hype cog

HYPEBEAST. Driving Culture Forward

Instagram Is Testing a "Favorites" Functionality
PUMA's 4th of July Pack Is Dynamite
Nintendo Confirms Mini SNES Classic Edition, Releasing in September
The Nike Air Max Plus TN Ultra Receives A "Triple White" Treatment
Further Markdowns: Up to 60% Off SHOP NOW
HYPES is a real time popularity metric informing readers of what is trending