Drake Flaunts $3.3M USD of Pharrell’s Jewelry in New “Jumbotron Sh*t Poppin” Music Video

Featuring cameos from Lil Baby, Central Cee and more.

Music
11,687 Hypes 12 Comments

Drake has shared a music video for one of his Her Loss solo cuts “Jumbotron Sh*t Poppin,” which features several cameos from some of his most famous affiliates. Billed as 72 hours in the daily weekend of Drizzy, the rapper hangs out in a red Ferrari, drinks espresso martinis and hits the club.

Throughout the video are appearances from some of Drake’s collaborators and friends, the first cameo coming from London rapper Central Cee, who OVO performed with just a few weeks ago in St. Barts. Later on, he’s shown linking up with Lil Baby, French Montana and Mike Tyson.

One of the more eye-catching elements of the visual is the jewelry Drake cycles through over the course of the weekend, all of which comes from Pharrell’s jewelry collection. On his neck, he sports the 14K three-tone N.E.R.D Pendant Chain ($2,184,000 USD), the white gold Brain Pendant Chain ($725,000 USD) and the Skateboard Pendant Chain ($103,750 USD), according to HipHopDX.

The rapper also wears a different variation of the Brain Pendant Chain ($150,000 USD) and the BBC Pendant Chain ($150,000). In total, Drizzy boasts over $3,300,000 USD worth of jewelry throughout the music video.

Check out Drake’s ice in the new “Jumbotron Sh*t Poppin” video.

In other music news, CAMO has given fans a preview of her upcoming debut LP with its first song and music video “Mapsi.”

Read Full Article

What to Read Next

BEAMS Brings Back the Birkenstock Zurich in "Taupe"
Footwear

BEAMS Brings Back the Birkenstock Zurich in "Taupe"

Last seen in 2019.

RIFARE and Sweet Villians Team Up for Exotic Succulent-Inspired Footwear
Footwear

RIFARE and Sweet Villians Team Up for Exotic Succulent-Inspired Footwear

Referencing “Dioscorea Elephantipes” and “Copiapoa Cinerea.”

Extra Butter Celebrates PUMA Clyde's 50th Anniversary With Limited "NYC" Colorway
Footwear

Extra Butter Celebrates PUMA Clyde's 50th Anniversary With Limited "NYC" Colorway

The precursor to the PUMA Suede.


Florentijn Hofman's Giant Rubber Ducks Return to Hong Kong
Art

Florentijn Hofman's Giant Rubber Ducks Return to Hong Kong

This time as a duo to spread double the happiness.

Joe Freshgoods Reminisces About Midwestern Winters With His Vault by Vans “Chocolate Valley Resort” Collaboration
Footwear

Joe Freshgoods Reminisces About Midwestern Winters With His Vault by Vans “Chocolate Valley Resort” Collaboration

The Chicago native cooks up his own Sk8-Hi Reissue Platform VLT LX and Slip-Hiker LX renditions along with matching apparel.

CAMO Gives Fans a Preview of Upcoming Debut LP With First Song and Music Video “Mapsi”
Music

CAMO Gives Fans a Preview of Upcoming Debut LP With First Song and Music Video “Mapsi”

‘Pressure Makes Diamonds’ is out next month.

Blackstock & Weber Dips Its Ellis Penny Loafer in Buttery Chocolate
Footwear

Blackstock & Weber Dips Its Ellis Penny Loafer in Buttery Chocolate

Appearing in grain leather and suede.

‘PUBG: Battlegrounds’ Introduces Treacherous ‘Blizzard Zone’ in Update 21.2
Gaming

‘PUBG: Battlegrounds’ Introduces Treacherous ‘Blizzard Zone’ in Update 21.2

A heavy snowstorm that limits a player’s sight, sound and movement.

How to Photograph a Rally Car Using Your Phone With Larry Chen and the Toyota GR Corolla
Automotive 

How to Photograph a Rally Car Using Your Phone With Larry Chen and the Toyota GR Corolla

Presented by Toyota
The professional car photographer shares the best way to capture your ride’s best angles.


VTMNTS Deliver Elevated Wardrobe Staples for FW23
Fashion

VTMNTS Deliver Elevated Wardrobe Staples for FW23

The brand presents simple classics to last a lifetime.

Kendrick Lamar, Lizzo and Odesza to Headline Gov Ball 2023
Music

Kendrick Lamar, Lizzo and Odesza to Headline Gov Ball 2023

Lil Uzi Vert, Lil Baby, Giveon, Lil Nas X, Omar Apollo and more are also slated to perform at the NYC music festival.

Air Jordan 1 Low OG "Year of the Rabbit" Hops Its Way Into This Week's Best Footwear Drops
Footwear 

Air Jordan 1 Low OG "Year of the Rabbit" Hops Its Way Into This Week's Best Footwear Drops

The Awake NY x ASICS GEL-NYC, Sean Wotherspoon x adidas Orketro, IVY PARK x adidas Top Ten 2000 and more are also dropping.

AntsLive Has Just Dropped the Best UK Rap Visuals of 2023
Music 

AntsLive Has Just Dropped the Best UK Rap Visuals of 2023

Coming alongside his debut mixtape, ‘Just A Matter Of Time.’

adidas Crazy 1 Returns in "Regal Purple"
Footwear

adidas Crazy 1 Returns in "Regal Purple"

Casting the mind back to 1997.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.