Gatorade and KRINK recently gave Venice Beach-goers a welcome mix of street art and street ball with its “Expression of Bold and Intense Flavors” event. Rolling through LA’s streets in a special graffiti-infused truck customized by the NY artist, the team set up shop just outside the basketball courts where they handed out the newest Gatorade Fierce flavors to crowds of thirsty players and fans. Spattered with Gatorade’s most recognizable colors, the truck was one of a total of nine art projects involved in Gatorade’s larger “Fierce Collective” initiative.
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