Neiman Marcus has unveiled its Summer 2022 campaign — aptly titled “Neiman Marcus Summer Camp” — celebrating nostalgia, camaraderie and adventure through a series of carefree, nature-inspired visuals.
Shot at a historical estate in California’s Redwood Forest and in Texas, the sartorial imagery features more than 200 emerging and established imprints, including Santa, Acler, Oceanus, Rebecca Vallance, Mignonne Gavigan, Blue Sky Inn, Veronica Beard, Missoni, Zegna and Jacquemus, among others. Between larger-than-life Jenga games, sophisticated croquet matches and colorful hula-hooping contests, the campaign takes a glamorous approach to quintessential summertime activities.
“We’re all ready to get outside, get dressed up, socialize with friends and family, and travel. Our customer’s desire for pure, unadulterated fun and freedom is at an all-time high, and they’re determined to make the most out of this season,” said Daz McColl, Chief Marketing Officer at Neiman Marcus, in a statement. “The campaign concept evokes our borrowed memory structures of fun summer camp experiences rich in childhood nostalgia with a fashion twist you expect from Neiman Marcus.”
“Neiman Marcus Summer Camp” is now coming to life in the store’s window and floor displays boasting full-size archery and Jenga games. Additionally, customers can recreate their own camp memories with interactive 3D photo installations at select locations, and the brand will soon host a series of camp-inspired restaurant specials and fireside chats in stores.
Take a look at the “Neiman Marcus Summer Camp” campaign above.
Elsewhere in fashion, Chanel is opening private stores for its top clients.