Genesis Reveals X Gran Concepts at Seoul Mobility Show 2025

Genesis has pulled the wraps off two new concept cars — the X Gran Coupe Concept and the X Gran Convertible Concept — at the 2025 Seoul Mobility Show.

Presented under the theme “Unfold a New Era of Genesis,” the two concepts are built on the architecture of the brand’s flagship G90 and represent the pinnacle of Genesis design. The X Gran Coupe Concept draws inspiration from Mediterranean olive trees, while the X Gran Convertible Concept is meant to channel the elegance of European wines, according to the automaker.

“With over 1.3 million customers worldwide, we’re seizing this moment to showcase our next chapter in performance and design,” said Mike Song, Global Head of Genesis.

Both models embody the brand’s signature “Two-Line” design language with sweeping silhouettes, widened fenders and dramatic wheel designs. Inside, the cabins boast rich materials like quilted leather, olive wood veneers and crystal accents, designed to elevate the sensory driving experience. The Coupe’s cabin features ambient lighting inspired by olive trees, while the Convertible’s interior is decorated in tones reminiscent of Cabernet Sauvignon grapes from Italy’s Livorno region.

The X Gran Coupe Concept, X Gran Convertible Concept, and other key Genesis models will be on display at the brand’s KINTEX booth from April 4 to 13 for those hoping to catch a look in person.