Hidden Hypegolfers is a series built around the ones you wouldn’t immediately clock as golfers. However, upon closer look, it all clicks. They may be creatives, athletes, and cultural figures known for something else entirely. They can be an artist, a DJ or a stylist, but whatever lane they dominate, golf quietly lives in their routine. They’re not switching identities but just expanding them, all while bringing the same mindset, style, and discipline from their craft onto the course. Golf becomes another layer of their lifestyle and it’s where performance, personal expression, and culture intersect. With Oakley also in focus, the brand highlights this crossover of sport and style as the connective thread across every facet of these creatives’ multi-hyphenate world.
Samantha Duenas knows a thing or two about blending worlds, especially inside the DJ Booth. Known to most as SOSUPERSAM, her life moves through sound, energy, and community, whether that’s behind the decks at a packed party or shaping culture through her creative work. Golf, though, enters that rhythm differently. It’s quieter, slower, and a little more personal. You wouldn’t think “golfer” at first glance but it’s exactly what makes her a true candidate for our Hidden Hypegolfer series.
Duenas’ introduction to the game was more about proximity rather than performance or aesthetics. “I started playing golf around five years ago to spend time with my family, and really learn something that my parents were interested in and to get outside,” she says. What began as a way to connect gradually turned into something she could claim for herself, a space where the noise of everything else could soften.
That sense of connection still anchors her relationship with the game. Golf, in her world, really isn’t about chasing scores or perfecting form but about understanding people, especially her dad. “It is like sort of the main narrative and connective tissue between my dad and the rest of the world,” she explains. Learning golf became another way of learning him, and in that process, building a deeper closeness that extends beyond the course.
Step onto the fairway with her, and the energy shifts. There’s no urgency to compete, no pressure to perform. “I’m not competitive. I’m like all vibes and I’m just like in my own world, playing my own game,” she says. It’s a mindset that mirrors how she moves through life creatively being present, intuitive, and open. Even her idea of a “perfect” round leans into that ease: “nine holes, all short game, lots of snacks.”
Still, her creative instincts never fully switch off. If anything, they reshape how she sees the sport. “I see golf as puzzles and in this 3D landscape puzzle, you have your toolkit, and then you gotta work it out,” she says. It’s a perspective that feels natural coming from someone who’s built a career curating sound and atmosphere. And each hole is like a set, requiring feel, timing, and subtle adjustments.
Los Angeles only amplifies that crossover. The city’s golf scene, as she describes it, is “so inviting and super chill and a lot more approachable and accessible than I had originally imagined.” It’s also where style and sport blur in ways that feel familiar to her. Her look leans classic with a twist and it’s “a bit menswear” with a relaxed, Olsen-coded sensibility. It carries onto the course without feeling forced and golf becomes another place to express, not reinvent.
That’s where brands like Oakley find their place, as part of the uniform that moves with SOSUPERSAM. The brand itself positions golf at the intersection of performance and the unexpected, embedding it within culture rather than separating from it, like Duenas who already occupies the golf space naturally. Whether she’s cycling through looks before a round or just pulling together something that feels right, she’s more about how the gear flows with her looks and play style.
At its core, though, golf offers her something she doesn’t always get elsewhere: time. “It’s actually probably the hardest part, finding the time,” she admits. Between motherhood, music, and everything in between, stepping onto the course becomes a deliberate act. A pause. A way to unplug. “It’s a challenge to slow things down, unplug, not have signal and not be available.” And maybe that’s why it sticks, because the game balances everything else. In a life built on movement and connection, golf becomes something quieter. It’s a sport still rooted in community, but offering just enough space to reset. For SOSUPERSAM, that’s the appeal and having somewhere to go when everything else is seemingly always in motion. Head to Oakley.com to learn more about the products you can take from your daily routine to the course.