YMC's Fraser Moss on Why Music and Subculture Drive Fashion

Prog Rock-influenced garments from London’s finest.

By //Fashion 

Earlier this month London-based brand YMC dazzled a home crowd, presenting a new selection of modern, clean looks to a Prog Rock soundtrack at LC:M. Long a favorite of European fashion shows, the YMC catwalk blended subculture, niche reference and the pulsating live music of a rock band to great effect. We caught up with brand founder Fraser Moss to get to the bottom of what it was all about and what inspires his work with YMC.

Can you take us through the key influences, aesthetically, for the collection presented at LC:M?

I was particularly interested in the British folk movement of the late 60s and was inspired by revisiting some of my old LPs, in particular the Incredible String Band and UK bands of that ilk as well as the middle Eastern psyche movement of the 60s. The aesthetic I find most appealing of these movements was the bohemian ramshackle hobo like approach to dressing and I wanted to try and reflect this in my design. Looking back on the collection now, I think it was a subconscious movement away from the ubiquitous sport luxe trend. The silhouette was wide and relaxed, highlighted by the cropped wide leg pants paired with thick knit socks and clogs and I tried to create a fluidity of movement.

How important is it for YMC to tie its collections into particular subcultures or movements?

I think I’m a product of my generation. I’ve grown up through some of the most important sub-cultures and movements that have happened in youth culture and can’t help but be influenced and inspired by this. However, generally, I design like a jigsaw puzzle and take from many different periods within one collection.

YMC is a brand that  has always referenced the past well, whilst managing to stay contemporary. How important is this to you, and is it a concious decision?

I think this defines YMC as a brand, I’ve always worked to the adage that you have to look back to move forwards and feel this is true in most of the arts, particularly music. Nothing is new it’s just a progression or retake on an echo from the past. It’s important to not take these ideas literally and somehow add a 21st century spin.

What informed the choice behind the soundtrack for the runway show?

As mentioned above, I was listening to a lot of music from the 60s underground, I particularly liked the way they could create a happening . For instance the Velvet Underground at the Factory. For me the only way to achieve this was to create an imaginary band made up of friends …….two members of Toy, one from Scum and a great guitarist called Rotter. What was key in using these musicians was they could totally immerse themselves as they all familiar with this genre. I was blown away at how they interpreted my original idea and felt it really complimented my collection.

Head yo YMC’s website for a closer look at backstage photos from this month’s LC:M.

Read Full Article
YMCLondon Collections: Men 2016

You may also like

Emily Oberg Steps Down From KITH Women – And Explains Why
Fashion

Emily Oberg Steps Down From KITH Women – And Explains Why

And whether or not she ruined Supreme lines.
Palace's Lev Tanju Discusses Why He Loves Making "Dodgy" Clothing
Fashion

Palace's Lev Tanju Discusses Why He Loves Making "Dodgy" Clothing

“Everyone in the office wears dodgy shit. So we’re gonna make dodgy shit sometimes.”
8,195 Hypes 9 Comments
Listen to Thom Yorke's Score Over rag & bone's Inside Look of "Why Can’t We Get Along" Film
Fashion 

Listen to Thom Yorke's Score Over rag & bone's Inside Look of "Why Can’t We Get Along" Film

Featuring the American Ballet Theater, HipLet Ballerinas, Kandi Reign and Bulletrun Parkour.
1,529 Hypes 0 Comments
Why Picasso and Condo Make for the Ultimate "Face-Off" at Sotheby's
Arts 

Why Picasso and Condo Make for the Ultimate "Face-Off" at Sotheby's

We talk to the show’s curator about the artists’ similarities and their appeal in Asia.
3,447 Hypes 6 Comments


What to Read Next

Nike Brings Back the Air Max 94 in a Greyscale Look
Footwear

Nike Brings Back the Air Max 94 in a Greyscale Look

A solid colorway for an underrated Air Max.

Made For All Conditions: Popular Boots From Around the Globe
Footwear 

Made For All Conditions: Popular Boots From Around the Globe

More than just durable footwear.

RISE & PUMA Deliver a Heartfelt Collaboration
Footwear

RISE & PUMA Deliver a Heartfelt Collaboration

“To show our continued support in fighting HIV/AIDS.”


'Batman v Superman: Dawn of Justice' x Medicom Toy 400% Batman Bearbrick
Design

'Batman v Superman: Dawn of Justice' x Medicom Toy 400% Batman Bearbrick

Ursine Affleck without the armor.

The Nike Internationalist Gets a Premium Rework
Footwear

The Nike Internationalist Gets a Premium Rework

A luxe retake on a classic silhouette.

New Era Gets Super Bowl Ready With a Special Collaboration
Fashion

New Era Gets Super Bowl Ready With a Special Collaboration

New Era celebrates Peyton Manning and Cam Newton’s head to head matchup with a special collaboration.

More ▾