Burn Rubber has always been a solid fixture in the sneaker community. Hailing from Detroit, Michigan, the sneaker boutique is run by Rick Williams and Roland Coit, who maintain a strong commitment to sneaker culture since their very beginnings. Now the duo have come up with a creative strategy for the release of the adidas YEEZY Boost 350 V2. To help combat angry customers who can’t get their hands on a pair and to support those loyal to the store, Burn Rubber will simply place the YEEZYs on the shelf at random times and on random days rather than announcing a specific release time or setting up a raffle. Therefore loyal customers who frequently visit the shop will have the first chance to cop. No camping out or shop-stalking will be tolerated either. Let us know your thoughts on this strategy.