Gosha Rubchinskiy Is Stopping His Brand "As You've Known It"

“Something new is coming.”

By
Fashion
25,724 Hypes 21 Comments

Russian designer Gosha Rubchinskiy has announced the end of his namesake label “as you’ve known it.” In a statement released via Instagram, the brand announced that there ”will be no more seasonal collections.” Speaking to HYPEBEAST at the reopening of Dover Street Market’s Beijing location, Rubchinskiy hinted at the move, stating that he was “a bit tired of doing season to season collections.”

The statement also reveals that “something new is coming,” with Rubchinskiy discussing in his aforementioned interview that “the main thing is to grow PACCBET” and that he wants “to change the strategy and do more project-based things. Maybe that means a womenswear line sometime. We want to do more collections and collaborations with Paccbet.” As it stands, there is no concrete news on how the brand will change, although Rubchinskiy has announced that he is opening a skate shop in Moscow in the future.

In related news, Craig Green has revealed his Spring/Summer 2018 campaign imagery.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

731 Users Online

What to Read Next

adidas Originals Upgrades the Twinstrike Silhouette in Luxe Nappa Leather
Footwear

adidas Originals Upgrades the Twinstrike Silhouette in Luxe Nappa Leather

In a stripped back “Core Black” colorway.

Craig Green Sets Fire to His Sculptures in Spring/Summer 2018 Campaign Imagery
Fashion

Craig Green Sets Fire to His Sculptures in Spring/Summer 2018 Campaign Imagery

Featuring his signature body figures.

adidas Consortium Reveals Another Striped Deerupt Colorway
Footwear

adidas Consortium Reveals Another Striped Deerupt Colorway

Celebrating the 3-stripes.


Off-White™ Previews Australia Exclusive Capsule
Fashion

Off-White™ Previews Australia Exclusive Capsule

Celebrating the brand’s Sydney and Melbourne stores.

Condé Nast's Jonathan Newhouse Denies Management Changes at the Company
Fashion

Condé Nast's Jonathan Newhouse Denies Management Changes at the Company

The company’s international chairman is staying in his current role.

Tourist Studios Play With Proportions in Debut Fall/Winter 2018 Lookbook
Fashion

Tourist Studios Play With Proportions in Debut Fall/Winter 2018 Lookbook

Created by two former Marc Jacobs employees.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.