tommy hilfiger shawn mendes sustainability play it forward tour capsule collection
tommy hilfiger shawn mendes sustainability play it forward tour capsule collection
Shawn Mendes Joins Tommy Hilfiger to Amplify the Message of Sustainability
As they creatively reimagine collections and concerts.
Presented by Tommy Hilfiger

Tommy Hilfiger brings sustainability to the forefront this summer, partnering with singer-songwriter Shawn Mendes on a series of environmentally-conscious campaigns and collections.


Titled “Play it Forward”, the partnership builds on the artist’s and brand’s mutual mission for a brighter and more hopeful future. By rethinking new ways of acting more responsibly, the series aims to inspire fans to take a more considered and sustainable lifestyle route.

Tommy Hilfiger’s summer of sustainable awareness commences with Craig McDean shot Classics Reborn campaign where, Shawn Mendes models pieces from the 1985 Program collection. The heritage-inspired line features a selection of the brand’s timeless clothing which arrives remodified using organic cotton and denim in 20% post-consumer recycled cotton. Spotlighting its signature red, white and blue polo iterations, the campaign boasts a nostalgic Tommy Hilfiger feel.

Ahead of the Canadian artist’s upcoming Wonder: The World Tour, the brand has also committed to donating $1 million USD to implement a Sustainability & Tour Greening Program. The initiative involves reducing CO2 emissions by 50% per show compared to his 2019 tour, whilst repurposing surplus emissions. Every element of the tour is also being considered as Shawn Mendes will also be styled in custom Tommy Hilfiger garments made from liability and deadstock fabrics.

The brand is also set to launch a collaborative capsule collection with Shawn Mendes that incorporates circular design as well as additional material recycling innovations. It ties into the brand’s vision to be part of the Wastes Nothing and Welcomes All blueprint by 2030 through changing its approach to garment making. The collection is expected to drop early next year along with other sustainable Tommy Hilfiger products.


To find out more about the “Play It Forward” partnership, head to Tommy Hilfiger’s website.


Tags
Share
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.