

G-SHOCK is kicking 2024 off with spring-ready iterations of the GA-2100 model. The brand debuted its monochromatic Tone-On-Tone collection, including new watch designs GA-2100-2A2, GA-2100-7A7 and GA-2100-9A9. Available in blue, white and yellow, the watches feature a bezel and band made with bio-based resin materials, pointing to a younger, eco-conscious crowd.
The GA-2100 collection bridges functionality and style, providing an entry point into the brand’s massive archive of lifestyle timepieces. As the seasons transition, the line is suitable for indoor sporting and recreational activities while offering a nostalgic analog-digital build. Nodding to the DW-5600’s octagonal bezel, the shock-resistant models retain cornerstone design elements — immediately recognizable from the ’80s and ’90s — in a slimmer and understated format. Mainstays, like 20-bar water resistance, world time in 48 cities, five daily alarms, a 1/100 stopwatch, a countdown timer and a nifty hand shift function are practical and utility-centric features that transition from lifestyle to sport. Despite bio-based materials incorporated in key components of the watch, double LED lights and Super Illuminator technology boast all-day readability, even in dimly lit environments.

Zestful color options engulf the case, strap, dial, hands and minute markers to create a cohesive, brightly-colored watch face design. Statement-making options arrive with the vibrant blue GA-2100-2A2 and neon yellow GA-2100-9A9; the GA-2100-7A7’s minimalist, all-white design is sure to pop against neutral black, gray and brown outerwear.

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