SoundCloud Reportedly Entering "Landmark" Licensing Deal With Universal

Music Business Worldwide is reporting that SoundCloud “is on the verge of confirming a landmark

Music 
52 Hypes 0 Comments

Music Business Worldwide is reporting that SoundCloud “is on the verge of confirming a landmark licensing deal with Universal Music Group.” The outlet cites their sources close to SoundCloud, who they say “spoke in confidence” to them about the deal. MBW’s Tim Ingham reports:

Sources tell MBW that UMG has been demanding a significant equity stake in SoundCloud for any licensing deal to be inked, as well as guarantees regarding the forthcoming subscription tier.

An insider told MBW: “Universal had a couple of aggressive choices: they could either sue SoundCloud, which wasn’t off the table, or refuse to play ball with them and watch them slide out of existence as money ran low.

“But Universal knows that a world with a SoundCloud that it can control is better than a world without SoundCloud full stop – especially if that leads to a hundred clones popping up online.

“Initially, UMG’s demands were completely unacceptable to SoundCloud, but the balance of power – of who needs who to prosper – appears to have shifted since those days.”

 

The agreement between the two companies is said to be the result of months of negotiation. In the end, it looks like Universal will stand to benefit the most from the deal.

Read Full Article

What to Read Next

Jordan Peele Signs TV Show Deal With Universal
Entertainment

Jordan Peele Signs TV Show Deal With Universal

Riding on the success of ‘Candyman.’

Harry Styles Has Reportedly Joined the Marvel Cinematic Universe
Entertainment

Harry Styles Has Reportedly Joined the Marvel Cinematic Universe

Variety’s Matt Donnelly revealed that he plays Eros, the brother of Thanos.

'Fortnite' Partners With Universal Pictures on New 'Shortnitemares' Miniseries
Gaming

'Fortnite' Partners With Universal Pictures on New 'Shortnitemares' Miniseries

‘We Will Be Monsters’ reimagines several of the studio’s famous monsters.


Universal Music Group Teams Up With Genies To Create Digital Avatars for Their Entire Artist Roster
Tech

Universal Music Group Teams Up With Genies To Create Digital Avatars for Their Entire Artist Roster

To bring music to the metaverse.

araabMUZIK - Time For Work
Music 

araabMUZIK - Time For Work

araabMUZIK gets funkier for his new song, “Time For Work.” The beatsmith’s latest salvo features

Nike Koth Ultra Low "Dark Grey"
Footwear

Nike Koth Ultra Low "Dark Grey"

A predominately grey look for the ACG-esque low-top.

Onra featuring The Doppelgangaz - Anything
Music 

Onra featuring The Doppelgangaz - Anything

Parisian producer, Onra, drops his latest music video for the song “Anything” featuring NYC’s own

Diddy's "Favorite Rapper" Is Drake
Music 

Diddy's "Favorite Rapper" Is Drake

Even though it’s been rumored that Diddy and Drake have had some issues in the past, it appears as

'Straight Outta Compton' Sees Unexpected Huge Success With Opening Weekend Sales
Music 

'Straight Outta Compton' Sees Unexpected Huge Success With Opening Weekend Sales

N.W.A biopic Straight Outta Compton hit theaters three days ago. Opening weekend ticket sales more


Marni x Head Porter 2015 Fall Collection
Fashion

Marni x Head Porter 2015 Fall Collection

Marni and the Japanese bag specialists continue their collaborative endeavor.

The Chemical Brothers - Sometimes I Feel So Deserted
Music 

The Chemical Brothers - Sometimes I Feel So Deserted

Exactly a month following the release of their comeback album Born In The Echoes, The Chemical

PUMA Disc 89 BILLY'S Exclusives
Footwear

PUMA Disc 89 BILLY'S Exclusives

PUMA taps the Japanese retailer for a trio of monochromatic exclusives.

ASICS GEL-Kayano Trainer EVO "Mono" Pack
Footwear

ASICS GEL-Kayano Trainer EVO "Mono" Pack

The 1993 release returns on monochromatic EVO form.

Tyga - Bu$$in Out Da Bag
Music 

Tyga - Bu$$in Out Da Bag

Straight off his forthcoming mixtape Fuk What They Talkin Bout, Tyga shares his latest music video

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.