What began as a humble operation run from a souvenir cart outside of Fenway Park has become a cultural icon — ’47s hats became an emblem that’s embraced worldwide, both on the streets and in the stands at sporting events. The OG baseball cap, a structured, six-panel hat with a curved brim, was introduced in the 1940s. But as time progressed, individuals leaned further into self-expression through style. DIY-inspired trends emerged, and it was all the rage to put a personal spin on your go-to wardrobe staples.

Since its founding, ’47 has rolled out headwear with a focus on craftsmanship that truly captures the style of the sport. This particular story kicked off in the ‘90s, when the brand noticed a trend of young consumers buying structured baseball hats with the intention to deconstruct. Hat lovers would commonly cut out the inside of caps, wear them under steaming water in the shower, or even give them a quick spin in the dishwasher to give them that distressed, lived-in feel.

Answering their demand, ’47 rose to the occasion and became the first company to craft an unstructured, pre-washed hat that paid homage to those DIY processes. This silhouette became known as the “’47 CLEAN UP,” or the original “dad hat,” and it became a staple offering from the headwear brand. Now, you spot it on the heads of tastemakers, style icons and sporting fans alike.

“The Clean Up is more than a product — it’s part of people’s stories. It’s the hat you’ve broken in over years; the one that’s seen rivalries and made memories. This campaign is our way of honoring that connection — the legacy of a silhouette that helped define everyday style,” says Dave Zaleznick, GM of ’47.

Tap into the iconic accessory and learn more about its history at 47brand.com.