Krink & Gatorade “Expression of Bold and Intense Flavors” Fierce Collective Venice Beach Event Recap

Gatorade and KRINK recently gave Venice Beach-goers a welcome mix of street art and street ball with its “Expression of Bold and Intense Flavors” event. Rolling through LA’s streets in a special graffiti-infused truck customized by the NY artist, the team set up shop just outside the basketball courts where they handed out the newest Gatorade Fierce flavors to crowds of thirsty players and fans. Spattered with Gatorade’s most recognizable colors, the truck was one of a total of nine art projects involved in Gatorade’s larger “Fierce Collective” initiative.

To see the process behind creating the centerpiece truck, check out our feature here. For the other projects in Gatorade’s Fierce Collective, check out the brand website.