Concepts x Brooks Beast 1 "Voodoo"

In honor of the late and great Jimi Hendrix.

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Footwear
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Boston premium sneaker spot Concepts gives us another great collaboration, this time with running shoe company Brooks. The duo are thus reintroducing the Brooks Beast 1 model for this special project, with elevated materials in this runner’s staple. Colorway-wise, the “Voodoo” uses a salmon-esque rear quarter with a pastel blue toe box and beige mid section. Additionally, Concepts wanted to channel in the late Jimi Hendrix into this collaboration who shares with Brooks a hometown of Seattle, Washington, thus blasting the inner soles and signature custom-made box with a psychedelic tie-dye pattern. Pick up your pair over at Concepts Cambridge, or at cncptsintl.com on October 10 at 12 p.m. ET for $150 USD but act quick, as these are very limited.

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