 Comments

UNRTD and ASICS Drop New Gel-Diablo Model to Inaugurate 'Waves' Program
Footwear

UNRTD and ASICS Drop New Gel-Diablo Model to Inaugurate 'Waves' Program

A revised take on the minimal Japanese runner.
3,624 Hypes 0 Comments

Nike's "Triple Black" Vapormax Makes Another Return in This Week's Sneaker Drops
Footwear 

Nike's "Triple Black" Vapormax Makes Another Return in This Week's Sneaker Drops

Nike celebrates its NBA partnership and “Flax” makes a comeback.
10,751 Hypes 0 Comments


Patta Takes on the GEL-MAI For Latest ASICS Tiger Collaboration
Footwear

Patta Takes on the GEL-MAI For Latest ASICS Tiger Collaboration

Coming in “Rose Cloud” and dark brown.
3,613 Hypes 0 Comments

size? Gives the ASICS Tiger GEL-Lyte OG a Baseball-Themed Rework
Footwear

size? Gives the ASICS Tiger GEL-Lyte OG a Baseball-Themed Rework

Limited to 500 pairs.
2,463 Hypes 0 Comments

The ASICS GEL-Lyte III Goes Classic In "Black"
Footwear

The ASICS GEL-Lyte III Goes Classic In "Black"

Back to basics.
4,618 Hypes 0 Comments

ASICS Gives the GEL-Lyte V a "Peacoat" Makeover
Footwear

ASICS Gives the GEL-Lyte V a "Peacoat" Makeover

A combination of premium materials and bold colors.
2,053 Hypes 0 Comments

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2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan