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HYPEBEAST. Driving Culture Forward

Secure Your adidas Originals YEEZY BOOST 350 V2 "Zebra" Available at GOAT
adidas Gains Ground on Nike and Evens out With Jordan Brand for Market Share Position
Jerry Lorenzo and Tyga Show out on Day 3 of Paris Fashion Week
Drake Drops a Remix of PARTYNEXTDOOR's "Freak in You"
The Hundreds Give us a Full Look at Its Collaboration With Revelation Records
 
HYPES is a real time popularity metric informing readers of what is trending