Krink & Gatorade “Expression of Bold and Intense Flavors” Fierce Collective Venice Beach Event Recap

Gatorade and KRINK recently gave Venice Beach-goers a welcome mix of street art and street ball

Arts
318 Hypes 0 Comments

Gatorade and KRINK recently gave Venice Beach-goers a welcome mix of street art and street ball with its “Expression of Bold and Intense Flavors” event. Rolling through LA’s streets in a special graffiti-infused truck customized by the NY artist, the team set up shop just outside the basketball courts where they handed out the newest Gatorade Fierce flavors to crowds of thirsty players and fans. Spattered with Gatorade’s most recognizable colors, the truck was one of a total of nine art projects involved in Gatorade’s larger “Fierce Collective” initiative.

To see the process behind creating the centerpiece truck, check out our feature here. For the other projects in Gatorade’s Fierce Collective, check out the brand website.

Read Full Article
Photographer
Brandon Shigeta/HYPEBEAST

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

416 Users Online

What to Read Next

MR PORTER 2014 Spring/Summer "Simplicity" Editorial
Fashion

MR PORTER 2014 Spring/Summer "Simplicity" Editorial

MR PORTER reveals its latest collection of new brands and lifestyle offerings for the Spring/Summer

Sneaker Freaker Celebrates 20 Years of the Instapump Fury with Reebok
Footwear Design

Sneaker Freaker Celebrates 20 Years of the Instapump Fury with Reebok

Having already celebrated the 20th anniversary of the Reebok Instapump Fury with its commemorative

Blends x Vans Vault Old Skool Zip LX "Bones" Preview
Fashion

Blends x Vans Vault Old Skool Zip LX "Bones" Preview

Following the first black Sk8-Hi “Bones” model launched in 2013 for the 10th anniversary, Blends


Nike x PPP Collection Paris and Hong Kong Launch Recap
Fashion

Nike x PPP Collection Paris and Hong Kong Launch Recap

After unveiling our conversation with Pigalle designer Stephane Ashpool regarding the brand’s

Joyce Boutique HK Launches Creative Space with LilKool
Fashion

Joyce Boutique HK Launches Creative Space with LilKool

Hong Kong’s Joyce Boutique will soon open the doors to its new creative space housed at the

PRIVILEGE Core Logo e-Hookah
Fashion

PRIVILEGE Core Logo e-Hookah

New York-via-Tokyo street culture label PRIVILEGE expands on its lifestyle range with the Core Logo

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.