Concepts x Brooks Beast 1 "Voodoo"

In honor of the late and great Jimi Hendrix.

Footwear
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Boston premium sneaker spot Concepts gives us another great collaboration, this time with running shoe company Brooks. The duo are thus reintroducing the Brooks Beast 1 model for this special project, with elevated materials in this runner’s staple. Colorway-wise, the “Voodoo” uses a salmon-esque rear quarter with a pastel blue toe box and beige mid section. Additionally, Concepts wanted to channel in the late Jimi Hendrix into this collaboration who shares with Brooks a hometown of Seattle, Washington, thus blasting the inner soles and signature custom-made box with a psychedelic tie-dye pattern. Pick up your pair over at Concepts Cambridge, or at cncptsintl.com on October 10 at 12 p.m. ET for $150 USD but act quick, as these are very limited.

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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