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Last month, Nike opened six brick and mortar concept stores in London, New York, Paris, Milan, Shanghai and Hong Kong. Dubbed “NikeLab,” these concept stores aim to push the boundaries of retail strategy and presentation and will serve as special outlets for exclusive limited-edition releases.
Online football publication Soccer Bible recently visited NikeLab 1948 London in Shoreditch and came away with raving reviews. Upon walking through the doors, you’re greeted by beautiful decor and mechanically-held together display units, all of which are made from recycled materials. With some of Nike’s latest products and collaborations on showcase, enjoy the above visuals and let us know which gems catch your eye in the comments below.