5 Videos That Inspire Bronze 56K’s Lo-Fi, VHS Aesthetics

Bronze got its start as a skate hardware company, but it wasn’t until the release of “56K” — a

By
Fashion
8,216 Hypes 0 Comments

Bronze got its start as a skate hardware company, but it wasn’t until the release of “56K” — a 20-minute skate video featuring Bronze riders Phil Rodriguez, Billy McFeely, Shawn Powers, Joseph Delgago, and may more — that the brand started gaining traction in New York’s skate circles. While Bronze videos certainly aren’t the only skate videos shot in a style reminiscent of vintage VHS tapes, they have certainly been one of the pioneers of the lo-fi aesthetic, and one of the leaders against the trend of mainstream, over-produced skate clips. With trippy editing, splices of public access TV commercials and a ton of throwback references to ’90s internet and cable all wrapped up with its signature sarcasm, there’s nothing quite like a Bronze 56K vid.

Co-founder Peter Sidlauskas has been instrumental in crafting the signature style, and for growing the brand beyond its New York City roots. After catching everyone’s attention and imagination through “56K,” it branched out to producing both skateboards and clothing, and just released a high-profile collaboration with another skate heavyweight that shares a similar aesthetic; Palace. It’s safe to say that Bronze 56K’s cult following is expanding, with Sidlauskas leading the ship we were keen to discover where he gained his inspirations and which videos influenced him growing up.


Alien Workshop — “Photosynthesis”

Back in 2000, Alien Workshop (AWS) hired Joe Castrucci, co-founder and creator of Habitat Skateboards, to oversee the production of the video “Photosynthesis.” It’s noted for being the first video in which Jason Dill and Anthony van Engelen, two team riders who would become prominent figured within the company, appeared. The video had great impact on Sidlauskas, who would watch the video repeatedly even before he started skating.


John Alan Schwartz-directed modo film Faces of Death

One of non-skate movies that impacted Sidlauskas greatly is 1978’s Faces of Death, which he downloaded from Kazaa as a teen. The film, written and direction by John Alan Schwartz, is a mondo film which contains various explicit scenes depicting death and violent acts. While many of the scenes depicting human death are fake, Faces of Death is noted for its inclusion of genuine footage including that of a napalm bombing in Vietnam, various newsreel footage, wartime footage of Adolf Hitler and deaths of a variety of animals, including animals being killed on the slaughterhouse line and seals being clubbed to death.


Porn Videos

Whether you can call it inspiration or not, many teen boys are infatuated by porn, and Sidlauskas was no exception. The days of dial-up Internet meant super slow download speeds, and he remembers waiting “a week to watch 10 seconds of porn” and getting hundreds of viruses on his computer in the process. He also once left his computer on “for like a year straight” to download anything from World Industry’s “Rodney Mullen vs Daewon Song Round 1” to raunchy clips from pre-YouJizz.com era. He has also noted that downloading porn from P2P sites like Kazaa was always a gamble as you couldn’t preview the content like you can these days.


Green Apple Skate Shop — “Supper’s Ready”

This is the video that Sidlauskas credits with inspiring 56K. It his eyes, the skate video broke all the rules and inspired him to make raw, compelling skate clips. Produced by the Green Apple Skate Shop in Winnipeg, Canada, who also released the popular “Modern Love” video, “Supper’s Ready” was laced with obscure references to ’70s cartoons and ’80s video games, much prevalent in Sidlauskas‘ own work.


Videos from the Deep Web

The nods to Internet culture throughout Bronze 56K vids are an homage to Sidlauskas‘ longstanding obsession with all things WWW. During the early days of the label, he would often deliberately search out those files on peer-sharing sites and networks that were tagged with tags like “**BANNED IN USA, EXTREMELY GRAPHIC**” and has admitted to being messed up by what he’s seen despite being hugely influenced by the obscene content. Sidlauskas has also had various other brushes with the “Deep Web:” he once had a roommate who would go online to purchase drugs such as acid, which would come in the mail hidden within other commonplace objects like lipstick.

To stay updated with Bronze 56K follow the label on Instagram and Tumblr.

Read Full Article

What to Read Next

Hollywood Movie Posters Redesigned
Arts

Hollywood Movie Posters Redesigned

French graphic designer Flore Maquin has recreated digital movie posters of a number of favorite

Did Disclosure Rip Off SBTRKT's Imagery?
Music 

Did Disclosure Rip Off SBTRKT's Imagery?

While fans of Disclosure were probably beyond happy when the popular UK act officially announced

This Is What 'Grand Theft Auto V' Looks Like in Real Life
Gaming

This Is What 'Grand Theft Auto V' Looks Like in Real Life

Since the franchise’s move away from the retro top-down view in Grand Theft Auto III, the GTA


A Closeup Look at How Persol Sunglasses Are Made
Design

A Closeup Look at How Persol Sunglasses Are Made

Italian brand Persol has been manufacturing luxury eyewear since 1917, when Giuseppe Ratti formed

Nike Air Zoom Elite 8
Footwear

Nike Air Zoom Elite 8

The Nike Zoom Elite 8 is the lightest in Nike’s Zoom family, perfected for athletes who want to

PREMIERE: The Chainsmokers featuring Great Good Fine Ok - Let You Go (A-Trak Remix)
Music 

PREMIERE: The Chainsmokers featuring Great Good Fine Ok - Let You Go (A-Trak Remix)

After first collaborating last November when The Chainsmokers remixed A-Trak’s vocal opus “Push

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We noticed you are using an ad-blocker

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.