hype cog

HYPEBEAST. Driving Culture Forward

#8: Heron Preston Explains How He Went From Trolling Forums to Working for Kanye West
JAY-Z Is Reportedly Losing out on $1 Million USD a Week by Keeping '4:44' off Spotify
Aphex Twin Sets up Online Record Store For His Music
You Can Now Purchase Conor McGregor's 'F*ck You' Pinstripe Suit
Bodega Partners With Albino & Preto For a Jiu-Jitsu-Inspired Collection
 
HYPES is a real time popularity metric informing readers of what is trending